---
description: Review of Cognito Forms Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: Cognito Forms | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# Cognito Forms

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> Cognito Forms is a cloud-based software that enables businesses to design, publish and manage a variety of forms. The platform includes a drag-and-drop form builder, which allows users to create and embed personalized forms with custom layouts into existing websites to capture client and other information.&#10;&#10;&#10;Cognito Forms enables organizations to automate cost calculation, compare dates, capture electronic signatures and add conditional logic to hide or display specific sections across forms. It offers a host of features such as data encryption, entry sharing, data merging, confirmation management, HIPAA compliance, folder permissions, email notifications, and more. Additionally, managers can monitor marketing campaigns, optimize forms and gain insights into user performance using Google Analytics.&#10;&#10;&#10;Cognito Forms supports integration with various third-party applications using Zapier, Microsoft Power Automate and JSON webhooks. Pricing includes monthly subscriptions and support is extended via email, FAQs and other online measures.
> 
> Verdict: Rated **4.6/5** by 141 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 141 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Cognito Apps
- **Founded**: 2009

## Commercial Context

- **Starting Price**: US$19.00
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: Individual plan is free for one user and 100 entries/month.&#10;&#10;Pro: $19/month for 2 users and 2,000 entries/month.&#10;&#10;Team: $39/month for 5 users and 10,000 entries/month.&#10;&#10;Enterprise: $129/month for 20 users and unlimited entries.&#10;&#10;Additional users for $5/user/month.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, Germany, Japan, Mexico, New Zealand, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Address Validation
- Alerts/Notifications
- Approval Process Control
- Audit Trail
- Autofill
- Business Process Automation
- Collaboration Tools
- Compliance Management
- Compliance Tracking
- Conditional Logic
- Configurable Workflow
- Convert to PDF
- Customisable Branding
- Customisable Forms
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Dashboard Creation

## Integrations (173 total)

- AWeber
- Accelo
- Act\!
- Act-On
- ActiveCampaign
- ActiveTrail
- Acuity Scheduling
- Agile CRM
- Airtable
- Asana
- Avochato
- Basecamp
- Benchmark Email
- Bird
- BombBomb

... and 158 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Data Management Software](https://www.softwareadvice.co.nz/directory/4230/data-management/software)

## Related Categories

- [Data Management Software](https://www.softwareadvice.co.nz/directory/4230/data-management/software)
- [Data Collection Software](https://www.softwareadvice.co.nz/directory/4339/data-collection/software)
- [Workflow Management Software](https://www.softwareadvice.co.nz/directory/4272/workflow/software)
- [Data Entry Software](https://www.softwareadvice.co.nz/directory/4529/data-entry/software)
- [Forms Automation Software](https://www.softwareadvice.co.nz/directory/4223/forms-automation/software)

## Alternatives

1. [Jotform](https://www.softwareadvice.co.nz/software/433821/jotform) — 4.7/5 (2794 reviews)
2. [Google Workspace](https://www.softwareadvice.co.nz/software/344998/google-workspace) — 4.7/5 (17483 reviews)
3. [Microsoft Forms](https://www.softwareadvice.co.nz/software/402350/microsoft-forms) — 4.6/5 (320 reviews)
4. [Typeform](https://www.softwareadvice.co.nz/software/324633/typeform) — 4.7/5 (945 reviews)
5. [Gravity Forms](https://www.softwareadvice.co.nz/software/249774/gravity-forms) — 4.6/5 (90 reviews)

