About Hootsuite

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Hootsuite is a cloud-based social media management solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube. You can manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care. Push your results further and get more from social faster with Hootsuite.
  • Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
  • Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
  • Reach more customers, grow your engagement, and drive conversions by automating your posts to reach your audience at the best times.
  • Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.
  • Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization.
  • Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.
  • Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance.
  • Level up your skills with industry leading certifications, training, and strategic coaching with our experts.
  • Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app.
  • Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem.
  • Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
    Hootsuite Software - Best Time to Publish: Find the best time to publish so your posts are seen more often by fans and followers.
    Hootsuite video
    Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand. - thumbnail
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows. - thumbnail
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels. - thumbnail
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses. - thumbnail
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives. - thumbnail

    Hootsuite pricing

    Hootsuite does not have a free version but does offer a free trial. Hootsuite paid version starts at US$99.00/month.

    Starting Price:
    US$99.00/month
    Free Version:
    No
    Free trial:
    Yes

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    Hootsuite Reviews

    Overall rating

    4.4
    Write a Review!

    Feature rating

    Value for Money
    4.1
    Functionality
    4.3
    Ease of Use
    4.3
    Customer Support
    4.2
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    All Hootsuite Reviews

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    3,773 reviews
    Gabriel
    Gabriel
    • Industry: Marketing & Advertising
    • Company size: 51–200 Employees
    • Used Monthly for 2+ years
    • Review Source
    Value for Money
    5
    Features
    5
    Ease of Use
    5
    Customer Support
    4

    4.0
    Reviewed on 21/10/2024

    Great entry-level brand management tool; at the right price

    I've managed a variety of brands as agency brands using Hootsuite, especially early on in my career. I've considered it for other agency provisions however have opted for more advanced packages.

    Pros

    Hootsuite provides a variety of easy intuitive tools for online and social media brand management, including customer service and marketing. It's also at an excellent cost.

    Cons

    It's not as complex or insightful as other tools. But that's because it's cheaper and more basic.

    Alternatives Considered

    HubSpot Marketing Hub and Sprinklr

    Reasons for Switching to Hootsuite

    Cost, effectiveness, needs for respective clients at that time
    Sammantha
    Sammantha
    • Industry: Real Estate
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source
    Value for Money
    5
    Features
    5
    Ease of Use
    5
    Customer Support
    5

    5.0
    Reviewed on 18/10/2024

    Great Social Media Management Software

    Great experience so far! Been several months and they’ve been so helpful.

    Pros

    Hootsuite’s training resources for their platform and social media marketing are top notch!

    Cons

    I do wish posting stories through Hootsuite was easier. I wish the app had more to offer.

    Alternatives Considered

    Brandwatch

    Reasons for Switching to Hootsuite

    The academy and training resources are the best in the market
    A.
    • Industry: Photography
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source
    Value for Money
    1
    Features
    5
    Ease of Use
    5
    Customer Support
    1

    3.0
    Reviewed on 6/10/2024

    Less than favorable customer service...

    For the amount that Hootsuite charges the services became less than favorable to say the least. There are so many other platforms offering the same services making it ridiculous to deal with Hootsuites lack of customer service.

    Pros

    I liked the Hootsuite calendar tools and the ability to streamline my social media activity.

    Cons

    Hootsuite failed to offer reliable customer service. I had issues with billing and they repeatedly failed to remedy the flaws in their system.

    Steven
    • Industry: Consumer Goods
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source
    Value for Money
    4
    Features
    5
    Ease of Use
    4
    Customer Support
    4

    5.0
    Reviewed on 23/10/2024

    Solid, dependable social media management tool

    Overall I think Hootsuite is a great tool and a must for teams handling multiple social media channels

    Pros

    I like that it allows our team to manage all our social media accounts in one place and saves us time

    Cons

    I think it does take a bit of time to get familiar with the tool, though guides and tutorials are available

    Jason
    • Industry: Education Management
    • Company size: 2–10 Employees
    • Used Weekly for 1-5 months
    • Review Source
    Value for Money
    4
    Features
    4
    Ease of Use
    5
    Customer Support
    5

    4.0
    Reviewed on 31/10/2024

    Powerful, Time-Saving Social Media Solution for Serious Users

    Overall, Hootsuite has been an invaluable tool for managing my social media presence. It provides a powerful suite of features that streamline planning, scheduling, and analytics, which has allowed me to stay on top of content with ease. While the learning curve and cost may be considerations, especially for new users, the time saved and the value added make Hootsuite an excellent investment in my social media strategy.

