--- description: Review of Brandwatch Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Brandwatch | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Social Media Management Tools](/directory/1666/social-media/software) > [Brandwatch](/software/191170/brandwatch) # Brandwatch Canonical: https://www.softwareadvice.co.nz/software/191170/brandwatch Page: 1 / 11\ Next: [Next page](https://www.softwareadvice.co.nz/software/191170/brandwatch?page=2) > Brandwatch is a social suite designed to help businesses understand and engage with customers on digital platforms. It serves industries such as financial services, media and entertainment, retail, technology, and healthcare. The platform offers tools for market researchers, marketers, social media managers, and PR professionals to make data-driven decisions. The platform lets businesses use AI technology to analyze online conversations, providing consumer intelligence and deep analytics from numerous sources. It includes real-time crisis monitoring with alerts and a content calendar for managing social media workflows. Tools for social media management, influencer marketing, and media intelligence are also available. Brandwatch integrates various features into a suite that supports enterprise clients in conducting research, monitoring brand perception, creating content strategies, and engaging with audiences across channels. It helps organizations protect brands and gain insights for improved audience engagement and social media activities. > > Verdict: Rated **4.2/5** by 235 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 235 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Cision - **Founded**: 1867 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, New Zealand, Norway and 13 more ## Features - @mentions - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Escalation - Alerts/Notifications - Analytics - Approval Process Control - Audience Analytics - Audience Engagement - Audience Targeting - Automated Publishing - Automated Responses - Automated Scheduling - Benchmarking - Brand Guidelines - Brand Management - Brand Tracking ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Social Media Management Tools](https://www.softwareadvice.co.nz/directory/1666/social-media/software) ## Related Categories - [Image Recognition](https://www.softwareadvice.co.nz/directory/4766/image-recognition-software/software) - [Social Media Monitoring Software](https://www.softwareadvice.co.nz/directory/4221/social-media-monitoring/software) - [Influencer Marketing Software](https://www.softwareadvice.co.nz/directory/4292/influencer-marketing/software) - [Web Analytics Tools](https://www.softwareadvice.co.nz/directory/4142/web-analytics/software) - [Natural Language Processing Software (NLP)](https://www.softwareadvice.co.nz/directory/4412/nlp/software) ## Alternatives 1. [Trustpilot](https://www.softwareadvice.co.nz/software/364802/trustpilot) — 4.5/5 (1202 reviews) 2. [Birdeye](https://www.softwareadvice.co.nz/software/86768/birdeye) — 4.7/5 (702 reviews) 3. [Brand24](https://www.softwareadvice.co.nz/software/24347/brand24) — 4.7/5 (254 reviews) 4. [HubSpot Marketing Hub](https://www.softwareadvice.co.nz/software/119437/hubspot-marketing-hub) — 4.5/5 (6220 reviews) 5. [GiveMe5.ai](https://www.softwareadvice.co.nz/software/186583/GiveMe5-ai) — 4.7/5 (86 reviews) ## Reviews ### "Lacking in features but still useful" — 4.0/5 > **Nikola** | *7 June 2024* | Management Consulting | Recommendation rating: 7.0/10 > > **Pros**: Reporting tools are really nice and it's easy to create interesting dashboards that look nice to the client and provide helpful insights. It's also great for market research. > > **Cons**: It lacks lots of features, such as various social media websites used in different countries. It doesn't have Instagram or Facebook posts anymore so it's really limited if you want to research companies based in European countries not using Twitter. Some features are also not really intuitive - for example comparing many companies on one dashboard. ----- ### "market leader and first mover since 1999" — 5.0/5 > **Michele** | *24 September 2021* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: 100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need > > **Cons**: to leverage it at fool capacity it require some serious skills in query wirting > > always available to solve issue or arrange product training. ----- ### "Best bang for your buck when it comes to Social media management" — 5.0/5 > **Michael** | *31 October 2019* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: For the money, Falcon.io is the best software out there when compared to its' competitors such as Radian6, etc. - Falcon does an amazing job at monitoring every major social media platform as well as news websites and blogs for whatever search parameters you set up. > > **Cons**: Of all the things Falcon.io does well, it really falls short in the report generation process. There's no way to generate automated reports on a schedule, nor is there any way to create customized reports. Given that we use this in an agency setting for multiple clients, it's a bit of a deal breaker, since we need more in-depth reporting. > > We use Falcon.io in our marketing agency to manage multiple social accounts across all of our client base. Falcon.io is used for social posting, management and listening. ----- ### "How Falcon made my day to day life easier" — 5.0/5 > **Rynie** | *13 March 2020* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly. > > **Cons**: I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads. Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again). > > Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help. ----- ### "Great product with lots of features but be prepared to pay\!" — 4.0/5 > **Roderick** | *23 March 2020* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features. > > **Cons**: Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals. > > Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile. ----- Page: 1 / 11\ Next: [Next page](https://www.softwareadvice.co.nz/software/191170/brandwatch?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/191170/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data