---
description: Review of B2B Wave Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: B2B Wave | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# B2B Wave

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> B2B Wave is a simpler B2B eCommerce platform purpose-built for wholesalers and distributors managing complex pricing, catalogs, and ordering. It helps businesses digitize and automate the buying experience while supporting pricing, ordering, and account structures common in B2B commerce. &#10;&#10;The platform brings online ordering, customer catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations. &#10;&#10;B2B Wave improves order accuracy, reduces manual errors, and lowers operational costs. &#10;&#10;B2B Wave integrates with accounting, inventory, payment, and ERP systems, allowing wholesalers to modernize their B2B eCommerce experience without replacing backend systems.&#10;&#10;Key capabilities &#10;• Branded B2B storefront and digital catalogs &#10;• Customer-specific pricing, catalogs, and quotes &#10;• Bulk ordering, quick reorders, and saved carts &#10;• Product and order management with bulk import/export &#10;• Mobile ordering app for sales reps (iOS/Android)
> 
> Verdict: Rated **4.9/5** by 51 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 51 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: B2B Wave
- **Location**: London, UK
- **Founded**: 2016

## Commercial Context

- **Starting Price**: US$350.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Try free for 14 days.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, South Africa, Spain, Switzerland, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Accounting
- Accounting Integration
- Activity Dashboard
- Alerts/Notifications
- Backorder Management
- Barcode/Ticket Scanning
- Billing & Invoicing
- Bulk Ordering
- CRM
- Catalog Creation
- Catalog Management
- Categorisation/Grouping
- Communication Management
- Contact Database
- Content Library
- Content Management
- Customer Accounts
- Customer History

## Integrations (21 total)

- Adyen
- Avalara
- Brightpearl
- Fishbowl
- Mailchimp
- PayPal
- Paynote
- QuickBooks Enterprise
- QuickBooks Online
- Sage 200
- Sage 50 Accounting
- ShipStation
- Shopify
- Square Payments
- Stripe

... and 6 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support

## Category

- [B2B eCommerce Platforms](https://www.softwareadvice.co.nz/directory/4328/b2b-ecommerce-platform/software)

## Related Categories

- [B2B eCommerce Platforms](https://www.softwareadvice.co.nz/directory/4328/b2b-ecommerce-platform/software)
- [Supplier Relationship Management Software](https://www.softwareadvice.co.nz/directory/248/supplier-relationship-management-software/software)
- [Order Fulfillment Software](https://www.softwareadvice.co.nz/directory/253/order-fulfillment-software/software)
- [Online Inventory Management Software](https://www.softwareadvice.co.nz/directory/1592/online/software)
- [Catalogue Management Software](https://www.softwareadvice.co.nz/directory/4559/catalog-management/software)

## Alternatives

1. [Adobe Commerce](https://www.softwareadvice.co.nz/software/140305/magento-commerce) — 4.3/5 (655 reviews)
2. [Wholesale Suite](https://www.softwareadvice.co.nz/software/241434/wholesale-suite) — 4.9/5 (88 reviews)
3. [Salesforce Commerce Cloud](https://www.softwareadvice.co.nz/software/103196/salesforce-b2c) — 4.6/5 (97 reviews)
4. [Shopamine](https://www.softwareadvice.co.nz/software/408660/shopamine) — 5.0/5 (30 reviews)
5. [Cin7 Omni](https://www.softwareadvice.co.nz/software/32033/cin7) — 4.3/5 (599 reviews)

## Reviews

### "More than I expected" — 5.0/5

> **Verified Reviewer** | *23 October 2019* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: Since the beginning everything was excellent. Features, customer support, UI and overall communication has been much more than I would expect.
> 
> **Cons**: I wish I had found b2bwave earlier. I understand they are a new company and their progress in the past two years has been astonishing.
> 
> Working with b2bwave has solved me many problems and has made my life easier in more ways I could count. I can't thank them enough for offering such services at such low prices.

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### "Absolutely would recommend this company to any B2B business\!\!" — 5.0/5

> **Carmen** | *20 January 2023* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10
> 
> **Pros**: We just did a complete overhaul to redo my website and it has been a great experience.  We are in the wholesale world and it works great to let my customers apply for access to the site and shop with ease.  The changes I requested to the site as well as the invoices were done within a week, which is unbelievable.  Absolutely love this company and their product.
> 
> **Cons**: I wish there was a bulk change option. Otherwise this is a great platform.
> 
> A great company and tech that recognized my specific needs as a wholesaler and surpassed my expectations\!

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### "A great step to digitise your B2B Agent Sales" — 4.0/5

> **Peter** | *9 December 2024* | Apparel & Fashion | Recommendation rating: 8.0/10
> 
> **Pros**: The way agents can log-in as customers and place orders. Thy can also pull off their own reports.
> 
> **Cons**: Basic UI - fine for agents but not customers.
> 
> Good - B2BWave was a step in our journey to digitise the B2B sales process. We have only moved from it due to an ERP implementation and the need to serve more customers directly hence we setup a separate B2B Shopify Store

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### "Best option available for b2b with Shopify" — 5.0/5

> **Emily** | *15 February 2024* | Sporting Goods | Recommendation rating: 10.0/10
> 
> **Pros**: An affordable option for a small, growing business who's not ready for Shopify Plus. Extremely user friendly, and customer service has been 100% supportive. The best option to separate out your D2C \&amp; B2B sales channels while keeping products \&amp; inventory synced on both ends.
> 
> **Cons**: No video education for individual topics. The "help" button usually can answer anything, but sometimes would prefer video tutorials on the overall site function \&amp; specific categories.
> 
> Felt very supportive by onboarding \&amp; customer service. Overall the system is streamlined and clear once you learn it.

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### "Using B2BWave website" — 5.0/5

> **Andrew** | *19 August 2024* | Wholesale | Recommendation rating: 10.0/10
> 
> **Pros**: The website was very easy to set up and use. It was also very responsive, robust, and secure. You can easily add product options with various price breaks etc &#10;It is a great product for new start-ups, without the need to be too tech minded.
> 
> **Cons**: We needed the product to be integrated with Sage 50 with the inventory date received displayed for out-of-stock items, and when next due plus other features such as managing pricing in sage and up loaded to the website automatically.
> 
> For many years, B2B Wave has been excellent support for our website and was able to make modifications for us. The website was so robust that we didn't have to contact them once for any other support in seven years of business.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/107925/b2b-wave)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/distribution/b2b-wave-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/107925/b2b-wave> |
| en-GB | <https://www.softwareadvice.co.uk/software/107925/b2b-wave> |
| en-IE | <https://www.softwareadvice.ie/software/107925/b2b-wave> |
| en-NZ | <https://www.softwareadvice.co.nz/software/107925/b2b-wave> |

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