Benchmark Email

Pros

Email marketing consists of many different functions. These include setting up segments, measuring open and click thru rates and pausing delivery. It's also extremely cost-effective if it can create landing pages and is easy to use. Programming knowledge is not required to use these functions, workshops are held for this purpose. This app provides easy-to-use email software with a reasonable price. Even if you don't know how to use it, you can still create attractive emails with intuitive operations. The app makes it simple to view information like the open rate

Cons

Even though it currently has limited functionality, it would be great if the EMA tool was more than just a mailing list. I hope it eventually becomes the best tool that's more than just a middle-of-the-road tool like MA.

Alternatives Considered

Reasons for Choosing Benchmark Email

Switched From

Reasons for Switching to Benchmark Email

Pros

I am able to reach a lot of prospects by sending high volume outbound marketing emails with Benchmark Email.

Cons

The issues that I used to encounter are no longer available since they were rectified upon version update.

Pros

Aside from the price, I really like how effortlessly I can monitor the results of my campaigns. It provides clear insights and detailed analytics.

Cons

It takes time to learn all the tools, and some fancy features might be missing.

Pros

Benchmark is easy to use. Easy to set up. Good for very simple customer outreach, i.e a storefront that collects emails and wants to alert customers to sales.

Cons

Very limited feature set. Not standard at this point.

Pros

It's easy and friendly to use. Also great for setting for small businesses as it's great for marketing.

Cons

It's has some glitches as some of the emails end in the spam folder but none the less still get delivered

Pros

What I really liked after I made the switch was the template library, is has many nice templates and the most important part, mobile optimized. It is easy to use and create powerful email campaigns. You can always automate every campaigns with ease.

Cons

There are no cons for Benchmark Email from my point of view.

Pros

The capabilities of this amazing email marketing solution have been spectacular.
Benchmark Email has been easy to use.

Cons

I do not experience cons when using Benchmark Email.
Benchmark Email works impressively for us.

Pros

The features of Benchmark Email have been meeting our expectations.
Benchmark Email has been easy to implement.
I love the capabilities of Benchmark Email.

Cons

No dislikes for Benchmark Email.
Benchmark Email is so amazing.

Pros

I like the efficiency of Benchmark Email.
Benchmark Email offers accurate and dependable marketing services.

Cons

Benchmark Email has been so efficient.
I like Benchmark Email's accuracy and flawlessness.

Pros

With Benchmark Email, we are able to make email marketing smooth.
It is a powerful tool with great capabilities.

Cons

Benchmark Email is amazing.
I haven't seen any dislikes.

Pros

List management and personalization as well as email templetes are the most useful feature for me.

Cons

Some of the features are a bit complex to learn

Pros

Benchmark Email stands out with its advanced scheduling feature, keeping contacts informed even when I'm busy. Although the interface lacks some intuitiveness, the exceptional customer service compensates. Unlike other platforms, Benchmark allows unlimited emails without extra charges, based on the number of records. Its simplicity makes writing newsletters enjoyable, impressing parents with personalized updates and photos.

Cons

While Benchmark Email falls short in image storage for my subscription level, its deliverability needs improvement as emails often end up in spam folders. Resending emails to soft bounces and through contacts is problematic. Text formatting glitches occur, and the requirement to create segments for targeted emails is inconvenient. Unfortunately, my website's lack of integration with Benchmark is an additional challenge. The frequent change in email senders hampers recipient spam filters.

Pros

I liked using this email marketing software when I was just getting started. It had a free and cheap first tier account. I used the forms to integrate onto my website. I also sent out weekly emails to my list. I also used some of the "light" email automations.

Cons

In order to use more complex email automations, you have to switch over to a paid tier.

Pros

Simple email editor, The free plan comes with features for beginners to email marketing or for bloggers and small businesses.

Cons

The email automation in the freeplan only allows one-off emails like welcome emails. What i wanted was to create drip campigns such as email courses but unfortunately the free plan doesnt allow that.

I wish they had stated what the freeplan can and cannot do before i signed up, because i was looking forward to A/B testing, indepth reports and creating drip campigns but the free plan doesn't allow that.

Pros

benchmark provides a great WYSIWYG editor - much better than most and all of the preset templates are fully responsive. Navigation is simple, the layout is clean, and the reporting functionality is great. seamless automation mapping makes setting up automated campaigns a breeze. GREAT customer service is also a bonus.

