---
description: Discover the best SEO Software in New Zealand. Compare top SEO Software tools with customer reviews, pricing and free demos.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Best SEO Software in New Zealand - 2026 Reviews, Pricing & Demos
---

Breadcrumb: [Home](/) > [SEO Software](https://www.softwareadvice.co.nz/directory/3505/seo-platform/software)

# SEO Software

Canonical: https://www.softwareadvice.co.nz/directory/3505/seo-platform/software

Page: 1 / 9\
Next: [Next page](https://www.softwareadvice.co.nz/directory/3505/seo-platform/software?page=2)

-----

## Products

1. [HubSpot Marketing Hub](https://www.softwareadvice.co.nz/software/119437/hubspot-marketing-hub) — 4.5/5 (6230 reviews) — HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winn...
2. [AgencyAnalytics](https://www.softwareadvice.co.nz/software/72595/agencyanalytics) — 4.8/5 (115 reviews) — AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress ...
3. [Wix](https://www.softwareadvice.co.nz/software/159592/wix) — 4.4/5 (10668 reviews) — Wix is a cloud-based landing page solution that helps users create and manage websites. The solution provides multipl...
4. [Semrush](https://www.softwareadvice.co.nz/software/355847/semrush) — 4.6/5 (2317 reviews) — Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and ad...
5. [Marketing 360](https://www.softwareadvice.co.nz/software/141364/marketing-360) — 4.5/5 (1138 reviews) — Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. T...
6. [Marketo Engage](https://www.softwareadvice.co.nz/software/21522/marketo-engage) — 4.3/5 (710 reviews) — Adobe Marketo Engage is a marketing automation platform powered by artificial intelligence. It supports B2B marketing...
7. [Ahrefs](https://www.softwareadvice.co.nz/software/64773/ahrefs) — 4.7/5 (583 reviews) — Ahrefs is the AI marketing platform powered by industry-leading data. Ahrefs crawls the web 24/7 to power every marke...
8. [Surfer](https://www.softwareadvice.co.nz/software/427409/surfer) — 4.9/5 (421 reviews) — Surfer empowers agencies, teams, and marketers like you to conquer SEO and unlock predictable growth. Our user-friend...
9. [Scalenut](https://www.softwareadvice.co.nz/software/321020/scalenut) — 4.8/5 (397 reviews) — Scalenut reduces 90% of time and drives 10x organic traffic by 🛠️automating your entire content lifecycle with AI. Key...
10. [SEO PowerSuite](https://www.softwareadvice.co.nz/software/105801/seo-powersuite) — 4.5/5 (382 reviews) — SEO PowerSuite is a desktop software toolkit designed for search engine optimization tasks. It includes four tools th...
11. [Moz Pro](https://www.softwareadvice.co.nz/software/141148/moz-pro) — 4.5/5 (349 reviews) — Moz Pro offers a suite of SEO tools to help your business to improve rankings, increase traffic, and gain visibility ...
12. [Frase](https://www.softwareadvice.co.nz/software/316777/frase) — 4.8/5 (335 reviews) — Frase helps you research, write, and optimize high-quality SEO content in minutes instead of hours. It lets staff mem...
13. [AccuRanker](https://www.softwareadvice.co.nz/software/106032/accuranker) — 4.9/5 (330 reviews) — AccuRanker is a cloud-based solution that helps marketing agencies handle SEO activities, track keyword ranking and a...
14. [SE Ranking](https://www.softwareadvice.co.nz/software/355853/se-ranking) — 4.7/5 (297 reviews) — SE Ranking is the search performance platform for marketing teams and agencies that need to understand their full dig...
15. [BrightLocal](https://www.softwareadvice.co.nz/software/216349/brightlocal) — 4.8/5 (281 reviews) — BrightLocal is a cloud-based local SEO platform designed to help marketing agencies and in-house marketers succeed at...
16. [Similarweb](https://www.softwareadvice.co.nz/software/156898/similarweb-pro) — 4.6/5 (260 reviews) — At Similarweb, we help businesses make smarter decisions in the digital age. Whether it’s understanding your competit...
17. [Ranktracker](https://www.softwareadvice.co.nz/software/288859/rank-tracker) — 4.0/5 (247 reviews) — Ranktracker is a cloud-based SEO management solution that provides businesses with tools to track and analyze the per...
18. [Screpy](https://www.softwareadvice.co.nz/software/252189/screpy) — 4.8/5 (236 reviews) — Screpy is a website monitoring software designed to help businesses analyze web pages and track metrics using AI-enab...
19. [Google Search Console](https://www.softwareadvice.co.nz/software/186688/google-search-console) — 4.8/5 (217 reviews) — Google Search Console is a web-based tool designed to help businesses monitor, troubleshoot and maintain website pres...
20. [WriterZen](https://www.softwareadvice.co.nz/software/319686/writerzen) — 4.8/5 (205 reviews) — WriterZen is a cloud-based solution that provides businesses with SEO tools to generate and optimize website content ...
21. [SiteGuru](https://www.softwareadvice.co.nz/software/191242/siteguru) — 4.8/5 (182 reviews) — SiteGuru is an all-in-one SEO platform that combines technical audits, performance data, competitor insights, and AI ...
22. [Squirrly SEO](https://www.softwareadvice.co.nz/software/216673/squirrly-seo) — 4.7/5 (168 reviews) — Squirrly SEO is a search engine optimization plugin for WordPress that assists businesses with rank tracking, keyword...
23. [SpyFu](https://www.softwareadvice.co.nz/software/77952/spyfu) — 4.4/5 (145 reviews) — Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Key features include SEO performance anal...
24. [Seobase](https://www.softwareadvice.co.nz/software/337870/seobase) — 4.8/5 (134 reviews) — Seobase is a suite of SEO products to help individuals and businesses with their daily SEO needs. Users can leverage ...
25. [Screaming Frog SEO Spider](https://www.softwareadvice.co.nz/software/105825/screaming-frog-seo-spider) — 4.9/5 (133 reviews) — Screaming Frog SEO Spider is a website crawling tool designed to help businesses extract onsite data, audit SEO issue...

