---
description: Discover the best Customer Journey Mapping Tools in New Zealand. Compare top Customer Journey Mapping Tools tools with customer reviews, pricing and free demos.
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title: Best Customer Journey Mapping Tools in New Zealand - 2026 Reviews, Pricing & Demos
---

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# Customer Journey Mapping Tools

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## Products

1. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17572 reviews) — Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users ...
2. [Pipedrive](https://www.softwareadvice.co.nz/software/321306/pipedrive) — 4.5/5 (3042 reviews) — Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipe...
3. [Marketo Engage](https://www.softwareadvice.co.nz/software/21522/marketo-engage) — 4.3/5 (710 reviews) — Adobe Marketo Engage is a marketing automation platform powered by artificial intelligence. It supports B2B marketing...
4. [Hotjar](https://www.softwareadvice.co.nz/software/136486/hotjar) — 4.6/5 (539 reviews) — Hotjar is a website behavior analytics tool designed to provide insights into how visitors interact with websites. It...
5. [Lucky Orange](https://www.softwareadvice.co.nz/software/324513/lucky-orange) — 4.7/5 (260 reviews) — Lucky Orange is a suite of conversion optimization tools designed to help businesses track and engage with visitors u...
6. [XM for Customer Experience](https://www.softwareadvice.co.nz/software/94382/qualtrics-customerxm) — 4.6/5 (255 reviews) — Qualtrics CustomerXM is a cloud-based customer experience management system that helps small to large sized businesse...
7. [Similarweb](https://www.softwareadvice.co.nz/software/156898/similarweb-pro) — 4.6/5 (251 reviews) — At Similarweb, we help businesses make smarter decisions in the digital age. Whether it’s understanding your competit...
8. [Pendo](https://www.softwareadvice.co.nz/software/165586/pendo) — 4.5/5 (238 reviews) — Pendo is a product management solution that helps businesses in educational technology, healthcare and financial serv...
9. [CardBoard](https://www.softwareadvice.co.nz/software/63757/cardboard) — 4.2/5 (170 reviews) — Cardboard is a collaboration solution suitable for businesses of all sizes across various industry verticals. Feature...
10. [LeadSquared](https://www.softwareadvice.co.nz/software/33191/leadsquared) — 4.3/5 (167 reviews) — LeadSquared is a cloud-based marketing automation and customer relationship management (CRM) solution for businesses ...
11. [LeadsRx](https://www.softwareadvice.co.nz/software/192811/leadsrx) — 4.4/5 (144 reviews) — LeadsRx is a cloud-based marketing attribution and multi-touch attribution solution for mid to large-size enterprises...
12. [Smartlook](https://www.softwareadvice.co.nz/software/172537/smartlook) — 4.7/5 (136 reviews) — Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user b...
13. [SurveySparrow](https://www.softwareadvice.co.nz/software/116049/surveysparrow) — 4.4/5 (121 reviews) — SurveySparrow is an online survey platform designed to help businesses collect feedback, transform customer experienc...
14. [Contentsquare](https://www.softwareadvice.co.nz/software/317780/contentsquare) — 4.8/5 (116 reviews) — Contentsquare is for brands who offer products or services on websites or apps and are interested in offering an extr...
15. [UXPressia](https://www.softwareadvice.co.nz/software/54637/uxpressia) — 4.8/5 (80 reviews) — Uxpressia is a cloud-based customer experience management solution designed to help small to large businesses design ...
16. [Pingdom](https://www.softwareadvice.co.nz/software/411661/pingdom) — 4.5/5 (78 reviews) — SolarWinds ® Pingdom® is a powerful and affordable SaaS-based web app performance monitoring solution, combining synt...
17. [Whatfix](https://www.softwareadvice.co.nz/software/83106/whatfix) — 4.6/5 (77 reviews) — Whatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digi...
18. [AiTrillion](https://www.softwareadvice.co.nz/software/345172/aitrillion) — 4.9/5 (77 reviews) — AiTrillion is an all-in-one marketing automation platform to boost the impact of eCommerce marketing across the entir...
19. [Segment](https://www.softwareadvice.co.nz/software/384327/segment) — 4.7/5 (72 reviews) — Segment is a customer data management platform that can collect and control customer data from mobile and web apps to...