Cons

Like most email marketing suites, it can get pricey as subscribership grows a there are lower cost alternatives available but they lack the functionality that benchmark offers. image storage is limited to 10mb without upgrading to unlimited for an additional five a month. Deliverability is ok but could be further improved but is getting better.

Pros

Looks very professional and designs are gorgeous, giving a high-end and legitimate look for our company. I was also surprised and how easy and intuitive everything is. No need to sit through a training when you can figure everything out on your own, quickly. I especially like the free version.

Cons

The upgrade for a payment plan doesn't seem worth it for what we use it for. We just need the basics, not all the other bells and whistles.

Pros

Clean, intuitive interface, user doesn't need to learn anything. Just log in and start using. For what it offers, it has a lower monthly price than competitors of the same level.

Cons

I needed customer service support and my issue took days to get answered and resolved. Furthermore, although it is possible to create campaigns, newsletters and customer journeys through automation, on other platforms this can be done in a much more intuitive way.

Alternatives Considered

Pros

Great tool for email marketing campaigns.
Its templates are responsive and mobile friendly.
Drag and drop option.
Offers free surveys.
Easy to incorporate social sharing.
The Editor for the email campaign is easy to use.
Its simple to use and has a free plan.

Cons

I consider Benchmar email to be one of the best Email Marketing tools. If there is something that could improve, for me would be:
The automation its not clear enough.
There isn't very much analytics on the free version.

Pros

A great combination of ease of use and high functionality.

Cons

There really isn't anything I don't like about the software.

Pros

WE use benchmark to send all kinds of e-mails: from internal communications to present things to customers. Love the easy way to produce content.

Cons

I would like to introduce more videos, but the tool doesn't make it easy.

Pros

I think it is SO much more user-friendly than other email services. In general, it's drag and drop and extremely flexible. You can do quite a bit with a no-cost version, including more emails per month than I could ever use.

Cons

I would like more image storage for the level I use.

Pros

Easy to learn.
Able to provide multiple user access through subaccounts dependent on the plan selected.
Subaccount users have the freedom to add contact and send campaigns.
Able to resend email to people who have not opened the campaign.

Cons

Most of the email appears to be arriving in people's spam inboxes.
Can't seem to resend email to people who have soft bounces.
Can't seem to resend email through contact.
Sometime text formatting does not seem to work.
When using the enter email address option to resend, not sure why it is asking for a list name and email addresses versus just email addresses alone.

Alternatives Considered

Reasons for Choosing Benchmark Email

Switched From

Reasons for Switching to Benchmark Email

Pros

Benchmark software allows me to easily create catchy emails to keep in contact with my clients . I can easily create emails and track it’s openings and click rates.

Cons

The software is very good occasionally since I do a lot of my work on the iPad I may have the occasional issue where I need to get on the laptop to do something. But that issue is usually because I’m on an iPad not a PC .

Pros

Easy to use.

Cons

The support received from the company over a simple error with an email "opens" report.

Pros

the email editor is excellent, and the open/click tracking is very good.

Cons

the built-in photo editor is poor. simple things are missing, like rounded corners, circle mask, edge blur and erosion...

The interface is very “clicky” - there are multiple clicks where one will do (e.g. Adding contacts), and pathways you need to click through over and over again (e.g. Look at unopens, resend to unopens). An interface once-over could save hundreds of clicks.

Delivery rates seem to have improved, but were low in Fall 2018. Also AOL seems inclined to auto-mark Benchnark as spam, which Benchmark then lowers your rating for! I had to remove all AOL addresses.

Pros

Benchmark Email has been a sensational solution that meets our expectations.
It is an easy to use tool.

Cons

The features of Benchmark Email are super exceptional. I do not dislike Benchmark Email.

Pros

Benchmark Email is an affordable and reliable to use.
It has been an accurate email marketing solution.

Cons

Benchmark Email has been flawless.
Benchmark Email has been the best.

Pros

This email marketing solution has been easy to use.
I like the great capabilities of Benchmark Email.

Cons

No dislikes or weaknesses for Benchmark Email.
Benchmark Email is reliable.

Pros

Setting up the account is easy, it has an intuitive user interface and starting the first campaign was very easy. The builder is optimized very good for mobile device as almost all users use the phone the most. Support is super and fast, they do a great job.

