--- description: Review of Instagram Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Instagram | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Social Networking Tools](/directory/4178/social-networking/software) > [Instagram](/software/115029/instagram) # Instagram Canonical: https://www.softwareadvice.co.nz/software/115029/instagram Page: 1 / 210\ Next: [Next page](https://www.softwareadvice.co.nz/software/115029/instagram?page=2) > Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages and search posts using custom keywords. Instagram allows marketers to gain insights into followers’ behavior and track the performance of posts and stories. Users can utilize editing tools and apply a variety of filters such as adjustment of exposure, brightness, or contrast on photos or videos before posting. Additionally, content specialists can use the application to add texts and drawings to photos or videos, remove audio files and upload digital content in bulk. Instagram allows organizations to set up and run online campaigns, promote selected posts and target audiences based on locations, interests, demographics, and more. It is available to users for free and support is extended via various online measures. > > Verdict: Rated **4.7/5** by 5208 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 5208 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Meta Platforms, Inc - **Location**: Menlo Park, Cape Verde - **Founded**: 2008 ## Commercial Context - **Pricing model**: (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - @mentions - Activity/News Feed - Alerts/Notifications - Automated Publishing - Automated Scheduling - Blogs - Brand Tracking - Campaign Analytics - Campaign Management - Chat/Messaging - Collaboration Tools - Commenting/Notes - Content Import/Export - Content Management - Content Sharing - Customer Engagement - Customisable Branding - Discussions/Forums - Drag & Drop - Email Marketing ## Integrations (9 total) - Canva - Facebook Apps and Tabs - Facebook Business Suite - Hootsuite - Meta for Business - TikTok - Twitter/X - WhatsApp - Workplace from Meta ## Support Options - FAQs/Forum - Knowledge Base ## Category - [Social Networking Tools](https://www.softwareadvice.co.nz/directory/4178/social-networking/software) ## Related Categories - [Social Networking Tools](https://www.softwareadvice.co.nz/directory/4178/social-networking/software) - [Social Media Marketing Tools](https://www.softwareadvice.co.nz/directory/3905/social-media-marketing/software) - [Photo Editing Software](https://www.softwareadvice.co.nz/directory/4418/photo-editing/software) - [Social Media Management Tools](https://www.softwareadvice.co.nz/directory/1666/social-media/software) - [Community Software](https://www.softwareadvice.co.nz/directory/4515/community/software) ## Alternatives 1. [Twitter/X](https://www.softwareadvice.co.nz/software/255619/twitter) — 4.5/5 (1810 reviews) 2. [Meta for Business](https://www.softwareadvice.co.nz/software/239876/facebook) — 4.4/5 (2374 reviews) 3. [Microsoft Viva Engage](https://www.softwareadvice.co.nz/software/101171/yammer) — 4.2/5 (819 reviews) 4. [Hootsuite](https://www.softwareadvice.co.nz/software/137620/hootsuite) — 4.4/5 (3801 reviews) 5. [Workplace from Meta](https://www.softwareadvice.co.nz/software/165817/workplace) — 4.4/5 (1351 reviews) ## Reviews ### "Instagram by jared" — 5.0/5 > **Jared** | *12 August 2026* | Construction | Recommendation rating: 8.0/10 > > **Pros**: I like that instagram is integrated in with Facebook. It makes logging in and transferring pictures and etc soo much easier. > > **Cons**: Instagram is great and all, but it just seems like it could have so many more features available to set it apart from the other social media platforms. > > My experience with Instagram has been decent overall. I like it but so much more needs to be done to it to separate it from the other platforms ----- ### "Platform for online growth and entertainment" — 4.0/5 > **Verified Reviewer** | *6 August 2026* | Consumer Goods | Recommendation rating: 8.0/10 > > **Pros**: Instagram has become my go to social media app be it for fun or posting content or for being updated with the things going around. Uploading content be it post, story or reel everything is well organized and easy to do. It provide the features for both private users or content creators. It also displays advanced feature to track creators social engagement by showing performance insights and different analysis. > > **Cons**: Only thing that should to be improved by Instagram is it's customer support and privacy issues. Customer support take endless time to restrict the fake accounts or the hacking ones. Also being a clothing brand owner that sells on Instagram I personally feel paid promotions to be too expensive at times and that too without any performance assurance. > > All in all Instagram has both positives and negatives which might get better with time and technology. ----- ### "My Updated Instagram Review." — 5.0/5 > **Adedotun** | *20 March 2026* | Writing & Editing | Recommendation rating: 8.0/10 > > **Pros**: Instagram has evolved into a tool of learning and entertainment. So, I personally use to learn tech trends, learn French, and also find products I want to buy. > > **Cons**: The algorithm determines too much of what you see, so one doesn't always get to seen the posts of friends and family. > > Overall, my experience on Instagram is more rounded. As mentioned earlier, it's now a one-stop app for fun, communication, learning, and shopping. ----- ### "Instagram is the visual portal of connections" — 5.0/5 > **Eric** | *13 May 2026* | Retail | Recommendation rating: 9.0/10 > > **Pros**: It’s a great way to share videos, reels and images with friends and family as well as a place to run ads as a business. > > **Cons**: The sharing is limited on characters for threads and some other platforms. Overall it’s pretty easy to use and no real issues. > > I started many years ago and didn’t really understand why people would only want to see photos instead of writing a message. However I get it now. ----- ### "Solid for Connection, Overwhelming in Practice" — 5.0/5 > **Léo** | *9 August 2026* | Internet | Recommendation rating: 10.0/10 > > **Pros**: made sharing everyday moments without much effort. Stories in particular let me post casually without worrying about curating a perfect feed. I also appreciated the Explore page for surfacing content genuinely relevant to my interests, and the editing tools that made photos and videos look polished right in the app. > > **Cons**: started to feel geared toward engagement rather than genuine connection, the algorithm-driven feed and constant push toward Reels made it feel more like a content platform than a place to keep up with friends. The pressure to curate a certain image, along with intrusive ads and the addictive, hard-to-put-down scrolling design, were also things I didn't love. > > mixed bag. It's been a great tool for staying visually connected with friends, discovering new content and creators, and sharing moments in a low-pressure way through Stories. But over time, it's felt less like a social app and more like an entertainment feed, the constant push toward Reels, ads, and algorithm-driven content made it feel less personal. It's useful and enjoyable in moderation, but it also has a way of pulling you in longer than intended. ----- Page: 1 / 210\ Next: [Next page](https://www.softwareadvice.co.nz/software/115029/instagram?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/115029/instagram) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data