User Reviews Overview
About iContact
iContact is a Web-based email solution that helps small and mid-sized businesses engage with their customers and grow their bottom line. With solutions from email design, list management, campaign management, landing pages,...
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- Used Daily for 1+ year
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Review Source
A Solid Email Platform
I get the ability to reach my customers and turn them into return customers week after week and year after year.
Pros
iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too.
There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me.
Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.
Cons
I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations.
I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.
Response from iContact
Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!
- Used Daily for 2+ years
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Review Source
We use iContact to send out daily event alert emails for a nonprofit - time efficiency is a...
iContact provides us with an intuitive platform that saves us time. We can create and manage emails efficiently, spending time savings on other needs. The recent upgrade matches intuitive work flow very well.
Pros
The recent upgrade to the platform matches natural workflow (and spots for quality checks to prevent mistakes). We've saved time creating and managing our emails. We have a dedicated advisor that responds quickly when we have needs or questions. It's much nicer than an anonymous "call center" where you get who you get. I especially like the new upgrades to the platform, which reflect the way I/we work in an increasingly intuitive way.
Cons
I would like to see more seamless integrations with other software and extensions, such as a text-to-join feature.
Response from iContact
Thanks for the review, Charlie! When we were designing the new interface one of our goals was to make it intuitive, so your feedback is wonderful to hear. With a lot on your plate, we know that saving time is critical to your day-to-day tasks. We¿ll pass your kind feedback to your Strategic Advisor. Our services and support teams love hearing that the work they do makes such a positive impact on your work. We are always looking to enhance our integration offerings, so if you have specific software or extensions in mind please let your advisor know! Thank you again!
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
I've used iContact for the last five years.
Pros
iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.
Cons
The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.
Response from iContact
Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.
Top iContact Alternatives
- Industry: Insurance
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Why I Contact Prospective and Existing Customers with iContact
It automate email marketing by sending high volume outbound marketing emails.
Pros
I like how iContact eradicated traditional marketing strategies such as billboards, which were tedious and time consuming.
Cons
Unfortunately, iContact doesn’t have freemium version.
Response from iContact
Thank you for your review. iContact does have a freemium version. 250 contacts with 500 email sends!
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
The features you want with the support you need.
We have used iContact for ten years to manage the email marketing services for our clients that range from single locations to hundreds of locations. The software has grown with us over the years as demands for automation and integration with third party systems have increased. The key to great software is support combined with the features you need. We found that with iContact.
Pros
We have not found anything we cannot do with iContact. If we can't figure it out a call to support gets us the answer we need. For those looking for API support, according to a large client of ours the API is very robust and easy to use.
Cons
There are UI areas in the software that can be improved. The creation and management of segments needs to be easier.
Response from iContact
Hi Dave! Thank you so much for your review. We're so happy to hear that we're continuing to meet your business needs after all of these years. Customer happiness is our top priority! Also, thank you for the suggestions for improving the segments UI. We will definitely take these into consideration as we continue to evolve the platform. Thanks for being such a loyal customer over the last decade!
- Industry: Hospital & Health Care
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
User Friendly
iContact is an ideal solution for me to organize my contacts and make sure that I'm communicating with them in the most efficient way.
Pros
'm really enjoying using iContact as a full-fledged communication tool. It's simple to send out emails and messages to my contacts promptly, plus I can tailor the content to suit my requirements. Moreover, the customer service is excellent, always responding quickly and being helpful. Additionally, I'm impressed with the range of features that come with iContact - such as contact segmentation, email automation, and the analytics tool. The analytics feature is especially helpful, as I can keep tabs on who opened my emails, and from that data, I can make informed decisions about upcoming campaigns.
Cons
I have no complaints about the product so far.
Response from iContact
Thank you so much for your review! We appreciate you taking the time to share such kind words.
- Used Daily for 2+ years
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Review Source
Saved us a lot of money!
Received same level of service from competing ESP for 1/4 the cost.
Pros
Our e-mails always get into the inbox, and we have a dedicated account manager. We've saved by switching from a competing ESP. Received same level of service for 1/4 the cost.
