User Reviews Overview

About HubSpot CRM

With its cloud-based, customer relationship management (CRM) platform, HubSpot CRM helps companies of all sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of...

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Feature ratings

Value for Money
4.3
Features
4.3
Ease of Use
4.4
Customer Support
4.4

Browse HubSpot CRM Reviews

3,954 of 3,955 reviews
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Kimani
  • Industry: Accounting
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 6/11/2023

Perfectly Crafted Strategy for succesful Customers relationship

Customers are usually the central aspect of every business. Thanks to Hubspot CRM for improving our relationship with customers by being able to manage their requests on a timely manner. They are more satisfied courtesy of Hubspot CRM

Pros

Hubspot CRM is what every business need for departmental and entire enterprise needs. It is pocket friendly and has and easy to use UI and all It's features. I find it very crucial especially in organization of customers data. From contact management that help us collect and use prospects and customer data in a productive way. It is also soo great in insightful analytics and reporting which help in decision making to improve the business. The ticketing system ensures better v
customer services by attending to each customers enquiry and request. Lastly it scales with the business needs and allow for integrations with other workspace tools for better customers management

Cons

Honestly there is literally nothing I hate about Hubspot CRM. It deals with the most important aspect of any business

samuel
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/10/2023

Great for midmarket without too much complexity

Overall I'm a big fan. I'm a SF admin and unless you need something overly complex, hubspot is the best CRM Ive used

Pros

Hubspot is great at quickly setting up quotes and pipelines. All of this is reportable and reasonably easy to set up without a dedicated admin. Sequences and campaigns are also very intuative

Cons

Some features are not available that feel like they should be standard. For example, lead roundrobins cannot be automatically adjusted by placing a rep on leave or vacation, this means you have to adjust the entire workflow or reassign deals as they land

valerian
  • Industry: Accounting
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
N/A
Features
4
Ease of Use
3
Customer Support
N/A

3
Reviewed on 15/10/2023

Multifunctional product for smart people.

Overall HubSpot CRM makes it's job normally. It handles many problems.

Pros

HubSpot is multifunctional software. It simplifies communications with sales team. I can make notes, tag anyone within the organization to inform about news.

Cons

I think HubSpot isn't quite easy to use. Perhaps HubSpot CRM requires powerful features of computer. It was hard for my pc to open HubSpot links.

Top HubSpot CRM Alternatives

Salesforce Marketing Cloud

HubSpot Marketing Hub

Marketo Sales Connect

Verified Reviewer
  • Industry: Management Consulting
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
3

4
Reviewed on 17/09/2023

A complete marketing and sales solution

Overall experience has been positive for us, we were in the process of setting up our sales and marketing vertical and this tool helped us sort three mail pain points 1) sales pipeline management - we were able to set up our entire sales workflow with this tool 2) Communication and Engagement - Maintain effective and continuous communication with existing customers and leads 3) Increase conversion - few automation processes did help us increase conversions rate by a bit

Pros

1) We initially went ahead with free plan of HubSpot CRM, before going forward with paid one to ensure that the tools fits our use case. The free version includes all core functionalities and can be a good option for startups and small businesses with small budgets 2) UI and UX of the tool is very intuitive, we were able the team was able to onboard onto the tool very easily, with some training3) The tool helps us to create workflows and automate Automation lot of redundant tasks, this saves lot of time. We have also lately integrated a HubSpot based chatbot on our website for direct lead generation

Cons

1) Not all features are available in free plan, for e.g. there is an automation limit on free plan, we tried setting up automation of workflows on free plan initially but were not able to set up automated emails. Also, there is no chat or phone support for free plan2) Marketing hub, sales hub or servicing hub, each one comes with its own cost, that is over and above its subscription cost 3) It takes users some time to get accustomed to advanced features, basic ones are easy to get used to

Alternatives Considered

Zoho CRM, Dynamics 365 and Salesforce Platform

Reasons for Switching to HubSpot CRM

Free plan and reasonable pricing was the main reason, it helped us test the key features of the tool before going ahead and buying the paid version
Pedro
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 2/10/2023

Best CRM for Marketing Operations

Pros

Its simply the best CRM for Marketing.You can do everything with it with ease and can connect all integrations available. If they don't exist, just create them by yourself using webhooks and api's.

