---
description: Review of TrueClicks Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: TrueClicks | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# TrueClicks

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> TrueClicks is a cloud-based software designed for Google Ads, which help businesses create, run and manage pay per click (PPC) marketing campaigns. The platform enables organizations to sort accounts by labels, spending, customers, opportunities and other criteria and handle operations across teams.&#10;&#10;&#10;TrueClicks offers various features such as gamification, automated suggestions, data import, user-defined attributes, multiple campaigns, issue tracking, email notifications and more. Marketing professionals can monitor active marketing campaigns and modify account preferences to improve reach and engagement with the target audience. Additionally, account managers can identify optimization opportunities and gain insights into the performance of campaigns, conversions, quality score and other metrics via the centralized dashboard.&#10;&#10;&#10;TrueClicks supports integration with a variety of third-party applications like Tableau, Microsoft Power BI, Google Data Studio and Microsoft Excel. Pricing includes monthly/annual subscriptions and support is provided via email, chat and other online measures.
> 
> Verdict: Rated **4.6/5** by 61 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 61 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: TrueClicks

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: TrueClicks is free forever for up to $50K of monthly ad spend. Paid plans start at $249/mo.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Andorra, Australia, Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece, Greenland, Guernsey, Hungary and 42 more

## Features

- A/B Testing
- API
- Account Alerts
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Alerts/Notifications
- Bid Management
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Conversion Tracking
- Customisable Reports
- Data Import/Export
- For PPC Campaigns
- Keyword Tracking
- Monitoring

## Integrations (9 total)

- Google Chat
- Google Data Studio
- Google Sheets
- Looker
- Microsoft Excel
- Microsoft Power BI
- Microsoft Teams
- Slack
- Tableau

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- Chat

## Category

- [PPC Software](https://www.softwareadvice.co.nz/directory/3908/ppc/software)

## Related Categories

- [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software)
- [PPC Software](https://www.softwareadvice.co.nz/directory/3908/ppc/software)
- [Campaign Management Software](https://www.softwareadvice.co.nz/directory/2878/campaign-management/software)

## Alternatives

1. [Google Ads](https://www.softwareadvice.co.nz/software/135892/google-ads) — 4.4/5 (1012 reviews)
2. [Quartile](https://www.softwareadvice.co.nz/software/262492/quartile) — 4.5/5 (94 reviews)
3. [Adalysis](https://www.softwareadvice.co.nz/software/324926/adalysis) — 4.6/5 (119 reviews)
4. [Semrush](https://www.softwareadvice.co.nz/software/355847/semrush) — 4.6/5 (2323 reviews)
5. [Xnurta](https://www.softwareadvice.co.nz/software/519133/Xmars) — 4.4/5 (19 reviews)

## Reviews

### "Almost always worth the money" — 5.0/5

> **Jaap** | *18 January 2021* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Analysis, errors and prioritization. This tool saved me from large mistakes in the past and probably will do in the future. This makes it easily worth its money. Also in terms of time and analysis using this tool as a small agency is a no-brainer to me.
> 
> **Cons**: Updates on the score might take a while to see in the TC interface  after changes have been made in Ads.
> 
> A great time-saver and independent piece of software necessary for the PPC specialist of 2021. &#10;Better than OptiScore from Google, more actionable and not solely focused on growth.

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### "A Game Changer for Agencies" — 5.0/5

> **Melissa** | *8 March 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Our team's absolute favorite feature of TrueClicks are the Efficiency \&amp; Pacing Targets. These enable us to keep an eye on the 144 Google Ads Accounts we manage at a high level and identify any red flags instantly on the platform and through email notifications. As a manager, I used to stress about my team's client accounts overspending but TrueClicks has completely eliminated that stress\! The organization by team member is also unmatched and has improved our workflow ten-fold\! One more thing we love about TrueClicks is the customer service\! We sent an email about a change on the platform and we got a response within 24 hours that their internal team was on top of it, and the change was reversed hours later. Truly the best customer service we have of any platform. Lastly the learning materials are very clear and updated often. I can confidently say, using TrueClicks has made my digital team better at their jobs and improved results for our clients.
> 
> **Cons**: I wish we could see more Google Ads metrics directly in the platform, however the new Efficiency \&amp; Pacing targets solve a lot of this issue. I know other platforms allowed more changes directly in the platform to Google Ads and a majority of the changes in TrueClicks need to be made in Google Ads.
> 
> Overall, I cannot imagine how my team could function without the help of TrueClicks\! From the very beginning, the sales team was very informative and not too pushy about us signing up. We wanted to explore a few options and they encouraged that. Of course, we came running back to TrueClicks\! We have been working on the platform for a little over a year and the TrueClicks team is great about checking in, and even better they are releasing updates constantly. Seriously, just when I think they can't make this platform any better, a new update comes out and improves everything\!

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### "Semir Feedback" — 4.0/5

> **Semir** | *8 March 2024* | Marketing & Advertising | Recommendation rating: 6.0/10
> 
> **Pros**: Quick audits that I can review and share insights with my team of clients.
> 
> **Cons**: Too many notifications at some point, but they are not useless.
> 
> Very useful tracking tool for everyday performance.

-----

### "Best in the Business" — 5.0/5

> **Gintaras** | *1 April 2026* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: TrueClicks has been a game-changer for managing our Google Ads accounts. The account auditing feature quickly surfaces issues that would otherwise take hours to find manually, saving an enormous amount of time. If you're serious about Google Ads optimization, TrueClicks is an essential tool in your workflow.
> 
> **Cons**: While the tool covers the essentials well, there could be more customization options - for example, the ability to prioritize certain audit checks, customize reporting layouts, or adjust recommendation thresholds based on your account goals.
> 
> Managing Google Ads accounts has become significantly more efficient since we started using TrueClicks. What used to take hours of manual digging is now handled in minutes, thanks to its powerful account auditing feature that pinpoints issues fast. For anyone serious about getting the most out of their Google Ads, this tool is hard to overlook.&#10;It would also be great to see more flexibility in how the tool is configured, whether that's adjusting audit priorities, tweaking recommendation settings, or customizing reports to better match your workflow.

-----

### "Great help for all our consultants" — 4.0/5

> **Charissa** | *13 March 2024* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: The quick overview of the status of your accounts, the score initially raises a flag when somethings wrong. Hygien tasks which normally takes a lot of time are now a piece of cake. With this we can garantuee a overall quality of our clients accounts
> 
> **Cons**: The only thing we missed was the ability to download reports and visuals of campaign results to share directly with our clients.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/119764/trueclicks)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/119764/trueclicks> |
| en | <https://www.softwareadvice.com/marketing/trueclicks-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/119764/trueclicks> |
| en-GB | <https://www.softwareadvice.co.uk/software/119764/trueclicks> |
| en-IE | <https://www.softwareadvice.ie/software/119764/trueclicks> |
| en-NZ | <https://www.softwareadvice.co.nz/software/119764/trueclicks> |
| fr | <https://www.softwareadvice.fr/software/119764/trueclicks> |

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