20. [Fullstory](https://www.softwareadvice.co.nz/software/75267/fullstory) — 4.6/5 (67 reviews) — Fullstory emerges as a distinguished platform strategically engineered to dissect and illuminate user sentiment throu...
21. [Involve.me](https://www.softwareadvice.co.nz/software/175327/involve-me) — 4.4/5 (67 reviews) — involve.me is a lead funnel builder designed to help businesses turn website visitors into qualified leads through en...
22. [Matomo](https://www.softwareadvice.co.nz/software/101543/matomo) — 4.7/5 (62 reviews) — Take back control with Matomo. You own 100% of your website data so you ensure complete customer privacy. Data compli...
23. [Delighted](https://www.softwareadvice.co.nz/software/166708/delighted) — 4.8/5 (57 reviews) — Delighted is a cloud-based customer experience (CX) management solution designed to help small to large enterprises g...
24. [Microsoft Clarity](https://www.softwareadvice.co.nz/software/402208/microsoft-clarity) — 4.8/5 (56 reviews) — Microsoft Clarity is a tool that captures how visitors interact with websites. It is free, easy to use, and can be se...
25. [Dreamdata](https://www.softwareadvice.co.nz/software/193516/dreamdata-io) — 4.8/5 (55 reviews) — Dreamdata is a B2B Activation \& Attribution Platform that provides the most complete B2B customer journey map any...

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## Related Categories

- [Campaign Management Software](https://www.softwareadvice.co.nz/directory/2878/campaign-management/software)
- [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software)
- [Customer Data Platforms (CDP)](https://www.softwareadvice.co.nz/directory/4718/customer-data-platform/software)
- [Customer Satisfaction Software](https://www.softwareadvice.co.nz/directory/4627/customer-satisfaction/software)
- [Marketing Analytics Software](https://www.softwareadvice.co.nz/directory/1702/analytics-tools/software)

## Links

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## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/directory/4004/journey-mapping/software> |
| en | <https://www.softwareadvice.com/customer-experience/journey-mapping-comparison/> |
| en-AU | <https://www.softwareadvice.com.au/directory/4004/journey-mapping/software> |
| en-GB | <https://www.softwareadvice.co.uk/directory/4004/journey-mapping/software> |
| en-IE | <https://www.softwareadvice.ie/directory/4004/journey-mapping/software> |
| en-NZ | <https://www.softwareadvice.co.nz/directory/4004/journey-mapping/software> |
| fr | <https://www.softwareadvice.fr/directory/4004/journey-mapping/software> |

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The platform helps organizations engage buyers, nurture them across various channels, align sales and marketing efforts, and analyze marketing's impact on revenue.\n\nThe platform includes automated customer profile management, continuously enriching lead and account data. It supports campaign coordination across channels such as email, web, mobile, chat, events, webinars, and digital advertising. AI-driven content personalization delivers tailored messaging and imagery while maintaining brand consistency. An intuitive interface allows users to create multistep campaigns with automated workflows that adjust based on customer behavior and data updates. Features include lead scoring, CRM connectivity, and tools for sales teams to access buyer engagement data and templates for account engagement.\n\nMarketo Engage offers dashboards, customizable reporting, and multi-touch attribution through Marketo Measure to evaluate the impact of marketing activities on revenue. It is built on a scalable and secure architecture that supports compliance needs. Additional features include Dynamic Chat, a conversational marketing tool powered by generative AI, which enhances customer engagement. The platform also supports data privacy through lead and data partitioning and allows organizations to replicate successful campaigns and assets for efficient deployment.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/199791ad-8770-493d-bb55-98544cc98cf7.png","url":"https://www.softwareadvice.co.nz/software/21522/marketo-engage","@type":"ListItem"},{"name":"Hotjar","position":4,"description":"Hotjar is a website behavior analytics tool designed to provide insights into how visitors interact with websites. It is used by teams such as marketers, product managers, designers, and researchers to better understand user behavior and support website optimization and user experience improvements.\n\nThe platform includes features such as heatmaps that visualize user attention patterns, session recordings that capture interactions, and tools for collecting user feedback. It offers customizable surveys for gathering customer satisfaction data, interview capabilities for user testing, and funnel analysis for monitoring conversion paths. Dashboards organize behavior data in accessible formats, and a highlights feature allows teams to save and categorize key insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7bcee124-a7a0-4da1-85bc-1cdfb836998f.jpeg","url":"https://www.softwareadvice.co.nz/software/136486/hotjar","@type":"ListItem"},{"name":"Lucky Orange","position":5,"description":"Lucky Orange is a suite of conversion optimization tools designed to help businesses track and engage with visitors using heatmaps, dashboards, live chat, polls and more. Administrators can gain insights into problematic areas within website forms through reports.