About Hootsuite

Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening into one dashboard. The platform is designed to help businesses and organizations of all sizes manage their social media presence more efficiently. Hootsuite caters to a wide range of industries such as small businesses, financial services, government, healthcare, education, real estate, professional services, legal, agencies, and nonprofits. The key features of Hootsuite include the ability to schedule social media posts across multiple platforms, create content quickly with an AI caption writer and hashtag generator, and track social media performance with detailed analytics and reporting. The platform also offers a unified inbox for responding to messages and comments, as well as social listening capabilities to monitor brand mentions, keywords, and trending topics. Hootsuite integrates with over 100 other tools, allowing users to manage their social media efforts in one centralized dashboard.
Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
Hootsuite Software - Best Time to Publish: Find the best time to publish so your posts are seen more often by fans and followers.
Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand. - thumbnail
Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows. - thumbnail
Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels. - thumbnail
Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses. - thumbnail
Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives. - thumbnail
Hootsuite Software - Best Time to Publish: Find the best time to publish so your posts are seen more often by fans and followers. - thumbnail

Hootsuite pricing

Hootsuite does not have a free version but does offer a free trial. Hootsuite paid version starts at US$99.00/month.

Starting Price:
US$99.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Hootsuite

SocialSchedules

4.5 (558 Reviews)
SocialSchedules is a cloud-based employee scheduling solution designed to help small to large businesses in the...

Sprout

4.3 (605 Reviews)
High turnover, low engagement, and dwindling productivity are common workplace woes. Sprout is a leading digital...

Sendible

4.6 (135 Reviews)
Sendible is the leading social media management platform for agencies looking to manage social media more effectively...

HubSpot CRM

4.5 (4312 Reviews)
HubSpot is an AI-enabled, cloud-based CRM solution designed to support businesses of all sizes in the growth journey....

Planoly

4.3 (54 Reviews)
PLANOLY is a marketing application that helps businesses manage social content and schedule posts across Instagram,...

X Pro

4.5 (1052 Reviews)
TweetDeck is a twitter management platform that engages followers through scheduled social media posts, account...

mLabs

4.7 (59 Reviews)
mLabs was born connect the micro, small and medium business and help them succeed, through a smart and easy social...

Canva

4.7 (12444 Reviews)
Canva is a cloud-based graphic design tool used to create on-brand marketing content, sales presentations, training...

Brandwatch

4.2 (234 Reviews)
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the...

Publer

4.8 (711 Reviews)
Publer is a social media management software designed to help businesses manage content across Facebook, Instagram,...

Loomly

4.7 (504 Reviews)
Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze...

HubSpot Marketing Hub

4.5 (6168 Reviews)
HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning...

Metricool

4.5 (87 Reviews)
Metricool is a powerful all-in-one social media, analytics and ads reporting tool for brands. You can schedule posts,...

SocialBee

4.6 (37 Reviews)
SocialBee is a social media management tool that empowers its users to share content across multiple social networks...

Crowdfire

4.3 (40 Reviews)
Crowdfire is a social media management software that allows you to manage your Instagram and Facebook accounts. It...

Hootsuite Reviews

Overall rating

4.4
Write a Review!

Feature rating

Value for Money
4.1
Functionality
4.3
Ease of Use
4.3
Customer Support
4.2
Loading...

All Hootsuite Reviews

Filter by:
Sort by:
3,791 reviews
Priyanka
Priyanka
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 19/12/2024

Hootsuite Review: Great for Content Management, but with Some Limitations

Hootsuite has been great for managing content and campaigns, with strong support and useful features like Amplify. However, it has limitations, such as no video thumbnails for LinkedIn and a 10-image limit for Instagram carousels.

Pros

Hootsuite has streamlined our content planning and sharing. As a Digital Marketing Manager, I’ve showcased our value on social media, while Amplify has empowered our sales team to boost website traffic and leads. The platform is easy to use, with excellent support from the Account Management team.

Cons

The reporting feature lacks drill-down options, lack of function for Instagram posting

Diana
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

4.0
Reviewed on 3/02/2025

2nd best social media management platform

Pretty solid platform with good support. There's a reason they've been around for more than a decade.

