---
description: Review of OptinMonster Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: OptinMonster | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# OptinMonster

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> OptinMonster is a user-friendly lead generation and marketing automation tool that allows users to easily create and track high-converting optin forms and integrate them with their existing website. With its drag-and-drop form builder and A/B testing functionality, users can convert more leads into customers than ever before. In addition, OptinMonster features exit intent technology which triggers email campaigns when users are about to leave sites.
> 
> Verdict: Rated **4.2/5** by 78 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.2/5** | 78 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Awesome Motive

## Commercial Context

- **Starting Price**: US$19.00
- **Pricing model**: Per Feature
- **Pricing Details**: Basic: $19/month (paid monthly) or $9/month (paid annually)&#10;&#10;Plus: $29/month (paid monthly) or $19/month (paid annually)&#10;&#10;Pro: $39/month (paid monthly) or $29/month (paid annually)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Contact Database
- Customer Segmentation
- Customisable Forms
- Drag & Drop
- Email Marketing
- Forms Management
- Lead Capture
- Lead Generation
- Lead Segmentation
- Marketing Automation
- Prospecting Tools
- Reporting & Statistics
- Web Forms

## Integrations (22 total)

- AWeber
- ActiveCampaign
- Brevo
- Campaign Monitor by Marigold
- Constant Contact
- Customer.io
- Emma by Marigold
- FeedBlitz
- GetResponse
- Google Analytics 360
- HubSpot Marketing Hub
- Keap
- Klaviyo
- Mad Mimi
- MailPoet

... and 7 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base

## Category

- [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software)

## Related Categories

- [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software)
- [Lead Generation Software](https://www.softwareadvice.co.nz/directory/1674/lead-generation/software)

## Alternatives

1. [useArtemis](https://www.softwareadvice.co.nz/software/369021/useartemis) — 4.7/5 (171 reviews)
2. [Seamless](https://www.softwareadvice.co.nz/software/441610/seamless-ai) — 4.5/5 (487 reviews)
3. [Dripify](https://www.softwareadvice.co.nz/software/256302/dripify) — 4.7/5 (476 reviews)
4. [Linked Helper 2](https://www.softwareadvice.co.nz/software/240234/linked-helper-2) — 4.9/5 (251 reviews)
5. [HubSpot Marketing Hub](https://www.softwareadvice.co.nz/software/119437/hubspot-marketing-hub) — 4.5/5 (6220 reviews)

## Reviews

### "Quick and easy lead generation software that anybody who knows Wordpress can use" — 4.0/5

> **Rocky** | *24 June 2018* | Recommendation rating: 8.0/10
> 
> **Pros**: Optin Monster is a great, low-cost alternative to capturing leads on your website. The free version has a lot of what the average startup will need. And the pro version does some incredible things like A/B testing automatically.  What I like is how simple it is to set up the landing pages, opt-ins, and thank you pages. I gave it to my clients to play with, and they were up and running with the software\!
> 
> **Cons**: I don't really have any complaints with Optin monster. It works, there's frequent updates that makes the software better, and the free version is a excellent taste for many startups.  Maybe one thing I don't like is the free version has the optin monster logo... but it's a free version for a reason.
> 
> So many useful features. It's one of the few pieces of software where I use about 80-90% of it's features.

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### "Monsterous Lead generation and optimization tool" — 4.0/5

> **Irfanudeen** | *27 April 2022* | E-Learning | Recommendation rating: 9.0/10
> 
> **Pros**: The best about OptinMonster is they offer freemium services to know about the platform. OptinMonster is the best tool for the beginners who aspire to became a blogger, data miner, lead generator. It run the campaigns very effectively and the performance is at par with the high paid applications in the market. It offers various integration support and plugin supports.
> 
> **Cons**: The customization of the fields is little in the OptinMonster. The chat support takes time to respond in my time zone, apart from this everything is at best in OptinMonster.
> 
> I learn a lot about lead automation and lead optimization with the help of OptinMonster. It integrates with all my LMS and CRM tools to deliver the best output.

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### "Regrettably moved here and not that impressed so far" — 3.0/5

> **Mitch** | *14 July 2023* | E-Learning | Recommendation rating: 3.0/10
> 
> **Pros**: I liked that there were many more features that were available to use
> 
> **Cons**: Many things. The biggest one is that it blows my mind the forms are not very mobile responsive. Most of everyones traffic is mobile, yet they recommend you create a form for your website plus a different one for mobile. So it takes double the work to set anything up. Secondly, the forms they use are blocked by browsers like Brave and Tor, which means constant support enquiries to deal with. I tried asking optinmonster support team for help on this. That was 4 days ago. Still no reply. Now it is the weekend and that means we are going to continue to have this issue another 2-3 days.
> 
> Incredibly frustrating so far. Instead of more features they need to focus on making the bare basics easier to use. If we weren't using a referral software that required us to use optinmonster I never would have changed, or when i did change i would have refunded immediately.

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### "OptinMonster: Giving a better return on money invested" — 5.0/5

> **Tohibullah** | *23 December 2018* | Information Services | Recommendation rating: 10.0/10
> 
> **Pros**: This is the team also behind two other popular WordPress plugins: WPForms and MonsterInsights. The combination of three, OptinMonster along with WPForms and MonsterInsights, should give a competitive advantage when it comes to web development and internet marketing endeavors. When it comes to OptinMonster, cool features including Content Locking wherein a user is asked to enter his or her credential (say email) after consuming a part of content is great. It is a human tendency to finish a particular activity once started, and OptinMonster leverages many such human psychologies, giving a better return on money invested.
> 
> **Cons**: There is no free version of OptinMonster available unlike WPForms which has a free lite version.

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### "Some improvements will make it a better tool." — 4.0/5

> **Tchameni** | *24 October 2023* | Graphic Design | Recommendation rating: 9.0/10
> 
> **Pros**: I used optinMonster for opt-in forms. It's quite a great tool for lead generation.Opt-in forms are easy to customize and the user interface is very simple as well. You can drag and drop items into the builder and they readily adapt to small screen devices and it easily integrates with other tools like MailChimp.
> 
> **Cons**: What I dislike about optinMonster is the price for using it. It can be expensive compared to what you'll have to gain in return for your investments and secondly, for proper contact management, It's better to use MailChimp to handle contacts because optinMonster lacks a few functionalities that are essentially for handling managing subscribers. - The forms are also very limited, especially in terms of customization and feature-richness.
> 
> It needs further improvements, especially in handling and managing subscribers. The company should consider adding more features and functionalities as well.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/327368/optinmonster)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/optinmonster-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/327368/optinmonster> |
| en-GB | <https://www.softwareadvice.co.uk/software/327368/optinmonster> |
| en-IE | <https://www.softwareadvice.ie/software/327368/optinmonster> |
| en-NZ | <https://www.softwareadvice.co.nz/software/327368/optinmonster> |

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