Looker

Pros

Social Media reporting is the primary reason for using Looker (ex-Data Studio). The numerous connections with the social media platforms and the ability to create reports in a fast, efficient & scalable way are the most important benefits of the platform.

Cons

Although our experienced team members are able to create Looker reports from scratch, the newest members need numerous training sessions to understand how the platform works and how they can use it to create custom reports. Also, the fact that data connectors often fail, creates an additional burden for everyone involved, from team members to end clients.

Pros

Integrates with the full google suite
Very easy to understand
Good UI and formatting options
Fantastic for communicating data to clients as it can be shared via url

Cons

Insufficient data transformation in platform
Limited formula customization
no data type format autodetection (eg currency)

Pros

Dashboard customization is the main feature I use Looker for. Looker works great with automatically importing data from different sources like Sheets, Analytics and Google Ads making my reports always up to date.

Cons

For a first timer Looker will be difficult to work with as there are many options and complex options.

Pros

There is a lot of visualisation options and data blending can be done which is helpful too

Cons

It is not self intuitive and can be quite frustrating to use until you get familiar with the tool

Pros

The most important feature for me is that I can have always up to date reports, connecting different data sources like different apps and sheets and updating the reports in real time saves me a lot of time and hard work. Creating a dashboard with different data is easy and straightforward and worth every second spend to learn how to create your it.

Cons

For a fist timer it was a little hard to get all data connected and create the charts and graphs as I imagined.

Alternatives Considered

Reasons for Switching to Looker

Pros

Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele.

The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it simple to detect patterns and insights.

Cons

Learning curve: Despite the app having a nice graphic user interface layout, the users are likely to face challenges in understanding how to use it especially new comers in visualising data.

Such as it is in Looker Studio where there are numerous datasets most of which are supported, some custom or specialized datasets may have restrictions.

Alternatives Considered

Reasons for Choosing Looker

Switched From

Reasons for Switching to Looker

Pros

After creating a dashboard with all important data for my website it was very easy to keep track and visualize my websites metrics. I have integrated Analytics, Search Console and Semrush in my main dashboard get a better view over my Business's website, making it very easy to see where I can grow.
Sharing the dashboard with my colleagues it was very easy and everybody can keep an eye.

Cons

Dashboard setup was a little tricky until I found the exact data I wanted to display.

Pros

The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview. I can easily create scheduled reports and share them.

Cons

It can be a little challenging to create the first dashboard.

Pros

We are able to generate reports internally and for customers on the fly and to be delivered at a regular cadence externally when needed.

Cons

It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn.

Pros

Very accessible, updates, a lot of propositions

Cons

You need to know very well the measures you want to use

Pros

The massive amount of data, from many different platforms, can be compiled in many different ways for a great report.

Cons

You almost need a PhD in computer science to program the report. Steep learning curve.

Pros

Looker allows for you to create automated and visual reports that you can use to refer back to for use within the team as well as wider reporting to superiors/clients. It has a wide variety of features and being able to tailor dashboards exactly how you would like them gives the freedom to make reports bespoke to your needs

Cons

It can be quite fiddly to get set up with multiple data sources, and once there are issues, if they are not promptly sorted, they can compromise the accuracy report/dashboard. Once there are issues, it can often be tricky to identify the root cause

Pros

Connecting all data sources is very easy and even a non-tech guy can do it. Organizing the dashboard was not a easy task, there are so many options for graphs and charts on the data. Report sharing is phenomenal, after I create it is easy to share it with different departments and each one can see the how they are doing.

Cons

The only hard thing for me was how to organize my first page dashboard, wanted all of them there.

Pros

Looker has an impressive data modeling capabilities which enable the user to create and manage data models effortlessly, empowering its users to derive valuable insights from even the most complex datasets.

Cons

While Looker's interface may be user-friendly, unlocking its complete potential may require some learning for new users, particularly to those who are not well-versed in data modeling and analytics principles.

Pros

Very easy for Self service BI: Enabled our marketing teams to work directly on data without getting the Data engineering team involved,

Cons

There is a lot of room for improvement. Data connectors should be added more.

Alternatives Considered

Switched From

Pros

It has phenomenal data exploration features that enable us to maximize our data potential through indepth insights. I appreciate its flexible customization options that help us to visualize data in line with our company requirements.

Cons

Running complex queries on this tool affects system performance occasionally which is not ideal.

Pros

It's quickly ingests the data we need to run reports and build visualizations for various teams.

Cons

It doesn't follow the same data schema and handle objects from salesforce the same way so we have had to manipulate various fields to make Looker connect properly. The data quality doesn't always match salesforce.

Pros

The ability to really deep dive into data and match multiple data sets together to find trend lines.Also the platform being compatible with so many datasets!

Cons

It's not the easiest tool to grasp when you first start using it. The ability to view and filter reports from the highest level down to deep niche data should be simplified.

Pros

Easier to start with than other visualization tools.

Cons

Some charts take long to load. The learning curve, even if shorter than with other tools, is still not insignificant.

Pros

You dont need technical expertise to use Looker studio. Only a little background information and a little hands on make you easily use the analytics. Really great for KPI measurement as well.

Cons

The changes in the interfaces and modeling are rapid and it is revamped ocassionaly.

Pros

Google Looker is one of the best business intelligence tools, it offers many features and visualizations that can help business owners to view real-time reports and dashboards. Also, Google Looker is fully customized so that you can make your own reports, graphs, and dashboards.

Cons

Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports.

Pros

Looker Studio can connect a wide variety of data sources and create highly interactive dashboards and reports.

Cons

Looker Studio is a great business inteeligence tool however, it still have room for improvement, especially for complex visualizations.

Pros

It brings me great joy to be able to generate and adjust my own dashboards with ease, thanks to the user-friendly self-service approach.

Cons

When you blend data speed seems to go down significantly

Pros

Easy to use, Creates stunning graphs on complex data, fully customizable, low-price product, can't beat it.

Cons

No cons whatsoever. Easily integrated and we learned how to use this product quickly.

Pros

It is a great delight to strengthen my data analysis system. Scheduling reports is another great way to avoid acting as a middleman between various clients in my opinion. Flexibility, durability, the LookML Semantic layer, dependability, scalability, and the set of tools for modifying data experiences. Very versatile when it comes to writing code and showing tiles; the greatest aspect is the dynamic nature of the results presentation, which makes it easier to examine results while on the go.

Cons

There are fewer things that can be done at the tile level, which limits functionality. Such dynamicness is required for a more thorough dashboarding experience. Less restrictions on things, in my opinion, would allow me to dream a little greater. Additionally, the forecasting function may be improved. Just a bit more conviction in this amazing product would do.