---
description: Review of Swoogo Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Swoogo | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# Swoogo

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> Swoogo is an event management platform that helps businesses streamline the organizational aspects of every type of event, from registration and session scheduling to post-event data reports. Swoogo helps event marketers intuitively build a website with embedded registration, email automation, a sponsor portal, and speaker resources.&#10;&#10;The customizable registration functionality includes unlimited conditional logic, registrant types, and custom questions meaning teams can get exactly the information required. Users can change up registration form for every event or stick with it by cloning. The platform allows managers to add custom branding to every registration form and use functions, such as passwords, magic links, and editing. Swoogo offers a registration platform to handle any event, big or small. Administrators can set up a custom registration process with unlimited conditional logic and registrant types. It enables teams to point prospects to a custom event site built with the drag-and-drop site builder using various widgets.&#10;&#10;Operators can grow the event and raise ROI with marketing tools from Swoogo. Swoogo Analytics allows teams to track attendees’ activity and target marketing to gather and convert leads. Gather attendee demographics and then automate emails to invite them back next time. Administrators can take control of events with custom registration forms, a drag-and-drop website builder, and a personalized dashboard. The solution lets stakeholders create, schedule and automate custom emails. The platform allows teams to personalize and schedule reports to be sent to the right stakeholders. Stakeholders can connect the system with CRMs, such as Salesforce and Marketo.
> 
> Verdict: Rated **4.7/5** by 82 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 82 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Swoogo

## Commercial Context

- **Pricing Details**: Predictable, seat-based pricing with unlimited registrations and unlimited events. Choose the size of your team and, big or small, they get all the benefits. No hidden costs, no surprise fees.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Agenda Management
- Alerts/Notifications
- Attendance Management
- Attendance Tracking
- Attendee Management
- Attendee Segmentation
- Attendee Tracking
- Audience Engagement
- Badge Management
- Badge Printing
- Barcode/Ticket Scanning
- Breakout Rooms
- CRM
- Calendar Management
- Calendar Sync
- Chat/Messaging
- Class Registration

## Integrations (40 total)

- Amego
- Avalara
- Brella
- Brightcove
- Campaign Monitor by Marigold
- Campus Commerce Solutions
- CardConnect
- Cvent Passkey
- EventMobi
- GoTo Webinar
- Google Analytics 360
- Google Tag Manager 360
- HubSpot CRM
- Hubb
- InGo

... and 25 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Meeting Software](https://www.softwareadvice.co.nz/directory/4303/meetings/software)

## Related Categories

- [Meeting Software](https://www.softwareadvice.co.nz/directory/4303/meetings/software)
- [Event Check In Software](https://www.softwareadvice.co.nz/directory/4375/event-check-in/software)
- [Event Marketing Software](https://www.softwareadvice.co.nz/directory/4352/event-marketing/software)
- [Conference Software](https://www.softwareadvice.co.nz/directory/4210/conference/software)
- [Event Management Software](https://www.softwareadvice.co.nz/directory/4734/event-management/software)

## Alternatives

1. [Eventbrite](https://www.softwareadvice.co.nz/software/133924/eventgrid) — 4.6/5 (5774 reviews)
2. [Whova](https://www.softwareadvice.co.nz/software/159316/whova) — 4.8/5 (2446 reviews)
3. [Cvent Event Management](https://www.softwareadvice.co.nz/software/99149/cvent-event-management) — 4.5/5 (990 reviews)
4. [EventCreate](https://www.softwareadvice.co.nz/software/240674/eventcreate) — 4.9/5 (783 reviews)
5. [AllEvents](https://www.softwareadvice.co.nz/software/81990/allevents) — 4.6/5 (149 reviews)

## Reviews

### "Powerful Event Management Tool" — 5.0/5

> **Iddy** | *21 January 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Reduces manual work through automated workflows for registration, marketing, and reporting.
> 
> **Cons**: Some advanced features or integrations may incur additional costs.
> 
> Is a robust and user-friendly event management platform, like any tool, it has its drawbacks depending on user needs and expectations

