About MailerLite

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking. The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries. Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis. Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat.
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MailerLite pricing

MailerLite has a free version and offers a free trial. MailerLite paid version starts at US$10.00/month.

Starting Price:
US$10.00/month
Free Version:
Yes
Free trial:
Yes

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MailerLite Reviews

Overall rating

4.7
Write a Review!

Feature rating

Value for Money
4.7
Functionality
4.5
Ease of Use
4.6
Customer Support
4.8
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All MailerLite Reviews

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2,128 reviews
Wendy
Wendy
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 10/12/2024

Satisfied Three Year Customer

Overall, I am very satisfied, and support was great during the migration to the new version. I wish I had understood before the migration. I was creating a new account on a new platform, and my current subscription would not automatically transfer. I was locked in the free plan until my subscription was transferred, which was done quickly.

Pros

Most of my time was with MailerLite Classic, which I found easy to use and quite reliable. From the beginning, support has been excellent. I just migrated to the New MailerLite, which feels a lot more intuitive and worth the effort to switch to the New version. I spent most of my time using MailerLite Classic, which I found to be easy to use and quite reliable. From the start, their support has been excellent. I have just migrated to the new version of MailerLite, which feels much more intuitive and definitely worth the effort to switch. During my tech career, I designed and implemented intranet web-based applications for corporations. I am very sensitive to user interface and the New version looks great!

Cons

Some features were not very intuitive to use. There is good user guidance that helps. I switched to the New version because it looks easier and more intuitive user interface.

Shella
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5.0
Reviewed on 12/11/2024

Simplified Email Sending and Opt-in Pages

Overall, I find that MailerLite has all the functionality I need without overcomplicating the simple act of writing emails and scheduling them to the proper group based on the group's interests.
I also like the easy site builder which allows me to create landing pages and automations fast for my audience.
I also find their system of creating automated sequences is simplified compared to the software I was using before. However, when you edit a sequence, the whole thing stops sending until you are done, so occasionally a subscriber might get missed.

Pros

I have been using Mailerlite for a a few years to manage my email list. The thing that got me hooked on using it was the ease in creating landing pages and segmenting the audience based on what free resource the subscriber requested.
The interface is quite easy to use. You can save a template or just edit your previous email. You can select what groups you want to receive your email. You can also schedule in advance, of course.
I think it has better deliverability than the last program I was using but I haven't tested it scientifically.

Cons

I find it a bit tricky to format the text properly sometimes. I have discovered that I need to copy my last email and leave one of the paragraphs in the email. Then I paste my text into the email. After that, I can delete the old paragraph.
Another problem I sometimes have is that the formatting bar disappears and I can't get it back. This is especially a problem when I am editing something toward the bottom of the email. Sometimes I have to cut and paste the thing I want to format. Copy it to the top of the email. Format it and then cut and paste it back into the original position.

Alternatives Considered

ActiveCampaign and GetResponse

Reasons for Choosing MailerLite

Easier landing page builder and more free subscribers.

Switched From

Mailchimp

Reasons for Switching to MailerLite

It was the simplest for my needs at the time, but I am still exploring these two products.
Jacqueline
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
3

3.0
Reviewed on 14/12/2024

Email Marketing Platform

I don't find their templates very exciting, but if you have design skills you can use them as a base to design your own. The drag and drop builder acts like most, so designing can be achieved in no time at all.

Pros

Mailierlite has been my go to marketing tool for a few years now because the set up is extremely easy to set up and if you have a small email list under a 1000 most of the platform options are free to use.

Cons

This company used to offer a robust customer service support along with various templates. Now as the years go on so many of the options that were great are now gone. If you want customer service you have to be paying customers and all the templates are for paid customers except a few left for free customers.

Mary
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 13/12/2024

Always There to Help || Always Providing Value

I've been using them for 1.5 years. I used other services before (Mailchimp, Hubspot), and I find MailerLite a big improvement in ease-of-use and support.

Pros

- Everyone at the company is trying to help me succeed, from tech support to marketing
- They never try to up-sell you to levels you do not need and are always willing to give you the best price point
- The systems are easy to use and they provide lots of help if you get stuck.
- Features, features, features! Drag & drop, easy to edit, easy to create.
- Free websites and landing pages that you can EASILY create from scratch or from templates
- BEST OF ALL - they have amazing support from people who are cheerful, quick to answer, and clear in their descriptions.

Cons

Every now and then I wish some templates had more "edit" options in the templates. But this situation is rare.

