--- description: Review of Enabler Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Enabler | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Enabler](/software/168388/enabler) # Enabler Canonical: https://www.softwareadvice.co.nz/software/168388/enabler > Enabler is a multi-award-winning enterprise email marketing and automation platform designed specifically for organizations managing complex customer data and high-stakes lifecycles. While entry-level tools focus on simple broadcasts, Enabler provides a sophisticated engine for data-driven nurture programs, making it the premier choice for leading UK insurers, financial services, and B2B enterprises. At its core, Enabler bridges the gap between back-office data and customer communications. By integrating deeply with your CRM and tech stack, it activates passive data into highly personalized, multi-step journeys that engage customers at the exact moment they are most likely to convert, upsell, or renew. The Strategic Engine for the Insurance Lifecycle In the insurance sector, where the customer journey is measured in months and years, Enabler provides the surgical precision required to manage the "long game." Our platform allows you to automate every critical touchpoint of the insurance journey: Lead Nurturing: Automatically follow up on new inquiries with personalized welcome sequences that build immediate brand trust. Quote-and-Follow-up (QNTU): Re-engage users who abandoned a quote with dynamic, time-sensitive reminders that include specific quote details and direct links back to their basket. Onboarding \& Servicing: Guide new policyholders through their first 90 days with automated milestones, policy document delivery, and "how-to" guides to reduce pressure on support teams. Renewals: Trigger multi-stage renewal sequences months in advance to protect retention rates and combat premium churn, ensuring a consistent brand presence when it matters most. Top Functionality \& Key Business Benefits 1. Multi-Step Lifecycle Automation Build sophisticated, automated workflows that respond to customer actions in real-time. This "set-and-forget" automation reduces manual administration by up to 60% while ensuring no lead or renewal opportunity is ever missed. 2. Hyper-Granular Dynamic Personalization Relevance drives results. Our low-code engine allows you to swap out images, text, and calls-to-action based on recipient data. Ensure every customer sees the specific policy details, coverage options, or risk-specific messaging relevant to their unique profile. 3. Seamless CRM \& API Integration Enabler is an "API-first" platform. It acts as the activation layer for your data, integrating natively with Microsoft Dynamics, Salesforce, and bespoke insurance back-office systems to ensure communications are always fueled by the most up-to-date information. 4. Advanced Analytics \& 20+ Reports Make data-driven decisions with real-time MI. Enabler provides deep visibility into conversion tracking and long-term performance. Essential for regulated industries, our reporting provides a clear audit trail of what was sent and when. 5. Integrated Lead Capture \& Feedback Use built-in survey, poll, and form builders to capture valuable customer feedback or NPS scores directly. This data feeds back into subscriber profiles to further refine your marketing segments. Why Choose Enabler? Insurance Specialism: We understand that technical accuracy, timing, and brand trust are paramount in the insurance space. Rapid Time-to-Market: Build responsive, mobile-optimized emails in minutes via our Drag \& Drop Studio or upload custom HTML with a seamless dynamic tagging system. Security \& Reliability: An enterprise-grade, ISO-certified platform providing the infrastructure needed for high-volume sends and strict compliance. Expert UK Support: Benefit from an award-winning team that provides the training and strategic advice necessary to turn complex data into a competitive advantage. > > Verdict: Rated **3.7/5** by 3 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.7/5** | 3 Reviews | | Ease of Use | 3.3/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 3.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Pancentric Digital - **Location**: London, UK - **Founded**: 2003 ## Commercial Context - **Starting Price**: £1,200.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Contact Enabler for detailed pricing information. - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Belgium, Canada, Denmark, Finland, Germany, Ireland, Netherlands, Norway, Spain, Sweden, United Kingdom, United States ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Archiving & Retention - Autoresponders - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Scheduling - Campaign Segmentation - Canned Responses - Channel Management - Click Tracking - Contact Database - Contact Management - Content Management ## Integrations (2 total) - Dynamics 365 - Salesforce Sales Cloud ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [Email Management Software](https://www.softwareadvice.co.nz/directory/3433/email-tracking/software) - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) - [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software) - [Transactional Email Software](https://www.softwareadvice.co.nz/directory/4325/transactional-email/software) ## Alternatives 1. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17603 reviews) 2. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3445 reviews) 3. [Constant Contact](https://www.softwareadvice.co.nz/software/397812/constant-contact) — 4.3/5 (2923 reviews) 4. [GetResponse](https://www.softwareadvice.co.nz/software/343786/getresponse) — 4.2/5 (521 reviews) 5. [EngageBay CRM](https://www.softwareadvice.co.nz/software/83835/engagebay) — 4.7/5 (907 reviews) ## Reviews ### "Excellent email marketing platform. Took us to the next level\!" — 4.0/5 > **Jack** | *6 November 2018* | Insurance | Recommendation rating: 9.0/10 > > **Pros**: There are lots of really good features within Enabler. The drag and drop editor and automation are the best. The GDPR functionality worked really well for us too and made what was potentially a stressful situation run pretty smoothly. > > **Cons**: There's so much that can be done within Enabler that it can seem quite complex at first. Training will most definitely be needed\! > > Really positive and we have just renewed our license for another year. ----- ### "Simple, but effective" — 4.0/5 > **Remy** | *20 January 2020* | Marketing & Advertising | Recommendation rating: 6.0/10 > > **Pros**: Really easy responsive email builder is available, but still great options to customise HTML and CSS for developers > > **Cons**: No mail merge functionality should you still use traditional marketing channels > > Cheap mass email marketing platform that is easy to use and works brilliantly if linked to Pancentric's Internal Communications platform, The Hub, to allow staff permissions to utilise email templates, CRM capabilities and automation tools. ----- ### "User Experience needs work" — 3.0/5 > **Sam** | *14 February 2019* | Insurance | Recommendation rating: 6.0/10 > > **Pros**: It can make a decent looking email if I put some work into it. > > **Cons**: It takes much longer than other software I have used to make a good looking email. I often just make the whole email an image in PhotoShop and insert it as it is much quicker. The login timeout is SO short, and your changes are not auto-saved so I frequently lose progress when multi-tasking. > > It's good at managing out lists, but I wouldn't use it out of choice. We're investigating alternatives currently as nobody on the team likes it. ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/168388/enabler) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data