Cons
Difficult to get account issues taken care of when your account manager is out of the office. Difficult to do real time segments. For example, if I want to exclude anyone who has not opened any e-mails in the past 180 days, there is not a way for me to create a segment based on that criteria that updates on its own, that is, if someone who was on the 180-day non-opener list decides to open an old e-mail, they should automatically drop off that list. Similarly, someone who was not on the non opener list yesterday who hits 180 days without opening today, should be added to that segment. Other ESPs have this ability.
- Industry: Research
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Easy to use
All things considered, IContact was the ideal choice for me, as it enabled me to create effective email campaigns with minimal effort.
Pros
I found IContact to be an incredibly user-friendly email marketing service. Its user interface was easy to understand, making it simple to create, customize and personalize newsletters and forms. I was especially impressed with the drag-and-drop design feature that allowed me to produce attractive campaigns quickly and efficiently.
Cons
I can't think of anything that I disliked about iContact. It's a great platform for managing email campaigns and building relationships with customers.
Response from iContact
Thank you for the great review. We are glad that you find iContact easy to use!
- Industry: Program Development
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Review of iContact
Pros
IContact is great for creating and managing email campaigns. It has an easy-to-use drag and drop editor which makes it easy to create engaging emails. You can also set up automated emails to send at certain times or to certain groups of people. I also like the analytics it provides, so I can see who opened my emails and track the performance of each one. IContact also has support options which make it easy to get help with any issues I may have.
Cons
I don't like the cost of iContact, as it can be quite expensive for businesses with limited budgets.
Response from iContact
Thank you for your review. We sill be sure to pass your feedback on to help make iContact better.
- Industry: Banking
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
I've used the Service for 12 years
I can get my message out in time timely manner
Pros
CS picks up the phone great traing video
Cons
no complaints at all - great staff is always there for me
Response from iContact
Thank you for such and awesome review and for being a customer for so long!
- Used Weekly for 2+ years
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Review Source
Icontact is a Solid Email Platform for Small to Medium Sized Companies
The offer a quick and easy way to start sending out emails to your customers and which helps your company to grow. If you are willing to put up with their questionnaires, their basic templates, and slightly above average deliver-ability rates.
Pros
When our company first switched to Icontact from our email provider, we were very satisfied as their responsive technical support, quick setup, and easy to use interface was a perfect email solution. Icontact is a solid choice for small to medium sized companies looking to grow their list in a comfortable environment. You will get better support from regular technical support and they are more willing to work with you, and quickly resolve any issues. Their email deliverability is above average.
Cons
Their templates leave much to be desired. If you have some html/css knowledge and are creative, then you can modify theirs or create your own. Sometimes our emails would end up in spam, without explanation from Icontact. Icontact is a good company, however if you are considering in moving to Enterprise account, you may consider looking elsewhere. Stick with regular technical support plans due urgent issues being resolved quicker. They have a deliverability team but they may disable sending and removing large amounts of emails without a warning which is very strange especially if you need to send out emails the next day.
Response from iContact
Thank you for taking the time to write this detailed review. We are so glad to hear that you were very satisfied with our responsive technical support, and above average deliverability rates! Our deliverability team works hard to ensure the messages sent through our system are not unsolicited. This can sometimes result in us investigating accounts if we see a large number of bounced emails or spam complaints after an email send. We understand this can be an inconvenience, but it helps us ensure that we maintain a positive relationship with the major email providers which leads to more fast and consistent email delivery. We appreciate your honesty, and are excited to continue working with your company.
- Used Daily for 2+ years
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Review Source
Well-Equipped Email Marketing Software!
Easy mass emailing to our whole church congregation
Pros
At our business, we appreciate the timed releases, simple platform, and easy-to-access data following an email release.
Cons
The only thing we wish there could be an improvement on is ease of design. It seems like there are some quirks where we try to change a font color and it snaps back to the original, forcing us to go into HTML mode to edit. Thankfully, it's easy to switch between "design-mode" and "HTML mode."