Cons

It's always updating the filters and can be a bit overwhelming for the team to keep up with the constant new updates

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

It's the best for marketing use and is much less expensive than Salesforce
Laura
  • Industry: Accounting
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
N/A
Features
5
Ease of Use
5
Customer Support
N/A

5
Reviewed on 11/11/2023

Centralize Clients with HubSpot CRM

HubSpot CRM is the best tool for my customer at this stage of there business.

Pros

Easy integration with Quickbooks Online. Collaborating with others from multiple locations on projects work. Ability to follow up with automated emails!!

Cons

Understanding the way product add ons works is a little tricky.

Alternatives Considered

Airtable

Reasons for Switching to HubSpot CRM

HubSpot CRM provided easier connection to QBO - small team needs all the time savings possible.
John
  • Industry: Research
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/10/2023

With HubSpot CRM, there is no guess work on customer engagement and satisfaction.

We always knew the power that the customers hold but HubSpot CRM allowed us to understand how to maintain a good relationship with our customers. To date, we have been able to offer our customers with to reach support services through meetings and instant chatting and from their responses we can see we have created a very constructive relationship with them.

Pros

HubSpot CRM opened our eyes to the true value of keeping customer needs first. It took us little time to get to learn how it works and in hours time, everyone was already good at it. The most impactful thing about HubSpot CRM is giving us a successful platform to engage with our customers. With it, we have been able to offer our customers with an easy way in which they can reach us out for any support they need. I have to mention in how good HubSpot CRM has been in keeping all our information and data safe.

Cons

HubSpot CRM has been of so much benefit to us and i can't seem to figure out any part of it that has been strenuous for us.

Kelvin
  • Industry: Health, Wellness & Fitness
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 17/10/2023

Hubspot CRM, helps achieve a profitable relationship with customers.

Customers are the pilar for the success of our business and thanks to HubSpot CRM, we have been able to establish a strong relationship between us with them. It has helped us to give focus on our customers which allows us to understand what really matters to them. By responding to their requests, we have been able to achieve a mutually beneficial relationship with our customers.

Pros

Hubspot CRM has had a huge influence in our company for some years now and we are assured to keep using for its excellent work in bridging the gap between us and our customers. We easily engage with our customers through live chats and virtual meetings and this has made us get closer to our customers. HubSpot CRM has amazing reports which gives us insights about the services we are offering our customers and allows us to follow up on customer engagements to ensure their satisfaction.

Cons

We get all we need from HubSpot CRM and so far everything has been working on smoothly and to our benefits.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 21/11/2023

HubSpot punches above it's weight class, but still has a ways to go to compete with Salesforce

Pros

HubSpot is constantly pushing out more features and seems like they are really starting to compete with Salesforce in the mid-market.

Cons

The third party integrations are conistent with the quality of the integration

Verified Reviewer
  • Industry: Health, Wellness & Fitness
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
3
Ease of Use
4
Customer Support
2

4
Reviewed on 20/11/2023

Good tool for smaller companies, even in B2C

Pros

Tool was easy to use, easy to navigate, worked well for us in a B2C setting.

Cons

Analytical functionalities could be better, support wasn't great (we weren't [saying extra for it though)

Eric R.
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
4
Customer Support
4

4
Reviewed on 11/05/2021

HubSpot CRM is excellent but they are modulizing features out, making it less powerful

I've brought HubSpot CRM to four different companies so far, but I am getting frustrated about how often HubSpot keeps trying to remove functionality and making me pay for this and that over and over to use basic functionality should not cost more.

Pros

HubSpot is excellent for small companies, especially if you can get the startup discount for 90% off for your first year. The system has a lot of power and plugs pleasantly into a lot of the coolest, best products (gmail, Slack). The system's Contacts and Companies systems are well-done and extend pleasantly into other parts of the platform.

Cons

HubSpot needs to stop removing features and putting them into new licenses that cost more money. I realize they need to make money but they're turning it into this nickel-and-dime situation that makes the system more complicated. It's starting to feel like a bloated mess like Saleforce. I think someone nimble is going to come in and outdo them if they aren't careful.