## Reviews

### "An effortless, beautiful and effective way to create splendid contact forms" — 5.0/5

> **Olga** | *12 October 2020* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: Well, it is just amazing\!  Innovative. Cutting-edge. Secure. Elegant.&#10;I have been looking for a great tool to keep in touch with my customers, and it was not that easy because one of my landing pages was created on pure html (I did not use any CMS), that's why it was quite challenging to find anything suitable. I needed something to insert into my html code in order to have an easy, convenient, comfortable, effortless, efficient and accessible way to communicate with my customers.&#10;Firstly I tried to use some survey forms, but they were expensive, and their "thank you" page looked misleading which caused problems, besides survey forms let my customers use them only once.&#10;It was absolutely inappropriate and I had to look for a better way for  getting feedback and appointments.&#10;I am as happy as a lark to have such a great contact form on my landing page.&#10;I have uploaded my logo and my background for this form, created a link  of the form and added this link to my landing page, by using a nice, neat and beautiful button (created on my own) which, as soon as the customer presses the button redirects them to the contact form. There are some additional ways of integration, but I have not tried all of them yet. &#10;Thank you, guys, Cognito Contact Form is the best contact form I have ever tried\!
> 
> **Cons**: Well, it would be great if there were some integration functions like "redirecting to Cognito Forms + having your own domain link".  You know, sometimes some web-page owners desperately need integration but they don't have enough space on their pages to insert additional scripts or codes over there. Do you have such a function? Maybe I did not search carefully enough?
> 
> It is just amazing\! Stylish, elegant, innovative, useful, user-friendly, secure, adaptive, responsive\!&#10;Cutting-edge and easily accessible.  An effortless and meaningful way to make any landing page better.

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### "Cognito and our SUCCESS" — 4.0/5

> **Bethany** | *30 October 2024* | Management Consulting | Recommendation rating: 9.0/10
> 
> **Pros**: I like that you can easily create forms that fit your needs.
> 
> **Cons**: It would be great if there were a section just with a table of all possible scripting that can be used and organized by category. I know that you can search for it in the help section, but a library would be great. It would also be nice to have a library of tutorials for various items to include the use of certain scripts.
> 
> I am very pleased. I was able to create various forms of which helped our organization be much more efficient.

-----

### "Terrible Terrible Terrible" — 1.0/5

> **Verified Reviewer** | *15 May 2018* | Financial Services | Recommendation rating: 0.0/10
> 
> **Pros**: I liked the fact that the forms were clean looking and you could customize the forms to your liking.
> 
> **Cons**: They shut your form down instantly if it is reported without even investigating thus putting the burden on the customer.  I mean as soon as you hit submit on the abuse report I received an automated email stating my form was shut down due to a violation.  I know because I tested it out.  &#10;What about some child playing around on your site or a competitor even.  They also won't let you collect credit card info unless you are using their payment processors. Talk about monopoly. &#10;I will be using their competitor from now on.
> 
> None.

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### "Great for customers and employees" — 5.0/5

> **Richard** | *29 October 2024* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: You can build a detailed form with complex workflows. It's what we needed for customers and HR.
> 
> **Cons**: The most secure option for forms is to have everyone, including employees, be users. You can work around this limitation, but it would be elegant to have an inexpensive user option with low level permissions for employees.
> 
> Surprising. The more you use it, the more functionality that you discover.

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### "User-Friendly Form Builder" — 5.0/5

> **Alison** | *30 October 2024* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: 1.User-Friendly Form Builder: Cognito Forms provides an intuitive drag-and-drop interface, making it easy to create customized forms. It also offers a range of field types (like text, dates, file uploads, and calculations) that allow me to tailor forms to my specific needs without needing coding knowledge.&#10;&#10;2. Advanced Data Management and Security: The HIPAA-compliant options for handling sensitive information, along with encryption and data validation features to keep my responses secure. I can also connect my data with other tools.&#10;&#10;3. Flexible Payment and Conditional Logic Options: Cognito makes it easy to collect a payment directly within a form, streamlining my accounting and customer relations processes.
> 
> **Cons**: Branding designs/opportunities are limited. I can use my logo but that's about it to make each form distinct while still representing my brand.
> 
> We have had a positive experience and my team has adapted well to using the platform as it meets a variety of needs for us.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/116124/cognito-forms)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/form-builder/cognito-forms-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/116124/cognito-forms> |
| en-GB | <https://www.softwareadvice.co.uk/software/116124/cognito-forms> |
| en-IE | <https://www.softwareadvice.ie/software/116124/cognito-forms> |
| en-NZ | <https://www.softwareadvice.co.nz/software/116124/cognito-forms> |

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