Response from iContact
Hello Laura. Thank you so much for the great feedback! It's excellent to hear that you are using our timed releases. You can set everything up ahead of time so that you are able to do other things while your messages are sending out at the time you specified. We also appreciate the feedback about quirks when trying to change a font color. We will definitely pass this along so that it can be reviewed for possible updates. One of the things that can cause this behavior is copying and pasting content from an outside source. This often brings not only the text, but also the HTML over from the outside source. The new HTML mixed with the HTML in your email can conflict causing issues like you are describing. You may want to consider pasting any outside content into a text only editor, such as Notepad, before pasting it into iContact. This way we can ensure the outside HTML has been removed. Thank you for being an iContact customer!
- Industry: Government Relations
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Very few features to really make emails stand out. I can't always design it how I want to.
Gets the job done.
Pros
It's easy to use as long as you don't try to get creative. I also like that you can copy a previous email and use it as a template for a new email - much quicker.
Cons
Sometimes it won't send test messages, and, a few months ago the Facebook connection feature stopped working so I haven't been able to use it. Also, it's a pain to include pictures in an email. The text wrapping feature does not work. I get it looking great in the program, but as soon as I send the email or test it, it gets all messed up. Lastly, the links get corrupted if you try to copy and paste them in a lot, so that is frustrating if you have to redo all the links sometimes.
Response from iContact
Hi Alyssa. We're happy to hear that you are using iContact to create templates from previous emails! This is one of the fastest ways to get consistent-looking emails out to your contacts. We really appreciate your feedback regarding the issues that you have encountered. We believe that customer feedback is key in creating a better product. This has been passed along to our Product Managers so that it can be reviewed for possible updates in a future release. Thank you so much for taking the time to make us aware of your concerns.
- Used Daily for 2+ years
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Review Source
iContact lets businesses manage multiple mailing lists and social media accounts with relative...
Pros
I appreciate the ability to maintain a large number of segmented mailing lists. It's easy to view and compare engagement at a glance through open and click through rates. AB testing is easy and efficient.
Cons
Email builder can be a little restrictive, I'd prefer more freedom and flexibility.
Support are US based and support for premium users is restricted to relatively limited times for those of us based in Central Europe.
Unsure yet whether iContact are GDPR compliant/
Response from iContact
Thank you for your review! It's great to hear that you have been utilizing segments. This is the best way to separate out your contacts for mailings. The feature is so popular that we are working on adding even more segmentation options. We care about our customers throughout Europe, and have worked hard to ensure we will be fully GDPR complaint before the deadline. We have a dedicated team that has made this transition their first priority, and continue to work out all of the details as we speak. We hope that you continue to use iContact for years to come!
- Industry: Architecture & Planning
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
My experience working with iContact has been extremely positive!
Pros
Building workflows is incredibly easy. They take the mystery out of building comprehensive automated workflows that make a marketer's life easier. And the support is amazing. My company's Strategic Advisor is helpful and eager to answer any questions she can. If she doesn't have the answer, she always takes the time to think it through and get back to me with solutions.
Cons
We're having some issues with open/click discrepancies, which is frustrating, but Strategic Advisor assures me the support team is working on a solution. I'd like access to more comprehensive analytics. Strategic Advisor pulls monthly reports for me, but I'd love the ability to pull these reports myself.
Response from iContact
Thank you for taking time to leave a review. We're happy to hear that your overall experience has been extremely positive. It's also exciting to hear that your Strategic Advisor has been meeting or exceeding your expectations. Thank you for your reporting feedback and suggestions, as well. We're actively working on a new reporting experience and will keep your comments in mind as we're making enhancements. Thank you for being a loyal customer!
- Industry: Leisure, Travel & Tourism
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Incredible Support, always available via PHONE if needed.
One-on-One support, ability to save templates, monthly projects.
Pros
It's practically point and click - if it's not, a simple phone call and it becomes that! I love having a 'person' connected to our account - so I may frequently utilize their expertise. Many other companies do NOT offer phone help - which is a deterrent.
Cons
I do wish integrating forms into our website is easier - but it seems to be a hassle. Mainly because we've spent over a year creating our own forms to find out it isn't compatible with iContact. We're working on a solution but it is tiresome.
Response from iContact
Hi Katy. Thanks for your feedback! We're pleased to hear that our support and services teams have been so helpful for you. Your happiness as a customer is our top concern. We also appreciate your feedback around form creation. We're aware of the issue you're experiencing and are keeping it top of mind as we continue to evolve our platform. Thank you for being such a loyal customer!