\n\n\nLucky Orange allows supervisors to track the number of website visitors in real-time and create conversion funnels using a centralized dashboard. Agents can communicate with other operators, customize the chat widget to establish brand identity and use canned responses to reply to customers' queries. Additionally, managers can set up triggers to display polls, capture visitors' activities and segment recordings based on browser, device, behavior, operating system and other criteria.\n\n\nLucky Orange facilitates integration with various third-party systems such as Joomla, Magento, Instapage, Shopify, Weebly and more. The product is available on monthly, annual and biennial subscriptions and support is extended via FAQs, documentation, live chat and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ac4deb58-5026-4132-ad54-33930c8c09d4.png","url":"https://www.softwareadvice.co.nz/software/324513/lucky-orange","@type":"ListItem"},{"name":"XM for Customer Experience","position":6,"description":"Qualtrics CustomerXM is a cloud-based customer experience management system that helps small to large sized businesses monitor customer interactions and forecast purchase behavior. Its key features include net promoter score (NPS) tracking, audience segmentation, communication management and survey design.\n\n\nThe application comes with a digital CX feature that lets marketers launch surveys, collect feedback and share reviews on social media channels. Supervisors can assign teams or individuals role-based permissions and provide access to resources. Further, the solution assists team members with collaboration, scheduling and task assignment. \n\n\nQualtrics CustomerXM integrates with third-party platforms such as SAP, Salesforce and JIRA. The solution comes with a mobile application for iOS and Android. 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Whether it’s understanding your competitors or uncovering deep data insights, our tools are built to meet a wide range of digital intelligence needs.\n\nWith Similarweb, you’ll get:\n\nUnmatched Data Reach: Insights from 1B+ websites, 8M apps, and 3M global brands.\n\nAlways-On Analytics: Real-time tracking of 5B keywords, 250M ads, and 10B content pieces.\n\nWorldwide Insights: Data coverage across 190 countries and 210 industries.\n\nFrom fast-growing startups to global enterprises, thousands of companies trust Similarweb to gain an edge and accelerate their growth.\n\n\"Through consistent SEO efforts, we achieved a 60% year-over-year increase in organic traffic, demonstrating the long-term effectiveness of our strategy.\" - Group M Poland.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/286e06ec-acd3-483d-861e-116447114a22.png","url":"https://www.softwareadvice.co.nz/software/156898/similarweb-pro","@type":"ListItem"},{"name":"Pendo","position":8,"description":"Pendo is a product management solution that helps businesses in educational technology, healthcare and financial services streamline operations related to customer retention, user onboarding, product planning and more. It enables data analysts to track specific features and overall product usage across web and mobile applications.\n\nPendo allows team members to create and distribute surveys and polls to generate quantitative as well as qualitative insights into customer sentiments. The product roadmap module enables staff members to visualize product strategy and create plans based on multiple criteria, including features, timeline and segment. Additionally, it lets employees capture, prioritize and manage customer feature requests, facilitating product optimization and revenue generation processes.\n\nPendo offers integration with several third-party solutions, such as Algolia, Figma, HubSpot, Jira, Microsoft Teams, Slack, Salesforce and Tableau. Pricing is available on request and support is extended via live chat, documentation, FAQs phone and email.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1e5c39a4-597b-49b5-90a1-1fb73392ac96.png","url":"https://www.softwareadvice.co.nz/software/165586/pendo","@type":"ListItem"},{"name":"CardBoard","position":9,"description":"Cardboard is a collaboration solution suitable for businesses of all sizes across various industry verticals. Features include a kanban-style activity dashboard, content import and export tools, invites for remote team members and more. It can either be deployed on-premise or hosted in the cloud.