--- description: Review of Mailchimp Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Mailchimp | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Personalization Software](/directory/4276/personalization/software) > [Mailchimp](/software/111921/mailchimp) # Mailchimp Canonical: https://www.softwareadvice.co.nz/software/111921/mailchimp Page: 1 / 705\ Next: [Next page](https://www.softwareadvice.co.nz/software/111921/mailchimp?page=2) > Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag \& drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis. > > Verdict: Rated **4.5/5** by 17603 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 17603 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Intuit - **Founded**: 1983 ## Commercial Context - **Starting Price**: US$13.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Abandoned Cart Saver - Activity Dashboard - Activity Tracking - Alerts/Notifications - Appointment Scheduling - Archiving & Retention - Audience Targeting - Automated Publishing - Automated Responses - Automated Scheduling - Autoresponders - Behavior Analytics - Behavioural Analytics - Behavioural Targeting - Brand Guidelines - CAN-SPAM Compliance - CRM ## Integrations (210 total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... and 195 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software) ## Related Categories - [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software) - [AI Marketing Tools](https://www.softwareadvice.co.nz/directory/4615/ai-marketing-tools/software) - [SMS Marketing Software](https://www.softwareadvice.co.nz/directory/4532/sms-marketing/software) - [Content Marketing Software](https://www.softwareadvice.co.nz/directory/1839/content/software) - [Customer Journey Mapping Tools](https://www.softwareadvice.co.nz/directory/4004/journey-mapping/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3445 reviews) 2. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2561 reviews) 3. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2259 reviews) 4. [Constant Contact](https://www.softwareadvice.co.nz/software/397812/constant-contact) — 4.3/5 (2923 reviews) 5. [Systeme.io](https://www.softwareadvice.co.nz/software/334889/systemeio) — 4.8/5 (2127 reviews) ## Reviews ### "Too big of a beast for us\!" — 2.0/5 > **Kate** | *21 April 2026* | Sports | Recommendation rating: 3.0/10 > > **Pros**: It's too big of a beast for what we need\! It's got lots of features and lots of reporting that I'm sure is very useful for the right businesses. > > **Cons**: It's too big of a beast for what we need\! It's much more suited to a larger business with a bigger budget > > Too much going on to be able to have a positive experience using it\! I wish there was a simpler more stripped back version. ----- ### "Simple and economical" — 4.0/5 > **Christine** | *19 March 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: Love that I can use a free account for my small business. As the business grows, I’ll want to expand to different email lists, which is an option with the paid account. > > **Cons**: I need to flip back and forth between the app and the online version to use all of the email creation tools. Not sure why they’re not all available in one place. > > I’ve used this service for years. Simple to use, I can make emails to my customers as fancy or basic as I like. Love being able to copy and edit previous campaigns so that I’m not always starting from scratch. ----- ### "Get going and grow with Mailchimp" — 5.0/5 > **Melanie** | *11 April 2026* | Consumer Services | Recommendation rating: 5.0/10 > > **Pros**: Allows you to be ever-present by scheduling email campaigns and setting up flows that intuit customer behavior based on email opens and clicks > > **Cons**: It is very technical and not beginner-friendly. There are articles on Mailchimp's website to help set it up, but it really is best for more experienced email marketers or if you have support. > > Pricey for what it offers but there is a reliability, name recognition, and extensive features that make it worthwhile. If you want to get serious about email marketing, Mailchimp is the right application for you. ----- ### "Easy to use Newsletter Software" — 5.0/5 > **Mandie** | *5 March 2026* | Arts & Crafts | Recommendation rating: 10.0/10 > > **Pros**: Its so easy to use. Just drag and drop. Its easy to add photos, text boxes and I like the template options that make it easy to create and not start from scratch. > > **Cons**: The price has gone up over the years, making it a little less affordable for small businesses. Sometimes, I click on a box in the newsletter to change the text and have to remember to go to the right side to edit the text. > > I've been using Mailchimp for years. Its easy to use. Probably the easiest newsletter tool I've used over the years. Its easy to send test messages and schedule a send. ----- ### "Marketing, Customer Service, and Sales Support" — 5.0/5 > **Sherie** | *26 March 2026* | Management Consulting | Recommendation rating: 8.0/10 > > **Pros**: I liked that Mailchimp was very user friendly for first time users. I also received quick and efficient help when I had a question. > > **Cons**: It seemed like some messages didn't reach our customers. I had to try a couple times to get a couple customers set up. > > Overall, it was a good experience and our customers like the new form of communication. We plan to continue to use it. ----- Page: 1 / 705\ Next: [Next page](https://www.softwareadvice.co.nz/software/111921/mailchimp?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/111921/mailchimp) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data