--- description: Review of Instagram Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Instagram | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Social Networking Tools](/directory/4178/social-networking/software) > [Instagram](/software/115029/instagram) # Instagram Canonical: https://www.softwareadvice.co.nz/software/115029/instagram Page: 1 / 207\ Next: [Next page](https://www.softwareadvice.co.nz/software/115029/instagram?page=2) > Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages and search posts using custom keywords. Instagram allows marketers to gain insights into followers’ behavior and track the performance of posts and stories. Users can utilize editing tools and apply a variety of filters such as adjustment of exposure, brightness, or contrast on photos or videos before posting. Additionally, content specialists can use the application to add texts and drawings to photos or videos, remove audio files and upload digital content in bulk. Instagram allows organizations to set up and run online campaigns, promote selected posts and target audiences based on locations, interests, demographics, and more. It is available to users for free and support is extended via various online measures. > > Verdict: Rated **4.7/5** by 5145 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 5145 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Meta - **Founded**: 2018 ## Commercial Context - **Pricing model**: (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - @mentions - Activity/News Feed - Alerts/Notifications - Automated Publishing - Automated Scheduling - Blogs - Brand Tracking - Campaign Analytics - Campaign Management - Chat/Messaging - Collaboration Tools - Commenting/Notes - Content Import/Export - Content Management - Content Sharing - Customer Engagement - Customisable Branding - Discussions/Forums - Drag & Drop - Engagement Tracking ## Integrations (9 total) - Canva - Facebook Apps and Tabs - Facebook Business Suite - Hootsuite - Meta for Business - TikTok - Twitter/X - WhatsApp - Workplace from Meta ## Support Options - FAQs/Forum - Knowledge Base ## Category - [Social Networking Tools](https://www.softwareadvice.co.nz/directory/4178/social-networking/software) ## Related Categories - [Social Networking Tools](https://www.softwareadvice.co.nz/directory/4178/social-networking/software) - [Social Media Marketing Tools](https://www.softwareadvice.co.nz/directory/3905/social-media-marketing/software) - [Photo Editing Software](https://www.softwareadvice.co.nz/directory/4418/photo-editing/software) - [Social Media Management Tools](https://www.softwareadvice.co.nz/directory/1666/social-media/software) - [Community Software](https://www.softwareadvice.co.nz/directory/4515/community/software) ## Alternatives 1. [Twitter/X](https://www.softwareadvice.co.nz/software/255619/twitter) — 4.5/5 (1794 reviews) 2. [Meta for Business](https://www.softwareadvice.co.nz/software/239876/facebook) — 4.4/5 (2372 reviews) 3. [Microsoft Viva Engage](https://www.softwareadvice.co.nz/software/101171/yammer) — 4.2/5 (819 reviews) 4. [Hootsuite](https://www.softwareadvice.co.nz/software/137620/hootsuite) — 4.4/5 (3795 reviews) 5. [Workplace from Meta](https://www.softwareadvice.co.nz/software/165817/workplace) — 4.4/5 (1351 reviews) ## Reviews ### "My Updated Instagram Review." — 5.0/5 > **Adedotun** | *20 March 2026* | Writing & Editing | Recommendation rating: 8.0/10 > > **Pros**: Instagram has evolved into a tool of learning and entertainment. So, I personally use to learn tech trends, learn French, and also find products I want to buy. > > **Cons**: The algorithm determines too much of what you see, so one doesn't always get to seen the posts of friends and family. > > Overall, my experience on Instagram is more rounded. As mentioned earlier, it's now a one-stop app for fun, communication, learning, and shopping. ----- ### "Amazing Instagram\!" — 5.0/5 > **Reagan** | *16 March 2026* | Human Resources | Recommendation rating: 10.0/10 > > **Pros**: It is extremely easy to use and super helpful. You can navigate the app very easily with the little icons at the bottom of the screen as well as the top corners. This is a great app for social media use, and most people that I know use it. On the user profile, you can use it for a business account or a personal account, there are so many options to choose from\! The customer support is also amazing and they are super helpful as well. This is great for social media management and email marketing, and you get amazing value for your money\! > > **Cons**: The only thing that I could think of that would be a con of Instagram is that they change around some of their features occasionally and you have to get readjusted to them, but even that is super easy to relearn and figure out\! > > My overall experience with Instagram has been amazing\! I have been using Instagram for 10 years now give or take. I love it and it is so user friendly and fun\! I love being able to see what my friends are up to, and it is extremely easy and fun to post on there\! ----- ### "I sta could be less stressful" — 3.0/5 > **Nataliya** | *27 October 2025* | Arts & Crafts | Recommendation rating: 6.0/10 > > **Pros**: It has a lot of features and sometimes it’s fun to use, it has kind of native software and it’s suitable for every phone > > **Cons**: It bece not easy to use , it has a lot of features and if you are not paying it wouldn’t let you grow easily > > My overall experience is quite good, even if my profile doesn’t grow much so I’m pretty much annoyed about that ----- ### "Is Instagram good as other say's?" — 5.0/5 > **Shaikh** | *5 February 2026* | Design | Recommendation rating: 10.0/10 > > **Pros**: Instagram is really a good platform for a small creaters and the small Entrepreneurs around the world to connect with each other and show case there work and generate sales. And the customer service are very Responsible, the user profile systems are is unique and good, never seen such interface, while open the app it work smoothly and clean which lead easy to use whole app. > > **Cons**: Having a really good app and management there some little points i like to highlight for better use in future. First it about the login system which i like to be more convenient for the user, second the watch history and saved options of this app is not good even my saved reel got delete without my permission, third is the security anyone, like anyone can msg and can say bad word to you but all you can do is block them but the still came and do what the used to do, I want this kind of person should be banned to even use Instagram like forever. > > My overall experience with Instagram is good with little points i have mentioned above, I used Instagram daily for the content is good than othes app. ----- ### "Great Messages in Many Ways" — 5.0/5 > **Dan** | *2 March 2026* | Hospital & Health Care | Recommendation rating: 10.0/10 > > **Pros**: It's a great value for your money. I have been enjoying free version for years. The ease of use and access to social media has been fulfilling in different ways. > > **Cons**: You can get caught in a rabbit hole by letting your mind keep taking in the dopamine hits. Next thing you know, you've been on it for time longer than you had hoped. > > It's awesome to go on and learn things from. I have learned some great recipes to enjoy as well as some great deep thoughts to ponder. There doesn't seem to be any limits to the values you can absorb from IG. ----- Page: 1 / 207\ Next: [Next page](https://www.softwareadvice.co.nz/software/115029/instagram?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/115029/instagram) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data