    Pros

    The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer. Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my strategy. It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place.

    Cons

    The pricing for premium features feels a bit steep, especially for small businesses or independent users who don’t need all the bells and whistles. The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable. Finally, customer support could be more responsive, as it sometimes takes a while to get help when you need it.

    Alternatives Considered

    Sprout Social, Buffer and Later

    Reasons for Switching to Hootsuite

    I chose Hootsuite because of its comprehensive feature set, which combines scheduling, analytics, and social listening tools in one platform. While Buffer and Later are great for scheduling, they don’t offer the same level of analytics and multi-platform support. Sprout Social was also a consideration, but Hootsuite’s pricing and user-friendly interface suited my needs better.
    Elle
    Elle
    • Industry: Design
    • Company size: 2–10 Employees
    • Used Monthly for 2+ years
    • Review Source
    Value for Money
    3
    Features
    5
    Ease of Use
    5
    Customer Support
    5

    5.0
    Reviewed on 18/10/2024

    If only it were cheaper!

    Easy to use and does exactly what it describes.

    Pros

    Hootsuite is super simple to set up and use. It enables me to run several Social Networks on behalf of clients.

    Cons

    The price. €99 per month is a lot of money.

    Alternatives Considered

    SmarterQueue

    Reasons for Switching to Hootsuite

    I didn't. I use both because they offer different things that suit different clients.
    Verified Reviewer
    • Industry: Information Technology & Services
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    5
    Features
    5
    Ease of Use
    5
    Customer Support
    5

    5.0
    Reviewed on 17/10/2024

    hootsuite for socialmeida.

    its has made overall experience positive ,scheduling, monitoring, and reporting across multiple platforms has been easy.

    Pros

    The automation and schdeuling for social media is the best .

    Cons

    Its mobile version lacks full functionality.

    Chitrang
    Chitrang
    • Industry: Telecommunications
    • Company size: 11–50 Employees
    • Used Weekly for 6-12 months
    • Review Source
    Value for Money
    4
    Features
    4
    Ease of Use
    5
    Customer Support
    4

    4.0
    Reviewed on 13/10/2024

    A great tool for social media management

    It has been a great software and a game-changer for the marketing and analytics teams. It saves a lot of time and effort in posting content on multiple platforms. Its in-depth analysis has helped our team expand our reach and business.

    Pros

    It is a great and efficient scheduler for my posts across various social media platforms. It has an interactive user-interface, which helps do the work efficiently. Using its intelligence, the software also informs me the right time to post my content to enhance the user-engagement. Customer support is also good and prompt. It also offers an in-depth post analytics, for proper insights.

    Cons

    The pricing, in my opinion, is on the higher side, as compared to what its competitors are offering. Its posting feature on Instagram needs to be improved, otherwise it is a great tool

    Julie
    • Industry: Hospitality
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source
    Value for Money
    5
    Features
    5
    Ease of Use
    5
    Customer Support
    5

    5.0
    Reviewed on 23/11/2024

    A all in one social media handler for my social accounts.

    Hootsuite has helped me stay organized and on top of my social media game. Now I can actually engage with my followers and grow my online presence without feeling overwhelmed.

    Pros

    It is like my mission control for all things social media. I can schedule posts across all my channels, keep an eye on what people are saying, and see how my posts are performing, all in one place. It's a real time-saver.

    Cons

    I wish the free version had a few more features, but even then, it's still pretty awesome.

    James
    James
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    4
    Features
    4
    Ease of Use
    5
    Customer Support
    3

    4.0
    Reviewed on 18/11/2024

    easy to use social media

    it's a very intuitive platform to use and collaborate with clients

    Pros

    easy to schedule posts in advance for multiple clients

    Cons

    can sometimes be a bit glitchy and support isn't always immediate

    John
    • Industry: Telecommunications
    • Company size: 201–500 Employees
    • Used Weekly for 2+ years
    • Review Source
    Value for Money
    4
    Features
    4
    Ease of Use
    5
    Customer Support
    3

    4.0
    Reviewed on 5/08/2024

    Hooray for Hoosuite!

    It has been a very positive experience and I would recommend using Hootsuite.

    Pros

    Hootsuite was perfect for managing social media platforms and scheduling your posts in advance. Really couldn't live without it in this day and age.

    Cons

    There were some price increases when social media companies updated.

