--- description: Review of Instagram Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Instagram | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Social Networking Tools](/directory/4178/social-networking/software) > [Instagram](/software/115029/instagram) # Instagram Canonical: https://www.softwareadvice.co.nz/software/115029/instagram Page: 1 / 208\ Next: [Next page](https://www.softwareadvice.co.nz/software/115029/instagram?page=2) > Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages and search posts using custom keywords. Instagram allows marketers to gain insights into followers’ behavior and track the performance of posts and stories. Users can utilize editing tools and apply a variety of filters such as adjustment of exposure, brightness, or contrast on photos or videos before posting. Additionally, content specialists can use the application to add texts and drawings to photos or videos, remove audio files and upload digital content in bulk. Instagram allows organizations to set up and run online campaigns, promote selected posts and target audiences based on locations, interests, demographics, and more. It is available to users for free and support is extended via various online measures. > > Verdict: Rated **4.7/5** by 5176 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 5176 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Meta - **Founded**: 2018 ## Commercial Context - **Pricing model**: (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - @mentions - Activity/News Feed - Alerts/Notifications - Automated Publishing - Automated Scheduling - Blogs - Brand Tracking - Campaign Analytics - Campaign Management - Chat/Messaging - Collaboration Tools - Commenting/Notes - Content Import/Export - Content Management - Content Sharing - Customer Engagement - Customisable Branding - Discussions/Forums - Drag & Drop - Email Marketing ## Integrations (9 total) - Canva - Facebook Apps and Tabs - Facebook Business Suite - Hootsuite - Meta for Business - TikTok - Twitter/X - WhatsApp - Workplace from Meta ## Support Options - FAQs/Forum - Knowledge Base ## Category - [Social Networking Tools](https://www.softwareadvice.co.nz/directory/4178/social-networking/software) ## Related Categories - [Social Networking Tools](https://www.softwareadvice.co.nz/directory/4178/social-networking/software) - [Social Media Marketing Tools](https://www.softwareadvice.co.nz/directory/3905/social-media-marketing/software) - [Photo Editing Software](https://www.softwareadvice.co.nz/directory/4418/photo-editing/software) - [Social Media Management Tools](https://www.softwareadvice.co.nz/directory/1666/social-media/software) - [Community Software](https://www.softwareadvice.co.nz/directory/4515/community/software) ## Alternatives 1. [Twitter/X](https://www.softwareadvice.co.nz/software/255619/twitter) — 4.5/5 (1802 reviews) 2. [Meta for Business](https://www.softwareadvice.co.nz/software/239876/facebook) — 4.4/5 (2374 reviews) 3. [Microsoft Viva Engage](https://www.softwareadvice.co.nz/software/101171/yammer) — 4.2/5 (819 reviews) 4. [Hootsuite](https://www.softwareadvice.co.nz/software/137620/hootsuite) — 4.4/5 (3797 reviews) 5. [Workplace from Meta](https://www.softwareadvice.co.nz/software/165817/workplace) — 4.4/5 (1351 reviews) ## Reviews ### "My Updated Instagram Review." — 5.0/5 > **Adedotun** | *20 March 2026* | Writing & Editing | Recommendation rating: 8.0/10 > > **Pros**: Instagram has evolved into a tool of learning and entertainment. So, I personally use to learn tech trends, learn French, and also find products I want to buy. > > **Cons**: The algorithm determines too much of what you see, so one doesn't always get to seen the posts of friends and family. > > Overall, my experience on Instagram is more rounded. As mentioned earlier, it's now a one-stop app for fun, communication, learning, and shopping. ----- ### "Instagram is a Winner" — 5.0/5 > **Sean** | *20 April 2026* | Entertainment | Recommendation rating: 8.0/10 > > **Pros**: Instagram is image based social media done right. With intuitive and flexible image options, it makes sharing content easy and beautiful. It has a focus on marketing that can ensure your content reaches millions of active users. Even for personal use it is a fun and effective communication platform. > > **Cons**: Some aspects of Instagram are not simple to access, like bookmarked content management. This is understandable however when considering the depth of options Instagram provides. > > Instagram is my go to for image and short video content. Everything from recipes to catching up with friends and family, it really is a great way to connect with your world. ----- ### "I sta could be less stressful" — 3.0/5 > **Nataliya** | *27 October 2025* | Arts & Crafts | Recommendation rating: 6.0/10 > > **Pros**: It has a lot of features and sometimes it’s fun to use, it has kind of native software and it’s suitable for every phone > > **Cons**: It bece not easy to use , it has a lot of features and if you are not paying it wouldn’t let you grow easily > > My overall experience is quite good, even if my profile doesn’t grow much so I’m pretty much annoyed about that ----- ### "The Ultimate Visual Canvas for Brand Engagement, Hampered by Algorithm Whims" — 5.0/5 > **Verified Reviewer** | *17 May 2026* | Mental Health Care | Recommendation rating: 9.0/10 > > **Pros**: The sheer diversity of creative multimedia formats is what I love most. The native video editing features, trending audio access, and interactive Story stickers (like polls and links) make it incredibly easy to drive genuine engagement. I also appreciate recent quality-of-life updates, like being able to reorder photos in a carousel post after it has already been published without losing engagement metrics. > > **Cons**: The continuous algorithmic volatility is incredibly frustrating. The recent strict capping of hashtags to just five per post and the platform's hyper-aggressive push toward short-form Reels can penalize traditional photo-based grid posts. It often feels like you have to pivot your entire content strategy every few months just to maintain the same organic reach. ----- ### "Growing brand in my own way" — 5.0/5 > **Jessica** | *17 April 2026* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: I like that Instagram gives me a highly visual platform to showcase my listings and connect with potential buyers in a more personal, engaging way. It’s great for building my brand, sharing behind-the-scenes content, and staying top of mind with my audience. I also love how easy it is to reach new people through reels, stories, and local engagement. > > **Cons**: What I like least is how time-consuming it can be to stay consistent and keep up with posting, engagement, and trends. The algorithm can also be unpredictable, making it hard to know if my content will actually reach my audience. Sometimes it feels like a lot of effort for inconsistent results. > > Overall, my experience using Instagram for my business has been very positive and impactful. It’s a powerful tool for building relationships, showcasing listings, and growing my brand in a more personal way. While it takes consistency and effort, it’s been worth it for the exposure and connections it brings. ----- Page: 1 / 208\ Next: [Next page](https://www.softwareadvice.co.nz/software/115029/instagram?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/115029/instagram) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data