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### "Seamless Event Registration with Swoogo: A Game-Changer for Corporate Events" — 5.0/5

> **Amy** | *14 June 2024* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: As an event organizer tasked with orchestrating seamless corporate gatherings, finding the right registration software is paramount. Enter Swoogo – a dynamic platform that has seriously updated the way I manage registrations for my events.&#10;&#10;What truly sets Swoogo apart is its user-friendliness coupled with its impressive array of features. Whether it's creating custom registration forms tailored to my event's needs or analyzing data, Swoogo offers unparalleled flexibility.&#10;&#10;But it's not just about functionality – Swoogo goes the extra mile with its "bells and whistles." The platform's ability to automate email communications, generate detailed reports, and facilitate attendee engagement through personalized messaging has truly elevated the registration experience for both myself and my attendees.&#10;&#10;Moreover, Swoogo's customer support team deserves commendation. Their responsiveness and expertise have been instrumental in resolving any queries or issues promptly, ensuring smooth sailing throughout the event planning process.&#10;&#10;In conclusion, Swoogo has become an indispensable tool in my arsenal for organizing corporate events. Its ease of use, robust features, and exceptional customer support make it a standout choice for any event organizer looking to streamline their registration process. If you're in search of a registration software that ticks all the boxes and then some, look no further than Swoogo. Highly recommended\!
> 
> **Cons**: I don't have any particular complaints other than I wish that I had the time to schedule training on all of the extra things I could do to make my landing pages and reg forms look more professional.  I know the capabilities are there with Swoogo, but I need the time to learn them\!

-----

### "Swoogo - uhh Swoo-no" — 4.0/5

> **Ronald** | *26 May 2025* | Entertainment | Recommendation rating: 4.0/10
> 
> **Pros**: I liked that it integrates well with hub spot and other CRM systems. It also is a pretty effective marketing tool.
> 
> **Cons**: The price is very high for what you get. There are free or next to nothing companies that can do the same
> 
> I thought it was good to try but in terms of paying 12k per year to list events that can be done free on other platforms, to me is a no brainer.

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### "Project Pivot" — 5.0/5

> **Laura** | *10 June 2024* | Nonprofit Organisation Management | Recommendation rating: 10.0/10
> 
> **Pros**: Everything. Swoogo is a game changer for our team.  It allows us bridge the gap that other platforms contain, payments are easy and seamless, email marketing allows us to customize outreach to attendees with critical information, the management features allows us to perform mass updating on the administrative end saving us hours of time to complete seating assignments and push out notification reminders.
> 
> **Cons**: A pro and a con is having the ability to allow a administrator to handle the reservation, there is no way to know who is the attendee and who is administrator.  Other than that, no complaints.
> 
> Excellent\! We consistently recommend Swoogo to our clients for an all in one event solution.

-----

### "Powerful yet flexible" — 5.0/5

> **Anoop** | *29 May 2025* | Machinery | Recommendation rating: 7.0/10
> 
> **Pros**: GoSwogo is a powerful and flexible event management platform designed to handle everything from large-scale conferences to intimate virtual meetups. Its intuitive interface and robust feature set make it a standout solution in the competitive world of event tech.
> 
> **Cons**: Highly Customizable, All-in-One Platform, User-Friendly Interface, Strong Support \&amp; Onboarding and Scalability
> 
> GoSwogo is a top-tier event management solution that strikes a great balance between flexibility and usability. It’s particularly well-suited for mid-to-large organizations looking to elevate their event strategy with a professional, data-driven platform. With continuous improvements and great support, it's an excellent choice for event professionals.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/110940/swoogo)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/110940/swoogo> |
| en | <https://www.softwareadvice.com/registration/swoogo-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/110940/swoogo> |
| en-GB | <https://www.softwareadvice.co.uk/software/110940/swoogo> |
| en-IE | <https://www.softwareadvice.ie/software/110940/swoogo> |
| en-NZ | <https://www.softwareadvice.co.nz/software/110940/swoogo> |

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