Cons

Beside the price I can't say there are any cons.

Pros

I like the efficient features of Benchmark Email.
Benchmark Email is easy to manage.

Cons

No dislikes for Benchmark Email.
Benchmark Email has been impressive.

Pros

Content management and handling email marketing is easy. It is smooth and easy to manage

Cons

With Benchmark Email, it is all smooth. No serious cons.

Pros

I came across Benchmark when a client decided to use them. I found it very easy to use and to set up for them.

Cons

I haven't found any cons thus far. Everything seems to be fairly simple to do.

Pros

Benchmark Email has been a great asset to our non-profit organization. I highly recommend it!

Cons

After many years of use, I can't find anything to complain about.

Pros

It was easy to setup and get the campaigns going.

Cons

The price is not lowest one for this kind of software.

Alternatives Considered

Switched From

Pros

Benchmark Email has an archive page of past email campaigns sent. This also has very good SEO! It also has a community area that works like a blog, but needs some attention to the design and updating the social share buttons. So when we send out an email we also link to either of the above for subscribers to keep track if they missed an email or want to share it. We don't need to depend on a blog or website, though we have that too.

Cons

With regards to the archive page the emails send often post out or order, so I have to go in there from time to time an put them in order. There are other glitches like this but not often, that don't really affect the emails being sent, however support has always been accommodating either with a fix or a solution.

Alternatives Considered

Reasons for Choosing Benchmark Email

Switched From

Reasons for Switching to Benchmark Email

Pros

Benchmark email is very easy to setup and easy to use. The user interface is very simple and very easy to understand. You have the ability to design your own template in different choices to choose from. No need to put much effort how to use it.

Cons

Some features are limited and sometimes I notice a delay while sending a large amount of emails.

Pros

I like there is 24/7 live chat support also the drag and drop feature helped A TON !

Cons

The email delivery could be better and im filling up my files almost too quick

Pros

The main feature to highlight is the price (what they provide for that excellent price is hard to match for many other competing companies) and its excellent function of being able to send thousands of emails per day to my lists, without thinking that they will charge me extras or that my emails will end.

Cons

It will sound strange, but in more than 5 years of using this Benchmark Email platform, we have never had problems of any kind, they have always served us excellently, they have always offered us improvements at unbeatable prices and we have never had problems.

Alternatives Considered

Reasons for Choosing Benchmark Email

Switched From

Pros

Creating and using lists is very easy, especially with the new upgrades! Adding contacts to lists works well with various options. I tend to upload excel files to make new lists, very easy within Benchmark.

I do like that it's easy to merge lists -- and that the software only accepts one contact (if that contact is already on the merge to list).

Somewhat easy to use when creating emails -- selecting blocks and design [but the source code isn't as easy to decipher and use (my commands do not seem to "take").] Using attachments and links and media is pretty easy as well.

The reports (opens, click thrus etc) are very good! [However with the new interface, it's not as easy to back-track to the original Email Report (I find myself having to choose again from the report list).]

Cons

I don't really like that I can't "re-send" emails on my own schedule (not have to wait 1 week after last send).

Also, emails from Benchmark DO get caught up in Junk Spam Trash Promotions folders of recipients and we do need to remind them (often) to check for their email.

Also, when "copying" an email to use and re-name as a new email, I do not like that the software selects the "old" contact list to also mail to -- I've mistakenly sent emails to old contact lists and that was not a good thing in my situation.

Pros

This platform is very user-friendly. It doesn't take much effort to get up to speed on how to use it, and there are many email templates to choose from so you don't always have to create something from scratch! I think it's good value for the money, and the support team has been very helpful in my experience.

Cons

There ares some features where I feel limited. I am not too experienced with softwares like this, so I don't know what's available....but I really wish there was a pop-up feature, where users could click on a button and it would connect to their email to forward a newsletter for example. I also have experienced some deliverability issues and have not been 100% satisfied with the response. I think with this and being a new user, it takes time to learn and develop the best strategy.

Alternatives Considered

Reasons for Switching to Benchmark Email

Pros

Ease of use ... pro-active helpdesk
This has been reason that we have been using the platform for so many years

Cons

There has been a serious deterioration in the quality of the platform. Delivery rates have dropped upto by about 90-95% of what it used to be. Frivolous checks have been introduced that even your helpdesk is helpless to explain. Currently the platform as good as useless for us and already we have started working parallel to other platforms where are getting similar results that we used to get using Benchmark.

