Mailchimp Transactional Email

4.5
Overall rating
Reviews

4.5
Overall rating
Reviews

About Mailchimp Transactional Email

Mailchimp Transactional Email is an email management platform, which helps small businesses send personalized emails to customers via simple mail transfer protocol (SMTP) or application programming interface (API). Developers can utilize HTML template editors or in-built customizable templates to create emails. It lets teams deliver emails directly into clients’ inboxes and gain delivery insights via comprehensive reports to optimize email performance. Administrators can track the number of bounced emails, spam complaints, email rejections and unsubscribes to analyze account reputation. Additionally, Mailchimp Transactional Email enables managers to track activity logs such as open and click rates, export webhooks to other datasets and connect domains with a dedicated IP address. Mailchimp Transactional Email offers an application programming interface (API), which lets businesses utilize high-level programming languages such as Ruby, Python, Node JS and PHP to customize the platform. Pricing is based on a per month subscription and support is offered via FAQs, a knowledge base and other online measures.
Mailchimp Transactional Email Software - 1

Mailchimp Transactional Email pricing

Mailchimp Transactional Email has a free version and offers a free trial. Mailchimp Transactional Email paid version starts at US$20.00.

Starting Price:
US$20.00
Free Version:
Yes
Free trial:
Yes

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Mailchimp Transactional Email Reviews

Feature rating

Value for Money
4.2
Functionality
4.4
Ease of Use
4.4
Customer Support
4.2
5 reviews of 286 View all reviews
Akarsh
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/01/2023

"Mailchimp: A User-Friendly and Reliable Email Marketing Solution for Businesses"

I've had a good overall experience using Mailchimp Transactional Email. The ability to send automated, one-to-one emails such as order confirmations, password resets, and welcome messages has been extremely helpful for my business. The ability to trigger emails based on specific events, like a purchase or sign-up, has also been a great feature. The personalization options have allowed me to make the emails more relevant to each individual recipient, which has helped to improve engagement and build trust with my audience. The integration with my website and other tools has been seamless. The reporting and analytics features have helped me to track the performance and success of these emails. I haven't had any major issues with the transactional Email from Mailchimp, it has been a reliable tool for my business.

Pros

I have been using Mailchimp for my business's email marketing needs and overall, I have had a positive experience. The user interface is intuitive and easy to navigate, making it simple to create and design professional-looking email campaigns. The wide range of templates and customization options allow me to create unique and personalized emails that stand out. Additionally, the automation features have been a game changer for me, allowing me to send targeted and timely emails to my subscribers. The reporting and analytics features have also been very helpful in tracking the performance of my campaigns and making data-driven decisions.

Cons

One downside I have noticed is that the free version of Mailchimp does have some limitations, such as the number of contacts I can have and the number of emails I can send per month. Additionally, customer support can be slow to respond at times. However, overall, I would highly recommend Mailchimp as a reliable and user-friendly email marketing solution for businesses of all sizes.

Verified Reviewer
  • Industry: Nonprofit Organisation Management
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

4
Reviewed on 11/05/2021

Benefits of Mail Chimp Transactional Emails

Overall my experience has been pleasant and supportive for the non profit I work for. We will continue to use this company because they are always updating and making things better for its users!

Pros

Ease of building the template with examples in the Mail Chimp database gave me a great understanding of how to create graphics that would better align with the trends of today and how to better communicate with my donor base. Sometimes starting from scratch is intimidating but the support staff is very helpful and available.

Cons

Sometimes navigating where a campaign / eblast / structure is setup within the database can be tricky. Begin reading about the different setups within the database before building. I like to generate one look and duplicate for future endeavors. Sometimes I had a hard time locating the original in my Mail Chimp base.

Verified Reviewer
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

3
Reviewed on 9/05/2018

Great, while we had it!

Pros

I run a busy social network. Around 6,000 users total, and 300-400 online at any given time. Due to this, I needed a transactional email service that had great deliver-ability for invitations, verifications, password changes, etc. Mandrill was recommended to me, and we were completely happy with the service. Unfortunately, when they bundled Mandrill into Mailchimp, we couldn't afford it anymore.

Cons

Unfortunately, bundling services did no favors. What previously was affordable for us no longer was. While the service is great, the way the change was implemented was sudden, leaving companies little time or recourse to find other options quickly. That solidified my decision to leave- most companies would grandfather in existing members, offer a lower rate, something. They simply provided us with addresses for other services, losing customers in the process.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 9/05/2021

Great for email marketing campaigns for small business

Mailchimp is probably one of the best ways to get started with your email campaigns. The free version is a great way to try it out and start building your base. I'll be upgrading to a paid plan soon so I can take advantage of more automations.
Thanks to the free plan, I've been able to see how useful it can be and get started with very little risk.

Pros

It is easy to setup your basic email campaigns to help get your email marketing started for your small business. The templates help you get all the information you need and generally it is a step by step process.

Cons

If you want to get into any real detailed marketing, you'll need to know what you're doing. While they do have good documentation, you'll need to dig in or hire a professional to handle it for you. The Customer Journey is a new addition that is really nice, but not 100% reliable yet. We’ve had to revert to regular campaigns a few times due to Journey failures. That said, Mailchimp support was very helpful and determined to work with their developers to create long term fixes.

Alternatives Considered

ActiveCampaign

Reasons for Choosing Mailchimp Transactional Email

SumoMe was a bit clunky and I didn't feel like it was working all the time.

Switched From

Sumo

Reasons for Switching to Mailchimp Transactional Email

The pricing is the only reason I didn't start with ActiveCampaign. Once my list really starts to grow, I will likely consider moving to get more powerful features. I just don't need them yet.
Gary
  • Industry: Machinery
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

4
Reviewed on 9/12/2022

A capable & versatile email manager for small to midsize businesses

Overall, I am very happy with Mailchimp. Our company does not do a ton of email marketing & communications, but when we do use Mailchimp, it does not disapppoint. We find it is the perfect solution for where we are at currently in our email marketing journey.

Pros

I enjoy Mailchimp's general ease of use. The layout and templates are very intuitive and the overall design language of the platform is well thought out. I also appreciate the platform's clear and easy to understand analytics and delivery data. At a glance, I can look back and see how well an email campaign performed without too much fuss.

Cons

In my experience, audience management in Mailchimp is a bit fussy and inelegant. My team has struggled to separate our internal customers from external customers easily since all the email addresses and profiles were batch uploaded when we first began using the product. While this is probably user error more than anything, I'd like to see some clearer tools to deal with audience management in the future.

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp Transactional Email

We found the pricing of Mailchimp better aligned with our goals at the time. That, and some of our team already had familiarilty with the Mailchimp platform from past use.

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