Alternatives Considered

Zoho CRM, Agile CRM, NetSuite, SuiteDash, SugarCRM and Copper

Reasons for Choosing HubSpot CRM

HubSpot was cheaper and was more approachable than the customization nightmare that is Salesforce.com.

Switched From

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

The feature set was stronger and we were approved for the startup discount.
Taylor
  • Industry: Environmental Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 18/03/2020

Everything you could need -unless you need mobility.

Overall, I'd have to say my experience has been quite amazing. Their desktop/website side is strong and speaks for itself, but they need to work on mobility (and I know I've trashed-talked their mobile app a bit, but it does track some things, like phone calls and emails and such, which maybe that's all you need to do.. it'll do a great job there), we're in 2020 now and ain't nobody wants to be carrying around these massive laptops anymore.

Pros

There's tons & tons of features to love about Hubspot. The power of the platform, even the free version of it, is undeniable. Tracking customers, managing issues, following up with loose-ends.. it's all handled seemlessly here and it's so smooth you won't even notice the undoubtedly massive amount of effort that's been put into it. - Hands-down best feature? The issue Ticketing system.

Cons

As i mentioned in the title of my review here, mobility. The biggest issue i've had with Hubspot is the fact that i can't really use it outside the office, unless i pull my desktop and set it up in the back seat of my car.. because that's how bad their mobile app is right now.

That being said, they have a long-running feature-request board that gets tons of comments asking them when they'll update their app to bring more amazing features to mobile, but that hasn't had a reply from them in almost a year now. - The main feature their app needs? The mobile Ticketing system.

Alternatives Considered

Microsoft 365

Reasons for Switching to HubSpot CRM

I was using like the contacts and calendar in 365, and I think we can all agree they're just not made for tracking hundreds of customers.. once you pass a certain point, you need a legit CRM solution, and Hubspot is the first one i came across, and i loved it, untill it tried to take it with me in the field.
Brandon
  • Industry: Biotechnology
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
4
Customer Support
5

4
Reviewed on 7/01/2020

Intuitive and User-Friendly Without Being Overwhelming

I was a critic of HubSpot before I was a strong supporter. It takes some time to understand the platform before you can fully see the possibilities. If starting a company from scratch, I would definitely put HubSpot CRM on the short list.

Pros

HubSpot focuses on simplicity and usability rather and competing for the most features or customization. The primary requirement of our CRM implementation project was ease-of-use and HubSpot has not dissapointed. And while there are limitations compared to other platforms, the feature set is growing all the time and we don't have to rely on third party integrators or developers. It is also easy to scale up quickly.

Cons

HubSpot has a strong culture and jargon. To truly understand the platform, you will need to learn to think like the HubSpot community which can use different terms and methodologies. The platform also seems to be biased mostly towards B2B service companies, however you can make it work for just about any type of organization. Also keep in mind that while the CRM starts as "free," the cost increases quickly as you leverage the other HubSpot "hubs."

Alternatives Considered

Dynamics 365

Reasons for Choosing HubSpot CRM

MS Dynamics was clunky, buggy, and had an outdated user interface. I'm sure a custom integrator could have smoothed out some of the issues, but who wants to deal with that cost and complexity.

Switched From

Dynamics 365

Reasons for Switching to HubSpot CRM

HubSpot had all the core features we needed at a lower cost without the need for a third-party integrator.
Kylee
  • Industry: Leisure, Travel & Tourism
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 31/08/2023

Seamless Integration for Boosting Sales and Marketing Synergy

HubSpot CRM has been a game-changer for our business, revolutionizing the way we approach sales and marketing. One of the standout features that has truly impressed us is its remarkable ability to seamlessly integrate our sales and marketing functions, creating an unparalleled level of synergy that has significantly enhanced our operations. Gone are the days of siloed efforts; now, every step of the customer journey is a cohesive experience. The centralized dashboard provides a comprehensive view of our leads, prospects, and customers, allowing both teams to collaborate efficiently and tailor their strategies based on real-time insights.

Pros

What sets HubSpot CRM apart is its intuitive automation capabilities. The seamless integration of marketing automation tools ensures that leads generated by our marketing efforts flow seamlessly into our sales pipeline. This has not only streamlined our lead nurturing process but has also led to a significant reduction in manual handoffs and a boost in overall conversion rates.

