AB Tasty
4.6
(11 Reviews)
AB Tasty is a a/b testing and automated testing solution that helps businesses utilize machine learning and artificial...
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About VWO Testing
VWO Testing helps businesses design, deploy and manage custom tests for websites and mobile/web applications. The platform enables organizations to create A/B, split and multivariate tests to run surveys and analyze customer experience, engagement level, revenue, conversion rate and other factors via a unified portal.
VWO Testing includes a visual editor, which allows testers to modify headlines, CTAs, images, fonts, background colour, layouts and other elements, create multiple versions of a webpage and resize, drag or hide options. Features include Single Sign-On (SSO) authentication, behavioral and IP-based targeting, campaign scheduling, multi-segment comparisons, API access, and more. Additionally, administrators can modify codes in HTML, CSS or JavaScripts using the built-in code editor.
VWO Testing lets users gain insights into new/returning visitors, traffic, browsers, and other metrics via statistics, analytics and reports. Pricing includes monthly subscriptions and support is extended via phone, email and other online measures.
VWO Testing pricing
VWO Testing does not have a free version but does offer a free trial.
Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
Yes
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VWO Testing Reviews
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All VWO Testing Reviews
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91 reviews
Laurie
- Industry: Leisure, Travel & Tourism
- Company size: 11–50 Employees
- Used Monthly for 6-12 months
-
Review Source
5.0
Reviewed on 4/04/2019
AB Testing Made Easy
We wanted to better understand how variants of our website would impact the conversion rate for property bookings
Pros
The ease of which it enabled me to enact AB tests to different segments of website traffic without much input from IT beyond the initial tagging.
Cons
At first I didn't find the surveys tool as easy to use as I would have liked, but subsquent updates streamlined this and it's now FANTASTIC
Response from Wingify
Thank you for sharing your feedback! We are really glad to know that you like the product and find it easy to use. - Venus from VWO
Replied 18/06/2020
Graeme
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Daily for 1-5 months
-
Review Source
5.0
Reviewed on 14/01/2023
Optimize your website and improve conversions with VWO
Pros
VWO Testing is a great tool for businesses looking to optimize their website and improve their conversion rates. With A/B and multivariate testing, heat maps, and user recordings, businesses can identify what works and what doesn't on their website. It gives businesses valuable insights into how their website is performing and make data-driven decisions to improve their online performance. It can help businesses to increase their conversion rate and revenue.
Cons
VWO is a must-have for any business, with no cons to weigh against its benefits.
Amy
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 6-12 months
-
Review Source
3.0
Reviewed on 16/12/2019
VWO Testing
Good! I love the customer support. They really help you. Other than the numbers reporting wrong, I like the platform.
Pros
I like how easy it is to set up a test. It is also easy to see reports.
Cons
The calculations aren't always right so I don't trust the lift numbers. I also wish the statistical significance was two tailed.
Response from Wingify
Thanks for sharing the feedback, Amy. Though we are already working on enhancing our reporting further, but the calculations shouldn't be incorrect even as of now. We would really appreciate if you could share your detailed feedback around reporting with us at [email protected]. - Venus from VWO
Replied 18/06/2020
Christopher
- Industry: E-Learning
- Company size: Self Employed
- Used Monthly for 2+ years
-
Review Source
5.0
Reviewed on 19/04/2019
Easy to set up tests and analyze your results
Over the last several years I've run a lot of tests, and it's been pretty good. We've had some good wins. On the other hand, if every successful test really increased our conversions by the percentage amount each test claimed it did, I'd be typing this review on a mega-yacht in the Med right now, so there's something about testing that seems to make it over-state the gains you get. Not sure what the other factors are or why, though I have noticed that if you let a test run long enough, long after you get a statistically significant result from the test, eventually pretty much all tests converge or come darn close to converging (i.e. no difference between version A and version B). That's definitely led to a lot of disappointment over the years, but we did get a few huge wins that really stuck and were verified over the years whenever we'd re-test them or accidentally re-test them (for example by accidentally running the old version of the page for a while and seeing sales drop).