\n\n\nCardboard helps users to explore and visualize product ideas, user experiences, customer journeys and more. Its drag and drop functionality allows users to add kanban-style cards to the workspace and organize them into story maps. Users can also move cards, change card colors or add annotations to them.\n\n\nAdditionally, Cardboard supports integration with multiple project management systems such as JIRA, VersionOne, Pivotal Tracker and Rally. Users can also send invitations to new users, enabling them to collaborate within specific workspaces.\n\n\nServices are offered on a monthly subscription basis or per license. Support is offered via phone and email.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3e65ff96-c788-4fe8-8bea-89d730eb353e.png","url":"https://www.softwareadvice.co.nz/software/63757/cardboard","@type":"ListItem"},{"name":"LeadSquared","position":10,"description":"LeadSquared is a cloud-based marketing automation and customer relationship management (CRM) solution for businesses of all sizes. It serves clients in industries such as finance, e-commerce, education, health and wellness, marketing, real estate, software and hospitality.\n\n\nLeadSquared helps users to automate tasks such as lead capture, marketing, sales CRM, reporting and analytics.\n\n\nLeadSquared also offers lead scoring, landing pages, marketing and sales insights, segmentation and role-based user access. It can integrate with applications such as Super-Receptionist, Ozonetel, LiveChat, Olark Connector, Zopim and GoToWebinar.\n\n\nThe software is available in a subscription pricing model. It runs on most web browsers and also has a dedicated Android and iOS application.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7e5a618b-25a4-45e3-a86b-7642ea6f585a.png","url":"https://www.softwareadvice.co.nz/software/33191/leadsquared","@type":"ListItem"},{"name":"LeadsRx","position":11,"description":"LeadsRx is a cloud-based marketing attribution and multi-touch attribution solution for mid to large-size enterprises. It allows companies to monitor and analyze their marketing efforts to see how they impact revenue. LeadsRx offers a range of features including customer journey mapping, dashboard creation, conversion tracking, real-time touchpoint performance analysis, visual metrics, and more. The platform allows businesses to track their marketing across various channels including social media, TV, radio, mobile, phone, SMS, and offline events such as tradeshows and meetings. \n\nWith LeadsRx, businesses can find out which touchpoints and marketing channels are most effective and eliminate wasted ad spend. Users can carry out A/B testing to identify effective campaigns across channels and analyze the effect of these campaigns on the entire sales funnel. LeadsRx allows businesses to track the entire customer journey and analyze how prospects build relationships with the brand. The platform offers premium services such as insights services and onboarding and all plans come with premium support via phone and email.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4eee51fc-9fcd-423e-b436-8d9fb0d8b81c.png","url":"https://www.softwareadvice.co.nz/software/192811/leadsrx","@type":"ListItem"},{"name":"Smartlook","position":12,"description":"Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the ‘what’ and ‘why’ behind every user action. Primary features of the software include visitor recordings, event tracking, funnels and heatmaps.\n\n\nSmartlook provides the option of replaying video sessions to identify customers, see Javascript errors and share recordings within the team. It also features a visitor journey module, which helps users with app integration and recordings segmentation with right filters. Automated event tracking enables businesses to know how visitors perform certain tasks, and conversion funnels provide reports on leads.\n\n\nPrimarily used by industries including digital agencies, travel, gaming, health care, education and media, Smartlook provides support via documentation and email. It integrates with many platforms and tools including Google Analytics, Zendesk, Instapage, Intercom, Shopify, Gambio, Blogger, Magento and Google Tag Manager.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c2d4cdbc-006c-4fc4-9a93-e05fdc7cb5e6.png","url":"https://www.softwareadvice.co.nz/software/172537/smartlook","@type":"ListItem"},{"name":"SurveySparrow","position":13,"description":"SurveySparrow is an online survey platform designed to help businesses collect feedback, transform customer experience and collect data through engaging and actionable surveys. The platform offers a variety of features aimed at optimizing the survey-taking experience, customer interactions, operational efficiency and response rates. It caters to various industries and use cases, including customer satisfaction, employee engagement, market research and more. \n\nSurveySparrow supports both chat-like and form-like surveys, allowing users to choose the format that best suits their needs. This facilitates real-time, authentic engagement with customers on their preferred messaging platform. The platform also offers a recurring survey