Markus
  • Industry: Music
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 30/11/2024

Easy-to-use email campaign design platform for the rest of us

I have tried many different email campaign clients. MailerLite does what others don't. They designed a platform that speaks to non-corporate clients who work in creative industries. We value ease-of-use, clean, modern design choices without sacrificing professional look or functionality. Whenever I work on a campaign, I am done faster than before with great-looking results.

Pros

Designing email campaigns can be challenging. MailerLite offers easy-to-use tools that don't overwhelm but give you a set of great-looking, professional tools that even a novice can handle.

Cons

While this is not a deal-breaker, handling and creating groups of subscribers could be a little more streamlined. However, their customer service helped me out with a few easy-to-follow steps.

Kristin
  • Industry: Religious Institutions
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5.0
Reviewed on 13/12/2024

Great Communication Tool

Overall experience has been very positive. Especially the Customer Service folks and the multitude of help videos.

Pros

First of all, Customer Service is outstanding. It is easy to get to an agent if the help links the "BOT" gives you aren't enough.
Second, the Campaign builder is easy to use. It did take me a little to feel completely comfortable, but it is definitely user friendly and provides a number of block that you can include in your campaign. You can always figure out a way to make it look like you want. In addition, you can edit the actual HTML if needed.

Cons

I don't particularily like that you have to use the blocks to add images and other visual content to your campaign. I was used to your "monkey" competitor where you could add an image to your text box, but I figured that I can just continue the text block by appending an image block or a combined block.

Anke
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 10/12/2024

Great tool. Excellent price-performance ratio

Started using it in 2020 and was happy. Switched to a more expensive and well known provider in 2022 till 2023 because people said that's the tool to use. Didn't like it that much and went back to Mailerlite in 2024 and love all the feature and possibilities, they have added since. I recommend it to all my business friends and clients. Mailerlite is all you need to start your online business, because you can even build a website and sell digital products. So it's more than a newsletter tool. Love it.

Pros

Easy to use. Many features and integrations available. Price/performance is excellent.

Cons

Would love the system language in more different ones.

Alternatives Considered

Kit

Reasons for Choosing MailerLite

Price/performance is much better and it's easier to use

Switched From

ActiveCampaign

Reasons for Switching to MailerLite

I knew it already and seemed easier to me.
Anna
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5.0
Reviewed on 18/12/2024

Great tool

I'm very happy with it. I use it myself and I recommend it to my clients

Pros

Features vs Price. All the features the tool offers are very powerful and the price is good.

Cons

The editor is a bit slow in general. For campaigns, forms, automations and sites

Alternatives Considered

ActiveCampaign, GetResponse and Kajabi

Reasons for Choosing MailerLite

For testing another tool and see how automation could help my business

Switched From

Mailchimp

Reasons for Switching to MailerLite

Because of features vs price, and also because it's easy to use
Mike
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5.0
Reviewed on 12/12/2024

Gold for Mailerlite

Its really good - much better than MailChimp

Pros

As part of my business I set-up mail accounts for all my clients. Mailerlite is the best without a doubt

First time I have used the chat was today and it was flawless

Cons

Handling multiple accounts in new and old mailerlite can be tricky

Alexis
  • Industry: Public Relations & Communications
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 30/12/2024

Mon avis sur MailerLite

Satisfactory. The responsiveness of the support team is highly appreciated

Pros

MailerLite offers all the essential features. I particularly appreciate the ease of use with its drag-and-drop templates.

Cons

It's impossible to find emails using keywords, and the overall statistics lack precision.

Alternatives Considered

Subsplash

Reasons for Choosing MailerLite

Too expensive for the level of use I needed.

Switched From

Brevo

Reasons for Switching to MailerLite

Substack doesn’t allow user management and only offers a 'public' newsletter, outside of a subscription model.
Gábor
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 9/02/2024

Effortless Email Marketing with MailerLite

My experience with MailerLite has been incredibly positive. It's a powerful tool that simplifies email marketing, from designing newsletters to automating complex campaigns. The platform's reliability and scalability have allowed us to grow our email list effectively while maintaining high engagement rates. The insights provided by MailerLite have been invaluable in optimizing our marketing strategies. It's a cost-effective solution that delivers on its promises, making it an essential tool for marketers aiming to maximize their email marketing efforts.

Pros

What I liked most about MailerLite is its intuitive user interface and ease of use. Creating and managing email campaigns have never been more straightforward, thanks to their drag-and-drop editor and comprehensive analytics. Their customer support is exceptional, providing timely and helpful assistance whenever needed.

Cons

While were love Mailerlite, it's worth noting that the SEO features for websites and landing pages could benefit from further development

Alternatives Considered

Wix

Reasons for Choosing MailerLite

Mailerlite is just more useful and easy to use.