Cons

I think the hardest part about HubSpot was the setup process. While it takes much effort to get set up with Hubspot CRM, we found it was more than worth it and the support team was able to help us with our most difficult integrations.

Alternatives Considered

Salesforce Sales Cloud and SugarCRM

Reasons for Choosing HubSpot CRM

We were convinced by our SEO expert that Hubspot was the best option for our CRM.

Switched From

SugarCRM

Reasons for Switching to HubSpot CRM

The functionality with HubSpot was unmatched by the other products. The intuitive structure of how contact information is presented is easy for any user.
Joseph
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/01/2021

Nothing compares to HubSpot

The overall experience with HubSpot is such that I've tried to get it implemented company-wide! I preach HubSpot whenever the opportunity arises! It's all so very smooth, connected and automatic, and it saves me time every day so I can focus on selling and not as much on administrating.

Pros

Aside from the overall ease of use, I love that HubSpot connects with my Outlook and automatically logs and tracks emails. And that I get notifications on my phone when an email is opened. I can then call that person at that time while I'm on their mind, and my HubSpot app automatically logs the call and gives me a chance to jot a few notes too. Or perhaps they open the email and click the link to my HubSpot meeting scheduler...even better! It's all so blessedly interconnected and automatic!

Cons

I wouldn't say the task manager is bad, but sometimes I wish I had the ability to prioritize tasks..

Alternatives Considered

Zoho CRM and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

There are more benefits to using HubSpot, not the least of which is that it's cloud based, so I can use it anywhere on any device. I couldn't do that with ACT!

Switched From

Act!

Reasons for Switching to HubSpot CRM

HubSpot had all the features I was looking for and more! Plus it has a free level that is very generous, and one I tried it, I was hooked!
Jon (Marc)
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

5
Reviewed on 12/12/2019

HubSpot CRM - Love It

Must-Try - A Complete No Brainer

Just took the time to do a little research on the Free CRM on places Like YouTube and was pleasantly surprised at all that so many people were saying about it all

So signed up on the free entry-level programme, that has all that I need, messed about with for a bit and took the time to see what is possible to implement and execute using it and fell in love with all that the the FREE CRM solution had to offer.

Pros

> It is free and offers unlimited users WOW

> The Training That Is Provided With The Free CRM Solution - Great Quality Of

> The Number Of Things That CRM is Able to Offer within the Free Solution

> The Best Free Quality CRM Software Solution Out There Hands Down

Cons

I really can not say anything negative about this Free CRM at all.

It has been for me a complete game-changer

If they could do something a little better it could be to have a more user-friendly getting started area for the training videos

Alternatives Considered

Zoho One, Zoho CRM and Bitrix24

Reasons for Choosing HubSpot CRM

Managing Clients and Prospects is a lot more intuitive for me using HubSpot CRM, it just works. It is just a better overall solution all round for me and I can add unlimited additional staff completely free of charge

Switched From

Zoho CRM

Reasons for Switching to HubSpot CRM

I choose to use HubSpot CRM as it is a better all-round working solution for me and what for what I need and it is for free.
Jay
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 7/09/2022

Best of the best honestly

HubSpot to me is la crème de la crème - or the best. I'm an advocate for software when it comes to marketing automation and I've tried everything (infusionsoft, activecampaign, salesforce, marketo, HighLevel (although HighLevel is also phenomenal)

Pros

Extremely clean user interface, it's amazing support staff, and the ability for you to go into very strong account based and better be automations when your business grows. It does allow you to scale pretty easily. It also have a free tier for almost every hub.

Cons

As a start of this software can be a little expensive when you need some of it's more advanced features at an early stage

Alternatives Considered

HighLevel

Reasons for Choosing HubSpot CRM

Mostly software consolidation but also ease of use

Switched From

ActiveCampaign and Pipedrive

Reasons for Switching to HubSpot CRM

To me high-level seems like it is amazing for marketing automation but not as CRM. Pipedrive seemed like a pipeline with automation - the CRM feature wasn't really as prominent as I personally would have liked it to be.
Shawn
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
N/A
Features
5
Ease of Use
5
Customer Support
N/A

5
Reviewed on 5/12/2019

HubSpot Over Everything Else

Once you get to know your way around the CRM with all the functionality it's really easy to use. Take time to get training on all of the functionality and HubSpot does a good job with their training staff.