feature, enabling users to automate the distribution of surveys at regular intervals. The platform offers several modules with many functionalities. CogniVue module offers advanced text analytics to analyze large volumes of data, uncovering actionable insights and sentiments that inform business strategy. SpotChecks module helps collect contextual micro-feedback from the website and mobile applications, addressing specific customer concerns and optimizing their interactions with their brand. This targeted feedback approach ensures that users can make meaningful improvements based on real user experiences. AI Wings module offers support across several touchpoints, including survey design and review management. This AI-driven assistance streamlines the feedback process, helping users create effective surveys and manage customer reviews and unsolicited feedback from all public channels.\n\nSurveySparrow provides reporting and analytics tools that help users analyze survey data. Key features include real-time reporting, customizable dashboards and advanced data filtering options. Users can track key metrics, identify trends and generate detailed reports to gain deeper insights into their survey results. By customizing data visibility based on roles and hierarchies, users ensure that relevant information reaches the appropriate team members. Additionally, SurveySparrow supports exporting data in various formats, such as CSV and PDF, for further analysis or sharing with stakeholders. The question library of SurveySparrow allows users to access and reuse questions from an extensive repository, ensuring that the surveys are always relevant and effective for capturing high-quality feedback.\n\nSurveySparrow also emphasizes customization and branding options. Users can personalize their surveys with custom themes, logos and color schemes to align with their brand identity. The platform supports multiple question types, including multiple-choice, rating scales and open-ended questions. Additionally, SurveySparrow allows for the creation of multilingual surveys, making it suitable for global audiences. The tool also assists with ticket management and helps resolve customer complaints and close the feedback loop. It offers features such as data encryption, secure survey links, and role-based access control.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1b9df90a-8a8b-4d57-b659-64e51c71ebc6.png","url":"https://www.softwareadvice.co.nz/software/116049/surveysparrow","@type":"ListItem"},{"name":"Contentsquare","position":14,"description":"Contentsquare is for brands who offer products or services on websites or apps and are interested in offering an extraordinary experience to increase digital customer engagement, conversions and revenue.\n\nOur cloud-based digital experience analytics platform tracks billions of digital interactions, and turns these digital behaviors into intelligent recommendations everyone can use to improve the customer experience, grow revenue and fuel innovation. \n\nFrom optimizing content to enhancing their experimentation performance, we equip teams with all the insight they need to make better, smarter, faster decisions for their website, mobile web or mobile native or hybrid app. \n\nFeatures include \n- Session Replay\n- Customer Journey Analysis\n- Zone-based Heatmaps\n- Merchandising Analysis\n- Mobile App Analysis \n- Impact Quantification \n- AI Insights\n- Struggle and Error Analysis \n- Web Performance Monitoring\n& more.\n\nContentsquare is trusted by more than 800+ clients across industries such as Retail, Financial Services, B2B, Travel, Leisure and Telecom for understanding which site elements are driving conversions, whether that is a transaction, sign up, site download & more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a15d6be5-9beb-4a71-81d6-f82a1ae3b62f.png","url":"https://www.softwareadvice.co.nz/software/317780/contentsquare","@type":"ListItem"},{"name":"UXPressia","position":15,"description":"Uxpressia is a cloud-based customer experience management solution designed to help small to large businesses design customer journeys maps, personas and impact maps on a centralized platform. It allows users to gain insights into customer interactions across channels and collaborate with stakeholders in real-time.\n\n\nKey features of Uxpressia include email sharing, customizable branding, multi-persona views, data export and role management. The personas online tool lets enterprises create custom persona types or use existing profiles to differentiate between users, buyers, and customers based on their market sizes. Additionally, users can export customer personas and impact maps offline by printing them into PNG or PDF formats.