--- description: Review of WebEngage Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: WebEngage | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [AI Marketing Tools](/directory/4615/ai-marketing-tools/software) > [WebEngage](/software/161494/webengage) # WebEngage Canonical: https://www.softwareadvice.co.nz/software/161494/webengage Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.nz/software/161494/webengage?page=2) > WebEngage is a full-stack Customer Data Platform (CDP) and Marketing Automation Suite that simplifies and amplifies user engagement and retention for consumer tech enterprises and SMBs. The platform enables brands to drive incremental revenue from both customers and anonymous users through highly contextual, hyper-personalised campaigns across 10+ communication channels. With WebEngage, product and marketing teams can design intuitive user lifecycle journeys and deliver timely, data-driven omnichannel engagement. The suite also provides comprehensive analytics \& reporting to measure growth, campaign performance, and user behaviour effectively. Trusted by thousands of global brands across industries including E-commerce, Travel, Retail, Media \& Entertainment, Gaming, BFSI \& Fintech, and Healthcare, WebEngage powers personalized engagement strategies that unlock higher retention and sustainable growth. > > Verdict: Rated **4.5/5** by 32 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 32 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: WebEngage - **Location**: Mumbai, India - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$1,000.00 - **Pricing model**: Per User - **Pricing Details**: Pricing of an account is based on MAU (Monthly Active User) count. MAU is defined as total count of unique users interacting with any of these channels (website, mobile app, email, sms) in the last 30 days. WebEngage has custom pricing slabs for each account basis its MAU count. Talk to the experts and get a quote: webengage.com/register-for-demo/ - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: India, Indonesia, Kuwait, Philippines, Qatar, Saudi Arabia, United Arab Emirates ## Features - A/B Testing - AI/Machine Learning - API - Abandoned Cart Saver - Access Controls/Permissions - Action Management - Activity Dashboard - Activity Tracking - Alerts/Notifications - App Notifications - Attribution Modeling - Autoresponders - Behaviour Tracking - Behavioural Analytics - Behavioural Targeting - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning ## Integrations (23 total) - AWS Cloud9 - Adjust - Adobe Commerce - Amplitude - Appmaker.xyz - AppsFlyer - BigCommerce - Branch - Cashfree - Google Cloud - HubSpot CRM - Liferay DXP - Limechat - Mailchimp - Mixpanel ... and 8 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support - 24/7 (Live rep) - Chat ## Category - [AI Marketing Tools](https://www.softwareadvice.co.nz/directory/4615/ai-marketing-tools/software) ## Related Categories - [AI Marketing Tools](https://www.softwareadvice.co.nz/directory/4615/ai-marketing-tools/software) - [Customer Retention Software](https://www.softwareadvice.co.nz/directory/4619/customer-retention/software) - [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software) - [CRM Software](https://www.softwareadvice.co.nz/directory/4153/crm/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) ## Alternatives 1. [Salesforce Marketing Cloud](https://www.softwareadvice.co.nz/software/22998/salesforce-socialcrm) — 4.2/5 (529 reviews) 2. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17603 reviews) 3. [Marketo Engage](https://www.softwareadvice.co.nz/software/21522/marketo-engage) — 4.3/5 (710 reviews) 4. [Campaign Monitor by Marigold](https://www.softwareadvice.co.nz/software/127246/campaign-monitor) — 4.5/5 (505 reviews) 5. [Thryv](https://www.softwareadvice.co.nz/software/66581/thryv) — 4.2/5 (515 reviews) ## Reviews ### "Fantastic product, super supportive team.." — 5.0/5 > **Gaurav** | *7 March 2018* > > **Pros**: Big pros Customized segmentation Journeys Ability to do deep personalisation Super supportive team Deep understanding of ecom > > **Cons**: Segment generation should be real time Funnels can be more detailed. Cohorts can be more exhautive I understand above are part of the roadmap. ----- ### "Webengage is good in Online marketing Field" — 4.0/5 > **Verified Reviewer** | *19 October 2021* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: Tempaltes and quick respone in events capturing > > **Cons**: Segmentation, Time take to create segment is pretty high ----- ### "A good MarTech tool for beginners of SMEs (if they can afford it)." — 4.0/5 > **Verified Reviewer** | *24 April 2018* | Internet | Recommendation rating: 5.0/10 > > **Pros**: Easy to use and set up journey's once their script and events are in place (no technical knowledge required). > > **Cons**: I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly. > > We were able to utilize our technology team for our core business; leaving martech related development to Webengage team. ----- ### "All-in-one software for marketing automation" — 4.0/5 > **Darshan** | *11 March 2022* | Education Management | Recommendation rating: 8.0/10 > > **Pros**: It was one of the best platforms which provide CRM, Marketing automation, Email marketing, and campaign management options. Very simple and easy-to-use tool. The interface is also very user-friendly. > > **Cons**: Sometimes, downloading reports takes a lot of time. This needs to be worked on. ----- ### "A simple & efficient Marketing Automation software" — 5.0/5 > **Mayank** | *5 June 2021* | Real Estate | Recommendation rating: 9.0/10 > > **Pros**: Customer analytics was a major pain point for us and Webengage really helped us in structuring our CRM data to build intelligence. Then it used that data to automate workflows basis user journeys with a very straightforward UI. A brilliant marketing automation tool. > > **Cons**: Decision making can also be automated with the data the tool collects. Webengage needs to upgrade itself and make direct recommendations to the business with the data it has collected. This will minimize human intervention and will increase productivity. > > The simplicity of the UI helps in visualizing your CRM data in a way that will help you understand key gaps in your current workflow. It will then help you in creating automated workflows to build efficiencies. This is a great tool for marketers and will go a long way in boosting your organization's digital capabilities. ----- Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.nz/software/161494/webengage?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/161494/webengage) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data