Switched From

MailTrack and Mailchimp

Reasons for Switching to MailerLite

Mailerlite is easier to use for us and for our client base.
Ryan
  • Industry: Publishing
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 1/02/2024

Great value for the cost

I manage a lot of client accounts over a variety of email marketing providers, and MailerLite is by far my favorite. It has the features I need at a reasonable price. Whenever I have issues or need help, customer service is only a few minutes away via live chat.

Pros

It's loaded with features, but it's easy to use. Other providers may be jam packed with similar features but the user interface is not intuitive.

Cons

I have two-factor authentication on my account, but a good amount of time the code I receive in the email doesn't work and I have to resend a second code before I can log in.

Robert
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
3
Ease of Use
4
Customer Support
3

4.0
Reviewed on 31/05/2024

Mailerlite a Good Starter Email Service

It was very good. We use it a couple of times a week.

Pros

This is a great starter service to start e-mail marketing. One of the things we really liked is the free plan is a great starting point then you can grow from there.

Cons

Sometimes there new drag and drop interface can be a little sluggish.

Alternatives Considered

ActiveCampaign

Reasons for Choosing MailerLite

Really do not enjoy Mailchimp experience.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Active campaigns interface is old and tired.
chima
chima
  • Industry: Nonprofit Organisation Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

4.0
Reviewed on 30/03/2024

Cheaper alternative with all the bells and whistles

Once we got in, it's been smooth sailing since

Pros

Really cheap and efficient when compared to more expensive alternatives, while providing the same features. I love it!

Cons

It's almost like they don't like money. We had to make a public post on Twitter for them to allow us to sign up. It was ridiculous really

Aleksandra
Aleksandra
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
0

5.0
Reviewed on 24/10/2024

Great for small-base newsletters!

I use MailerLite for my personal newsletter within a small base of subscribers. It has been a great tool for a small writer on a free plan. It allows me to my newsletters every quarter without worrying.

Pros

Being able to add the additonal text in the body of the email, that can be visible under title in the email client was a game changer for me :)
Also, the emails are responsive on every device, I can track clicks as I send the emails over and update the subscriber base via CSV

Cons

Saving the email as a template and re-using it could be done a bit easier
The old visual editor was a bit clunky

Alternatives Considered

Mailchimp

Reasons for Switching to MailerLite

MailerLite has free plan for users under certain base volume
Verified Reviewer
  • Industry: Individual & Family Services
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
2
Customer Support
3

3.0
Reviewed on 12/12/2023

Not bad, but there is room for improvement. There is a lot of potential here.

Pros

It is affordable. You don't have to pay too much until you grow up.

Cons

Contact management. In order to make changes you have to enter one by one, edit, exit again, then enter the next one. You can't do it like in Mailchimp, where once you enter a contact you can go from one to another by simply moving forward.

Debbie
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

4.0
Reviewed on 29/09/2024

Love it must have

Overall, my experience with MailerLite has been extremely positive. I have been able to effectively communicate with my target audience and drive engagement with my email campaigns. The analytics provided have allowed me to track the success of my campaigns and make data-driven decisions for future strategies.

Pros

The user-friendly interface of MailerLite is what I liked most about this product. Navigating through the platform is incredibly easy, and I was able to create professional-looking email campaigns in just a few minutes. The drag-and-drop editor is intuitive and allows for customization of templates to fit my brand's aesthetic. Additionally, the automation features have saved me a significant amount of time by setting up drips campaigns and autoresponders.

Cons

However, one aspect that I found to be a bit cumbersome was the lack of advanced segmentation options. While the basic segmentation features are sufficient for my current needs, I can see how more complex campaigns might require more robust segmentation capabilities.

Allie
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 16/02/2024

The best value for the money!

My overall experience with MailerLite has been wonderful. I have learned many things from their knowledgable support team and their videos. All these things have helped me to be able to grow my business. I definitely would recommend them to anyone who needs to build a business using this type of platform and could use some professional guidance along the way. No need to worry, they are right there to help!

Pros

When I first started using mailerLite, I had absolutely no idea how to do anything related to the field I am now working in. I was very happy to see that mailerLite"s support team would reply to questions in a timely manner. They also have easy-to-follow videos that helped me along the way. Everyone who I had the pleasure of communicating with was pleasant, knowledgeable, patient and dedicated to helping make the process easy for me to understand!

Cons

I have not encountered anything that I did not like regarding Mailerlite.

Alicia
  • Industry: Internet
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
3
Ease of Use
3
Customer Support
5

5.0
Reviewed on 29/12/2024

An Impressed Customer

My experience with MailerLite so far has been excellent. I am definitely impressed by how they treat me as a customer, because not every company knows how to appreciate their customers and make them feel appreciated.