- Used Daily for 2+ years
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Review Source
I've used iContact 8+ years. It's a great cost effective solution to keep our residents...
Pros
The software is easy to use and offers enough flexibility to get our messaging out to our residents.
Cons
I would like it if the search function was more robust. In addition, there are times that what I see on my screen is not how it looks when I send it to myself to Q.C. I tend to keep layouts simple to avoid this challenge.
Response from iContact
Hi Amara. Thank you so much for being a loyal iContact customer of over 8 years! We are glad to hear that you find the software both easy to use and flexible. Our goal is to ensure iContact is easy for new customers to pick up on, while remaining flexible enough to give our more experienced customers room to grow. We appreciate the feedback about messages looking different after they are sent. Different email providers can display the same content in their own unique ways. Ideally we would love to offer a design that remains consistent across all email platforms, and we will take your feedback into account as we work to make iContact even better!
- Industry: Civic & Social Organisation
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
iContact has been a valuable tool for growing and improving my organization's email marketing.
It helped us take our email marketing to the next level and helps facilitate more strategic approaches to our email marketing and digital fundraising. With icontact we recently implemented a new digital fundraising program that has been highly successful.
Pros
It is quite user-friendly, allowing us to create high-quality, professional emails with strategic segmentation. Their support team is excellent. Our "Strategic Adviser" is always pushing us toward the latest industry best-practices and keeping us at the cutting edge. Their support team is also quick to respond to any challenges we have and readily offers solutions.
Cons
Sometimes it can be glitchy and the format/design that you create doesn't always comet through exactly on different email platforms. Also, it would be ideal if it offered e-commerce tracking.
Response from iContact
Hi Nicole! We're glad that you've found iContact so valuable for your organization! We'll be sure to let our Strategic Advisors and Support hear your kind words. And we know what you mean: Getting an email to display correctly across all platforms is a great frustration to all email marketers, which is why we are constantly testing our themes and layouts in order to minimize those glitches as much as possible. We'll also send your suggestion about e-commerce tracking to our dev team. Thanks for your response!
- Industry: Events Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
This is a wonderful platform which we have used for many years.
Ability to reach our contacts regularly.
Pros
Very easy to use and great customer support! They have helped us improve our email deliveries and upgrade our image, including our social media presence.
Cons
They do upgrade routinely and it takes a little time to get used to the changes. Even then, support helped us with it.
Response from iContact
Hi Karen! We sincerely appreciate you taking the time to provide this valuable feedback. We truly believe that our success is deeply connected with the success of our customers, so we are happy to hear that our team has been there when you needed them. We are always ecstatic to help companies like Directors Roundtable who provide deep, actionable insight across the country. Thank you for letting us know about the upgrade process, we are always looking to make our experience seamless, and we will look into making the upgrade experience even easier for you and others. Have a great day and thank you for your time!
- Industry: Airlines/Aviation
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
It was a very helpful tool, especially when they change the UX features.
It's cheap, neat, it's easy to use and gets the job done! When we used we could create a large and high-quality database of clients. We could also manage a lot of email marketing campaign with a large number of people with personalized content, and the ROI was huge.
Pros
It's really cheap, easy to use and it works with no problems at all. We had it for almost 3 years and never experienced an error, bug or anything else that could have resulted in a bad case scenario for us. Also, the customer support team is really kind and considerate.
Cons
It doesn't have too much space for customization, and the templates are kinda plain. Also, the new interface was really delayed in comparison to its competition that already had drag an drop customization and a large number of quality templates. It also lacks quality analytics reports (it's really basic) and it's short of integrations with some CRMs.
Response from iContact
Hi Barbara. Thank you for your review! We're happy to hear that we've delivered value with our reliability and ease-of use. Our team takes a lot of pride in helping customers succeed. We also appreciate your suggestions around analytics and CRM integrations. We're constantly looking for ways to evolve our platform, so we will keep your feedback top of mind. Thanks!
- Used Weekly for 1+ year
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Review Source
iContact Support is the best! I Our rep. is there anytime I or a store have a question or a...