Pros

It's easy to keep track of everything in the sales pipeline like the last conversations you or another rep has had with a prospect or client, how many times you've followed up and to determine what work still needs to be done.

Cons

It very rarely can be glitchy but when it is, it can be annoying. There are a lot of duplicate contacts that are in the CRM that confuses things a bit but they get cleared out then you'll have another batch to take care of.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

We were expanding and needed more functionality to track deals and deal stages.

Switched From

Basecamp

Reasons for Switching to HubSpot CRM

Salesforce was a bit too big for what we needed, with a sales staff of only 4-5 we didn't need to have a CRM like Salesforce.
Vishnu
  • Industry: Computer Software
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 2/09/2019

Best marketing software that include awesome features which any use easily

Overall my experience with hubspot crm is very well, here first I used free version then I satisfy first time because at that time many software industries to provide their features to their customers then at that time I trusted hubspot crm .

Pros

Hubspot CRM is a awesome and easy option that contain all the necessary or aquier basic features for your business. Its most beautiful features is its free versions available for all, it is all basic features which solve your difficulties which are confusing or non perfect to someone.
Hubspot crm is a very famous and best software in industries which are leading in software industries at this time. There are many other software version available in market which provides all necessary features but hubspot crm completed our sequence.
Here email to other Clint and chat with clints are actually crazy need on time.

Cons

Paid version could out of experience for large area but I likely to review its because this platform provides all necessary features to all your acquirement or need your company.
There are many software available in market but we get in quality in hubspot crm other than best. We can send industrial email for future time.

Dona
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
N/A
Features
4
Ease of Use
2
Customer Support
4

3
Reviewed on 2/04/2020

Better than others I tried

It has provided a central place to enter my contacts.
It has helped me somewhat track activities, IF I remember to mark them correctly.

Pros

I use the free version. It probably has the most ability of any of the free versions I tried, if you can figure it out.
It's easy to load new contacts, fairly easy to upload contacts from a spreadsheet and great for easily loading business cards to your contacts.

Cons

_It is not intuitive to use. You have to hunt and find "how-tos" for most tasks.
_I tried using the marketing mail feature and due to some triggers they have set up am now permanently locked out from ever using that function again; because their system estimated that legitimate emails I had on my list were not valid or would bounce back. Frustrating to put it mildly.
_I am sure there is more I could use this software for but the costs are too high for me to buy and I won't spend that kind of money only to find out it really doesn't work for the purposes I need it for.
_I have not found a way to categorize that will put the potential clients I need to continue to engage with on top of my list. The options offered don't cut it for my business. There may be a way but like I said, you have to hunt around to find how to do most of the options, which I don't have time to do.
_It does NOT auto-save! I have had to re-do entries, notes, etc. more than I care to think about. Otherwise, you snooze - you lose!
_All the instructions I have found so far are videos. I prefer step-by-step instructions so I don't have to search each time I need to do something I don't do every day. If they have them, they are located somewhere that is not clear or intuitive and I haven't found them yet.
_In some areas it is very forgiving, with options to change what you entered, while in others, not so much.
_You have to remember to check the box for auto-posting a follow-up, rather than auto checking.

Alternatives Considered

Microsoft 365

Reasons for Switching to HubSpot CRM

Even though HubSpot was cumbersome I determined less cumbersome than the others I looked at. I can't remember all the ones I looked at but many were not clear how they worked. Although once I downloaded HubSpot I found it was not as intuitive as it had appeared and I had hoped.
Dana
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 26/05/2023

The best 4.5Hub

PlatformUser150 words about The great Hubspot.comChatGPTHubSpot.com is a renowned and innovative inbound marketing and sales platform that has revolutionized the way businesses attract, engage, and delight their customers. With its user-friendly interface and comprehensive suite of tools, HubSpot.com empowers companies of all sizes to effectively manage their marketing campaigns, sales pipelines, and customer relationships.One of HubSpot.com's key strengths lies in its inbound methodology, which focuses on creating valuable content to attract and convert leads organically. The platform offers a range of features, including website optimization, social media management, email marketing, customer relationship management (CRM), and analytics, enabling businesses to execute their marketing strategies seamlessly.HubSpot.com has become a hub for marketers and sales professionals worldwide, providing valuable resources such as webinars, blog articles, and training courses to educate and inspire its user community. The platform's dedication to innovation is evident through its regular updates and introduction of new tools, ensuring that businesses stay ahead in the rapidly evolving digital landscape.With its commitment to helping companies grow and succeed, HubSpot.com has become an indispensable asset for businesses seeking to streamline their marketing efforts, nurture leads, and build lasting customer relationships.

