About Keap







Keap pricing
Keap does not have a free version but does offer a free trial. Keap paid version starts at US$299.00/month.
Alternatives to Keap
Keap Reviews
Feature rating
All Keap Reviews

- Industry: Hospital & Health Care
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
The best CRM for email marketing in all sectors
Built-in support for email marketing was a big assist. The automation released me from the mental burden of keeping track of where people were in the pipeline and what they needed to do next based on the results of customer-facing tasks.
Pros
The level of automation is unparalleled. A common feature of CRMS is the lack of a "if/then" configuration option. If I tell Keap yes or no to a task, the program reacts differently depending on my answer. If you require robust automation that can do a wide variety of actions based on results, look no further. It's yours, Keap.
Cons
There was a lack of functionality in the mobile app. So that I could access Keap from my mobile device, I bookmarked the website. This method was effective, although it lacked caller ID.
Response from Keap
Hello Jennifer,
We appreciate you for taking the time to leave us a review. We're happy to hear that you find our level of automation unparalleled and that Keap makes it simple to automation processes. Thank you for your feedback regarding the mobile app.
- Industry: Education Management
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Great software that just needs some work on mobile stability
In general my experience with Keap has been positive and I've absolutely loved their core functionality and features. I'd hope to see them focus more on stability for existing functionality rather than rushing to roll-out new features.
Pros
Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy. From automated pipelines, to texting, to an easy tagging system that keeps email lists clean and organized, they give you everything you need run a small to mid-sized business. Their customer service has also been strong, especially if you join their online support platform.
Cons
Mobile app stability, especially on Android, is low. I often have to reinstall the app to fix issues with it crashing. This is a significant issue if I need to use my business line urgently. The app freezes up and then takes a 10-15mins to uninstall and reinstall.
Reasons for Switching to Keap
Keap was superior in pricing and automation options compared to Twilio and Salesforce, while offering more client communication options/automation than MailChimp.Response from Keap
Hi Karyn
Thank you for your feedback! We're glad you love Keap’s features and automation tools. We’re actively working on improvements to ensure a smoother experience, and appreciate your patience. Feel free to reach out to support if you need help—we’re here for you!
- Industry: Professional Training & Coaching
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Does what it promises
Keap is a mess, but is MY mess and I don't really feel comfortable getting away from it to use other CRM's that are incredibly complicated and take hundreds of hours to learn to use and even discover functions.
Pros
We have used and abused this CRM in our company with a lot of integrations. It's safe to say that it behaves as expected and offers multiple functions for our particular needs. The layout of the overall information is not annoying to read and you can find what you're looking for rather quickly and easy
Cons
It's not perfect, sadly. The main issues are automating emails for clients and not being able to remove them from suppression lists when they bounce without contacting Keap's agents, who most of the time answer incredibly slowly or don't understand requests. The quick search gets broken constantly and I don't know if it's a general thing, but it is also super slow to advance and process simple commands.
Response from Keap
Hello Cynthia,
We appreciate you taking the time to share your experience with Keap! We're glad to hear that you have been able to use the system to your company's benefit.
We appreciate the frank feedback as well. Support should be able to help further investigate the cons mentioned. It is worth noting that it's important to contact support as the slowness is occurring so they can take a look at the backend.
We're sorry to hear removing contacts from the suppression list has been difficult. If you ever have a less-than-stellar interaction with support, please let our team know. We are always working to improve our processes so users can get the help they need quickly.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Not great for marketing, not great for sales
In general, I'm never a fan of these all in one platforms because they don't do anything nicely. It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins. Cannot recommend for emailing marketing. Sales isn't impressed with it.
Pros
I guess their support is fast to answer. But that is about it
Cons
Missing basic features for marketing like:
- automatic UTMs on emails
- being able to organize opt ins easily
- just overall clunky
- some support people give wrong information and then argue with you about it
Response from Keap
Hi Hilary,
Thank you for sharing your feedback. We’re sorry to hear that your experience hasn’t met your expectations. Our goal is to provide a platform that helps businesses grow, and we appreciate your insights on where we can improve.
