--- description: Review of Vero Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Vero | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [All-in-One Marketing Platforms](/directory/4065/all-in-one/software) > [Vero](/software/160459/vero) # Vero Canonical: https://www.softwareadvice.co.nz/software/160459/vero Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/160459/vero?page=2) > Vero is a customer engagement platform built for B2C and B2B product-led teams.  Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users.  Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push.    Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys.   Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count. Some of the benefits of Vero include: • Track and store event streams in real time using Vero's API or integrations including Segment, Rudderstack, Hightouch, Census and more. • Enable your marketing and product teams to turn real time, event-driven customer activity data into segments and complex customer journeys, without touching code. • Segment using demographic and activity data synced from your core product experience using Vero's APIs and SDKs. • Design personalized, multi-channel customer journeys using email, iOS and Android push and SMS. • Get detailed reporting on every messaging campaign, including conversion tracking. • ETL message sends, opens, clicks, conversion and other interaction data to data warehouses included Snowflake, BigQuery and more. > > Verdict: Rated **4.4/5** by 30 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 30 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Vero - **Location**: Sydney, Australia - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$54.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Vero is priced based on your usage, including number of customer profiles stored, number of messages sent per month on each channel including email, SMS and iOS and Android push notifications and events tracked per month (customer activity tracked). The plans included here are our standard pricing tiers. We can provide custom pricing based on exact usage to better fit our customers' needs. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, France, Germany, Ireland, Japan, Netherlands, Norway, Sweden, United Kingdom, United States ## Features - A/B Testing - API - Activity Dashboard - Activity Tracking - App Notifications - Automated Scheduling - Autoresponders - Behaviour Tracking - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Scheduling - Campaign Segmentation - Click Tracking - Contact Management - Content Management - Conversion Tracking - Customer Journey Mapping - Customer Segmentation ## Integrations (18 total) - Amazon Simple Notification Service (SNS) - Branch - Freshpaint - Google Analytics 360 - Hightouch - InnerTrends - Lexer - Mailgun - Mailjet - Make - Panoply - RudderStack - Segment - Snowplow BDP - Stitch ... and 3 more integrations ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - 24/7 (Live rep) ## Category - [All-in-One Marketing Platforms](https://www.softwareadvice.co.nz/directory/4065/all-in-one/software) ## Related Categories - [All-in-One Marketing Platforms](https://www.softwareadvice.co.nz/directory/4065/all-in-one/software) - [Push Notifications Software](https://www.softwareadvice.co.nz/directory/4260/push-notifications/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) - [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software) ## Alternatives 1. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17572 reviews) 2. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2256 reviews) 3. [Omnisend](https://www.softwareadvice.co.nz/software/100592/omnisend) — 4.7/5 (836 reviews) 4. [Salesforce Marketing Cloud](https://www.softwareadvice.co.nz/software/22998/salesforce-socialcrm) — 4.2/5 (526 reviews) 5. [Benchmark Email](https://www.softwareadvice.co.nz/software/100601/benchmark) — 4.3/5 (195 reviews) ## Reviews ### "Great bang for your buck" — 4.0/5 > **Verified Reviewer** | *19 February 2019* | Internet | Recommendation rating: 7.0/10 > > **Pros**: Has a lot of features and a clear UI. They are being transparent about what updates they will be rolling out, and are constantly trying to improve their platform. > > **Cons**: They don't support webhooks or mutiple criteria triggers ----- ### "Excellent product and service" — 5.0/5 > **Erika** | *16 October 2020* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: Vero has been instrumental to improving our behavioural workflows and nudging future clients throughout our conversion funnel. We are now implementing new workflows and use the newsletter function too. When I need customer support, it's always exceptionally fast and helpful. Thank you to the team for creating such a great product and service. > > **Cons**: Tag management is still evolving, but the team has been very helpful with this, and clear product development priorities also support a great client experience. ----- ### "Poor UI design and performance" — 3.0/5 > **Verified Reviewer** | *25 January 2019* | Events Services | Recommendation rating: 3.0/10 > > **Pros**: Its basic functionality does work, so in the sense that it is within the lower costing solutions on the market mean that it does what it needs to. > > **Cons**: - Poor UI throughout, compared to other tools of this nature (MailChimp for example) nothing works in a manner that feels aligned with modern UI design or user expectations. - Poor performance - when you look at other modern marketing tools, having to wait for data dumps, for segments to load and be calculated (especially when they are only a few thousand in size) is crazy. > > It's okay, would only use if I had no alternatives. ----- ### "Great for startups getting started with email marketing and transaction emails" — 4.0/5 > **Frank** | *25 January 2019* | Food & Beverages | Recommendation rating: 8.0/10 > > **Pros**: Having every type of email under the same roof is a definite plus. We used to have subscriptions to several services to accomplish what we were doing in Vero. > > **Cons**: The email templates could use more love. They really need a wysiwyg interface, so that non-technical colleagues can easily design and send emails. They only currently have support for importing HTML and modifying copy. > > Unlike other services, Vero handles transactional emails in addition to triggered and marketing emails. This allow you to have everything under the same roof. The UI is fairly easy to navigate and the team has been adding new features regularly. The customer service is also really responsive and helpful with the founder helping us on a few occasions. ----- ### "Vast’s Vero Review" — 5.0/5 > **Max** | *9 August 2019* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: Customer support is essential. Both the CEO and our account manager has been EXTREMELY helpful. > > **Cons**: I think some of the UI elements could be streamlined, such as the e-mail preview/editing page. You should be able to schedule and edit emails in the same page. > > I love Vero and will continue to use and recommend your service. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/160459/vero?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/160459/vero) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data