Pros
It's super-easy to set up tests, whether they're tests using the built-in editor to edit individual pages or spilt tests where the test redirects the control page to a different url. Both are good, and the results are easy to understand. The only thing that's funky is you might start a test and get to 95% right off the bat, then later it drops way less than that and you're like "well gosh, you were a lot more sure back then!" But I guess that's the stats talking, not VWO. Overall in testing I've done with VWO, I've discovered that there is way more variance/luck than you might think, and it really is best to run tests a long time, even if it seems like you have a winner quick.
Cons
While goals are easy to set up, it can be pretty tough to analyze certain things, like aggregating lifetime revenue for version A versus version B... You have to manage all the cookies yourself using a third party platform, so we eventually gave up on it because it was so complicated. If you just want to compare revenue at time of conversion, though, you can do it, just need a little help from developer to pass the checkout amount to the VWO tracking code so that it gets recorded by VWO for that version of test.
Response from Wingify
Thanks for sharing your detailed feedback, Christopher. Regarding your feedback around stats, we would want to arrange a discussion of yours with our Statisticians and Data Scientists to discuss all the thoughts so that we can gain valuable insights. Let us know at [email protected] if you are available for such a discussion and we will be happy to take it forward. And we have also noted down your feedback around making aggregated revenue available. Thanks for your inputs! - Venus from VWO
Replied 18/06/2020
Tree
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
5.0
Reviewed on 21/02/2019
Going on 6 years with VWO
We will never use anything else. VWO is awesome and is always rolling out new features to their platform. They offer all of the features you will need for A/B, split URL, and multivariate testing. They even bundle heatmap/clickmap features. If you are considering a split test platform in your organization, don't look elsewhere.
Pros
We run some fairly complex tests with VWO and have always had excellent support from their team, when it comes to implementing custom solutions. The software is very easy to use, well within reasonable pricing, and is so much cheaper than the competition that it's a no-brainer.
Cons
Over the years, there have been a few changes to the site interface. Most of these have been great improvements, however, there have been some changes to the results dashboard that we just weren't a fan of. This isn't to say that it's bad - not by any means. It was just a personal preference.
Response from Wingify
Thank you for sharing your feedback! Glad to know that you have been with us since so long. You can certainly let us know what you did not like in the interface (reach out to us at [email protected]). We will share it with the relevant team for consideration. - Venus from VWO
Replied 18/06/2020
Brittany
- Industry: Real Estate
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
-
Review Source
4.0
Reviewed on 7/08/2019
Beware of losing Data and Features with No Warning!
Good turned bad. Customer service does not take accountability. There are no notifications in the software that features or data will eb lost. no email communication nothing. One day all your data nd features go away and they want to charge you more. I would suggest to go find another platform as I am now.
Pros
The core functionalists of this software are valuable however read the cons.
Cons
We have been using VWO for years and one day they decided to rip features out and separate them meaning if you were doing an Observation test on a webpage and it included, heat map, scroll map, and form data all the data was lost when they decided to separate all those features and charge more. Not only losing the functionality but the data with zero notice. If this is there map for how they choose to run their software I'd beware. A good software doesn't suddenly charge separate for features that were included in a plan. AND WORSE lose all the data associated with it!
Response from Wingify
Thanks for sharing the feedback, Brittany. And we apologize for the inconvenience caused. Ideally it should not have happened as we ensured that data stays in the account for a specific duration. Please reach out to us at [email protected] if there is still anything that we can help you with. - Venus from VWO
Replied 18/06/2020
Verified Reviewer
- Industry: Internet
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
4.0
Reviewed on 27/11/2018
Great solution for startups with AB test
Pros
Once setup it's a plug and play growth hacking tool that allows validation of theories.
Cons
Very hard to get running without a developer if you are using React.