\n\n\nUxpressia's customer journey map online tool allows users to personalize customer journeys mapping by adding images, documents, videos, research data, customer quotes and more. It integrates with Google Analytics and Mixpanel. It is available for free and on monthly subscriptions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8a70f63d-2a58-4fa9-851e-97a2ea9edbcf.png","url":"https://www.softwareadvice.co.nz/software/54637/uxpressia","@type":"ListItem"},{"name":"Pingdom","position":16,"description":"SolarWinds ® Pingdom® is a powerful and affordable SaaS-based web app performance monitoring solution, combining synthetic and real user monitoring (RUM) for ultimate visibility and enhanced troubleshooting in a single pane of glass.\n\n• Help ensure web application availability by proactively monitoring your web applications, APIs, and networks. When your website’s down, you and your team will receive an immediate alert, complemented with a root-cause analysis report and outage details for efficient troubleshooting.\n\n• Maintain critical transactions by measuring and alerting on simple-to-complex multi-step user interactions, such as shopping cart checkout, account log in or item search.\n\n• Monitor performance metrics such as page load speed, number of requests, size, and how it ranks according to Yslow’s performance matrix.\n\n• Optimize for speed with detailed waterfall reporting to identify load times of each element of the page and choke points.\n\n• Identify your key customer groups and see if they’re satisfied with your web applications' performance. Correlate web performance with user behavior to see the impact on your revenues.\n\n• Scale with confidence, fulfilling the needs of enterprise-level web applications. Easily manage millions of URLs and large amounts of data.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3d5fc1b8-d5c0-44f2-8dfc-37ae79a17039.jpeg","url":"https://www.softwareadvice.co.nz/software/411661/pingdom","@type":"ListItem"},{"name":"Whatfix","position":17,"description":"Whatfix is advancing the \"userization\" of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix’s product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics.\nWhatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing applications.\nWith seven offices across the US, India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Microsoft, Schneider Electric, Cisco, UPS Supply Chain Solutions, and Genuine Parts Company. Backed by investors such as Warburg Pincus, Softbank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a522a079-45c7-4690-897c-93c735a29c17.png","url":"https://www.softwareadvice.co.nz/software/83106/whatfix","@type":"ListItem"},{"name":"AiTrillion","position":18,"description":"AiTrillion is an all-in-one marketing automation platform to boost the impact of eCommerce marketing across the entire customer lifecycle by leveraging user data, automation, AI/ML, and personalized techniques. This platform is designed for Shopify store owners, eCommerce Shopify sellers, and online Shopify stores.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5187be14-67fd-49da-9f43-08f391f1d8be.png","url":"https://www.softwareadvice.co.nz/software/345172/aitrillion","@type":"ListItem"},{"name":"Segment","position":19,"description":"Segment is a customer data management platform that can collect and control customer data from mobile and web apps to provide a comprehensive data toolkit for marketing, product, and engineering teams. With Segment, teams can easily view customer behavioral data across multiple channels and standardize data points using a shared data dictionary. With over 300 pre-built integrations, Segment can integrate with multiple systems to connect and unify customer data for product analytics, A/B testing, marketing, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ebeda7bc-49d8-4ece-ab0b-6434a893086a.png","url":"https://www.softwareadvice.co.nz/software/384327/segment","@type":"ListItem"},{"name":"Fullstory","position":20,"description":"Fullstory emerges as a distinguished platform strategically engineered to dissect and illuminate user sentiment through a prism of behavioral data. This venture aims to transcend conventional analytics, offering a deep dive into the nuances of user interaction and experience across digital landscapes. The essence of Fullstory lies in its meticulous attention to user behaviors, capturing a granular view of how users navigate, interact with, and respond to a variety of online environments. It positions itself as an indispensable asset for teams across data analysis, product development, and engineering spectra, by providing a comprehensive suite of tools designed to refine and enhance digital experiences.\n\nThe cornerstone of Fullstory's offering is its robust platform that serves as an integrated hub for data-driven insight generation. A distinguishing feature, Data Direct, ensures users can access precisely the data they require, eliminating the noise often associated with vast data sets. The platform's prowess extends into product and mobile analytics, empowering businesses to analyze customer experiences with a precision that respects user privacy. These analytical capabilities are augmented by behavioral insights, which afford real-time visibility into user actions, enabling a nuanced understanding that drives informed decision-making.