---
description: Review of Mad Mimi Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Mad Mimi | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# Mad Mimi

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> Mad Mimi is a cloud-based email marketing solution designed for small, midsize and large enterprises. It offers email design, list management, tracking and analytics within a suite.&#10;&#10;&#10;Mad Mimi allows users to design email content using default HTML email templates. The list management functionality of the product helps users create or upload mailing lists in CSV files. Users can categorize contacts for email campaigns. The campaign analytics tool allows users to accurately track key metrics such as email bounce rate, deliveries, unsubscribers, open rate, click rate and forwarding rate.&#10;&#10;&#10;Reporting and dashboards module tracks and measures email campaign metrics that provides, users visibility into email campaign activities. It offers integration with Acuity Scheduling, AgilOne, Bigcommerce, Capsule CRM, Drupal, GroSocial and others.&#10;&#10;&#10;It is offered in a monthly subscription pricing. Support is offered via email, videos, online chat and a help website.
> 
> Verdict: Rated **4.3/5** by 55 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 55 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: GoDaddy
- **Founded**: 1999

## Commercial Context

- **Starting Price**: US$10.00
- **Pricing model**: Flat Rate (Free version available)
- **Pricing Details**: Basic: $10/month&#10;Pro: $42/month&#10;Silver: $199/month&#10;Gold: $1049/month&#10;&#10;Mad Mimi offers a free plan that supports up to 2,500 contacts. Paid plans allow full features and start at just $10/month.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, China, Germany, India, Japan, United Kingdom, United States

## Features

- API
- CAN-SPAM Compliance
- Campaign Analytics
- Contact Management
- Customer Segmentation
- Drip Campaigns
- Email Campaign Management
- Email Tracking
- Engagement Tracking
- Landing Pages/Web Forms
- List Management
- Mobile Optimization
- Reporting/Analytics
- Social Media Integration
- Subscriber Management
- Third-Party Integrations

## Integrations (49 total)

- 40Nuggets
- Acuity Scheduling
- Antavo
- BigCommerce
- Capsule
- Contactually
- Digioh
- Drupal
- Eventbrite
- Formstack Forms
- FreshBooks
- Google Analytics 360
- Highrise
- Insightly
- Instapage

... and 34 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software)

## Related Categories

- [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software)
- [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software)

## Alternatives

1. [Gmail](https://www.softwareadvice.co.nz/software/171529/gmail) — 4.8/5 (13517 reviews)
2. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3512 reviews)
3. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17676 reviews)
4. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2322 reviews)
5. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2568 reviews)

## Reviews

### "Mad Mimi works wonders" — 4.0/5

> **Jonathan** | *8 March 2018* | Recommendation rating: 9.0/10
> 
> **Pros**: I really enjoy that with Mad Mimi’s pre assembled templates , it’s easy to create marketing emails quickly and easily without the hassle of learning software and such. Additionally the platform is also very file compatible which makes adding features a breeze
> 
> **Cons**: The only co I had with mad Mimi was that the software didn’t do a very good job with distinguishing its free and paid features which made navigation a bit of a hassle at first but other than that I like what can be accomplished with mad Mimi.

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### "Best customer service. Clean lines." — 5.0/5

> **Jenny** | *19 October 2024* | Alternative Medicine | Recommendation rating: 10.0/10
> 
> **Pros**: best customer service. clean and simple interface and functions.
> 
> **Cons**: There was nothing I liked least. It was all positive.
> 
> I always had best customer service. I found it easy to learn and implement the functions.

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### "Simple E-Mail Software For Beginner" — 3.0/5

> **Verified Reviewer** | *16 October 2019* | Computer Software | Recommendation rating: 7.0/10
> 
> **Pros**: It does the job, you can set up email campaigns easily and schedule them etc. We never had serious issues with the reliability.
> 
> **Cons**: We used madmimi for many years and in comparisons to other tools, there were not many updates / new features etc. during this time.  I also don't like their user-management, as it is quite complicated and gives you just some basic editing options.
> 
> In general, I think it is a solid solution to get started with E-Mail-Marketing. But once your needs increase and get more specific, I definetly would recommend some more advanced tools.

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### "Easy, but with more than meets the eye" — 5.0/5

> **Eric** | *3 November 2016* | Nonprofit Organisation Management | Recommendation rating: 10.0/10
> 
> **Pros**: Ease of use; able to customize with HTML; acceptability to Facebook for advertising even when mainly text.
> 
> **Cons**: Lack of automatic save.
> 
> I "inherited" MadMimi when I took over communications for the Ozark Arts Council and, having managed email lists for over 20 years now, I wasn't originally all that thrilled. Getting information that had to get sent out 1) quickly AND 2) attractively, however, made me start to appreciate MM, though. To be able to have a slick little newsletter with photos from an upcoming play or concert in just a few minutes is massively important when most of the people putting things together are volunteers with full time jobs and families unrelated to the Arts Council (as do I).&#13;&#10;&#13;&#10;The software is entirely web-based, which means that sometimes when a new feature is introduced it may not quite look right in Safari, but probably will in Chrome but even then, since there are not a lot of standard layout options (TOC, Section Title, Text, Image + Text, Text + Image, and Image), you can still compose well enough. Usually, anything I've seen that way is cleared up in a day or so. I have composed in Safari, Firefox, and Chrome on a Mac, Chrome on a Chromebook, Firefox and Chrome while running Ubuntu, Firefox and IE under Windows, and it's a consistent experience as web-based software should be. One thing: since it IS web-based, you have to remember to save often.&#13;&#10;&#13;&#10;Text styling options can be keyboard-invoked (bold, italic), and there are both a variety of themes that can be used and some basic formatting (centered text, ordered and unordered lists, two levels of headings), as well as a link tool (setext links, rather than HTML).&#13;&#10;&#13;&#10;For the most part, that will take care of what you need for e-newsletters that don't need to be PDFs or fully functioning web pages. Yet, that's not all it can do, if you have basic HTML knowledge. Before they provided a TOC (self-created whenever you click on the TOC tool in a Title section), you could make your own (still can) by setting an anchor and then calling it from a text section at the beginning of the document. Similarly, if you need "columns," you can fake it by creating a table in a text section, etc. Not all HTML is likely to be supported, but then again, what you're creating is supposed to be read easily within an email app, not a web browser. &#13;&#10;&#13;&#10;Beyond composition, you are paying for a list server that sends quickly, provides good statistical information (who clicked which links, etc.), and keeps you from having to deal with maintaining an email server's "reputation."&#13;&#10;&#13;&#10;Facebook allows boosting linked MMs, even when mostly text.

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### "Mad Mimi was Meh" — 4.0/5

> **Verified Reviewer** | *19 August 2022* | Health, Wellness & Fitness | Recommendation rating: 5.0/10
> 
> **Pros**: It was a decent starter service for when I first started exploring putting together a mailing list.
> 
> **Cons**: They didn't allow much space for storing images to use in the newsletter, and the process of adding images was needlessly difficult.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/103964/mad-mimi)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/email-marketing/mad-mimi-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/103964/mad-mimi> |
| en-GB | <https://www.softwareadvice.co.uk/software/103964/mad-mimi> |
| en-IE | <https://www.softwareadvice.ie/software/103964/mad-mimi> |
| en-NZ | <https://www.softwareadvice.co.nz/software/103964/mad-mimi> |

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