4.4
Overall rating
Reviews

4.4
Overall rating
Reviews

About Hootsuite

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Hootsuite is a cloud-based social media management solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube. You can manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care. Push your results further and get more from social faster with Hootsuite.
  • Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
  • Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
  • Reach more customers, grow your engagement, and drive conversions by automating your posts to reach your audience at the best times.
  • Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.
  • Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization.
  • Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.
  • Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance.
  • Level up your skills with industry leading certifications, training, and strategic coaching with our experts.
  • Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app.
  • Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem.
  • Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
    Hootsuite Software - Best Time to Publish: Find the best time to publish so your posts are seen more often by fans and followers.
    Hootsuite video
    Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand. - thumbnail
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows. - thumbnail
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels. - thumbnail
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses. - thumbnail
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives. - thumbnail

    Hootsuite pricing

    Hootsuite has a free version and offers a free trial. Hootsuite paid version starts at US$49.00/month.

    Starting Price:
    US$49.00/month
    Free Version:
    Yes
    Free trial:
    Yes

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    Hootsuite Reviews

    Feature rating

    Value for Money
    4.2
    Functionality
    4.3
    Ease of Use
    4.3
    Customer Support
    4.2
    5 reviews of 3,661 View all reviews
    Brock
    • Industry: Retail
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source
    Value for Money
    5
    Features
    5
    Ease of Use
    5
    Customer Support
    5

    5
    Reviewed on 11/06/2022

    Great for businesses and distributed teams

    This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.

    Pros

    Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple.

    Cons

    We really like hootsuite, but it would be nice if more platforms and types of posts could be made.

    Alternatives Considered

    Sprout Social and Sked Social

    Reasons for Choosing Hootsuite

    We have actually held onto SKED but we made the switch because more of our content contributors were familiar with hootsuite than sprout.

    Switched From

    Sked Social and Sprout
    Thomas
    • Industry: Automotive
    • Company size: 51–200 Employees
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    4
    Features
    4
    Ease of Use
    4
    Customer Support
    0

    4
    Reviewed on 1/12/2023

    Simple Setup but still Feature Rich

    Pros

    The ease of use is a massive plus for Hootsuite, both in analytics report generation (customized reports too!) and in multi-account management and scheduling. It's by far the most intuitive program I have used across this toolset.

    Cons

    The ease of batch re-scheduling a post across multiple platforms leaves a lot to be desired, but that is primarily the only pain point I have experienced with Hootsuite.

    Whitney
    • Industry: Food & Beverages
    • Company size: 201–500 Employees
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    3
    Features
    4
    Ease of Use
    4
    Customer Support
    3

    4
    Reviewed on 5/01/2024

    Love a product to make my life easier

    Pros

    Hootsuite in the past was a great system to use to collaborate with co-workers and customers. I liked how it kept everything organized and easy to task and delegate task to yourself and others. It makes it simple to stay on the task and see it through to completion.

    Cons

    I haven't used Hootsuite in a while but the last time I did I didn't have very many things I disliked about the system.

    Steve
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    3
    Features
    5
    Ease of Use
    4
    Customer Support
    0

    3
    Reviewed on 9/09/2021

    Used To Be Great...

    Pros

    I've been using Hootsuite for a long time for multiple businesses/clients and I have loved the capability they offer for a reason able price, but unfortunately that recently changed. So I'll get to that in the cons section.

    I do still love how easy it is to schedule but that is about it. Everything else, I'm no longer a fan of.

    Cons

    1. When you schedule something if you need to go back and make an edit it is very time consuming and cumbersome.

    2. You used to be able to have something like 5 profiles connected on the free plan and schedule out 20 posts but now you can only have 2 profiles and 5 posts.

    3. The paid plans are way too expensive in my opinion for what you get compared to other platforms like Later.

    4. The analytics are not that helpful in my opinion. I can get more information on Facebook directly than Hoostuite.

    5. I have had a lot of technical problems lately. Getting a lot of random errors and having to redo a post or getting errors connecting a profile, etc. All making it pretty hard to use the software anymore.

    Alternatives Considered

    Buffer, Loomly and Later

    Reasons for Choosing Hootsuite

    Hoosuite had a free plan. Otherwise I love Sprout Social so so so much more in every way except the price. Sprout Social is way too expensive in my opinion so I switched to Hoostuite because it was the most cost effective at the time, not so much anymore.

    Switched From

    Sprout Social

    Reasons for Switching to Hootsuite

    It was the cheapest at the time.
    Amit
    • Industry: Leisure, Travel & Tourism
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    5
    Features
    4
    Ease of Use
    5
    Customer Support
    5

    5
    Reviewed on 18/11/2023

    Hootsuite - My Review as a SMM

    I think it has been an important tool for us to schedule our content and understand how they are performing. It's annual report (a sum of all SM platforms performance) is absolutely amazing. A touch pricey, but highly recommended.

    Pros

    The ease of use. Very nice userflow. Impressive Dashboards. Easy to schedule and manage your content. Very nice analytics report. Their free educational resources are very helpful as well!

    Cons

    It is expensive. Also, one needs to reconnect the SM accounts as it tends to disconnect every now and then. Can't tag Instagram accounts while scheduling.

    Alternatives Considered

    Meta for Business

    Reasons for Switching to Hootsuite

    More features, for sure. Goes beyond Instagram and Facebook. Their analytics and performance reports are amazing.

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