All our emails through your platform is directed only to our clients or prospective clients who have signed with us to receive communication from us.

Pros

The overall functionality of the system was adequate and did what we needed it to do at the time (2011-2012). System was fairly intuitive

Cons

Bounce rates would change drastically for no apparent reason. Customer support was of no assistance at the time and was located offshore, so they were hard to reach during our normal business hours. We rarely dealt with the same rep, which was time consuming as we had to explain our situation on multiple occasions.

Pros

I like that Benchmark is clean looking and easy to navigate. You can create an email in no time.
I like the email templates.

Cons

I don't like that I have to create a segment to email a few people in my list.
Also my current website doesn't integrate with Benchmark to save emails. They said they were working on that feature, however. So not Benchmark issue.

Alternatives Considered

Reasons for Choosing Benchmark Email

Switched From

Reasons for Switching to Benchmark Email

Pros

Easy to Use
Clean layout
Ease of customizing templates
Training other team members on how to use is easy

Cons

Customer service is not that great - Most are not American so language is hard to understand
Too many glitches when working in templates
Have to send several TEST emails to make sure the functions are correct
The same email delivered to different members of my team show up differently or have different links
A lot of bugs in the back that need to be addressed
No Spell check function anymore
The image editor is not that great
uploading lists can be a pain sometimes you have to do them multiple times in order for them to get uploaded

Pros

Benchmark is head and shoulders above our experiences with other firms. While the interface is not quite as intuitive as I would like, it is easy enough to master, and there is ample customer service to help along the way. I cannot say enough good things about the people I've dealt with there so far.

Cons

I did have a problem with importing a graphic, even though it was in a format normally accepted (jpeg). Haven't found the time to resolve this, but that's on me, not them.

Pros

The best part of this software is the ability to plan the reach in advance so our contacts are kept 'in the know' even when the editor is otherwise occupied with meetings, conferences, etc. We have three separate weekly and bi weekly going out to three different audiences, covering 2,500 individual contacts, and we can pre-populate weeks in advance and backfill where necessary at the last min, or just let the information go as scheduled.

Cons

The learning curve was steep, but short. We had a couple of false starts to begin with, but learned from our errors.
Line spacing can be an issue. Even when the preview shows single spaced sometimes the publication comes out 1.5 or double spaced - not a big problem for our use, but we get some calls from our constituents about "weird formatting".

Pros

Unlike other email programs, benchmark allows me to send as many emails as I need without having to pay extra. I think benchmark is one of the only platforms that allows me to pay on the basis of the number of records and add the number of emails that I send.

Cons

Sometimes there is massive delays in receiving test emails.

Alternatives Considered

Reasons for Switching to Benchmark Email

Pros

I loved the ability to design newsletters and email them directly to my subscribers. They have many different templates for you to choose from. The ease of use made my actual "writing time" for a newsletter minimal.

Cons

I used Benchmark when I first started in online business. It was very easy to use and the price was in my comfort zone. I then tried to set up a couple of "funnels" and could not do so (this was a couple of years ago - so time may have changed). I contacted Customer Support and was informed that the system I was trying to put in place was not available through Benchmark, that they were only for emailing directly. Unfortunately, I had to close my account and move on to a competitor that did allow me to build out my funnels for online marketing.

Pros

It has a drag and drop email design which makes it really easy to use. It is also possible to send out automated emails and personalized emails to help drive revenue. Their customer relations is also really impressive

Cons

Everything works perfectly in my opinion. There is virtually nothing to dislike

Pros

Comfort as we have used your software for years. Time to time, I get a supervisor who can actually understand my query and answer my question properly.

Cons

Customer Service reps follow a script and do not read my initial query leading me to repeat myself and get really frustrated. Not all but most.
Limitations on features such as editing html coded emails and not being able to upload html files. Limited to copy pasting html coded text.
The Last Straw: Glitches and Crashing. For the past few months, I have gotten an error message when editing an image. There seems to be alot of crashes in the last few weeks. One day the whole site was down for HOURS. We were in the process of finalize an email to distribute to our members. As a result, we had to send the timely email late.