4.7
Overall rating
Reviews

4.7
Overall rating
Reviews

About MailerLite

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking. The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries. Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis. Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat.
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MailerLite pricing

MailerLite has a free version and offers a free trial. MailerLite paid version starts at US$10.00/month.

Starting Price:
US$10.00/month
Free Version:
Yes
Free trial:
Yes

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Campaign Monitor by Marigold

Campaign Monitor by Marigold is a cloud-based email marketing solution that helps businesses manage new subscriptions,...

MailerLite Reviews

Feature rating

Value for Money
4.7
Functionality
4.6
Ease of Use
4.6
Customer Support
4.8
5 reviews of 2,040 View all reviews
Tiffany
Tiffany
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 6/10/2022

Amaaazing service, so easy to use and must have features

I have been using Mailerlite for myself and clients for years and find it so easy to use and their support is top class. I have worked with other well know email platforms before and they don't compare with Mailerlite.

Pros

Mailerlite automations are super easy to set up, the interface makes it clear and friction free

Cons

I find the grouping and segmenting slightly confusing but support is always on hand and super quick to reply

Alternatives Considered

ConvertKit, ActiveCampaign and Mailchimp

Reasons for Choosing MailerLite

Mailchimp became too complex and not easy to use plus they have made the automation feature as a paid plan.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Price, user experience and support

Response from MailerLite

Price, user experience and support - A triple threat if I must say so myself! Thank you for your review, Tiffany.

Replied 10/10/2022
Rogelio
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
3
Ease of Use
5
Customer Support
5

4
Reviewed on 4/05/2024

A good tool for beginners

Mailerlite is working very good for me, I just want to see more advanced options for the automation part of the tool.

Pros

If you are starting in email marketing, Mailerlite is a very good tool.

Cons

I would like to see more conditions in the automation part, more advanced automation options for email marketing.

Alternatives Considered

AWeber

Reasons for Choosing MailerLite

Activecampaign is a super complete automation tool, but once you grow you need to pay more and more, is very expensive

Switched From

ActiveCampaign

Reasons for Switching to MailerLite

The support, the team is super responsive

Response from MailerLite

Morning Rogelio! Thank you for your kind words, we love to read this. We also would be super interested in understanding what other advanced options we can create for the automation feature. Let us know! We are all ears.

Replied 16/05/2024
Emilie
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
1
Customer Support
1

3
Reviewed on 17/04/2024

Started wel, but lost everything with the switch from Classic

Went from great to terrible very quickly.

Pros

Their interface is clean, service was fine, automations easy.

Cons

I lost my entire list with the transfer over from their Classic version. The process was clunky and there wasn't any urgency of reminders in the run-up to this transfer. There's no way of retrieving my list. I have attempted to set up a new account but it seems to simultaneously be linked to my old account and not linked to my old account so I can't log in with any reliability. I'm in the market for something else!

Gábor
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 9/02/2024

Effortless Email Marketing with MailerLite

My experience with MailerLite has been incredibly positive. It's a powerful tool that simplifies email marketing, from designing newsletters to automating complex campaigns. The platform's reliability and scalability have allowed us to grow our email list effectively while maintaining high engagement rates. The insights provided by MailerLite have been invaluable in optimizing our marketing strategies. It's a cost-effective solution that delivers on its promises, making it an essential tool for marketers aiming to maximize their email marketing efforts.

Pros

What I liked most about MailerLite is its intuitive user interface and ease of use. Creating and managing email campaigns have never been more straightforward, thanks to their drag-and-drop editor and comprehensive analytics. Their customer support is exceptional, providing timely and helpful assistance whenever needed.

Cons

While were love Mailerlite, it's worth noting that the SEO features for websites and landing pages could benefit from further development

Alternatives Considered

Wix

Reasons for Choosing MailerLite

Mailerlite is just more useful and easy to use.

Switched From

MailTrack and Mailchimp

Reasons for Switching to MailerLite

Mailerlite is easier to use for us and for our client base.
Autumn
  • Industry: Hospital & Health Care
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
0

4
Reviewed on 4/04/2024

Affordable and Alright

For the price it is great, but there are better options out there if you have the budget. It gets the job done and works as advertised, but with some kinks here and there.

Pros

For the amount of people we work with, we qualify for the free plan, which is amazing. It integrates well with Facebook, which our clientele is active on. It is a solid tool for sending out mass emails.

Cons

It is not very user-friendly, we had trouble authenticating our accounts at first. A lot of our staff is older and they struggle with the software at times.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

MailerLite is more affordable for us than GMass.

Switched From

GMass

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