We understand how important marketing and sales features are, and we’re always working on enhancements based on customer feedback. If you’re open to it, we’d love to learn more about your specific needs and challenges. Our team is happy to explore solutions or discuss potential workarounds that might help.
- Industry: Recreational Facilities & Services
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Great Tool for Small Business Growth, But With a Learning Curve
My experience with Keap has been mostly positive. It's a solid tool for businesses aiming to automate their processes and centralize their customer interactions. After getting over the initial learning curve, I found it invaluable for managing customer relationships, automating marketing, and tracking leads.
Pros
Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement. It’s a game-changer for small businesses looking to grow without needing to hire additional staff.
Cons
Keap’s interface can be challenging for beginners. Some features feel complex, and it may take a while to get comfortable using the platform, especially if you aren’t familiar with CRM software.
Alternatives Considered
ClickUpReasons for Switching to Keap
Keap’s automation features are tailored to nurture leads, engage customers, and manage follow-ups, helping to streamline the entire customer journey. This automation is key for businesses looking to build relationships and improve conversions, whereas ClickUp is primarily focused on task and project tracking rather than customer engagement.Response from Keap
Hello Ruel,
Thank you for your thoughtful review! We're so glad to hear that Keap has been a valuable tool for streamlining and automating your business. We’re always working to make the platform as user-friendly as possible. If you ever need support or resources, our team is here to help. We appreciate you choosing Keap and sharing your experience!
- Industry: Management Consulting
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Keap - Stellar in All Ways
Great! I especially like their workflow automations and how easy it is to create one. I also appreciate Keap's sincere desire to keep things simple while providing incredible functionality.
Pros
It's very intuitive for me and easy to use. I love the full functionality that does everything I need in a CRM. Their focus on customer satisfaction is unparalleled.
Cons
The dashboard is a little bit busy, though not a big concern.
Reasons for Switching to Keap
Keap offered the most functionality combined with the greatest ease of use and the platform can be added to/upgraded if needed.Response from Keap
Hello Michele,
Thank you for your wonderful review! We're thrilled to hear that you find Keap intuitive and packed with the functionality you need. We’re always working to strike the right balance between simplicity and power, and your feedback inspires us to keep improving. Let us know if there’s anything else we can do to support you!
- Industry: Public Relations & Communications
- Company size: 5,001–10,000 Employees
- Used Daily for 2+ years
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Review Source
Exemplary customization with far-reaching implications
Easy to use. Streamlining service delivery, marketing and sales processes all in one.
Pros
Customization gives this tool the capability to adapt and integrate with existing software. It incorporates desktop productivity tools. Sales forecasting and automation saves us time and energy on repetitive tasks. Keap has raised our metric for success by matching our efforts with digital forecasting. Brings great Sales analytics skills. Reporting and dashboard have helped us view statistics in a highly visual and engaging perspective.
Cons
On top of being a little expensive, the support team is quite slow. Something should be done on the cost and reliability of the customer support team.
Response from Keap
Hello Millicent,
Thank you for your review! We're thrilled to hear that Keap positively impacted your workflow and that you find our sales forecasting, reporting, and dashboard tools helpful.
Thanks again for choosing Keap!
- Industry: Capital Markets
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Robust with many features, but too complex and too expensive for small businesses
When we first were looking for a system 14 years ago, the were the best, less expensive than Sales Force and were really geared for online sales and digital marketing... Creating a product, having an optin landing page, and an email marketing system. Unfortunately from the start, we over did it because we got very little guidance on the best practices for setting up for our business so we turned on every bell and whistle and created an operational night mare. We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no longer supported. And the price kept going up. For a while they honored our original price as a legacy customer but no more. Over $300 a month, not based on numbers in the database or emails sent. I held on to it for the longest time because I had nearly 20K contacts accumulated over that period of time, and could look up someone by industry and or where I met them or what area of the country they were in because I was traveling there. But then they started to limit my ability to send emails to my current prospects because of all the 'old' emails I had in my system. I had no choice but export and delete 15K contacts. And as my business changed the complex forms that had been such a golden ticket to my business, weren't necessary. Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it connected into the database, until it did not. final straw was when I showed I had over 100K people visit the form yet none completed the name / email simple form... couln't figure it out... it was because it wasn't connected correctly and there was no way to get support from Keap. And the developer of the plugin responded to me... use another tool. They used to be called Confusion-Soft by the users. Always wondered if they changed their company name just to get out from under the negative nick name. I have enjoyed using their campaign management tool and their AI tools, and am not looking forward to learning a new system but with their latest increase in price, limits on how I can use their contact management system, and lack of ability to integrate with my website, I have no choice but to switch to Hubspot or HighLevel.
