---
description: Review of Maptitude Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Maptitude | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# Maptitude

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Page: 1 / 5\
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> Maptitude GIS and mapping software is the most capable and cost-effective solution to:&#10;&#10;➡ Optimize sales territories, vehicle routes, and site locations&#10;➡ Visualize, analyze, and present mission-critical data&#10;➡ Maximize profits, time, and resources&#10;&#10;With extensive maps, comprehensive demographic data, and user-friendly tools, Maptitude empowers organizations to analyze and understand the impact of geography.&#10;&#10;Create visually stunning maps, visualize data from spreadsheets, estimate populations, locate customers, build custom territories, generate heat maps, and much more. Trusted by Fortune 500 companies, Maptitude offers unmatched performance and value, starting at just $695 with a FREE country package of GIS data. Request a demo or free trial today to experience the full potential of Maptitude mapping software.&#10;&#10;As a mapping platform, Maptitude utilizes GIS technology and spatial analysis to assist businesses with analyzing and understanding how geography affects business operations. Maptitude allows businesses to visualize customer and demographic on different types of maps to uncover geographical relational patterns within datasets. With Maptitude, businesses can pinpoint customers, analyze areas of sales activity, uncover hidden opportunities, understand geographical trends, and answer questions that impact any sales operation. &#10;&#10;&#10;Maptitude provides the ability to create maps at any scale from the street level to the country level using Maptitude's Create-a-Map wizard. Maptitude's mapping technology, MapWizard, can customize the colors, styles, and labels on any map such as color and pattern maps, dot-density maps, scaled-symbol maps, and maps with integrated pie or bar charts.  For the street layer, Maptitude is able to utilize geocoding and travel time information to calculate routes and drive-times. Building information for many urban locations, railroads, and comprehensive natural and human-made landmarks can be displayed on any maps. These maps can be exported via HTML, JPEG or PNG for use on websites or printed out as wall-sized posters and handouts.&#10;&#10;&#10;Additional features include territory mapping, location intelligence, 3D mapping, data sharing for ERDAS IMAGINE and GeoJSON files, and for Esri ArcGIS Pro, and more.
> 
> Verdict: Rated **4.8/5** by 88 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 88 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Caliper
- **Founded**: 1983

## Commercial Context

- **Starting Price**: US$695.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: It is also available at $995 per license with additional features.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise)
- **Supported Languages**: Chinese, English, Korean, Spanish
- **Available Countries**: Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czechia, Denmark, Ecuador, Estonia, Falkland Islands, Finland, France, French Guiana and 44 more

## Features

- 3D Imaging
- API
- Ad hoc Reporting
- Behavioural Analytics
- Census Data Integration
- Collaboration Tools
- Colour Codes/Icons
- Customer Segmentation
- Customisable Reports
- Data Capture and Transfer
- Data Collection
- Data Import/Export
- Data Mapping
- Data Synchronisation
- Data Visualisation
- Database Support
- Delivery Tracking
- Demographic Data
- GPS
- Geocoding

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Route Planning Software](https://www.softwareadvice.co.nz/directory/1917/route-planning/software)

## Related Categories

- [Route Planning Software](https://www.softwareadvice.co.nz/directory/1917/route-planning/software)
- [Location Intelligence Software](https://www.softwareadvice.co.nz/directory/4255/location-intelligence/software)
- [GIS Software](https://www.softwareadvice.co.nz/directory/3501/gis/software)

## Alternatives

1. [Samsara](https://www.softwareadvice.co.nz/software/51789/samsara) — 4.5/5 (1005 reviews)
2. [Motive](https://www.softwareadvice.co.nz/software/51721/motive) — 4.5/5 (1688 reviews)
3. [smappen](https://www.softwareadvice.co.nz/software/257669/oalley) — 4.9/5 (31 reviews)
4. [Tenna](https://www.softwareadvice.co.nz/software/36571/tenna) — 4.6/5 (75 reviews)
5. [ArcGIS](https://www.softwareadvice.co.nz/software/125656/arcgis) — 4.6/5 (505 reviews)