Pros

HubSpot is a powerful and comprehensive marketing and sales software platform that has revolutionized the way businesses attract, engage, and delight their customers. With its all-in-one approach, HubSpot offers a wide range of tools and features that are essential for businesses of all sizes. Here are some key reasons why HubSpot is of great importance:Integrated Marketing and Sales: HubSpot brings marketing and sales teams together on a single platform, fostering collaboration and alignment. It provides a unified view of customer interactions, allowing teams to streamline processes and work towards common goals.Inbound Marketing Excellence: HubSpot is synonymous with inbound marketing, which focuses on attracting customers through valuable content and personalized experiences. The platform offers a suite of tools to create, optimize, and distribute content, enabling businesses to attract leads and convert them into customers.Customer Relationship Management (CRM): HubSpot's CRM is a powerful asset that helps businesses organize and manage customer data effectively. It provides a 360-degree view of customer interactions, tracks deals and sales activities, and enables personalized communication with customers at scale.Marketing Automation: HubSpot simplifies marketing automation, allowing businesses to automate repetitive tasks and nurture leads throughout the buyer's journey. It offers features like email marketing, lead scoring, workflows,

Cons

While HubSpot offers many advantages for businesses, there are several cons to consider as well. Here are 380 words discussing the disadvantages of using HubSpot:Complexity: HubSpot is a robust platform with numerous features, but its complexity can be overwhelming for some users. The learning curve can be steep, requiring time and effort to understand and utilize all the tools effectively.Cost: HubSpot's pricing structure is relatively high compared to some other marketing automation platforms. The cost increases significantly as your business grows and requires more advanced features or additional contacts.Limited customization: While HubSpot offers some level of customization, it may not provide the flexibility that certain businesses need. The platform's templates and modules can be restrictive, making it difficult to create truly unique and tailored designs.Integration challenges: Integrating HubSpot with other software or platforms may be complex, especially if you're using legacy systems or niche tools. It may require technical expertise or additional third-party tools to achieve seamless integration.Limited SEO capabilities: While HubSpot provides some basic SEO tools, it may not offer the depth of features required for advanced search engine optimization strategies. This could be a disadvantage for businesses heavily focused on organic traffic and ranking higher.

MaryGrace
  • Industry: Research
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
3
Ease of Use
4
Customer Support
5

4
Reviewed on 2/10/2019

Great customer service and worth the value

Pros

Amazing customer service support. The success managers are extremely knowledgeable and answer emails quickly. They have made a huge difference.

The interface is very user-friendly so my not so tech-savvy salespeople can still use the software.

I like that new features are constantly coming out and that Hub gives beta options for users to test them out.

The reporting functionality is cool although I do prefer excel mostly.

It's nice that our marketing team can operate on the same platform (I am sales).

Cons

I wish there was more customization. Not every company sells the same way so it would be great to be able to customize the deal section to match how we code/itemize our deals. We can do it to an extent but it causes a lot of user error. I also know that its open-source API but that's not helpful if you don't have an engineer.

Because companies are based on domain, there are a lot of duplicate companies and, having a large database, it's a pain (nearly impossible) to manage. Also, the HubSpots Insights database is really bad. The information isn't accurate so we need to do data enrichment on our own.

Same complaint with contacts. Lot of duplicates.

There's no AI so, right now that's okay but I can see it being a problem as we grow.

Alternatives Considered

Salesforce Sales Cloud
Javier
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
3

1
Reviewed on 10/05/2019

I hate HubSpot so much, it made me loose a lot of money!!!

The worst experience with a piece of software in my life. I have lost thousands because of HubSpot. Avoid with all your means!