I am definitely looking forward to using all of their service fully and their different features soon.

Pros

I just recently subscribed to MailerLite and have not dived into the different features as yet. But I do love everything they have to offer. What I can talk about is my experience with their awesome customer service. Most of the time when I reach out to them for help with something or their assistance, they immediately respond within a few seconds or less than a minute. That is some awesome customer service right there that I appreciate and that I'm grateful for.

Cons

I can't think of anything that I like least about MailerLite.

Tyler
  • Industry: Media Production
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 24/11/2024

MailerLite - We've Been Using It For a While. Here's What I Think

MailerLite has proven sufficient for us with getting out our weekly newsletters, building a mailing list, and doing so at a competitive price.

Pros

I love that MailerLite's pricing follows a "pay as you grow" model. We've been using MailerLite for a while now for our weekly newsletter. At the start, the service was free for our first 1000 subscribers, but we switched to one of the premium plans once we grew our list beyond that count. It's nice to be able to upgrade after we've also had returns on the mailing list service, rather than paying a premium price as a newbie. It should be noted that MailerLite also has competitive pricing in comparison to other mailing list services.

Cons

In all honestly, I don't particularly have a negative to offer about MailerLite at the moment from my own experience. However, I did hear that they deleted many free users from their systems earlier in the year. One may need to be cautious with regard to the longevity of their free plan.

Sotto
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 4/04/2024

Straightforward and functional

I use it twice a month now to send out newsletters. So far, everything goes smoothly and I have actually recommended it to my writer friends. It is such a great tools for starting authors who wants to build their brands but not breaking the bank yet.

Pros

When I first started MailerLite, I didn't have any knowledge about email marketing and struggled to figure out how to set up everything. MailerLite provided actual help (in person, not bots) who patiently guided me throughout the process. They also respond queries to emails in reasonable time and again, I was corresponding with actual person. I think this is the competitive advantage of MailerLite.

Cons

Nothing, really.
Initial setup was challenging, but it should be the same with others.

Natalie
  • Industry: Design
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
4

4.0
Reviewed on 27/12/2024

Excelent for small businesses and professionals

Excellent. I could set up my audiences and build a nice landing page, the free trial allows to explore the various features.

Pros

Easy to set up and friendly UI and user experience

Cons

Maybe plans. It is affordable but for similar monthly plan, I preferred to stay with MailChimp

Alternatives Considered

HubSpot Marketing Hub, Brevo, Zoho Mail, Mailchimp and Mailjet

Reasons for Switching to MailerLite

I am planning to do so in the next year.
Albert
  • Industry: Civil Engineering
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 1/07/2024

MailerLite

Mailer Lite is a user friendly platform, with nice and intuitive design. Importing our contacts was easy i started my first campaign in minutes. I had no problems with emails landing in spam.

Pros

Is a simple to use email marketing system. Setting up is fast and easy with great support. My favorite feature is the drag and drop email editor, helps a lot when creating an email. You have many templates to choose from if you dont have the design already made and the AI feature really does its job.

Cons

Sometimes the builder has a little lag.

Erin
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
4

5.0
Reviewed on 18/01/2024

After 6 months of use

Overall, for the price we were happy. If you are looking for email services, they are wonderful. If you want to design, build and host your website too you might want to consider doing that elsewhere and pair those services together.

Pros

For the price we got a wonderful deal to be able to create and host a new website and also build our email following. In the end we were able to meet all of these needs at a very affordable price which was crucial for our new business.

Cons

Once you dig into MailerLite you can see that they added services over time - the website creation and hosting were not part of their original offerings. The design experience was frustrating and glitchy and the instructional videos were outdated and didn't match to the current user experience. We got the job done but it definitely took way longer than we expected.

Alternatives Considered

Flodesk
Verified Reviewer
  • Industry: Architecture & Planning
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5.0
Reviewed on 29/10/2023

User-friendly interface and competitive price

SVery good experience It is always my first destination because it is the best among all competitors

Pros

Offers a wide range of easy and free features Best for individuals or businesses looking for a cheap, easy-to-use email marketing platform with a clean, modern design. It is also suitable for creating newsletters, landing pages and professional websites quickly and efficiently.The best option for those who need phone support as it does not offer this service. It also lags behind many of its competitors in terms of customer supportMailerLite's paid newsletter subscription feature is an all-in-one solution for those looking to monetize their newsletters.

Cons

It is not the best choice for those who need more advanced features or have a larger list of email subscribers.There may be unexpected account suspensions related to compliance issues, and the account approval process may take a little longer than expected.Possibility of suspending the account without warning The approval process for new accounts takes a long time

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