Pros

I think they're the second best social media management platform on the market outside of Buffer. You really just need a platform for scheduling, managing across multiple social accounts, and response management. They do great in all these factors.

Cons

They don't really offer any useful social listening capabilities. That being said using HootSuite + another tool like BuzzSumo will give you a way better results than just choosing an all-in-one like SproutSocial.

Ali
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
5

3.0
Reviewed on 27/12/2024

Great for consolidating accounts, expensive for small clients!

Hootsuite is great, however it became too expensive to justify when there were free tools we could use for our clients like Meta Business' scheduler, LinkedIn Scheduler and Databox for free reports.

However if your client's accounts are all business places and you want to schedule all in one place, Hootsuite just might be the tool for you!

Pros

Their analytics reports are awesome! Hootsuite allowed me to create and download custom analytic reports for clients (that they loved).

Cons

Over the past year, Hootsuite changed their plan structure. You no longer can create free accounts for clients. You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).

Alternatives Considered

Buffer and Meta for Business

Reasons for Choosing Hootsuite

At the time, Hootsuite was cheaper! We also had been using Hootsuite for 95% of our client accounts so our clients and team were familiar with the product and liked using it!

Switched From

Buffer

Reasons for Switching to Hootsuite

At the time, Hootsuite was cheaper and more familiar! We had been using free Hootsuite prior to upgrading!
Gabriel
Gabriel
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

4.0
Reviewed on 21/10/2024

Great entry-level brand management tool; at the right price

I've managed a variety of brands as agency brands using Hootsuite, especially early on in my career. I've considered it for other agency provisions however have opted for more advanced packages.

Pros

Hootsuite provides a variety of easy intuitive tools for online and social media brand management, including customer service and marketing. It's also at an excellent cost.

Cons

It's not as complex or insightful as other tools. But that's because it's cheaper and more basic.

Alternatives Considered

HubSpot Marketing Hub and Sprinklr

Reasons for Switching to Hootsuite

Cost, effectiveness, needs for respective clients at that time
Sammantha
Sammantha
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 18/10/2024

Great Social Media Management Software

Great experience so far! Been several months and they’ve been so helpful.

Pros

Hootsuite’s training resources for their platform and social media marketing are top notch!

Cons

I do wish posting stories through Hootsuite was easier. I wish the app had more to offer.

Alternatives Considered

Brandwatch

Reasons for Switching to Hootsuite

The academy and training resources are the best in the market
Shir
  • Industry: Pharmaceuticals
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 8/01/2025

It empowered us to have the best possible control over all of our social media posts.

Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across multiple channels, and a comprehensive calendar view of all scheduled posts ensured that we were always fully coordinated.

Pros

I love Hootsuite, it’s awesome for social media management, it makes it easy and efficient for me to plan and organize my team’s content, and it’s really improved our social media presence in a professional way. I love how I can easily share content on additional channels, which helps increase website traffic and customer inquiries. It’s great that whether I’m uploading photos or videos, everything is simple and fast across all platforms, and the basic publishing options are clear and easy. I love how I can easily repeat the same post multiple times, perfect for when I need to extend the period of displaying a certain content. I love that Hootsuite has made responding to messages very simple, no need to switch between channels. Everything is in one place.

Cons

Scheduling rarely fails and when it does, it’s easy to fix. Hootsuite’s media library is amazing, it makes it easy to keep sharing and refreshing content seamless. Copying captions makes it easy to upload content instantly without any hassle.

Alfredo
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
0

4.0
Reviewed on 30/01/2025

One of the social cms to benchmark at.

It works, it is stable and has good relationships with the social media platforms so you can trust it to work. But don’t expect it to do much more than what’s expected of these tools.

Pros

It’s a standard tool we measure other social cms to. So it has all the basic functions for keeping your social media in sync.

Cons

It is staying behind the times compared to tools such as ContentStudio, predis, among others.

Taylor
  • Industry: Nonprofit Organisation Management
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
3
Customer Support
4

4.0
Reviewed on 5/02/2025

A Bit Clunky but Ultimately Helpful Social Network Content Planner

Overall, I enjoy Hootsuite. It is definitely a software that takes some getting used to. But once you figure it out, it's the best I have found. The price tag is high though.