Verified Reviewer
- Industry: Luxury Goods & Jewelry
- Company size: 11–50 Employees
- Used Weekly for 1+ year
-
Review Source
4.0
Reviewed on 8/08/2018
Good value, expensive in overall
In general good, it has worked so far for what we need, running into a couple of obstacles on the way but those obstacles would have been also present in other AB testing softwares.
Pros
Compared to other AB testing tools, VWO succeeds in a more reactive visual interface.
Many core features are available with some of their starter plans, which only happens with more expensive plans on other AB testing softwares, like user segmentation and geo targeting.
Cons
Still expensive for the value it can provide, many of the really useful tests you can apply require complex behaviors which can be done through VWO but need technical knowledge.
Verified Reviewer
- Industry: Consumer Goods
- Company size: 11–50 Employees
- Used Weekly for 2+ years
-
Review Source
5.0
Reviewed on 3/10/2018
Great way to add revenue to your business through A/B testing
Pros
It's very user friendly and makes it easy to set up any kind of website test with very little code knowledge.
Cons
There is a slight "flicker" on some of the testing. This can skew your testing slightly.
Verified Reviewer
- Industry: Higher Education
- Company size: 10,000+ Employees
- Used Monthly for 2+ years
-
Review Source
4.0
Reviewed on 18/04/2019
Easy to use
Pros
It was super easy to use. Setting up an A/B test or a split URL test takes a very short amount of time and often needs know developer time.
Cons
We experienced some issues with the tool causing a flashing affect on our website, since it runs as javascript over the page.
Response from Wingify
Thank you for sharing your valuable feedback! Glad to know that you find VWO easy to use. Regarding your feedback on flash effect, this might happen if VWO smart code is either added via an asynchronous tag manager or at the bottom of the page. If you are still facing the issue, please feel free to reach out to us at [email protected]. - Venus from VWO
Replied 18/06/2020
Jacob
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
4.0
Reviewed on 16/12/2019
Great software with a few glitches
Using VWO allows us to run sophisticated A/B tests for our clients and help them grow their business.
Pros
Using VWO you're able to run more sophisticated tests than other, free software.
Support is helpful.
Cons
Some of the features in their reporting don't work very well, ie reports with old data and bad graphs for data over time.
Seems to have more negative affects on site speed than other platforms.
Response from Wingify
Thanks for sharing the feedback, Jacob. We are glad that you liked our platform as well as the service provided by our Support team. Also, we are already working to enhance our reporting and would love your feedback on the same. And we would like to discuss about the site speed issues too as ideally, it should not happen. Please reach out to us at [email protected] so that we can discuss this further. - Venus from VWO
Replied 18/06/2020
Rob
- Industry: Computer Software
- Company size: 11–50 Employees
- Used for 2+ years
-
Review Source
5.0
Reviewed on 28/02/2019
Split testing made easy
Pros
The examples of things to test is like a marketing mentorship program. Some great ideas. Split testingtext changes is easy to setup
Cons
The coolest ideas for testing require some web development time. Very cool stuff, but you need a team (designer, developer, marketer) to work together to really take advantage of what the software offers.
Response from Wingify
Thank you for sharing your feedback! Since Conversion Rate Optimization is a process to enhance the website's overall conversions, it does require analyzing the data and planning the changes accordingly. So we completely agree that the entire implementation requires resources. This in general results in campaigns which are well thought of than the ones that are created with ad hoc changes. I would like to mention here that we do have an in-house team of experts who can help you with all aspects of CRO. Reach out to them at [email protected] if you are looking to avail such a service. - Venus from VWO
Replied 18/06/2020
Emma
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
-
Review Source
4.0
Reviewed on 16/12/2019
User-Friendly, Data-Oriented Tool
Increasing website form fills, understanding the user journey, understanding drop-off points.
Pros
This tool allows users to dive very deep into what they're trying to research or gather data on. It can do a ton and get very granular, but is still user friendly at the same time. The results it provides are very detailed and helpful.
