HubSpot Marketing Hub

4.5
Overall rating
Reviews

4.5
Overall rating
Reviews
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About HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing Hub helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze prove your true marketing ROI. Marketing Hub is built to serve B2B and B2C customers in a variety of segments, including software, technology, accounting, construction, retail, real estate and more. Marketing Hub offers a variety of solutions to attract more visitors, convert more leads, close more deals and ultimately delight more customers. With integrated blogging, and content creation tools you can create more of the content your prospects crave and make it impossible for them to miss it with SEO optimization built-in. Next, convert more leads with landing pages that take minutes to build and launch and add a form, CTA, or live chat with ease. Nurture leads with world-class marketing automation and turn happy leads into delighted customers. HubSpot is comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, and gives companies the tools they need to Grow Better.
HubSpot Marketing Hub Software - Dashboard
HubSpot Marketing Hub Software - Landing Pages Home
HubSpot Marketing Hub Software - SEO Tool
HubSpot Marketing Hub Software - SEO Optimizer
HubSpot Marketing Hub Software - Website Analytics
HubSpot Marketing Hub Software - Reporting
HubSpot Marketing Hub video
HubSpot Marketing Hub Software - Dashboard - thumbnail
HubSpot Marketing Hub Software - Landing Pages Home - thumbnail
HubSpot Marketing Hub Software - SEO Tool - thumbnail
HubSpot Marketing Hub Software - SEO Optimizer - thumbnail
HubSpot Marketing Hub Software - Website Analytics - thumbnail

HubSpot Marketing Hub pricing

HubSpot Marketing Hub has a free version and offers a free trial. HubSpot Marketing Hub paid version starts at US$50.00/month.

Starting Price:
US$50.00/month
Free Version:
Yes
Free trial:
Yes

Alternatives to HubSpot Marketing Hub

HubSpot Marketing Hub Reviews

Feature rating

Value for Money
4.2
Functionality
4.4
Ease of Use
4.3
Customer Support
4.4
5 reviews of 5,898 View all reviews
Sean
Sean
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 2/08/2019

A platform with a soul— HubSpot keeps marketing human with products built on best practices

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Pros

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient.

What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Cons

Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.

Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

Alternatives Considered

Marketo Engage

Reasons for Choosing HubSpot Marketing Hub

ClickDimensions is a marketing tool built on top of Microsoft Dynamics CRM, and that native integration is the best part. HubSpot is a marketing tool built on top of marketing best practices. Although both tools perform many of the same functions, getting from A to B is so much smoother with HubSpot's clean, simple interface. HubSpot's platform and available products are much more robust, but ClickDimensions is a better bang for your buck when it comes to the basic functionality-- that is, as long as you can find CRM-confident marketers who are willing to manage an intimidating (sometimes buggy) tool.

Switched From

ClickDimensions

Reasons for Switching to HubSpot Marketing Hub

HubSpot was a better fit because of our smaller company and database size. We felt we should be able to make HubSpot work for several years before we as a company outgrow it's ability to scale.
Juan
Juan
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
4

4
Reviewed on 14/08/2021

Great marketing tool for SMB

Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a growth manager I found it very convenient to complement Hubspot CRM and Sales hub with its marketing hub. It gives you the possibility of managing your growth strategies in one-stop tool. This makes everyday work simpler, which is not a small thing at all.
When looking for more advance features, specially in reporting and automation, you may have to look for complementary tools.

Pros

I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom.
It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software.
Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

Cons

I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations.
Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow.
Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.

Alternatives Considered

Zoho CRM, Pipedrive and Marketo Engage

Reasons for Choosing HubSpot Marketing Hub

Nimble counted with very promising features, that did not live up to the expectation. Hubspot was a well know, leading solution in the CRM space and counted with embedded marketing tools. It allow us to reduce the number of tools (e.g. Mailchimp) in our marketing and sales teams.

Switched From

Nimble

Reasons for Switching to HubSpot Marketing Hub

Hubspot provided sales and marketing solutions, reducing the need of working with multiple tools at the same time. We were looking for a one-stop marketing saas.
Giovanni
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 4/04/2024

A great tool for lead generation and campaign analysis

Pros

The automation and visibility are the greatest features that HubSpot Marketing Hub can offer to your company. It is really easy to use and maintain, whether you have a small or a larger marketing (or lead generation) team. You can keep track of everything that's happening in every active or past campaign with just a few clicks.

Cons

Although HubSpot offers solutions for every stage of lead generation and management, tracking a lead from a campaign through the sales pipeline once its deal card is created is not straightforward. While it is possible with the right skills and advanced knowledge, it will require a learning curve and some time to refine the results.

Megan
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
1
Features
3
Ease of Use
4
Customer Support
2

3
Reviewed on 27/02/2024

Overpriced - like they don't recognize they have competitors

Pros

The fact that it's natively integrated with the sales hub, CRM and CMS is nice

Cons

The price is astronomical for what it is. It lacks content, especially industry-relevant templates. It has a similar UI to many other platforms and less functionality than many competitors. While its enjoyed industry standard recognition for many years, one of the primary frustrations of myself and my clients is that HS constantly gate keeps functionality. For any SMB it prices them out quickly. Migrating off them is a challenge. While they have tons of documentation and training - support is lackluster

Grant
Grant
  • Industry: Information Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 7/02/2024

Quick & easy to launch marketing campaigns.

Great free tool to start executing marketing campaigns simply and easily with little to no experience needed.
Can also grow with your needs provided you'll have budget.

Pros

Straight forward process via templates & wizards to execute campaigns.

Cons

Expensive when you need somewhat slightly more features as you grow

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot Marketing Hub

Was an incumbent and whilst having extensive Salesforce experience, Hubspot had everything we needed.

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