4.7
Overall rating
Reviews

4.7
Overall rating
Reviews

About Omnisend

Trusted by 100k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more. Unlike other platforms on the market, Omnisend allows you to reach out and engage your audiences across multiple channels via the same automation workflow: email, SMS, push notifications. You can also sync your segments to Google and Facebook to create retargeting ads that deliver an immersive customer experience. With Omnisend, omnichannel marketing is an untapped opportunity that drives engagement and sales. Collect subscriber information from their first visit to your online store using eye-catching forms such as popups, embedded forms, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails, including gift boxes and discount coupon codes. Respond to customers using Omnisend’s attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back through personalized and timely automated emails, including order follow-ups and customer reactivation. Omnisend invites Freelancers and Agencies to join the Omnisend Partner Program. Win more clients and receive revenue share for referred and managed accounts. https://www.omnisend.com/partners/ Sell while you sleep with pre-built workflows across Email, SMS, Push, and more. Convert store visitors to shoppers with pre-built omnichannel automations designed for ecommerce: - Abandoned cart recovery emails - Post-sales & order follow-up emails - Product & browse abandonment - New subscribers (welcome emails) - Customers likely to churn (win back, cross-sell & reactivation emails) - Birthday + Customer feedback - All Email and SMS messages, subject lines and workflow settings are pre-built, so you can get up and running in minutes. Create beautiful and professional email campaigns and newsletters in minutes with: - A drag & drop email builder - Ready-made, responsive email templates on any device - Unique coupon codes - Automatic product picker - Product recommender (up to 8 products) - Plus, resend campaigns without any tedious manual work! Grow your Email and SMS subscriber lists by collecting email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages & wheel of fortune. Find ready-made & themed templates in the Forms Library, including Back in Stock notifications & onsite promotions. Plus, a built-in Email List Cleaning tool to optimize your audience. Improve your targeting with robust segmentation and boost your conversions with well-targeted, personalized messages. Create segments for: - High-value (VIP) customers - Likely-to-churn customers - Specific category/product shoppers - First-time/repeat customers & many more data-driven types of audiences. - Combine email with SMS and push notifications - SMS available worldwide - No need to pay for multiple apps anymore! Analyze your campaigns and your customers with real-time reporting: - Sales dashboard - Campaign, automation and form performance reports - Live view of store visitor activity - Customer Lifecycle Stage breakdowns We’ll be here every step of the way to help support you, no matter what plan you’re on. All customers have access to: - 24/7 live chat & email support - On-demand Omnisend Academy training & live webinars - Full help center with articles and guides. - Dedicated Customer Success managers available on plans from $400 p/month
Omnisend Software - Email marketing & newsletters made easy
Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
Omnisend Software - Convert more visitors with highly-targeted landing pages
Omnisend Software - Eye-catching email & SMS list building tools
Omnisend Software - Fast support, available 24/7
Omnisend Software - Actionable insights to help create more personalized messages
Omnisend video
Omnisend Software - Email marketing & newsletters made easy - thumbnail
Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows - thumbnail
Omnisend Software - Convert more visitors with highly-targeted landing pages - thumbnail
Omnisend Software - Eye-catching email & SMS list building tools - thumbnail
Omnisend Software - Fast support, available 24/7 - thumbnail

Omnisend pricing

Omnisend has a free version and does not offer a free trial. Omnisend paid version starts at US$16.00/month.

Starting Price:
US$16.00/month
Free Version:
Yes
Free trial:
No

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Omnisend Reviews

Feature rating

Value for Money
4.5
Functionality
4.5
Ease of Use
4.6
Customer Support
4.6
5 reviews of 709 View all reviews
Cristian
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 27/04/2023

Seems very well build, has a lot of options

Pros

I have used Onmisend for a too small amount of time, unfortunately. From my short experience with it, it's a very complete software and now that I review it, I realize that I should probably give it a second chance in another project. The only reason that I didn't get to use it more is because my team was already used to MailChimp and we didn't have too much time to switch tools. But I have a new project in the next 2 months, that will start from 0, and will be giving the software a try for sure. They have SMS campaigns, which is why I was drawn to it in the first place.

Cons

Nothing to dislike, to be honest. It seems like a very complete set of software, priced decently and all.

Alternatives Considered

MailerLite, Mailgun and Mailchimp

Switched From

Mailchimp
Amandine
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 30/11/2022

Amazing, beginner-friendly email marketing software with great customer support

Awesome! Great, friendly and quick customer support, easy to use pre-made automations and templates, free course to get started, useful contacts and segment lists. I wouldn't use any other software for my email marketing!

Pros

I am a small business and I knew how important email marketing was. However, I struggled to understand how to implement it - how to create segments, how to send out relevant emails for my target audience, how to create automations, etc. It's has truly been so easy with Omnisend! First of all, they have a free course to get you started on their software and set up your first automations (welcome, abandoned cart). This course was very helpful. They have pre-made automations which was super useful for a beginner like me. I connected Omnisend to my website and with the right set up, I now have all my contacts put in segments that are relevant to their purchases and interests, which is great to send them THE email that will make them buy my products. Bonus points for their team, who is always super quick to respond to any questions you may have and is very friendly!

Cons

The only thing that I don't really care for is email templates, but it's probably because I'm a Webdesigner and I'm used to creating my own. However, you can save pre-made layouts so that's the way I do it to gain some time when I create my emails. Their automatic branding tool could be better honestly, but it's not the main aspect of the software so I don't really care that much.

Alternatives Considered

Klaviyo

Reasons for Choosing Omnisend

MailerLite: not enough options, not professional enough.Mailchimp: too complicated to understand, set up and use as a beginner.

Switched From

MailerLite and Mailchimp

Reasons for Switching to Omnisend

Price and overall feeling of the brand. Omnisend seemed easier to use and their team answered my questions right away before I started using their software.
Eli
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
3
Ease of Use
5
Customer Support
3

3
Reviewed on 28/11/2022

Cost effective email marketing

I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.

Pros

We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.

Cons

This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..

Mitusha
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/11/2023

Super useful for SMS Campaign in affordable price!

Pros

I had incorporated Omnisend into my marketing strategy and what stands out is its focus on omnichannel marketing. It provides personalized campaigns across communication channels for bulk SMS campaigns. It's a super valuable tool for businesses looking for and integrated marketing solutions

Cons

Nothing as such as it provides top services at a decent price!

Ellie
  • Industry: Food & Beverages
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 28/11/2022

Personalized Support & Ease of Use

Overall we have been very happy with our decision to switch to Omnisend. It gives us the ability to measure success of our campaigns and automations, create forms, and manage our contacts within one single platform. They are open to feedback and make platform changes accordingly.

Pros

Our account manager is very reliable, responsive, and helpful. Client Support is also very useful when needed. The platform overall is intuitive and easy to use. Omnisend is always seeking feedback and implementing changes to improve the platform, which I very much appreciate!

Cons

There are some reporting opportunities that could increase efficiency in evaluating metrics. Small features within the platform could be improved upon for a better UX, such as editing a campaign or sending a test email once it's been scheduled, scheduling automations in advance, and customizability of the new email builder.

Alternatives Considered

Klaviyo

Reasons for Choosing Omnisend

Personica was not able to integrate with Shopify and properly track sales.

Reasons for Switching to Omnisend

Ease of use, pricing, platform navigation.

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