Cons
It doesn't work quite as well for smaller websites that don't get a ton of traffic.
Response from Wingify
Thanks for sharing the feedback, Emma. Regarding your concern on low traffic, we have recently come up with a new testing algorithm that could help you test on low traffic. We will be happy to give you early access of this feature. Please reach out to us at [email protected] for this. Happy to help! - Venus from VWO
Replied 18/06/2020
Sarah
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
-
Review Source
4.0
Reviewed on 16/12/2019
Great tool for marketing agencies!
At our agency, we mainly use the heatmap, visitor recordings and A/B testing tools to better service our clients. I really like how the reports can easy be shared with the clients and represent the data well.
Pros
The program is very user friendly, specifically the visual editor in the A/B testing tool. It makes it easy for people who don't know coding and web dev to create an A/B test. Additionally, it is great that you can segment traffic very thoroughly throughout all the heatmaps, visitor recordings, and A/B tests.
Cons
The thing that is most frustrating is that we can't store data forever. For example, if we are running a heatmap it only will store data for the last 60-90 days.
Response from Wingify
Thanks for sharing the feedback. We are glad that you liked the platform and especially the Insights features. Regarding your concern about data retention for Insights, we have given the maximum duration for 90 days as it has been noticed that businesses usually get to see a trend by analyzing the data for a quarter and can take their decisions accordingly. And you can also download data and store it for future reference. However, we have surely noted your feedback for consideration. - Venus from VWO
Replied 18/06/2020
Shikha
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
-
Review Source
4.0
Reviewed on 17/12/2019
Works well for our needs
Pros
The timeline of changes done to an experiment. It is easy to find out all the changes that were done to an experiment and who did it. This is great for traceability purpose.
Cons
It is not easy to look at all running and paused experiments together. We run a lot of experiments and they are shown together in one view where some are running and some are paused. It takes time to easily find the right experiment in the mixed up view.
Response from Wingify
Thanks for sharing the feedback, Shikha. We are glad that you liked the platform and found the timeline feature to be useful. Regarding viewing multiple experiments simultaneously, you can always sort the experiments using Status Filter for Running and Paused. Feel free to reach out to us at [email protected] and we will be happy to help if you have any specific requirement. - Venus from VWO
Replied 18/06/2020
Marius
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 2+ years
-
Review Source
5.0
Reviewed on 4/10/2016
Awesome tool, with a decent learning curve
I've been using VWO for almost 2 years and I'm pleased to see how much progress has been made so far. The learning curve is not very fast in my opinion, but once you get the hang of it nothing can stop you, you'll want to test, test and then test again.
It integrates well with many services, the most important for me are MixPanel and Google Analytics.
I haven't tried many other A/B testing tools, but I'm very pleased with VWO. Their Heatmaps are great too and give a lot of insights to help you decide on what to test next.
Pros
Lots of features, very complex and integrates with many other services.
Cons
The learning curve is a bit steep, but you'll get the hang of it.
Roshan
- Industry: Legal Services
- Company size: 201–500 Employees
- Used Daily for 2+ years
-
Review Source
5.0
Reviewed on 2/01/2020
IT review
Pros
Easy to administer. It is good tool for system administrators
Cons
None. I can’t think of a shortcumming at this point.
Response from Wingify
Thanks for your valuable review! - Venus from VWO
Replied 18/06/2020
Simon
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 2+ years
-
Review Source
5.0
Reviewed on 25/04/2019
Powerful optimisation with great value for money
Very positive with seemingly friendly passionate staff
Pros
VWO provides step by step interfaces making the implementation of A/B tests achievable to most levels of user
Cons
Occasionally alerts and warning were confusing to the user.
Response from Wingify
Thanks for sharing the feedback, Simon. We are glad that you like the product. Regarding the alerts and warnings, it would be great if you could share more insights with us at [email protected]. We shall then consider your feedback for making further improvements to warning and alert messages. - Venus from VWO
Replied 18/06/2020
Samantha
- Industry: Computer Software
- Company size: 51–200 Employees
- Used for 6-12 months
-
Review Source
4.0
Reviewed on 27/03/2019
See if your website really works!
