--- description: Review of Google Analytics 360 Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Google Analytics 360 | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Dashboard Software](/directory/440/dashboard/software) > [Google Analytics 360](/software/137155/google-analytics) # Google Analytics 360 Canonical: https://www.softwareadvice.co.nz/software/137155/google-analytics Page: 1 / 325\ Next: [Next page](https://www.softwareadvice.co.nz/software/137155/google-analytics?page=2) > Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display \& Video 360, AdSense, AdMob, and AdWords. > > Verdict: Rated **4.7/5** by 8101 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 8101 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: (Free version available) - **Pricing Details**: Available from 1.3 million Yen per month. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile) - **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Reporting - Alerts/Notifications - Analytics - Augmented Analytics - Behaviour Tracking - Campaign Management - Campaign Tracking - Charting - Collaboration Tools - Conversion Tracking - Customer Database - Customer Journey Mapping - Customer Segmentation - Customisable Dashboard - Customisable Reports - Dashboard ## Integrations (5 total) - Google Ads - Google Search Console - Google Tag Manager 360 - Shopify - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Dashboard Software](https://www.softwareadvice.co.nz/directory/440/dashboard/software) ## Related Categories - [Dashboard Software](https://www.softwareadvice.co.nz/directory/440/dashboard/software) - [Web Analytics Tools](https://www.softwareadvice.co.nz/directory/4142/web-analytics/software) - [Data Management Software](https://www.softwareadvice.co.nz/directory/4230/data-management/software) - [Reporting Tools](https://www.softwareadvice.co.nz/directory/4284/reporting-tools/software) - [Data Analysis Software](https://www.softwareadvice.co.nz/directory/535/data-analysis/software) ## Alternatives 1. [Similarweb](https://www.softwareadvice.co.nz/software/156898/similarweb-pro) — 4.6/5 (261 reviews) 2. [Semrush](https://www.softwareadvice.co.nz/software/355847/semrush) — 4.6/5 (2325 reviews) 3. [Ahrefs](https://www.softwareadvice.co.nz/software/64773/ahrefs) — 4.7/5 (585 reviews) 4. [Looker](https://www.softwareadvice.co.nz/software/140986/looker) — 4.5/5 (285 reviews) 5. [Adobe Analytics](https://www.softwareadvice.co.nz/software/353651/adobe-analytics) — 4.5/5 (237 reviews) ## Reviews ### "Comprehensive Analytics with Exceptional Integration Capabilities" — 4.0/5 > **Yunus Emre** | *3 July 2026* | Telecommunications | Recommendation rating: 9.0/10 > > **Pros**: Advanced reporting and analytics capabilities, seamless integration with the Google ecosystem, powerful audience insights, customizable dashboards, and enterprise-grade scalability make it an essential tool for data-driven decision making. > > **Cons**: The platform has a steep learning curve for new users. Advanced configurations, attribution models, and reporting often require specialized knowledge, and some reports can be complex for non-technical stakeholders. > > Overall, my experience with Google Analytics 360 has been very positive. The platform provides comprehensive insights into website and application performance, helping organizations make informed business decisions. Its integration capabilities, scalable reporting, and advanced analysis features make it one of the strongest enterprise analytics solutions available. While implementation and administration can be complex, the value of the insights gained is significant. ----- ### "Google Analytics 360 - great for beginners" — 4.0/5 > **Patrick** | *25 March 2026* | Consumer Goods | Recommendation rating: 6.0/10 > > **Pros**: Ability to have one platform for multiple websites. Ease of integration. Driving down on the data is good when looking at website traffic sources. And it's free. > > **Cons**: The plug-in for wordpress. I don't feel it is secure, and I pulled the system from my sites after being exposed to multiple hacks. I need to research this more. > > I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect analytics data with advertising and optimization efforts. But I don't trust the plug-in for wordpress. ----- ### "Clunky and Hard to Use" — 3.0/5 > **Kelsey** | *29 June 2026* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: The overall reporting is streamlined and there are less tabs to click through, making it easier to get a quick glance at a report. > > **Cons**: This software has become harder and harder to find deeper analysis of your website's analytics. For example, it takes multiple clicks to make it to user attribution reports as well as finding which pages and screens a user viewed on your website. It takes a long time to do multiple deep analytical reports with the new Google 360 setup. > > I do not find Google Analytics 360 easy to use, I find it confusing and clunky. You have to really dig to find the reports you are looking for and the user face is not intuitive. ----- ### "Enterprise-grade analytics, enterprise-grade price tag" — 5.0/5 > **Bharati** | *17 June 2026* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: The biggest value is unsampled data and native BigQuery integration — once you're past a few million sessions a month, free GA4 starts sampling reports, and 360 removes that ceiling entirely. The dedicated technical account manager and SLA-backed support are a real upgrade over community forums. Cross-channel attribution and the higher API quotas make it much easier to feed data into custom dashboards without hitting throttling. Integration with the rest of the Google Marketing Platform (Search Ads 360, Display \& Video 360) is seamless if you're already in that ecosystem. > > **Cons**: Cost is the obvious one — pricing is enterprise-tier and isn't transparent, you have to talk to sales, which immediately rules it out for small or mid-sized teams. The learning curve for BigQuery export is steep if your team doesn't already have SQL/data engineering skills; raw event-level data needs real processing before it's usable. Some legacy Universal Analytics 360 features didn't map 1:1 during the GA4 migration, which caused reporting gaps for teams transitioning. Customization in the standard UI still feels limited compared to building your own dashboards on top of the exported data. > > Overall it's a solid step up from standard GA4 once you have the data volume and technical resources to justify it. The unsampled BigQuery pipeline is the killer feature — everything else is a nice-to-have on top of that. Worth it for larger orgs with a dedicated analytics/data team; overkill and expensive for smaller companies who'd be fine on free GA4. ----- ### "The Full 360 Experience" — 5.0/5 > **Zach** | *25 February 2026* | Education Management | Recommendation rating: 8.0/10 > > **Pros**: Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our broader marketing strategies. The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website. It is by far one of the most valuable tools we have when it comes to analyzing customer data. The platform itself is relatively easy to use, but can get increasingly complex if you require advanced reporting and dashboards. > > **Cons**: The user interface itself is great, but things can get a little confusing and complex if you need to set up advanced features that require customization to fit your organizations needs. This will often require additional training or support. The learning curve can be a bit longer depending on the complexity of your analytics and data reporting. > > Overall GA 360 has either met or exceeded all of our expectations in terms of features, functionality and reporting. If you're an organization that is trying to improve their data analysis and reporting Google Analytics 360 is a must-have tool. ----- Page: 1 / 325\ Next: [Next page](https://www.softwareadvice.co.nz/software/137155/google-analytics?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/137155/google-analytics) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data