--- description: Review of Mailchimp Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Mailchimp | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Personalization Software](/directory/4276/personalization/software) > [Mailchimp](/software/111921/mailchimp) # Mailchimp Canonical: https://www.softwareadvice.co.nz/software/111921/mailchimp Page: 1 / 707\ Next: [Next page](https://www.softwareadvice.co.nz/software/111921/mailchimp?page=2) > Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag \& drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis. > > Verdict: Rated **4.5/5** by 17642 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 17642 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Intuit - **Founded**: 1983 ## Commercial Context - **Starting Price**: US$13.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Abandoned Cart Saver - Activity Dashboard - Activity Tracking - Alerts/Notifications - Appointment Scheduling - Archiving & Retention - Audience Targeting - Automated Publishing - Automated Responses - Automated Scheduling - Autoresponders - Behavior Analytics - Behavioural Analytics - Behavioural Targeting - Brand Guidelines - CAN-SPAM Compliance - CRM ## Integrations (210 total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... and 195 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software) ## Related Categories - [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software) - [AI Marketing Tools](https://www.softwareadvice.co.nz/directory/4615/ai-marketing-tools/software) - [SMS Marketing Software](https://www.softwareadvice.co.nz/directory/4532/sms-marketing/software) - [Content Marketing Software](https://www.softwareadvice.co.nz/directory/1839/content/software) - [Customer Journey Mapping Tools](https://www.softwareadvice.co.nz/directory/4004/journey-mapping/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3486 reviews) 2. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2318 reviews) 3. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2564 reviews) 4. [Constant Contact](https://www.softwareadvice.co.nz/software/397812/constant-contact) — 4.3/5 (2934 reviews) 5. [Systeme.io](https://www.softwareadvice.co.nz/software/334889/systemeio) — 4.8/5 (2128 reviews) ## Reviews ### "Email marketing and more, now with AI boost" — 5.0/5 > **Riccardo** | *3 July 2026* | Mechanical or Industrial Engineering | Recommendation rating: 9.0/10 > > **Pros**: Still the best out there, now with powerful AI tools that boost productivity and reduce waste of time. > > **Cons**: Prices are still high, now even higher but if you want the best solution there's always a price to pay. ----- ### "User-Friendly Email Marketing Platform With Great Automation Tools" — 5.0/5 > **Verified Reviewer** | *15 May 2026* | Public Relations & Communications | Recommendation rating: 8.0/10 > > **Pros**: What I liked most about Mailchimp was how easy it is to create and manage email marketing campaigns, even for beginners. The platform offers a user-friendly interface, customizable email templates, and helpful automation tools that make it simple to schedule campaigns and engage with audiences. I also appreciated the detailed analytics and reporting features, which made it easy to track performance and improve future marketing efforts. > > **Cons**: One thing I liked least about Mailchimp was that some advanced features can become expensive as your contact list grows. Certain automation and customization options are limited on lower-tier plans, and the platform can occasionally feel restrictive compared to other email marketing tools. I also found that navigating some settings and audience management features was not always as intuitive as expected > > Overall, my experience with Mailchimp has been positive. The platform is easy to use, offers strong email marketing and automation tools, and provides helpful analytics to track campaign performance. It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience grows and some advanced features require higher-tier plans, the overall functionality and ease of use make it a reliable and effective marketing platform. ----- ### "Higher costs driving away clients" — 3.0/5 > **Ricki** | *29 June 2026* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: I like there's some good tools to use in the free version. It's very handy for a smaller business that wants to keep costs low > > **Cons**: The con is that they allowance for sending and subscribers has gone down quite significantly, making it harder on smaller businesses. ----- ### "Easy to use email marketing platform with solid features" — 4.0/5 > **Verified Reviewer** | *27 May 2026* | Biotechnology | Recommendation rating: 8.0/10 > > **Pros**: Its beginner friendly for email marketing. The interface is clean and pretty easy to navigate even if you don’t have much marketing experiance. Creating campaigns with the drag-and-drop editor is simple, and there are a lot of templates that save time. I also liked the automation and audience segmentation features since they help personalize campaigns without too much manual work. Overall it’s a good all-in-one platform for small businesses and marketing teams > > **Cons**: Pricing can get expensive pretty quickly as your contact list grows. Some advanced automation and reporting features are also locked behind higher tier plans. Ive also noticed the platform can sometimes feel a little overwhelming because there are so many menus and settings. Customer support response times were also inconsistent from my experience > > Its a reliable platform for managing email campaigns, newsletters, and basic marketing automation. I liked how easy it was to get started and how smoothly it handles campaign creation and analytics. There are definitely cheaper alternatives out there, but Mailchimp does a good job balancing ease of use with useful marketing features. For small to medium sized businesses, it’s a pretty solid option overal ----- ### "MailChimp is the best Chimp" — 5.0/5 > **Michelle** | *10 May 2026* | Nonprofit Organisation Management | Recommendation rating: 10.0/10 > > **Pros**: Mailchimp is amazing and so easy for sending out newsletters and regular communication to a larger community. The editing options and readability of the product that is sent out is very high quality and effective. > > **Cons**: It takes a little bit of "playing around" with the features and functions when you first use it, but it is designed for different campaigns and it is successful in that realm. > > Mailchimp is our go-to for monthly newsletters to our subscribers. It's easy to use for the most part, and easily accommodates distribution lists and allows for people to opt in or out which is very helpful and reduces admin labor. ----- Page: 1 / 707\ Next: [Next page](https://www.softwareadvice.co.nz/software/111921/mailchimp?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/111921/mailchimp) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data