Pros

Hootsuite's integration across practically all platforms makes it a great one-stop shop for companies with a wide social media network.

Cons

Hootsuite's interface is not the most easy to use/user-intuitive for new users. It requires a bit of learning to take full advantage of the features it provides.

Mike
  • Industry: Food & Beverages
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
0
Features
5
Ease of Use
4
Customer Support
0

5.0
Reviewed on 20/12/2024

Great for SMM

Pros

I like the social media monitoring all in one place

Cons

Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications

Jackson
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Monthly for Free Trial
  • Review Source
Value for Money
2
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 15/12/2024

Hootsuite Review

Pros

I like being able to post across all social media platforms.

Cons

The cost of the software is too expensive.

Ian
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 2/12/2024

Social networks easier to work with

I can do other activities without having to worry about the content on social networks, easy and simple to manage, managing to have satisfied customers

Pros

Hootsuite is a really useful tool that saves time and provides opportunities for better performance with strategies that have been successful when scheduling posts, it knows the most opportune moment for posts to have a greater reach and greater views to the public, achieving the achievement of goals, you can have a perfect follow-up of each post by keeping track of statistics. Its operation reduces work time at the time I do not have to be aware of the time or moment indicated to make posts on social networks with its programming I can establish the type of content to publish and Hootsuite takes care of the rest

Cons

For the moment there has never been anything that bothers me or has gone wrong

Chitrang
Chitrang
  • Industry: Telecommunications
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

4.0
Reviewed on 13/10/2024

A great tool for social media management

It has been a great software and a game-changer for the marketing and analytics teams. It saves a lot of time and effort in posting content on multiple platforms. Its in-depth analysis has helped our team expand our reach and business.

Pros

It is a great and efficient scheduler for my posts across various social media platforms. It has an interactive user-interface, which helps do the work efficiently. Using its intelligence, the software also informs me the right time to post my content to enhance the user-engagement. Customer support is also good and prompt. It also offers an in-depth post analytics, for proper insights.

Cons

The pricing, in my opinion, is on the higher side, as compared to what its competitors are offering. Its posting feature on Instagram needs to be improved, otherwise it is a great tool

Nicole
  • Industry: Real Estate
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 28/08/2024

Hootsuite makes my life easy

We set up all the different platforms for our business, connected each one and the ease of posting has been amazing.

Pros

It is really convenient to have access to all the social media channels in one place with posts and content.

Cons

I can't think of anything negative about Hootsuite at all.

Angel
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 17/11/2024

My hub for social media management

Hootsuite made it easier for me to tackle my social media management and engage with my audience across platforms much more easily, which led to improved presence online.

Pros

Hootsuite combines all my social media accounts under one roof/board that is very simple to use. It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms.

Cons

Free plan is good looking but advanced features like unlimited scheduling and in-depth analytics require purchasing a payment plan.

Isabella
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
4

5.0
Reviewed on 3/01/2024

my 2 years experience with Hootsuite

I have used it for 2 years, mostly to post on Twitter, Instagram, and Facebook, the sales usually go up when I use it, Its pretty easy to use. Could be a little better but it gets the job done very well, and overall, it was very beneficial to me

Pros

it helps me build out quality content, also helps me engage with my audiences, it helps me with planning, scheduling, and syndicating social media posts across multiple networks from one place, it is in my opinion the best solution for social media managers

Cons

that it only supports few networks, and its not cost-effective, i think its not the most competitively priced platform in the market

James
James
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
3

4.0
Reviewed on 18/11/2024

easy to use social media

it's a very intuitive platform to use and collaborate with clients

Pros

easy to schedule posts in advance for multiple clients

Cons

can sometimes be a bit glitchy and support isn't always immediate

Zach
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 20/05/2024

Great tool for media

Worth the money overall. Easy to use, saved me a lot of time and the data recieved is great

Pros

Gow easy it is to use, to control what i send out, when and where. Timings key.

Cons

The price wasnt my favorite but overall it is worth the price. I wish these products were a little more affordable. Im a small business.

Ashleigh
  • Industry: Hospital & Health Care
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 20/08/2024

The tool every company needs to boost their brand

Overall Hootsuite has helped me in marketing and brand management and even with an effective team and structures in place, it is a tool every company should use.

