User Reviews Overview

About CallRail

CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses worldwide, CallRail’s marketing analytics and business communications software delivers real-time...

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Feature ratings

Value for Money
4.3
Features
4.3
Ease of Use
4.4
Customer Support
4.4

Browse CallRail Reviews

164 of 164 reviews
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Josh Bernthold,
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 14/04/2018

I could'nt live without CallRail!

Pros

CallRail is always trying to add new features to the software to benefit its customers ease of use and come up with better options you potentially may want to use. I literally could not run my business without CallRail. Its extremely easy to use and flat out works at a great price.

Cons

The software does have minor bugs from time to time that do not impact the functionality, they are just annoyances. I would like to see upgrades on the reporting as well.

Response from CallRail

Hi Josh - Thanks for the great feedback! Our product team is interested to learn more about which upgrades to reporting you'd like to see. Are you able to send me a quick email to [email protected]?

Thanks!

Kate

Replied 18/04/2018
Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
N/A

5
Reviewed on 5/05/2020

A must for proper attribution

CallRail has been a lifesaver for proper attribution of phone calls, leads, and sales. We have used it on our own website and for many of our clients. This has allowed us to move from "I feel like the phones are ringing more" to "You received X number of leads and X number of sales from this channel this month." With this information, we've been able to improve our targeting and improve ROI.

Pros

With CallRail, it is incredibly easy to set up dynamic tracking numbers that will help you see exactly where your phone calls are coming from. This is essential for anyone who cares about attribution. The reporting capabilities are nice - easily integrates with Google Analytics, Google Ads, and Google Data Studio.

Cons

I wish they would remove the minimum size of a number pool. We have some websites with very small traffic that don't need 4 phone numbers.

Teresa
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
2
Ease of Use
2
Customer Support
4

3
Reviewed on 28/01/2021

CallRail Not Intuitive or Feature Friendly

Not good. We are leaving CallRail to go to another call tracking service.

Pros

System uptime was good. The technical support individuals know their product and were very helpful.

Cons

As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly.
I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way. Also, the reporting is severely lacking. To get a list of active clients, I or Corporate must manually create the data. When I delete a client, CallRail does not delete them from the list of call tracking users. I have to manually verify the number of active users. There are so many issues with CallRail regarding a poorly designed and non-user friendly system.

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Jack
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
4

4
Reviewed on 17/01/2019

Support is helpful and the overall platform is easy to use and fully-featured

Overall, CallRail is one of the best platforms for agencies looking to offer call tracking services to their clients, and provides a wealth of features and support to help you along the way to offering a fully-fledged call tracking solution.

Pros

CallRail is good for agencies, as it offers specific features to suit agencies, such as built-in margins, client billing, etc. Their customer support is helpful, and are willing to set up features for you. Using the platform is straightforward with everything being a guided process, along with a ton of support articles to go alongside.

Cons

Customer support, while helpful, are difficult to get ahold of at times. Their live chat is rarely available and there's no phone number for calling their support from outside the US. Additionally, their pricing only charges in dollars, making it difficult for agencies who work in GBP, in addition, their billing system often has issues when changing packages, causing it to charge inflated amounts.

Verified Reviewer
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
3
Ease of Use
5
Customer Support
5

4
Reviewed on 12/09/2022

Great Product, Easy to use!

CallRail has helped us gain valuable insight into our prospects that they did not tell us. We like knowing what web pages the prospect has gone to before/during the call. The ease of getting this information is very helpful.

Pros

The simplicity of this software is what makes it great. It is very easy to use with a clean look.

Cons

There isn't anything I don't like, however, there are some things I would like to know. Location/i.p. data is very helpful. Also pulling some data from the phone number registries would be helpful.

Alternatives Considered

WhatConverts

Reasons for Choosing CallRail

Their customer service wasn't great and there was no help when the tracking data seemed to be wrong.

Reasons for Switching to CallRail

Ease of use, pricing.
Mike
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/11/2018

My Favorite Call Tracking Service

We use it to track the results of our marketing campaign both in-house and for clients.

Pros

Very easy to set up. Doesn't take a lot of time. Can track both calls and forms.

Cons

There are issues from time to time with bad numbers. However, for the most part their customer service is quick to fix.

Chris
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 3/11/2018

Great software, but more expensive than the other like it

Pros

I like a lot about this - it's simple to use once you get the hang of it, and from there - you can do so much.

Cons

I got a ton of numbers that had issues, I guess they were used before for other things but it's like they were all spammy. I even got calls from numbers I never called and they said I was calling them, when I definitely wasn't. It's also really expensive.