    Joel
    • Industry: Arts & Crafts
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source
    Value for Money
    4
    Features
    5
    Ease of Use
    5
    Customer Support
    4

    4.0
    Reviewed on 15/07/2024

    Great Program for Social Media Management

    Have been using Hootsuite for over 4 years now and really enjoy the platform as a whole. The analytics are not only precise but also have a great visual style to them which makes it a good addition for presentations to other members of the team.

    Pros

    I really appreciate that Hootsuite runs seamlessly between different platforms. You can manage multiple platforms from the same account and it makes management for social media so much easier.

    Cons

    It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely.

    Abella
    • Industry: E-Learning
    • Company size: 201–500 Employees
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    5
    Features
    4
    Ease of Use
    5
    Customer Support
    4

    4.0
    Reviewed on 5/09/2024

    My fantastic experience with hootsuite

    Was great, and still i use it and i advice people to try it.

    Pros

    The way the site look and analysis statistics

    Cons

    I like the scheduling and to make a content created it’s help me a lot for save my time and mange my busy day.

    Shelmith
    • Industry: E-Learning
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source
    Value for Money
    5
    Features
    5
    Ease of Use
    5
    Customer Support
    5

    5.0
    Reviewed on 1/01/2024

    Hootsuite, the Best Social Media Management Tool

    This is a wonderful tool that has made my social media workflow a breeze, I can create content, plan and schedule even a month's worth of content and this makes my work easy.

    Pros

    I like the easy-to-use interface. It's user-friendly and everyone can be able to use it.

    Cons

    Everything is amazing about Hootsuite, no complaints. I highly recommend the software to all social media users.

    Donald
    • Industry: Construction
    • Company size: 11–50 Employees
    • Used Weekly for 2+ years
    • Review Source
    Value for Money
    5
    Features
    4
    Ease of Use
    4
    Customer Support
    4

    4.0
    Reviewed on 23/07/2024

    Hootsuite Review by D.Okoroike

    Pros

    Hootsuite enhances multi-profile post scheduling across a wide range of social media accounts which boost our brand online.

    Cons

    Unavailability of free plan is the only issue with Hootsuite.

    Heather
    • Industry: Libraries
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    3
    Features
    4
    Ease of Use
    3
    Customer Support
    3

    4.0
    Reviewed on 30/10/2023

    Easy-to-use one-stop social media marketing platform - but moving out of budget range

    Hootsuite has been an excellent tool for me while starting out in the role of marketing and communications for my Library, but given the skyrocketing price, we will not be continuing to use it. I appreciate all the integrations and time saving features, but this is not enough to offset the increase in cost, from my own personal perspective as well as from the perspective of our board's financial team.

    Pros

    Hootsuite is a cohesive one-stop marketing platform that allows for management of multiple social media channels in one site. I appreciate the ability to create content for multiple platforms simultaneously, while still being able to tailor aspects of it such as post text, hashtags, and images size ratios, to specific platforms. Newly added integration with Canva further streamlined my workflow allowing me to create one design for all marketing for a particular program or service, then use it in print, digital, social, and internal marketing efforts. Hootsuite also offers a customizable analytics dashboard that allows me to see how well marketing efforts have done in a certain time frame, and break it down further by platform.

    Cons

    The pricing has jumped dramatically, as per an email from the company last week, nearly doubling and making it unaffordable on our nonprofit budget. I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity, and TikTok and YouTube analytics have not integrated well. I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after every post goes live and change this setting myself.

    Verified Reviewer
    • Industry: Food & Beverages
    • Company size: 2–10 Employees
    • Used Monthly for 6-12 months
    • Review Source
    Value for Money
    4
    Features
    5
    Ease of Use
    5
    Customer Support
    5

    5.0
    Reviewed on 17/10/2023

    Social media will always be up to date

    As long as I use hootsuite wherever I am, my busyness and lack of time for social media maintenance is greatly helped, I am used to scheduling my content for social media platforms, then I can also pull reporting on my customer engagement on my posts, which ones are more interested in my posts, the time when many followers like my posts and I can also multi-manage accounts with the team, so that I as an administrator can do other work but I can also do other work.

    Pros

    Hootsuite is a tool that can help you track and manage multiple social media platforms simultaneously. Created by [sensitive content hidden]
    , it can monitor what people have been saying about your brand and help you respond instantly.Through Hootsuite, you can instantly connect to networks like Facebook, Twitter, and Google+ so you can post updates or reply to responses instantly without having to go to these sites. With multiple accounts to manage for business, Hootsuite is a popular and reliable tool for many companies today.Scheduling PostsAnother important reason to use Hootsuite is that it allows you to schedule messages across all social media platforms. This can help you create a solid social media strategy, such as placing the right time at a certain hour so that followers will always pay attention to the content. Simply choose a time that works for your marketing needs.