\n\nFor diverse teams within an organization, Fullstory delineates tailored solutions. Data teams, product units, and engineering departments leverage the platform's capabilities to drive innovation, troubleshooting, and product optimization. Further, its industry-specific applications, spanning e-commerce, retail, travel, hospitality, finance, insurance, SaaS, gaming, and food and beverage sectors, underscore the platform's versatility. This wide applicability demonstrates Fullstory's capability to deliver value across a broad spectrum of digital experiences, ensuring businesses can not only meet but exceed the evolving expectations of their users.\n\nA plethora of resources, including a resource center, blog, video library, guides, and learning courses, underpin Fullstory's dedication to empowering users with the knowledge to leverage behavioral data to its fullest potential. This commitment extends to comprehensive support structures, including a help center, community forums, and API resources, ensuring users can seamlessly integrate Fullstory's insights into their operations.\n\nAt its core, Fullstory is rooted in the conviction that understanding user behavior is the key to crafting digital experiences that captivate and retain. The platform transforms behavioral data into a strategic asset, enabling businesses to build AI-ready models, analyze user data with depth and precision, and watch real-time session replays to gain a holistic view of customer interactions. As a result, businesses equipped with Fullstory are positioned to unlock superior customer insights, fostering personalization that resonates, cultivates loyalty, and amplifies return on investment.\n\nIn summary, Fullstory encapsulates a comprehensive behavioral data analytics solution, meticulously designed to surface user sentiment and enable a deeper understanding of digital interactions. Its broad array of features and industry-specific solutions render it a versatile tool for businesses keen on navigating the complexities of user experience with intelligence, empathy, and foresight.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fef8b6a9-d242-4ec2-b930-b77e48ad6c5e.png","url":"https://www.softwareadvice.co.nz/software/75267/fullstory","@type":"ListItem"},{"name":"Involve.me","position":21,"description":"involve.me is a lead funnel builder designed to help businesses turn website visitors into qualified leads through engaging and conversion-focused funnels.\n\nThe platform features a powerful drag-and-drop editor that allows users to build multi-step funnels using a combination of form, quiz, calculator and survey elements. These elements work in harmony to engage users, gather lead information, and move them toward a custom outcome while automatically profiling and qualifying them in the background.\n\nStarting a project with involve.me can be a matter of seconds. Users can either build from scratch, explore a growing library of 300+ pre-built templates, or let the AI-powered funnel generator create an on-brand funnel in seconds. Whether you're looking to build product finders, price quote calculators, engaging lead magnets, or multi-step appointment forms, involve.me provides the tools to match nearly any business use case or campaign goal.\n\nDesigned to serve companies of all sizes and sectors, involve.me supports funnels that can be tailored to your brand, audience, and market vertical.\n\nPersonalization is one of the platform’s key features. Through tools like conditional logic, answer piping, logic jumps, and outcome-based flows, each funnel can react and evolve based on user inputs. This level of interactivity creates a more relevant experience for every visitor, helping boost engagement, lower drop-off rates, and drive higher conversion.\n\nEvery funnel can also be visually aligned with your brand. From logos and fonts to color palettes, and button styles, you have full control over the appearance. Each funnel is responsive out of the box, ensuring a seamless experience across desktop, tablet, and mobile.\n\nPublishing options are just as flexible. Funnels can be embedded directly onto your website, triggered as popups, or shared as standalone pages via unique URLs. This makes it easy to fit them into different stages of your marketing funnel—whether on landing pages, in blog content, or as part of your email marketing strategy.\n\ninvolve.me also makes sure your funnels are connected to your existing tools. The platform supports over 60 native integrations, including CRMs like Salesforce and HubSpot, email marketing tools such as Mailchimp and Klaviyo, and automation platforms like Zapier and Make. For more advanced workflows, users can configure webhooks to connect with custom systems or internal tools.\n\ninvolve.me includes a real-time analytics dashboard that captures key metrics such as response rates, drop-offs, and conversions. For deeper insight, AI-powered reports offer summaries and data-backed tips to improve funnel results over time.