Pros
Their support is top notch. They are easy to get access too and usually not much of a wait.
Great training library and easy to find videos for how to.
Visualization for how a campaign will lay out and connecting the sequences.
Their integration of ai tools to help with sales letters and landing pages and offers
Large database of tools and partners, but not monitored to see if they actually work or are still supported and support staff can't help even when the tool is recommended by keap -- like to add your optin box and contact form to wordpress.
Cons
The COST. The minimum system if for 5 users and is pretty pricy.
They have a great set of tools that can really work well for a digital products company and managing the sales funnel process, but it isn't suited for straight customer AND relationship management because if you maintain contacts for relationship purchases and historic reference, you can't just make them inactive. So the system acts like the minority report and in case you might accidently send emails to old contacts it stops your ability to send current prospects emails until you delete old records. and old records to them are 4 months... if they haven't received an email in 4 months, opened one in 6 months they are OLD and limit your deliverablity. Only option is to delete or manually go in and remove every email in the primary so it is empty, even if you have coded as not.marketable.
Response from Keap
Hi Karen,
Thank you for sharing your experience and feedback. We’re glad to hear that you’ve appreciated our support, training library, and campaign visualization tools.
We’ll take your comments into consideration as we work on improving our offerings. We appreciate your long-term support and wish you the best.
- Industry: Information Technology & Services
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Manage all your work in one place,Keap is the best.
Keep helps us to catch problems early and fix them early with Keap. It is fully created to satisfy it's users needs.
Pros
Focuses on inbound marketing and sales. Use templates to create professional looking emails and documents very quickly and easily. Keep track of your customers interactions including emails and meeting. It promotes collaboration between teams and helps us in keeping leads,deals and customers. A very secure and reliable software you don't to miss.
Cons
Keep is the true definition of amazing,no cons.
Response from Keap
Hello Anil,
We appreciate you taking the time to leave a review! Thank you for being a customer of ours for over 2 years. We hope to continue to serve and delight you for many more.
- Industry: Warehousing
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
PRICEY BUT WORTH IT
Pros
I LIKE THE MODERN INTERFACE AND THE PAYMENT MANAGEMENT FUNCTION
Cons
I DID NOT LIKE THE PRICE OF THIS PRODUCT
Response from Keap
Hello Michael,
Thank you for taking the time to leave a review! We're glad to hear you find Keap to be worth the price.

- Industry: Information Technology & Services
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
It is easy to use and effective for automating campaigns
For tiny, high-tech businesses, we leverage Keap's automatic lead follow-up features. It's an excellent method to keep track of leads and customers, stay organized, and know who to reach first thing in the morning. It can also be used to promote and follow up after trade shows, webinars, and the combination of text and email message marketing.
Pros
For times when I need to take a break from work, it's helpful to have a system in place that automatically follows up with leads. I really like the automated email and text message sending, lead scoring, and reports on who is signing up for webinars.
Cons
Keap is missing crucial functionality and customer support that are essential for any expanding firm. As soon as they left the CRM, all outgoing emails were flagged as spam. The interfaces for their template makers were equally unattractive.
Response from Keap
Hello Sarah,
We're glad to hear that you're pleased with Keap! Thank you for taking the time to share your experience. We love hearing from users who use automation to give themselves time back.

- Industry: Information Technology & Services
- Company size: 5,001–10,000 Employees
- Used Weekly for 1+ year
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Review Source
"Very complete program I highly recommend."