Pros
Great AB testing tool to see which design and content really resonates with your web audience.
Cons
Marketers and designers, you will probably need your website team to help set this up.
Response from Wingify
Thanks for sharing the feedback, Samantha. We are glad that you like the platform. We have noted down your feedback around the usability of editor and will surely work on the same. - Venus from VWO
Replied 18/06/2020
Verified Reviewer
- Industry: Internet
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
-
Review Source
4.0
Reviewed on 29/03/2019
Good tool for behavior analysis
Pros
The best feature is the heatmap feature which is pretty powerful and very useful.
Cons
The fact that I had to pay more for screen recording.
Response from Wingify
Thank you for sharing the feedback. Really glad to know that you like using VWO. - Venus from VWO
Replied 18/06/2020
Jennifer
- Industry: Real Estate
- Company size: 201–500 Employees
- Used Weekly for 1+ year
-
Review Source
5.0
Reviewed on 16/12/2019
Good Cost-Effective Testing Tool
Pros
All key features at a more reasonable cost than competitors
Cons
Data tracking often doesn't match up with other sources. The VWO stats can be misleading.
Response from Wingify
Thanks for sharing the feedback, Jennifer. We are glad that you liked the product. Regarding your concern about data metrics, if you are experiencing issues with the numbers, you can share details with us at [email protected]. We would be happy to assist you further. - Venus from VWO
Replied 18/06/2020
Verified Reviewer
- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Monthly for 2+ years
-
Review Source
5.0
Reviewed on 25/04/2019
Powerful Tracking Tool
Accurately tracking steps within our funnels.
Pros
It does a great job of tracking conversions and has different options you can implement for split testing. You can test different parts of your funnel. Also, has a good heatmap option.
Cons
It can be a little challenging if you are wanting to use subdomains and still track. Customer support helped to figure it out though.
Response from Wingify
Thanks for sharing your valuable feedback. Also, tracking sub-domains shouldn't be an issue. Please reach out to us at [email protected] with your use-case and we will be happy to help! - Venus from VWO
Replied 18/06/2020
Ryan
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Monthly for 2+ years
-
Review Source
5.0
Reviewed on 22/02/2019
Solid A/B testing performance
Pros
The software is web-based and easy to use. It only requires a small javascript tag to be added to pages. We have been using the software for around three years, the A/B testing and heatmap tools have helped us greatly to understand how our visitors are interacting with the site.
Cons
I feel the A/B test editor is a little tricky to use at times, especially the variation list pop-up. I think the design needs to be a bit more clear, as I cannot see how to delete a variation from the pop-up list.
Response from Wingify
Thank you for sharing your feedback! Glad to know that you like the product. And we have noted down your feedback around the visual editor and will surely pass it on to our Product Team. - Venus from VWO
Replied 18/06/2020
William
- Industry: Computer Software
- Used Weekly for 1-5 months
-
Review Source
5.0
Reviewed on 26/05/2018
Wow! Such a cool tool. More than we needed in the end.
I was totally impressed with how much it could do. It ended up being more horsepower than we needed and more cost than it was worth to is at the time.
Pros
This thing will go crazy! And help you change almost everything about your website including recording your visitors.
Cons
It was too expensive for what we wanted to do and it was a little hard to learn how to do the editing.
Verified Reviewer
- Company size: 11–50 Employees
- Used for 1-5 months
-
Review Source
4.0
Reviewed on 10/02/2018
This can be helpful if you don't know a lot about web development.
You can track users on your website and the actions they take while on there.
Pros
If you don't have a lot of coding experience, this software can be helpful for tracking your consumers on your website.
Cons
This product is a bit too simple for advanced uses. It has A/B testing abilities, but they are not as advanced as other programs.