Pros

I really wanted to be fair and find something that I like about HubSpot but, to be honest, when I tried to do so, I was unable. It has so many bugs, its control panel UX is so bad, the learning curve is so big and it lacks so many features, that this is the first review I make in Capterra where I cannot find anything I like of a piece of software.

Cons

Oh, god. I have TONS of things that not only I dislike, but HATE of HubSpot. 1) The learning curve is ridiculously big, as a result of a very badly designed UX and the constant bugs when using it. 2) You will need hours, days, weeks and sometimes months of hard work to design by yourself a decent landing page that will still lack many functionalities and look not so good. Their visual editor is really really bad, and coding in HubL is frustrating. And if you look for predesigned templates, most of them are terribly badly designed. It has issues every now and then, and you will lose contacts, automations will not work... a disaster. Their support chat works sometimes, sometimes not, just when they decide to make it available! Very careful with the Advanced Code Snippet box in your landing pages settings, don't place your tracking codes there: sometimes this doesn't work and you will lose retargeting opportunities. Also, email templates are terrible. Oh! And this one is the worst: if you tag your ads' URLs with UTM tags, HubSpot receives these tags but will not show you this info for all interactions, only for the interaction preceding the creation of the contact. TERRIBLE!!! I think this has to be the worst CRM ever in history!!!

Rhianna
  • Industry: Publishing
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
N/A
Features
5
Ease of Use
5
Customer Support
N/A

5
Reviewed on 2/10/2018

User-friendly software with great resources. I am a big fan

I use it every day, and I am still constantly learning new things and finding new ways to use it and make my work easier. I am definitely a Hubspot champion.

Pros

Hubspot is user-friendly, attractive, and useful for different levels of expertise. We use it for the website, blog, social media, email, and CRM.
The content around the software is fantastic, with active blogs for different user groups, detailed guidance for how to use functionalities and what you could use them for, and templates to help you tackle projects. They provide a lot of resources to help you get the best out of Hubspot, and if you're stuck, the customer support is responsive and helpful.
Something I particularly like about Hubspot is how actively they are developing it. It seems to be every month that we receive an update of new features, functionality or integrations. They have recently added the ability to manage multiple currencies, which people had been really actively asking for on the community forum, and I was so pleased to see this added. Hubspot clearly listen to the feedback and suggestions from the community.

Cons

There are some things which are a bit inflexible. For example, the Industry field for Companies is very large and has a lot of industries which would never be relevant to us. I would like to be able to delete or at least hide features and information which we never use and would never use.
Our email is on Outlook Exchange, which unfortunately means we are unable to use some of Hubspot's functions, like being able to email from within the platform and the Meetings function, which I would love to be able to use.

Javier
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 7/11/2018

HubSpot CRM its Free, Easy to Use and that makes it Extremely Useful

I've used several instances of HubSpot CRM in jobs at different corporations as well as help set the CRM to a few clients in the past. The fact that it is Free and extremely easy to use has motivated me to recommend it to many friends, from the smallest individual contractors and freelancers to actually large companies.

Pros

My favorite aspect of HubSpot CRM is the ability to track all activities and link it to other documents. This aspect combined with how quick and easy is to set a reminder for a follow-up call or email, helps me guarantee success with prospects and customers.
The second best aspect, in my opinion, it’s the integration with the HubSpot marketing platform, since I can easily see the workflows that a potential client has had, the downloads that he has made and when he has made interactions in my websites.
But I know that for many people the fact that it is Free and that it connects to many 3rd party Apps, is it most important selling point. Though personally I’ve only connected it to WordPress websites and some Email Marketing platforms.
Lastly, something that I don’t see people talk a lot about, is that the sales pipelines helps close more deals with less work, as it organizes and tracks every aspect and helps it grow and develop in the right direction.

Cons

Only two specific points comes to my mind.
The CRM lacks the ability to add multiple email addresses to a single contact record. Sometimes I start a conversation with a contact through a work email, but then sends some information through a secondary email address. Even though it is something small, I think it limits my capacity to contact.

And also the ability to merge companies would also be of great help, since HubSpot CRM does not have any tool to join the information of the contacts of different organizations.

3,954 reviews