I have mastered it to the point of obsession and thoroughly enjoy it. It has helped me organize and maintain thousands of data while allowing me to create and send out countless unique marketing campaigns. It's been a long process, and it might be challenging to keep everyone who has to be involved in it well-trained. However, it serves its purpose as a sophisticated customer relationship management system.
Pros
Keap is a great tool for innovative marketing and commercial strategies due to its many compatible connectors. Keap not only meets but also makes it simple to integrate beyond our immediate needs, including lead management, email campaigns, VOIP, and Gmail.
Cons
There isn't anything I don't like, however it would save time if you could import numerous emails into a campaign instead of having to write each email from scratch. Also, a simplified contact view would be helpful for basic users who only need access to contact records. Lower-level Keap users get access to a very beautiful basic view, but individuals who need the full suite of features offered by the Keap/Infusionsoft integration will not be able to use it.
Response from Keap
Hello Joseph!
We appreciate the review. We love hearing about how people use Keap to better their businesses.
We are working to further simplify the contact view for Max Classic, be sure to keep an eye out for it in the coming months!
- Industry: Information Services
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
For the newbies this is what you need, accelerate your growth with Keap.
We've had an unforgettable experience with Keap Our sales have doubled since we started using it.It helps the beginners to be experts.
Pros
It's a simple and straight software where you can save .Get new leads which will make your business grow with this software.With Keap you can really grow your revenue and reach your targeted audience.Keap helps us get new leads and simply your workflows through the sales process.You can easily communicate with your audience through messages or email and watch the results roll in.
Cons
I no cons for keap instead I would highly recommend it to anyone who wants to scale into new heights of success.
Response from Keap
Hello Gabriel!
We appreciate the review. We love hearing that your sales have doubled! Congratulations.

- Industry: Electrical/Electronic Manufacturing
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Much more professional workers
It allows you to send personalized emails to the correct customers. It is a solution designed for those who maintain newsletters for loyal customers, simplifying their work.
Pros
I like it because it is a solution capable of collecting customer information in a fast and even automated way. In areas of digital marketing, controlling and monitoring customers is extremely necessary and this solution only ensures that it is visible and understandable. You can access these data without problems, and its interface is quite intuitive and secure.
Cons
I don't have bad references, it is accessible even for small or medium-sized companies, it is a solution for CRM processes to keep your system updated, from advertising to customer service
Response from Keap
Hello Koji,
Thank you for being a customer of ours for over two years! We appreciate you. We're happy to hear that you're using Keap in many different areas of your business. Taking advantage of automation is truly a game changer.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
They used to be the only game in town
For years, it was a great platform but they just kept making decisions that really were not in the interest of their users and year after year of promises to make things better it felt like an abusive relationship.
Pros
Because they were the first real CRM/email system of its kind, I was an early user and advocate.They set the stage for a lot of platforms you see out there now and for the longest time it was the backbone of my business.
Cons
Thier support team has been almost useless. I've been a power user for years, and most of the time trying to get help if there was an issue was like dealing with a toddler.Sorry to be rough, but it's true. It got really frustrating, and I just couldn't take it anymore.I've been a user since 2007 and it was a hard day when I finally just couldn't put up with them anymore.
Response from Keap
Thank you for taking the time to share your thoughts. It's wonderful to hear that you were an early adopter and advocate of Keap.
We're sorry to hear about your frustrations with our support team. We're continuously working to improve our services and user experience. We understand how important it is to have an effective support team.
If you ever decide to give Keap another try, we hope you'll notice the positive changes we've made. Your long-time support has been greatly appreciated, and we'd love the opportunity to win back your trust. If you have any further comments or suggestions, please feel free to share them with us. We wish you the best in your business endeavors.
- Industry: Information Technology & Services
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Keap max classic. Some pluses, some minuses
Excellent. For a decade I've used it and there's always been a way to do what I needed to (sometimes with integrations but it's big enough that most integrate with it).
Pros
It's campaign builder is flexible and can accomplish most marketing and work flow automations a company could think of.
Cons
Max Classic is complicated comparatively and has a high learning curve.
Reasons for Switching to Keap
Campaign builderResponse from Keap
Hello John!