Pros

automated social media posts, staying consistent, building a brand, knowing when are better times to post vs not, getting feedback on statistics and trends, tips and tricks, effective and reliable.

Cons

I honestly have no constructive feedback regarding this platform/tool.

Chris
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4

5.0
Reviewed on 3/12/2024

Great product for social media management

Hootsuite is a great product and a staple in my marketing tools.

Pros

Hootsuite makes posting and monitoring mulitple social media channels achievable with tight time constraints.

Cons

Occassionally individual channels can be out of action on Hootsuite however, this generally seems to be temperamental.

Basanta
Basanta
  • Industry: Food & Beverages
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

5.0
Reviewed on 9/12/2024

Social Media Management for Cafes

Overall, my experience with Hootsuite for managing a cafe's social media has been positive.The analytics feature allows tracking customer engagement, so we can adjust our social media strategies accordingly.

Pros

I liked most about Hootsuite is its ability to manage multiple social media accounts (Instagram, Facebook, Twitter) from one dashboard, allowing easy scheduling of posts like menu updates, promotions, or event announcements.

Cons

For a cafe, what I liked least about Hootsuite is its cost, which can be high for small businesses

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5.0
Reviewed on 24/09/2024

Hootsuite for social

10/10 recommend this software. It gives you suggestions like when the best time to post on social media for the best engagement, which helps you get the most bang for your buck and more reach.

Pros

I like that it allows you to manage all of your social media in one convenient place.

Cons

If you've never used it, it can be a little intimidating, but it is overall user-friendly.

amit
  • Industry: Program Development
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5.0
Reviewed on 14/11/2024

Efficient Social Media Scheduling

It makes it easy to plan social content in advance, saving time for busy marketers.

Pros

I scheduled all my posts for the week in one go, freeing up more time to focus on content creation.

Cons

Sometimes it takes a few extra clicks to update scheduled posts, which could be more streamlined.

Cristian
Cristian
  • Industry: Automotive
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5.0
Reviewed on 15/09/2023

Best service

It saves me a lot of time when planning and publishing content on multiple platforms simultaneously. The analyzes it provides are very valuable to optimize my strategies. I highly recommend it for any business or brand that wants to improve its presence on social networks. Although the free version has certain limitations, the functions it offers are very complete. It was worth investing in a premium subscription to unlock advanced capabilities

Pros

I really like the easy-to-use interface and rich features that Hootsuite offers. It allows me to manage several social networks from a single platform and schedule content in advance. I also like the variety of analytics and metrics it provides to measure the performance of my posts. The integration with other tools and apps is very useful

Cons

What I like least is that some more advanced features are only available in paid plans. For example, the number of social profiles I can add in the free version is limited. Access to historical data is also restricted

Stacey
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 4/08/2024

Best social media assistant

I started using Hootsuite years ago and as my social media presence grew the platform grew with my needs

Pros

ease and ability to manage social media posts have increased my overall reach.

Cons

nothing, very user friendly and well priced

Gilmer
Gilmer
  • Industry: Food & Beverages
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5.0
Reviewed on 18/09/2023

I highly recommend

It managed to be one step ahead in my social media strategy by allowing me to easily manage and publish content on multiple social networks from a single interface. The statistical reports are also very complete. However, I missed some features exclusive to the paid version. In summary, for those who are just starting out and mainly use a network, the free version is functional, but to get the most out of it, I recommend having one of the plans that include more advanced tools.

Pros

I mainly liked the way Hootsuite makes it easy to publish content to multiple social networks on a schedule and in one place. The interface is very intuitive and allows you to create an easy-to-manage content strategy. With their calendars I can plan posts in advance, assign hashtags, and mention users. I also found the dashboard useful, which allows you to see the activity and engagement on each platform, as well as the statistical reports on reach and interaction. It is undoubtedly a great tool for those who must manage several profiles and do not want to constantly publish manually

Cons

What I liked least is that some features such as message alerts are only available on the paid plan. While I understand that it is a way for the company to earn income, for those just starting out with a small budget, those alerts could be useful. Another detail is that the programming does not allow as much flexibility when adjusting publication times when necessary. In general I feel that the free plan is somewhat limited and to get the most out of it it would be better to have the premium versions

Related categories