Jordan
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Features
3
Ease of Use
5
Customer Support
N/A

4
Reviewed on 11/09/2018

Best call tracking phone number provider

Great service. Tracked incoming calls through the phone numbers and area codes I chose with reliable reported and great call quality. Perfect for wanting to track specific marketing efforts or even for agencies working with multiple clients. Plan on using well into the future.

Pros

It is designed for tracking campaigns and online advertising efforts. I struggled to find a simple call forward service and found this through a facebook suggestion. It ended up being perfect and worked seamlessly. Very happy I didn't try to use a side feature of other providers, it offers multiple numbers that can all be forwarded to different phone nubmers with simple reporting and analytics in every area code I needed. Very simple and straightforward

Cons

That I can't use it the same way I would other virtual phone providers. If I want an office phone system, I'd be better off with others. It does exactly what I want it to, but no more. I'd like one company to handle all company virtual phone needs. This one has proven to be the best value for tracking marketing campaigns though, it is less expensive than other providers for this function.

Mike
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/11/2018

Great Call Tracking Software

Great call and form submission tracking software. It has a lot of integrations and always adding new ones. Support is responsive to inquires, which is another plus.

Pros

It helps business owners figure out which advertising platform brings in the most business.

Cons

Although tracked by the software, form submissions cannot be used as conversions in Google Ads and Bing Ads. Yet. The software does get constant updates.

Rick
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/07/2019

Awesome call system!

For the most part things are going well so far.

Pros

It has an intuitive interface to click together your call system. Plus, it has tracking numbers which can be useful.

Cons

It really needs a way to reuse branches of the system. I'm not happy that I have to duplicate things just to make it work. (Ex. If no one answers, send it to voicemail. If they press a certain buttons, send the call to our answering service. The list goes on.)

I THINK that CallRail is the one that adds the ?v=[string] to the end of our URLs, and that's bad practice. It makes it so if someone tries to share the link, then they copy the tracking code with it, thus throwing off our results. That really needs to be set in a cookie. However, I can't remember if that was a problem with CallRail or not, though.

Spencer
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 8/06/2017

We use this everyday, its a requirement for most clients.

Results....

Pros

As an agency that's built its client list around Search Advertising expertise, we long struggled with ways to coach our small to medium-sized clients on the importance of lead scoring. When we discovered CallRail, it was almost like someone had purposefully designed a tool to permanently end our struggles. With CallRail, all of the minutiae of call tracking and scoring is handled by an easy and intuitive system. The options are right there for scoring and playback is as simple a process as could have been created.

Seriously, the controls are large, pronounced, and impossible to misinterpret. That's good UX right there. Now, we have a system that allows our clients to exercise Quality Control and gives us the data we need to prove ROI to clients who have a hard time making the connection between lead generation and closing the deal. After all, as a Paid Search agency we can only deliver the leads, we can't close them. So, we recommend CallRail to every single client we have ' no matter what they sell.

Cons

Better support for agencies that manage accounts, better admin system for multiple users, having to use multiple browser can be frustrating.

Jacob
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 14/12/2022

Accurate but Pricy Call Tracking

Overall it's been a great experience and I would use it again.

Pros

The biggest reason I like CallRail is it's ease of use when setting up with Google Ads and Microsoft Ads.

Cons

The biggest issues we have with this software is that our customers don't want to pay for it.

Alternatives Considered

CallTrackingMetrics and RingCentral MVP

Reasons for Switching to CallRail

Easier to integrate
Lloyd
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
1

1
Reviewed on 28/11/2017

Zero Customer Support

I was on the pro plan and spent a very large amount of money a month use the service you would think the customer support would be better but it’s not the staff when you finally do get someone are rude condescending and sarcastic on the phone.

I took my 30 phone numbers in my business and clients to a different company I would not recommend using this company if you feel you ever will need any support they don’t care about you or your company.

Pros

It’s cheap. That’s about it. Get what you pay for. They track your phone calls they track your numbers the plug-ins are easy they change their navigation so I that’s not easy anymore

Cons

Good luck getting any support. They literally don’t answer the phone, return calls and take days to reply to emails.

Krystal
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/03/2018

Great Call Tracking Software!

Pros

Easy setup, clear instructions, and easy to navigate. Dynamic insertion is a must! Easy to disable or permanently remove accounts that cancel service.

Cons

Charges per phone number. If there were different package levels, it would be more beneficial to smaller businesses. Also, have experienced call tracking disconnect with Google Analytics, which directly effects data. Support never really fixed the issue, so we had to disable the call tracking for that account.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 23/06/2022

Best call tracking software available

Overall I'd say this is the best call tracking software a marketing agency can use for their clients.

Pros

Callrail is easy to use, easy to integrate with reporting software and easy to track what calls come from what source. It's great for all of our clients and with the main dashboard allows easy use.

Cons

You have to contact customer support to set up more than one website pool but they do reply fast.