Thank you for being a customer of ours for a decade! We appreciate you sharing your experience and are happy to hear that you find Keap excellent!
- Industry: Hospital & Health Care
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Effective Marketing With Keap
Pros
Handling email marketing with Keap is easy and it comes with lots of customization features.
Cons
No major issues whatsoever with Keap. It is amazing.
Response from Keap
Hello Ilenia,
Thank you for taking the time to leave us a review. We're happy to hear you find Keap to be amazing.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Great Platform & Tool!!!
My overall experience has been great with this tool! I use it heavily for my business
Pros
I love how premium this tool feels for my clients
Cons
I actually dont have any thing I do like like about this program
Response from Keap
Hello Jasmine,
Thank you for taking the time to leave us a review! We're happy to hear that you use Keap heavily and that your experience has been great!
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Keap Does What We Need It to Do
Pros
Keap has allowed us to have one consolidated platform for all Marketing and Sales needs.
Cons
Onboarding documentation could be enhanced a bit more, but overall it's a great product.
Response from Keap
We appreciate the feedback! Glad to hear that Keap has helped consolidate your marketing and sales needs into one platform.
- Industry: Retail
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Automating business made easy
Good experience and great software to automate my business
Pros
Automated emails for marketing made my job much easier
Cons
The price. It was expensive compared to others
Response from Keap
Hello Sarah,
We appreciate you sharing your experience with Keap! We're glad to hear that automated emails have made your job much easier. We appreciate the feedback on price, our team is always working on adding features to bring even more value to our users.
- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
CRM for beginners
Pros
It has a lot of features at a cost effective basis. It is definitely a beginner CRM. The coaching sessions were helpful
Cons
It could offer a better way to organize information and format it.
Response from Keap
Hi Erica,
We're glad to hear that our coaching sessions were helpful! Thank you for the feedback on information organization and formatting. We actually have some exciting updates coming out this year pertaining to that!

- Industry: Machinery
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Automation of our sales and marketing processes with Keap.
I am very satisfied with my experience using this software for the last three years. It has been an invaluable tool for my work as a marketer and has significantly improved my ability to automate and streamline my sales and marketing processes. If you are looking for an all-in-one solution to automate your business, I would definitely recommend considering Keap.
Pros
What I like the most about this software is that it allows me to organize and automate many of my daily tasks. For example, I can easily schedule a series of personalized emails for a marketing campaign and the software takes care of sending them to the right customers at the right time. I can also create custom contact forms and add them to my website, which helps me capture leads and automatically organize them in a database.
Cons
Some features that can be a bit confusing at first. When I was first setting up my workflows, it took me a bit of time to understand how they worked and how to customize them for my business. Also, while the tech support is great, sometimes I would have liked more customization options.
Response from Keap
Hello Jared,
Thank you so much for sharing your experience with us. We appreciate you recommending us to others!
I will pass along your feedback regarding more customization options.
- Industry: Retail
- Company size: 2–10 Employees
- Used Monthly for 1-5 months
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Review Source
Keap is worth keeping
Pros
It was easy enough to adapt to, however some elements take some time to learn. Will take time to onboard your staff, but may be worth it.
Cons
Not an intuitive design. There are cleaner alternatives.
Response from Keap
We're happy to hear you find Keap worth keeping! We appreciate the feedback on design, we have some exciting updates planned and can't wait to show everyone.
Keep an eye on our events page to check out our Product Update Livestream: https://keap.com/resources/small-business-events
- Industry: Law Practice
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Amazing product
Pros
Use them for email marketing and crm. It’s easy to use and has helped me organized
Cons
Pricing could be more affordable for access by more
Response from Keap
Hello Parham,
Thank you for calling out that Keap is an amazing product! We appreciate the review.

- Industry: Farming
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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Review Source
its ok
Pros
great for a start up business and very affordable
Cons
its marketing around it is lackluster i only know about it because my classmate mom uses it for her food company
Response from Keap
Hello Antonello!
Thank you for acknowledging that we are great for start-ups! We're glad to hear that you find us to be affordable. We appreciate the feedback on our marketing. We will pass that along to our team.