    Cons

    Engagement tracking I need to explore and learn more to analyze the extent of my brand's engagement with customers. But, Hootsuite always provides clear and accurate reporting with the conditions in the field.

    Crystal
    • Industry: Writing & Editing
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    3
    Features
    5
    Ease of Use
    5
    Customer Support
    4

    5.0
    Reviewed on 27/09/2024

    Save Time Posting On Social Media

    I enjoyed having the program because it saved me so much time on creating and managing my many social networks.

    Pros

    I like that the program allowed me to put all my social media in one spot. They save me time and effort each day on making social media post. I liked analytics because they’re let me know how I was doing on each social network.

    Cons

    I did not like the pricing and it was confusing at first for me.

    Carol Mae
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Monthly for Free Trial
    • Review Source
    Value for Money
    4
    Features
    5
    Ease of Use
    5
    Customer Support
    4

    5.0
    Reviewed on 20/06/2024

    Reasons why businesses should start using Hootsuite

    My experience in Hootsuite is very great because its really easy to use and very convenient.

    Pros

    What I like the most about Hootsuite is its ability to let me post in different platforms and let me handle different social media accounts.

    Cons

    So far, I do not have something I do not like in this tool.

    Judah
    • Industry: Airlines/Aviation
    • Company size: 10,000+ Employees
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    5
    Features
    5
    Ease of Use
    5
    Customer Support
    5

    4.0
    Reviewed on 4/09/2024

    THE tool for employee social media ambassadors

    Pros

    Excellent integration with supported social networks, easy post scheduling and customization, gamification leaderboard.

    Cons

    Cannot mention LinkedIn entities from Hootsuite composer. This is a LinkedIn API limitation and not a Hootsuite one. Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions.

    Taylor
    • Industry: Hospital & Health Care
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    0
    Features
    5
    Ease of Use
    5
    Customer Support
    0

    5.0
    Reviewed on 23/09/2024

    Love Hootsuite

    I used Hootsuite to post on the business's social media accounts & track metrics.

    Pros

    Easy to use. Optimizes posting times. Makes social media management easy.

    Cons

    There isn't really anything that I didn't like.

    Verified Reviewer
    • Industry: Broadcast Media
    • Company size: 1,001–5,000 Employees
    • Used Weekly for 1+ year
    • Review Source
    Value for Money
    0
    Features
    4
    Ease of Use
    5
    Customer Support
    0

    4.0
    Reviewed on 14/03/2024

    Feature rich but heavy

    Pros

    Hootsuite made managing multiple brands simpler with its scheduling calendar that gave an overview of the scheduled posts on each platform. Analytics for each platform was more than sufficient for reporting page growth, user engagement, and video views.

    Cons

    Navigating through the web app uses up a lot of the browser's resources, causing the overall experience to feel heavy. While it's overall relatively reliable, uploading large files for posts can cause everything to come to a halt, while you hope the upload is successful or having to try again.

    Stacey
    • Industry: Retail
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source
    Value for Money
    5
    Features
    5
    Ease of Use
    5
    Customer Support
    5

    5.0
    Reviewed on 4/08/2024

    Best social media assistant

    I started using Hootsuite years ago and as my social media presence grew the platform grew with my needs

    Pros

    ease and ability to manage social media posts have increased my overall reach.

    Cons

    nothing, very user friendly and well priced

    Karis
    • Industry: Human Resources
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source
    Value for Money
    5
    Features
    4
    Ease of Use
    4
    Customer Support
    5

    4.0
    Reviewed on 28/11/2023

    Featured Hootsuite

    My experience with Hootsuite was great thet provides basic analytics tools that allow me to track the performance of my social media efforts. I recommend it, thanks

    Pros

    What i loved about Hootsuite that support a wide range of social media platforms including facebook, twitter, instagram and others. This allows me to manage multiple accounts in one place.

    Cons

    Maybe the Hootsuite's interface a bit overwhelming at first

    Verified Reviewer
    • Industry: Arts & Crafts
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    5
    Features
    4
    Ease of Use
    4
    Customer Support
    4

    5.0
    Reviewed on 5/12/2023

    an specail tool to win time in social media

    Pros

    easy to use, organize and built a social media strategy

    Cons

    cost too expensive regarding competitors

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