MailerLite

Pros

I like Mailer Lite because it enables me to create and send email campaigns to my lists without problems. It is simple and easy to set up with a robust fast drag-and-drop editor that allows me to create and design email templates completely from the ground without the need for any coding experience.I also use it to create email automation sequences which essentially help to work more efficiently.

Cons

It would be great if it works with Gmass and I also noticed the absence of certain advanced functionalities

Pros

Ease of use. Fantastic integration with many other platforms and website builders means that little problems with adding codes etc.

Cons

Not as many design options which is needed if you're working in the creative industries- emails have to look good ! and Mailerlite is a little boring.

Alternatives Considered

Reasons for Switching to MailerLite

Pros

The old version was okay, it got the job done with a good price in comparison to a bloated MailChimp. Just simple email marketing and automation. I was excited for the new version to be released as it looked to be a step in the right direction for the user interface (as the old version was, very dated). However, after they released the new pricing structure, almost double just for a fresh coat of paint and a promise for 'new features' with none actually available on the launch, it seemed rushed with a lack of thought for their community. They asked before the release for feedback from the community who mainly focused on not heading in a MailChimp direction, price increases, continued live support, paywalls for simple features. Unfortunetly they didn't listen, the price increased, live support vanished unless you pay 3x more for a plan with only one new feature 'Facebook Audiences' which I can't comment on as I'm not forking out the money to test for it possibly not to work. The biggest downfall of all which really cemented that fact that they aren't listening or care for their original community base was zero migration tools being available at the launch of the new version. Your main customer, who are already supporting you and the most excited to test out your new platform, and they completly left them in the dark until an unspecified date stating the tools were going to be available within weeks, when they were later silently put up after month.

Cons

Cont. Which only moved subscribers and groups, something that could easily be done with a CSV file. They didn’t move your automations, pop-ups, embeds or previous campaigns and reports. Even though they had MailChimp migrations ready from the get-go! Which didn’t work mind you, the free trial only allows for 1,000 subscribers to be added (a new ‘feature’ compared the old version, which allowed more in the trial phase). So when migrating from Mail Chimp to the new MailerLite you were just hit with a stuck loading bar not knowing what is happening at all. As someone in development, the new platform was rushed to release. When creating a new account, you can no longer tether multiple accounts to one email unless you pay, which creates a massive barrier when creating accounts for clients, you have to do the whole ‘forward me the confirmation emails etc’ which just comes across as unprofessional. To dodge this you need to pay, which also means you have to ask them for payment details before you even have the account ready. The migration tools were a pinnacle in the whole new/old version fiasco because it really showed they didn’t care about the old customers. They even remove your affiliate link when migrating to the new version. When using their migration tools for the first time, after disappointment they didn’t really migrate more than a CSV file on information I started to create my automations from scratch, for the simple duplicating feature to fail getting prompted ‘A copy i

Pros

What impresses me most is the reporting: it is detailed, live and reflects right on the dashboard which gives me as the user an early catch on the most resent trends. Being linked to AI generated services, MailerLite is a key component to future compatibility. The tool is generally fantastic.

Cons

MailerLite is a clean software. Very reasonably priced and easy to use. Has the most user friendly dashboard.

Pros

Mailerlite is an affordable mailing tool that helps a small business to drive traffic and raise awareness in an easy flow process. Data transfer is also easy and set up is super fast.

Cons

Some features available on other platforms are not yet available or very visible. However, the support is excellent and is far superior to any other available too.