## Reviews

### "GIS software that matters." — 5.0/5

> **Paul** | *22 April 2024* | Logistics & Supply Chain | Recommendation rating: 10.0/10
> 
> **Pros**: The User Interface, offering tools and features that are only a few clicks away with excellent inbuilt support pages and examples.
> 
> **Cons**: Focus not so much on Europe, maps for European countries are not as actual as for other countries.
> 
> The overal experience is very good, with the tools and features and plug-ins, the majority of logistics analysis projects can be executed.

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### "Best bang for buck in GIS is Maptitude" — 5.0/5

> **Tracy** | *21 September 2023* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: Low cost of investment. Annual upgrade is less for previous users. Ability to import large records in layers (some call this vectors).
> 
> **Cons**: If one downloads the app and has a key, that does not always work. And there is no weekend support. Examples of how to create queries. Examples need to be shown like Qgis. How to rubber-sheet a map. How to export to KML data and examples.
> 
> I attended 2 classes in Boston early in the stages of Maptitude. I had little field experience in GIS and the instructor helped me understand the power of Maptitude.

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### "Great Map Software" — 4.0/5

> **Mike** | *30 September 2024* | Transportation/Trucking/Railroad | Recommendation rating: 8.0/10
> 
> **Pros**: Fair Price - a great amount of data is included with the software and their support is awesome.
> 
> **Cons**: not much - fairly intuitiveVP to navigate
> 
> great - works perfectly for our needs.  Building territories are simple and we just used the heat map functionality to adjust our service routes

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### "Great GIS with affordable perpetual license, not bloated but you may miss features from ESRI" — 5.0/5

> **Alex** | *26 April 2024* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Cost. Much easier to reach a purchasing decision. I loved the integrated country data package so I didn't have to download census layers and other info - it was all built in.
> 
> **Cons**: No way to share live interactive maps with stakeholders. Most of us GIS users want to run the analysis and then share with a non-GIS expert without them needing to have the software. I think there is a separate online license but that was not available in my company's pre-approved software purchasing program.&#10;One strong feature I recommend is a job history log with time run. I ran a filter on nationwide streets and it took ages... I'd like to know how many minutes it ran so I can re-run it again without disrupting my workflow.
> 
> If you already know GIS you will find this easy to use. Interface is more like pre-Pro ArcMap but that's fine. I'm agnostic to ribbons vs. buttons. The point is to run the analysis. It hasn't crashed on me once.&#10;Way fewer geoprocessing tools than you might be used to, so if you're doing very specialized work check the documentation.

-----

### "Most Powerful Mapping Tool in Our Arsenal" — 5.0/5

> **Bob** | *19 September 2023* | Building Materials | Recommendation rating: 10.0/10
> 
> **Pros**: Maptitude provides great details of geographies along with demographics and economic variables at all the hierarchies we need.  It is the best mapping tool we have and is so much better than some of the big data software packages we have used.  We use maps from Maptitude for our reporting and analytics and clients are excited about how much detail we can give them.
> 
> **Cons**: It takes a little bit to understand but once you get it the tasks become easier.  Our team wishes we could incorporate maps into other online data systems like Big Query or Tableau.
> 
> We have been using Maptitude to show retailers, dealers, and manufacturers their Total Available Markets based on our product forecasts.  Once we load our forecasts, dealer locations, housing starts and other demographics, we are able to show where potential new business can be won.  Maptitude has allowed us to better display our insights beyond the usual charts and tables.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/140401/maptitude)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/140401/maptitude> |
| en | <https://www.softwareadvice.com/cafm/maptitude-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/140401/maptitude> |
| en-GB | <https://www.softwareadvice.co.uk/software/140401/maptitude> |
| en-IE | <https://www.softwareadvice.ie/software/140401/maptitude> |
| en-NZ | <https://www.softwareadvice.co.nz/software/140401/maptitude> |

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