--- description: Review of Mailchimp Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Mailchimp | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Personalization Software](/directory/4276/personalization/software) > [Mailchimp](/software/111921/mailchimp) # Mailchimp Canonical: https://www.softwareadvice.co.nz/software/111921/mailchimp Page: 1 / 703\ Next: [Next page](https://www.softwareadvice.co.nz/software/111921/mailchimp?page=2) > Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag \& drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis. > > Verdict: Rated **4.5/5** by 17540 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 17540 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Intuit - **Founded**: 1983 ## Commercial Context - **Starting Price**: US$13.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Abandoned Cart Saver - Activity Dashboard - Activity Tracking - Alerts/Notifications - Appointment Scheduling - Archiving & Retention - Audience Targeting - Automated Publishing - Automated Responses - Automated Scheduling - Autoresponders - Behavior Analytics - Behavioural Analytics - Behavioural Targeting - Brand Guidelines - CAN-SPAM Compliance - CRM ## Integrations (213 total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... and 198 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software) ## Related Categories - [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software) - [AI Marketing Tools](https://www.softwareadvice.co.nz/directory/4615/ai-marketing-tools/software) - [SMS Marketing Software](https://www.softwareadvice.co.nz/directory/4532/sms-marketing/software) - [Content Marketing Software](https://www.softwareadvice.co.nz/directory/1839/content/software) - [Retargeting Software](https://www.softwareadvice.co.nz/directory/4298/retargeting/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3382 reviews) 2. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2557 reviews) 3. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2254 reviews) 4. [Constant Contact](https://www.softwareadvice.co.nz/software/397812/constant-contact) — 4.3/5 (2898 reviews) 5. [Systeme.io](https://www.softwareadvice.co.nz/software/334889/systemeio) — 4.8/5 (2126 reviews) ## Reviews ### "Improved slightly from what was" — 4.0/5 > **Dayley** | *9 February 2026* | Pharmaceuticals | Recommendation rating: 7.0/10 > > **Pros**: Now that the design has changed and the user interface, mail chimp is a little easier to navigate. It is very user-friendly. > > **Cons**: How to get the most out of MailChimp still isn’t really explained very well. I think they need to bring out a better guide. > > It is a great tool and can highly benefit a business, but it does take some learning. It takes some trial and error, or some research. ----- ### "Streamlined Email Campaigns" — 5.0/5 > **Stephanie** | *24 December 2025* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: We enjoy how user-friendly it is to use Mailchimp for our internal newsletters. We are able to organize templates and easily duplicate them, which streamlines our process, allowing for a beginner-friendly experience as well. The preview experience before sending it out is also a plus\! > > **Cons**: We least enjoy being unable to access any deleted templates. Since Mailchimp allows us to store many templates and files, and several users in one account, it would be helpful to access any accidentally deleted files. > > Mailchimp allows us to quickly create, automate, and analyze email campaigns, making it an excellent choice for both beginners and seasoned marketers. ----- ### "Highly versatile email marketing" — 5.0/5 > **Nathan** | *9 February 2026* | Internet | Recommendation rating: 9.0/10 > > **Pros**: Wide range of email and advertising products in one which are suitable for all business types whether experienced or not > > **Cons**: Costs can be high when extra products / users are added which can quickly add up and eat into budgets. ----- ### "Scalable Pricing" — 4.0/5 > **Tyler** | *20 November 2025* | Retail | Recommendation rating: 8.0/10 > > **Pros**: The scalability of the program. It's great for start-ups right though to enterprise level features. With pay as you go pricing, it's a perfect fit\! > > **Cons**: Some things are clunky to use in the interface. Could have better layout buiding tools and options. Better tools to create embedded forms would also be welcomed. They have started to integrate Shopify better too, but compared to Klaviyo, it could be better. > > Overall very positive. We have a large 30k email list and we are able to effortlessly send to this large audience. ----- ### "MailChimp Works So Well That I Can Go Home Early" — 4.0/5 > **Haimal** | *6 January 2026* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: My cup of coffee got cold, but I was so happy the email builder did not freeze on me today. The fact that it does not freak out when I try to change the template, is so much better than the other program we were using before. Integration with our CRM was also super easy. I thought I would be spending hours or even days trying to figure it out; but it worked instantly. > > **Cons**: I hate deleting all the stupid AI suggestions in MailChimp every time. Why is there no free version to test things with? It’s really annoying. There has been one time where the unsubscribe link malfunctioned and I had to go through each and every single user and remove them myself. And, their reporting is so basic that for what we pay, I feel it’s ridiculous\! > > Since MailChimp takes care of sending the emails to the subscribers, I don’t have to send them individually. The automation feature of mailchimp eliminates the need to send a welcome email after each subscription to our service and most importantly, mailchimp also prevents most of our emails from going into spam folders. ----- Page: 1 / 703\ Next: [Next page](https://www.softwareadvice.co.nz/software/111921/mailchimp?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/111921/mailchimp) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data