About ConvertKit

ConvertKit is a tool that makes email marketing easier for creators. You can use it to create customizable forms, landing pages, and email templates to connect with your audience. Set up automated email sequences using tags and segmentation to send highly targeted content to the right people at the right time. And quickly and easily set up digital products and services to earn money. ConvertKit also integrates with your favorite apps like Teachable, Shopify, and Stripe to help you seamlessly build your business across multiple platforms.
ConvertKit Software - Email Marketing
ConvertKit Software - Customizable Landing Pages + Forms
ConvertKit Software - Beautiful Email Templates + Easy Email Builder
ConvertKit Software - Simple Visual Email Automations
ConvertKit Software - Integrations with 100+ Apps
ConvertKit Software - Seamless Digital Commerce
ConvertKit video
ConvertKit Software - Email Marketing - thumbnail
ConvertKit Software - Customizable Landing Pages + Forms - thumbnail
ConvertKit Software - Beautiful Email Templates + Easy Email Builder - thumbnail
ConvertKit Software - Simple Visual Email Automations - thumbnail
ConvertKit Software - Integrations with 100+ Apps - thumbnail

ConvertKit pricing

ConvertKit has a free version and offers a free trial. ConvertKit paid version starts at US$15.00/month.

Starting Price:
US$15.00/month
Free Version:
Yes
Free trial:
Yes

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ConvertKit Reviews

Feature rating

Value for Money
4.3
Functionality
4.5
Ease of Use
4.4
Customer Support
4.5
5 reviews of 196 View all reviews
Amber Rose
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 30/11/2020

Best Email Marketing Software

ConvertKit has been the best email marketing software I've used. Even though there are free products, start with ConvertKit. You'll make the switch eventually so just start here.

Pros

My favorite feature of ConvertKit is how thorough everything is. For example, there are multiple ways to accomplish your goal, which means you can chose a method that works for you and be successful. The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics. The BEST feature is the tagging feature. You can have multiple businesses, lists, and passions but still use ONE product. Just use the tagging feature to give your subscribers identifying tags and you can send them curated emails based on what you know about them.

I have used Aweber and Mailchimp - ConvertKit is best.

Cons

Sometimes the software can have a learning curve. There are robust features (which make the price VERY worth it), but knowing how to use everything can be challenging . There is a lot to remember. Yes, they have templates and guides and support, but it's still a bit to learn.

Verified Reviewer
  • Industry: Professional Training & Coaching
  • Company size: 2–10 Employees
  • Used for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
3
Customer Support
5

5
Reviewed on 5/10/2020

Great email marketing platform if you are NOT a beginner.

I'm not an email marketing beginner, but I tried ConvertKit and I didn't stay with them. I found their platform to be overwhelming, clunky, and I did not like the way the emails to my subscribers looked. The emails are quite plain.

As an online business coach for women with service-based businesses, I dont' want to be tinkering around for a long time trying to figure out how to use an email marketing platform i'm paying for and I also want my emails to stand out. ConvertKit doesn't do either of those things for me.

Pros

This is by far the best platform for organizing how you want your email series to be sent out as well as for tagging subscribers according to how they respond to your emails (like if they click on a button in your email to learn more, sign up for something, buy something, etc.).

If you know what you're doing, this is an intuitive platform that allows you to keep track of what your subscribers are doing and then target them with the appropriate marketing.

Cons

I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming. The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you too much options so then, like I said, it just looks overwhelming as a platform to work with.

They do have tutorials though as well as a trial so you can get to know the platform before you jump into the monthly fee that starts at $29.

Amy
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
3
Customer Support
1

3
Reviewed on 4/02/2021

Lots of quirks, customer service is awful

Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing from my list and these people get very mad too... they have been expecting to hear from me and think that I don't send to my list regularly.

Overall I really feel like just a number to ConvertKit. They don't care about my business and charge a FORTUNE. I think this product has hurt my business, cost me money and soured my reputation. In my opinion if they are charging such a premium price it really should be top notch and this really falls short in a lot of ways.

I really wish I thought long and hard before signing up with them as it's going to be a NIGHTMARE to switch. I feel really "stuck" with using them and it's such a nightmare to manage at this point.

Pros

I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up.

Cons

The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence when leaving another. Or "rules" you don't remember making end up messing up other tags or segments. There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every individual subscriber to see how they got stuck or got sent an email they shouldn't.

If you're looking for support... GOOD LUCK. This is the worst support I've had. They have a chat and you get switched from person to person over the course of multiple days. They sometimes send an email with the support details, and if you reply to that apparently the chat people don't receive it. I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue.... let alone apologize for a mistake that looks like a glitch in their system. I've asked for a manager and the people on the chat just ignore that. There's no phone number to call. It's like talking to a brick wall.

I also don't like that there's very little you can do to customize emails. You really can't design them in any way.

Sham
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/09/2023

ConvertKit is the best email software for competitors!

Pros

ConvertKit truly changed my email game. Initially I used convertkit for the automation features, but now we manage all of our emails via convertkit, this includes onboarding, pop ups, registration emails and much more! [sensitive content hidden] and his team have killed it with this product and it gets better year on year!

Cons

I genuinely have nothing bad to say about ConvertKit, having used Mailchimp before, ConvertKit is miles better!

Dustin
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 9/09/2022

Best UX and easiest to use EMS

Overall, the product is solid, reliable, and support is friendly and responsive.

Pros

ConvertKit does a great job at making things simple. The UI is easy to navigate, and templates are easy to set up and implement. Automations are also very easy to set up with a visual interface. Ultimately, what ConvertKit does better than any other app I've used is: they make it easy to create and send an email to subscribers.

Cons

What I don't like the most about ConvertKit is the pricing. For small creators who maybe aren't making a living yet, and are not emailing frequently, the cost is heavy if you have a big list of subscribers.

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