---
description: Review of Chatfuel Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Chatfuel | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# Chatfuel

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> Chatfuel is a cloud-based platform that helps small to large enterprises improve marketing operations across Facebook Messenger using artificial intelligence (AI) chatbots. Users can send automated responses for frequently asked questions (FAQs) and redirect ongoing chats to sales representatives for further queries.&#10;&#10;&#10;Chatfuel allows organizations to configure bot flows by adding skills such as collecting clients' email addresses or exporting information into Google Sheets. Users can utilize the customer relationship management (CRM) module to store contact information and create customer segments based on specific parameters/attributes. Additionally, managers can configure AI rules, enabling chatbots to recognize specific phrases, emojis or emotions.&#10;&#10;&#10;Chatfuel comes with an application programming interface (API), which allows enterprises to modify the system and integrate it with various third-party systems. Pricing is available on monthly subscriptions and support is extended via FAQs, live chat, documentation and other online measures.
> 
> Verdict: Rated **4.3/5** by 28 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 28 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 3.7/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Chatfuel
- **Location**: San Francisco, US
- **Founded**: 2015

## Commercial Context

- **Starting Price**: US$15.00
- **Pricing model**: Per Feature (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- A/B Testing
- AI/Machine Learning
- API
- Activity Dashboard
- Alerts/Notifications
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- CRM
- Campaign Management
- Canned Responses
- Chat/Messaging
- Chatbot
- Client Management
- Code-free Development
- Collaboration Tools
- Communication Management
- Contact Database
- Content Management

## Integrations (6 total)

- Dropbox Business
- Evernote Teams
- Gmail
- Meta for Business
- Twitter/X
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Conversational Marketing Platforms](https://www.softwareadvice.co.nz/directory/4671/conversational-marketing/software)

## Related Categories

- [Conversational Marketing Platforms](https://www.softwareadvice.co.nz/directory/4671/conversational-marketing/software)
- [Social Selling Software](https://www.softwareadvice.co.nz/directory/4400/social-selling/software)
- [Live Chat Software](https://www.softwareadvice.co.nz/directory/4569/live-chat/software)
- [Social Media Marketing Tools](https://www.softwareadvice.co.nz/directory/3905/social-media-marketing/software)
- [Mobile Marketing Software](https://www.softwareadvice.co.nz/directory/4398/mobile-marketing/software)

## Alternatives

1. [Dripify](https://www.softwareadvice.co.nz/software/256302/dripify) — 4.7/5 (476 reviews)
2. [Seamless](https://www.softwareadvice.co.nz/software/441610/seamless-ai) — 4.5/5 (487 reviews)
3. [HubSpot Marketing Hub](https://www.softwareadvice.co.nz/software/119437/hubspot-marketing-hub) — 4.5/5 (6220 reviews)
4. [Cognism](https://www.softwareadvice.co.nz/software/175843/cognism) — 4.7/5 (255 reviews)
5. [Constant Contact](https://www.softwareadvice.co.nz/software/397812/constant-contact) — 4.3/5 (2912 reviews)

## Reviews

### "Facebook Messenger Chatbot-building made easy\!" — 5.0/5

> **Yann** | *7 May 2021* | Online Media | Recommendation rating: 7.0/10
> 
> **Pros**: Of all the things Chatfuel brings to the table the one I consider my favorite one is its Drag-and-Drop builder for creating chatbots.&#10;&#10;No coding or any special skill required, simply click on a button, select the options that you prefer and set that up. Then, repeat the same process to add additional steps to your chatbot... it doesn't get much easier than that\!
> 
> **Cons**: Chatfuel focuses on Facebook Messenger only but it would be great to be able to leverage some of its chatbot features somewhere else, like on my website, for example.&#10;&#10;It's clear that the company decided to focus on a specific platform, and that's ok, but the idea of potentially rely only on one tool for all things chatbots...

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### "Great chat bot tool for beginners" — 4.0/5

> **Verified Reviewer** | *4 October 2021* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: I found this a very straight-forward chat bot tool for beginners. I was new to building chat bots but found this easy to work with. My first chat bot worked just the way I expected and I even got inspiration to make it more advanced. It all seemed do-able thanks to the step by step instructions. Other tools I've tried had more settings and options, making it a little more complicated. Chatfuel keeps things simple and also has advanced features if you want to use them.
> 
> **Cons**: It's not as advanced as other tools on my first inspection but pretty much does most of the things you would want to achieve with a bot. So overall there's not much to dislike here.
> 
> This is a solid tool for building your first bots. It also has a free plan, which is what I used first to get started. I like the straight-forward approach and simple interface. It's easy to create a bot and you can take it into different directions. Plenty of documentation available as well. Overall this is a good tool, definitely one of the better chat bot tools I've personally tested. Worth checking out in my opinion.

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### "OK product, bad suport." — 1.0/5

> **Felix** | *4 November 2024* | Consumer Goods | Recommendation rating: 1.0/10
> 
> **Pros**: I run a very small business that sells used baby strollers  and relies on customers placing orders via Facebook Messenger. We set up Chatfuel to automate the initial part of the conversation (what model, what colors, what budget, what time constraints and so on) and it has worked well - it was well worth the $15 we initially paid per month.
> 
> **Cons**: The Chatfuel pricing structure. The reason I am writing this review is to make it visible that Chatfuel will automatically increase your plan each month by default as your amount of "subscribers" increases. What I didn't understand was that ALL conversations are saved as "reachable" inside of Chatfuel and thus will contribute to your monthly price. Looking over my bills over the last 3 years that I have been a customer and it has been increased 5 times in that time due to increased "usage" - here's the thing, we see the same active usage every month. It's just the pool of finished conversations, marked as "done" on Facebook that are inflating the bill.&#10;&#10;My subscription went from $15 to $66 and I feel like it happened without my approval. I contacted the support team about this and the agent I connected with, Larisa, told me there's nothing she can do - so, reading between the lines, it is my own fault that I didn't disable this autoscaling feature in their settings.&#10;&#10;I am an Account Manager with another SaaS company. If one of my clients reached out to me with this type of issue, I would try to do something  to ease the friction. &#10;These guys? They do not care.
> 
> I would describe my overall experience as "meh".

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### "I started in 2016 .." — 5.0/5

> **Pierfrancesco Maria** | *27 March 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The simplicity of building a chatbot is impressive even if you have zero skills
> 
> **Cons**: Free version too limited ... before it was much more performing

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### "A good chatbot for your Facebook messages\!" — 5.0/5

> **Rocio** | *8 September 2022* | Electrical/Electronic Manufacturing | Recommendation rating: 8.0/10
> 
> **Pros**: We signed up for the paid program because we had very good results with the free trial. It is a fairly cheap plan and the chat is quite decisive. It allows us to serve our customers quickly and effectively.
> 
> **Cons**: Sometimes some customers are not satisfied with the answers but it happens with all chatbots.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/170185/chatfuel)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/170185/chatfuel> |
| en | <https://www.softwareadvice.com/crm/chatfuel-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/170185/chatfuel> |
| en-GB | <https://www.softwareadvice.co.uk/software/170185/chatfuel> |
| en-IE | <https://www.softwareadvice.ie/software/170185/chatfuel> |
| en-NZ | <https://www.softwareadvice.co.nz/software/170185/chatfuel> |

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