Pros
I love the new functionality! the drag and drop makes creating a new email simple and easy which is great since some store owners are not technically savvy. I can't wait for the next release of software.
Cons
The reporting could be more robust instead of a list of every person that clicked, I would like to see the link with the number of clicks and be able to click on the number to see who clicked.
The dashboard would be easier to view if it was set up as rows so you can see more than 3 campaigns. In addition to have the ability to copy a campaign from the dashboard instead of having to go into Emails > Sent.
When trying to change the font color, the theme colors show, but not any standard colors. So when you want to change the font to black, you have to go into the color chart to select black.
As with any software, it has it's qwerks, but it's nice to now that iContact is actively enhancing the software.
Response from iContact
Hi Donna! We are glad to hear that you have been enjoying our new drag and drop editor. This makes creating professional emails easier than ever! Thank you as well for your feedback, particularly about the Dashboard. The good news is that we are in the process of designing an updated version of the Dashboard. We are happy to take your notes into account as we work to make the best possible design decisions for our customers.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Great for Email Marketing
Overall, iContact is great for sending our mass emails to our guests and we will continue to use for years to come.
Pros
iContact is great for companies who need to send out mass emails to their guests and customers. It's fairly easy to learn and has a variety of different features to use.
Cons
The one main con for this software is that it loads very slow. If you are looking to draft and email, it takes about 3 minutes for the landing page to load. 3 minutes might not seem that long, but when you have to draft numerous emails, it adds up.
Response from iContact
Hello Brynn,
Thank you for taking the time to leave some feedback for us, we greatly appreciate it.
We will most definitely go over the items that you raised here.
All the best,
Carlos, Customer Marketing Manager
- Used Daily for 2+ years
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Review Source
Long-time subscriber and plan to be one much longer.
Pros
It's fast and easy to use, which means it makes my life easier. From plain text, to HTML, to HTML templates, its' all there at my fingertips.
Cons
You can't add attachment files to the email. Sometimes sending a pdf file would be helpful for a client, or a pic, but you cant. That needs to be made possible.
Response from iContact
Hi Charles. Thank you for being a long-time subscriber! We are excited to hear that you find iContact easy to use in all of our different email editing formats. We can understand the desire to add an attachment to your email. Currently we suggest including pics or PDFs inside the content of your message so that it is less likely to be viewed as spam by email providers. However, we can certainly re-evaluate this for possible updates in a future release. We look forward to working with you for a long time to come.
- Industry: Consumer Electronics
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
I have found iContact to work well and consistently through the years I've used it.
It's quick and simple to use, especially if you don't have any experience in coding and the metrics toolbar is quick and concise; so you'll find what you need with minimal click-through
Pros
Easy to change row content
Quick response when designing
Easy-to-read metrics
Simple management of email lists
I like the various style templates that are offered as they fit "most" of my needed applications
Cons
There are limited "pre-made" templates so I don't always have one to grab from and I'll have to create one
Although I understand the the reason for the types of fonts offered, i still feel that they are too limited in the offerings
Response from iContact
Hello Jim. We are thrilled that you find our email metrics quick and concise! It is so important to keep track of the way your contacts engage with your emails, and we wanted to ensure it was as easy possible for our customers to accomplish this. Thank you for the feedback regarding adding more pre-made templates. We are continuing to add a larger selection of templates, but we would love your thoughts on what type of templates you would most like to see. Feel free to fill out a ticket with your suggestions here: https://app.icontact.com/icp/core/help/en-us/contact.
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
IContact makes it easy to manage subscribers and create emails. Support team is very helpful.
Pros
Multiple email templates. Easy to set up automated workflows and new campaigns. List segmenting. Social media integration
Cons
Can't be integrated with PPC. Lacking some basic capabilities overall. Image upload quality isn't great.
Response from iContact
Thank you so much for sharing your feedback!
It sounds like you are signed up for one of our iContact Pro accounts. We are happy to hear that you're easily able to set up automated workflows. We like this feature so much that we are bringing automation to our iContact accounts as well!
We are always looking for new ways to improve our product, and we would love to hear some of your ideas. Please let our helpful support team know what capabilities you would like to see incorporated, so that we can ensure they are taken into account while we plan future releases.
