---
description: Review of SmartSurvey Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: SmartSurvey | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# SmartSurvey

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> SmartSurvey is an online survey solution that allows businesses to design customized surveys. The solution includes ready-made templates and custom designing tools to build and share online surveys with participants.&#10;&#10;&#10;SmartSurvey includes a library of question types, and its contact list management and reporting features help to collect and analyze survey results. Survey designers can set validity and restrictions to their surveys to avoid inaccurate and invalid responses. Designers can also embed interactive audio, video and images within their surveys.&#10;&#10;&#10;SmartSurvey allows users to incorporate their brand's logo and background images into their surveys. It collects responses in real time, and the data can be viewed or exported into Excel files.&#10;&#10;&#10;The basic version of SmartSurvey is available for free, while users pay a monthly subscription for premium features. Along with private companies, this solution also finds its application in education, government, healthcare and not-for-profit organizations.
> 
> Verdict: Rated **4.6/5** by 114 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 114 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: SmartSurvey
- **Location**: Tewkesbury, UK
- **Founded**: 2010

## Commercial Context

- **Starting Price**: £45.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: 14-day free trial, no credit card required.&#10;&#10;Basic: free&#10;Pro: £30/month (£360/year)&#10;Business: £40/month (£480/year)&#10;Enterprise: £85/month (£1020/year)&#10;Business Team: £30/user/month&#10;Enterprise Team: £75/user/month&#10;Enterprise Plus: POA&#10;&#10;nonprofit organisations up to 40% discount&#10;students up to 50% discount
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, China, Finland, Germany, Iceland, India, Japan, Mexico, Norway, Sweden, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- Autofill
- Benchmarking
- CRM
- Charting
- Collaboration Tools
- Conditional Logic
- Customer Experience Management
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customisable Questions
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Dashboard
- Data Analysis Tools

## Integrations (3 total)

- Google Analytics 360
- Salesforce Sales Cloud
- Zapier

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Form Builder Software](https://www.softwareadvice.co.nz/directory/4464/form-builder/software)

## Related Categories

- [Form Builder Software](https://www.softwareadvice.co.nz/directory/4464/form-builder/software)
- [Polling Software](https://www.softwareadvice.co.nz/directory/4705/polling/software)
- [NPS Software](https://www.softwareadvice.co.nz/directory/4116/nps/software)
- [Employee Engagement Software](https://www.softwareadvice.co.nz/directory/3397/employee-engagement/software)
- [Customer Experience Software](https://www.softwareadvice.co.nz/directory/4574/customer-experience/software)

## Alternatives

1. [UmfrageOnline](https://www.softwareadvice.co.nz/software/449992/Enquetes-Maken) — 4.6/5 (1553 reviews)
2. [Google Forms](https://www.softwareadvice.co.nz/software/179230/google-forms) — 4.7/5 (11363 reviews)
3. [SurveyMonkey](https://www.softwareadvice.co.nz/software/157864/surveymonkey) — 4.6/5 (10426 reviews)
4. [Jotform](https://www.softwareadvice.co.nz/software/433821/jotform) — 4.7/5 (2794 reviews)
5. [Typeform](https://www.softwareadvice.co.nz/software/324633/typeform) — 4.7/5 (945 reviews)

## Reviews

### "The best choice for non-profit organisations" — 5.0/5

> **Tony** | *7 September 2020* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Smart Survey is very easy to use for non-professionals. Sometimes small, non-profit organisations need to do some market research but don't have the professional expertise or resources to outsource it. Smart Survey is a really good choice for them, because it has all the essential features and functionality needed for a professional survey and is easy to learn and implement. Above all it looks professional and has an authoritative sounding name so that when you publish the survey online it looks good. That helps people to respond.
> 
> **Cons**: I can't really think of anything I don't like about it.
> 
> It's the best way to find out what your audience really thinks. They could be members, residents, users or colleagues. Conducting an anonymouse survey of them with Smart Survey encourgaes them to give you honest opinions and that helps you work out your priorities and strategies moving forward.

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### "Smart for Local Authority" — 5.0/5

> **Katie** | *26 July 2024* | Government Administration | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use, lots of customisation, strong reporting features and fab customer service. Really easy to use product and good value for money.
> 
> **Cons**: There is no real downfall to the software, we just need help with API's and plug ins from other departments, and it does not have a ' web page / engagement page' but we can embed these into existing websites.

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### "Not user friendly at all, very impersonal service, confusing" — 2.0/5

> **Gill** | *23 July 2025* | Nonprofit Organisation Management | Recommendation rating: 2.0/10
> 
> **Pros**: Looks professional for users.&#10;.
> 
> **Cons**: Support is totally impersonal&#10;.
> 
> The verification for logging in every time, the difficulty sending test emails and the time taken to get an automated support response are all very disappointing. Smart Survey use to be much better than this.

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### "Smart Survey First Time User" — 5.0/5

> **David** | *28 September 2024* | Nonprofit Organisation Management | Recommendation rating: 10.0/10
> 
> **Pros**: Feature rich, reasonable costs, the ability to pay by month rather than having to take out a 12 month subscription
> 
> **Cons**: Found it difficult to navigate between some of the setup options, but I'm sure this will ease as I use it more
> 
> I have only recently found Smart Survey, and I have to say I'm very impressed.  My support ticket was resolved very quickly, particularly important to me at the moment as I want to make the most of my 14 day trial period.  I had a couple of questions regarding monthly billing, so I phoned.  All of my concerns were answered very clearly by \[sensitive content hidden\].  When the time comes for the live survey I'm planning I will definitely use Smart Survey it beats Survey Monkey by miles.  Thank you

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### "One of the best customer support out there" — 4.0/5

> **Verified Reviewer** | *24 September 2020* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: Easy to use, simple to implement, straight to the point, reasonably priced.
> 
> **Cons**: Some of the respondents were not from the relevant field as requested. Some did not provide relevant answers to the questions.&#10;&#10;There is a little bit of cleaning needed in SmartSurvey's database to address the former; as far as the latter goes this is not something that they can really control, so I won't take any points away for that.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/156523/smartsurvey)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/survey/smartsurvey-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/156523/smartsurvey> |
| en-GB | <https://www.softwareadvice.co.uk/software/156523/smartsurvey> |
| en-IE | <https://www.softwareadvice.ie/software/156523/smartsurvey> |
| en-NZ | <https://www.softwareadvice.co.nz/software/156523/smartsurvey> |

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