\n\nData privacy is a core part of the platform’s infrastructure. involve.me is fully GDPR-compliant and follows best practices in data handling and security, making it a trusted solution for businesses operating in highly regulated environments or managing sensitive customer information.\n\nWhether you're a growing startup, an eCommerce, a marketing agency, or sport coach, involve.me scales with your needs. The platform supports collaboration, offers flexible pricing plans, and provides reliable support—making it a robust solution for any team looking to create engaging experiences that convert.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8b624d84-f70f-499b-a45d-d12d595d10ff.png","url":"https://www.softwareadvice.co.nz/software/175327/involve-me","@type":"ListItem"},{"name":"Matomo","position":22,"description":"Take back control with Matomo. You own 100% of your website data so you ensure complete customer privacy.\n\nData compliance covered. Matomo covers all of your GDPR, HIPAA, CCPA and PECR data compliance requirements.\n\n\nMatomo comes with a built-in tag manager, which allows managers to embed third-party tracking codes to websites and monitor performance across various marketing campaigns and external channels. It offers a host of features such as custom data retention, SAML and LDAP authentication, activity log, GDPR management, media analytics, customizable reports and more. Additionally, it offers white-label capabilities, which let users personalize the interface using custom logos, themes, fonts and colors.\n\n\nMatomo supports integration with various third-party applications including WordPress, Drupal, Magento, PrestaShop, Odoo, SharePoint and more. Pricing includes monthly subscriptions and support is extended via user guides, FAQs and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9b871eab-df82-4d4f-9f4b-23eaa37f9de4.png","url":"https://www.softwareadvice.co.nz/software/101543/matomo","@type":"ListItem"},{"name":"Delighted","position":23,"description":"Delighted is a cloud-based customer experience (CX) management solution designed to help small to large enterprises gather and analyze customer feedback by conducting surveys across multiple platforms. Users can evaluate customer satisfaction through Net Promoter Score (NPS), CSAT score, 5-star ratings, smileys and emoji reactions.\n\nEnable teams at every journey stage - from sales through support - to gather feedback via email, website, SMS text, in-app, and in-person kiosk. URL link surveys can be used in email signatures, chats, social media or printed materials. Schedule surveys and ensure verified delivery using DKIM, SPF and DMARC authentication methods.\n\nCustomers receive custom thank you messages after submission with next steps to close the loop. Real-time role-based dashboarding, pre-built reports, and AI-driven survey text analysis speed up feedback analysis, surfacing insights that require action.\n\nDelighted offers integration with third-party applications such as Intercom, Shopify, Slack, Klaviyo, Zendesk, Chatdesk and more. It comes with mobile applications for iOS and Android. It is available on yearly subscriptions with plans of all sizes, from free to enterprise. Support is provided via email, self-serve documentation, tutorial videos, and live consultation with a customer experience expert.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5ec7acc3-8287-4db3-a093-dfec534158c2.png","url":"https://www.softwareadvice.co.nz/software/166708/delighted","@type":"ListItem"},{"name":"Microsoft Clarity","position":24,"description":"Microsoft Clarity is a tool that captures how visitors interact with websites. It is free, easy to use, and can be set up quickly.\n\nThe tool provides heatmaps that highlight the page areas that drive the most visitor engagement.\n\nMicrosoft Clarity can be used to find out what website elements are working, learn what needs to be fixed, and test new ideas or upgrades.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/da96fad9-089b-48e3-a7ca-f2e17f00c972.png","url":"https://www.softwareadvice.co.nz/software/402208/microsoft-clarity","@type":"ListItem"},{"name":"Dreamdata","position":25,"description":"Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere.\n\nThis empowers B2B marketers to: \n\n- Build precise audiences and activate them with direct syncs to ad platforms.\n\n- Trigger timely, targeted activity using AI-identified intent signals and notifications.\n\n- Feed reliable pipeline data back to platforms with one-click conversion syncs.\n\n- Instantly measure and analyze how your GTM efforts impact revenue.\n\nBest of all, Dreamdata is easy to implement and built to scale as your KPIs, team, and business grow - keeping your team and leadership aligned around a single clear view of what’s working.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f113d55d-e81c-46a4-82bd-8921377af4ac.png","url":"https://www.softwareadvice.co.nz/software/193516/dreamdata-io","@type":"ListItem"}],"numberOfItems":25}
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