--- description: Review of Salesforce Marketing Cloud Account Engagement Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Salesforce Marketing Cloud Account Engagement | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Marketing Software](/directory/4630/marketing/software) > [Salesforce Marketing Cloud Account Engagement](/software/145021/pardot) # Salesforce Marketing Cloud Account Engagement Canonical: https://www.softwareadvice.co.nz/software/145021/pardot Page: 1 / 27\ Next: [Next page](https://www.softwareadvice.co.nz/software/145021/pardot?page=2) > Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales. The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address. When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite. > > Verdict: Rated **4.1/5** by 649 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.1/5** | 649 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.8/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$1,250.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Canada, China, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, United Kingdom, United States, Vietnam ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Archiving & Retention - Autoresponders - Business Card/Badge Scanning - CAN-SPAM Compliance - CRM - Calendar Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Tracking - Channel Management - Chat/Messaging ## Integrations (20 total) - Eventbrite - FullContact - Gmail - GoTo Webinar - GoodData - Google Ads - Google Analytics 360 - LinkedIn for Business - Meta for Business - Microsoft Outlook - Olark - Salesforce Marketing Cloud - Salesforce Platform - Salesforce Sales Cloud - SugarCRM ... and 5 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) ## Related Categories - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) - [Campaign Management Software](https://www.softwareadvice.co.nz/directory/2878/campaign-management/software) - [Marketing Analytics Software](https://www.softwareadvice.co.nz/directory/1702/analytics-tools/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [Sales Force Automation Software](https://www.softwareadvice.co.nz/directory/254/sales-force-automation/software) ## Alternatives 1. 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Other than engagement programs, automation is not a key aspect of the software. > > We have enjoyed a centralized and more integration-friendly marketing automation platform. ----- ### "Only for big companies" — 4.0/5 > **Verified Reviewer** | *26 March 2024* | Financial Services | Recommendation rating: 4.0/10 > > **Pros**: You can build everything you dream of in Salesforce Marketing Cloud. The Journey module is amazing and Automation Studio is very powerful. Rest assure, you will be able to build any user story. > > **Cons**: Ver expensive. It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool. Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance. ----- ### "Helpful for sales but not for marketers" — 3.0/5 > **Verified Reviewer** | *19 August 2019* | Computer Software | Recommendation rating: 5.0/10 > > **Pros**: Wonderful tracking for leads and creation of drip campaigns. Any company who’s expanding their lead generation efforts and looking to hasten the velocity of closing prospects will definitely find this useful, especially since it is connected to Salesforce. > > **Cons**: Interface and usability needs a lot of improvement. Functionalities for creatives and marketers can become too time-consuming and limiting, especially in terms of customisation of drip emails. ----- ### "Pardot Helps us Treat Each Donor as an Individual" — 5.0/5 > **Verified Reviewer** | *7 December 2019* | Nonprofit Organisation Management | Recommendation rating: 10.0/10 > > **Pros**: We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content. > > **Cons**: We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release. > > Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce. ----- ### "Good" — 4.0/5 > **Verified Reviewer** | *1 November 2023* | Computer Software | Recommendation rating: 6.0/10 > > **Pros**: I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that significantly improved our customer engagement and conversion rates. > > **Cons**: I found that the user interface of Salesforce Marketing Cloud (formerly known as Pardot) could be a bit complex and not as intuitive as I would have liked. > > My overall experience with Salesforce Marketing Cloud Account Engagement (Pardot) has been positive, as it has enabled us to efficiently manage and personalize our marketing efforts, resulting in improved customer engagement and lead generation. ----- Page: 1 / 27\ Next: [Next page](https://www.softwareadvice.co.nz/software/145021/pardot?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/145021/pardot) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data