Elie
  • Industry: Legal Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
1
Ease of Use
2
Customer Support
1

2
Reviewed on 22/07/2019

they hold you captive

poor

Pros

tracking works okay
slow search
if you have a large account with lots of calls everything is slow

Cons

- if you are looking to change providers, getting access to your call recordings is pretty much impossible.
- they charge you for the ported numbers after they have been ported (if you don't follow there exact cryptic instructions)
- impossible to get anyone on customer service on the phone
- got attitude from reps.

Carleen
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
N/A
Features
4
Ease of Use
4
Customer Support
N/A

4
Reviewed on 17/02/2021

Gives me an office line on my cell phone

We use it as our office lines since we're all still working remotely for the most part.

Pros

I love that I don't have to share my personal cell with clients and partners if I don't want to. I can see that it's a work call coming in after hours or on the weekend and can choose not to answer if I'm off the clock.

Cons

I don't know if this is a CallRail problem or an America problem, but there are way too many spam/robo calls. I'd like to see them tackle this so I get less nonsense calls.

Daniel
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/05/2018

Great customer service

Pros

The customer service with this company is really amazing. They are great at taking feedback and like to try to incorporate this into their product roadmap.

Cons

There aren't really any that come to mind for this product. The only one may be that the cost can become quite high if you use a lot of phone numbers.

Taylor
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
N/A

5
Reviewed on 26/10/2018

Great phone system

Pros

Callrail makes advertising and tracking different channels easy. We assign each campaign a different number, and Callrail's dashboard tracking make KPIs easy to see. All incoming calls are recorded so quality control can be performed. As long as outgoing calls are made through the system, and the agent checks the record box, you can also list to outgoing calls. Our Callrail is connected with our database, so we can see the call log and recordings within our CRM.

Cons

Not ideal for mass outbound calling. We use Mojo Sells dialer for high volume cold calling.

Verified Reviewer
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
3

4
Reviewed on 19/04/2018

Easy way to Spot Check Customer Service Reps

Call tracking as the name says. Breaks calls down by user, source, date etc. its great.

Pros

This is a fast and easy way to spot check your call centers as well as track marketing initiatives . It is very easy to set up multiple numbers and you can make custom ones quickly.

Cons

The ability to Jump around inside of a recording could be improved. Its not easy to find where you are. should fucktion more like a video platform.

Meredith
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
N/A
Features
5
Ease of Use
5
Customer Support
N/A

5
Reviewed on 23/08/2021

Great product!

Pros

CallRail is easy to use and helps us set up call tracking for our customers.

Cons

There is nothing that comes to mind as a negative within the CallRail product.

Beth
  • Industry: Nonprofit Organisation Management
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/10/2016

Helping a Small Nonprofit Make Smarter Marketing Decisions

We spend a significant amount of our marketing budget on Paid Search to drive qualified leads to our business. Many of the online ads direct potential clients to call us. Until we signed up for Call Tracking with Call Rail, we didn't have a great way to determine which keywords were delivering the greatest # of phone calls. Now we do, and we've been able to optimize our ad strategy to serve a greater volume of ads to the keywords converting to calls. An added benefit is that Call Rail has enabled us to audit our answering service and our intake staff to make sure that everyone is handling calls appropriately and in a standardized manner. Call Rail was easy to set up and integrate with both Google Analytics and Google Adwords. The technical staff at Call Rail has been tremendously helpful and responsive during setup and on an ongoing basis. I highly recommend Call Rail to anyone wants to collect useful data on inbound calls from online ads, organic search, etc.

Pros

Great information and an affordable price

Conner
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 29/06/2017

CallRail is the best call tracking software I've found

Pros

It's ease of use. While training is required for most software, this one is so intuitive that training needs are minimal

Cons

Sometimes, all the functionality is not clear. If it's not easily discoverable on its own, it still requires some training

Kaden
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
N/A
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 21/04/2022

Easy to use Call tracking software

Callrail has provided an inexpensive option to monitor and record calls and leads for our clients. Its easy to use and easy to integrate into our systems.

Pros

CallRail's UI is intuitive and easy to navigate. The software makes as much information as possible available to us as advertisers. The API is also easy to work with and integrate into our reporting systems. Support staff at call rail is always responsive and quick!

Cons

Sometimes, callrail will stop tracking numbers, we've had to contact support multiple times to reenable the tracking.

Sean
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 8/08/2017

CallRail is an easy to use product.....we use it all the time and are happy to have it!

Pros

Love that we can get an email every time we get a call. This helps us immediately provide feedback to our employees on the quality of their call.

Cons

I don't like that the email listening function doesn't have more information about the call. Longer calls take too much time to review without the speed up function available in the email, so we have to log in to the website then.

164 reviews