---
description: Review of Snowplow BDP Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: Snowplow BDP | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# Snowplow BDP

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> Snowplow Insights is a cloud-based data collection platform that helps businesses of all sizes collect and store data from across the web in real-time. Key features include data processing, data pipeline maintenance, autoscaling and compliance management.&#10;&#10;&#10;Snowplow Insights enables businesses to control the data collection pipelines by running it on private cloud environments such as Amazon Web Services or Google Cloud Platform, ensuring information is stored in compliance with business protocols and industry-specific regulations. It enables users to track events and entities against associated data points and design data structures using event data modeling and schema-ing technology. It comes with a data quality management tool, which allows users to validate lost data, identify data quality issues and recover redundant data.&#10;&#10;&#10;Snowplow Insights facilitates integration with various third-party applications such as Mailchimp, Marketo, Zendesk, Olark and more. Pricing is available on monthly subscriptions and support is extended via email, documentation and other online measures.
> 
> Verdict: Rated **4.8/5** by 9 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 9 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Snowplow Analytics
- **Location**: London, UK
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$1,500.00
- **Pricing Details**: For a tailored quote please contact us.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, Germany, Guernsey, Isle of Man, Jersey, Netherlands, United Kingdom, United States

## Features

- Address Validation
- Campaign Tracking
- Compliance Management
- Customer Database
- Customer Segmentation
- Dashboard
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Governance
- Data Integration
- Data Migration
- Data Profiling
- Data Quality Control
- Data Security
- Data Storage Management
- Data Verification
- Data Visualisation

## Integrations (14 total)

- CallRail
- Google Analytics 360
- Looker
- Mailchimp
- Mailgun
- Marketo Engage
- Microsoft Power BI
- Olark
- PagerDuty
- SendGrid
- Tableau
- Unbounce
- Zendesk Suite
- mParticle Analytics

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)

## Category

- [ETL Tools](https://www.softwareadvice.co.nz/directory/1252/etl-software/software)

## Related Categories

- [ETL Tools](https://www.softwareadvice.co.nz/directory/1252/etl-software/software)
- [Customer Data Platforms (CDP)](https://www.softwareadvice.co.nz/directory/4718/customer-data-platform/software)
- [Marketing Analytics Software](https://www.softwareadvice.co.nz/directory/1702/analytics-tools/software)
- [Artificial Intelligence (AI) Software](https://www.softwareadvice.co.nz/directory/4360/artificial-intelligence/software)
- [Data Analysis Software](https://www.softwareadvice.co.nz/directory/535/data-analysis/software)

## Alternatives

1. [Tableau](https://www.softwareadvice.co.nz/software/1940/tableau) — 4.6/5 (2348 reviews)
2. [Adverity](https://www.softwareadvice.co.nz/software/60378/datatap) — 4.5/5 (26 reviews)
3. [Google Cloud](https://www.softwareadvice.co.nz/software/172144/google-cloud-platform) — 4.7/5 (2262 reviews)
4. [Improvado](https://www.softwareadvice.co.nz/software/168922/improvado) — 4.5/5 (22 reviews)
5. [Rulex](https://www.softwareadvice.co.nz/software/336117/rulex) — 4.9/5 (15 reviews)

## Reviews

### "Powerful System with amazing Tracking Dashboard." — 5.0/5

> **Valarie** | *2 August 2021* | Construction | Recommendation rating: 9.0/10
> 
> **Pros**: Data import across others platforms, productive data analytics and very effective for the activities tracking. The Drag and Drop interface is more helpful on easy navigation, easy to collaborate and monitoring on real-time capability is nice.
> 
> **Cons**: Nothing was detected as a problem on the system usability and also on getting started with the platform and the features.
> 
> Workflow management software, activity tracking  and the best for easy data pulling across other platforms very easily.

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### "When data quality and real-time matters" — 5.0/5

> **Zsofia** | *24 June 2021* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: It is very transparent as it is an open source software. We set up the validation rules, data modeling rules and data schema, so all in all it is very personalizable.  During the onboarding process we got a lot of help from the success team, they were (and still are) really helpful.
> 
> **Cons**: You need some data engineers and architects to set up the data pipelines internally to on-premise datalake or to other marketing tools. It is not particularly Snowplow's fault, you just have to calculate with this issue if your company has strict security standards. It would be the same with other tools as well.
> 
> Very satisfied

-----

### "Good structured Events" — 4.0/5

> **W.R** | *24 June 2021* | Internet | Recommendation rating: 8.0/10
> 
> **Pros**: Having a good structure of events is sueful while not always required.
> 
> **Cons**: The set up with the different AWs services is kind of complicated and requires well oversight

-----

### "Snowplow for the win" — 4.0/5

> **Christoph** | *18 June 2019* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Snowplow allows you to acquire such a great variety of data which is available to us in full detail and resolution. Additonally the whole ecosystem if stream and batch processing makes it a universal tool for a lot of enterprises
> 
> **Cons**: The learning curve is really steep if you start and read through all the wiki documentation. Good thing it exists, but i can see people being startled at first
> 
> Being a snowplow user and contributor for more than 4 years, I'm all sold and wouldn\*t exchange it for another tool set.

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### "Snowplow Insights goes from Good to Great\!" — 5.0/5

> **Dylan** | *24 June 2021* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: I love the Data Structures functionality, and its relative ease to release new schemas in production.  This cut our development and deployment time by 10x.
> 
> **Cons**: The infrastructure section could do with an upgrade.  Currently, not sure what to make of it or how useful it is.  Perhaps it would be great to see some health attributes / data metrics through it, to understand what is going on, a deeper level.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/162988/snowplow-insights)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/162988/snowplow-insights> |
| en | <https://www.softwareadvice.com/master-data-management/snowplow-insights-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/162988/snowplow-insights> |
| en-GB | <https://www.softwareadvice.co.uk/software/162988/snowplow-insights> |
| en-IE | <https://www.softwareadvice.ie/software/162988/snowplow-insights> |
| en-NZ | <https://www.softwareadvice.co.nz/software/162988/snowplow-insights> |
| fr | <https://www.softwareadvice.fr/software/162988/snowplow-insights> |

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