-----

Page: 1 / 9\
Next: [Next page](https://www.softwareadvice.co.nz/directory/3505/seo-platform/software?page=2)

## Related Categories

- [Website Optimization Tools](https://www.softwareadvice.co.nz/directory/4680/website-optimization/software)
- [Content Management Systems](https://www.softwareadvice.co.nz/directory/4543/cms/software)
- [Marketing Analytics Software](https://www.softwareadvice.co.nz/directory/1702/analytics-tools/software)
- [AI Marketing Tools](https://www.softwareadvice.co.nz/directory/4615/ai-marketing-tools/software)
- [Web Analytics Tools](https://www.softwareadvice.co.nz/directory/4142/web-analytics/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/directory/3505/seo-platform/software)
- [All Categories](https://www.softwareadvice.co.nz/directory)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/directory/3505/seo-platform/software> |
| en | <https://www.softwareadvice.com/marketing/seo-platform-comparison/> |
| en-AU | <https://www.softwareadvice.com.au/directory/3505/seo-platform/software> |
| en-GB | <https://www.softwareadvice.co.uk/directory/3505/seo-platform/software> |
| en-IE | <https://www.softwareadvice.ie/directory/3505/seo-platform/software> |
| en-NZ | <https://www.softwareadvice.co.nz/directory/3505/seo-platform/software> |
| fr | <https://www.softwareadvice.fr/directory/3505/seo-platform/software> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Software Advice helps businesses in New Zealand find the best software. Compare software options and learn more from our research and user reviews.","email":"info@softwareadvice.co.nz","url":"https://www.softwareadvice.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@id":"https://www.softwareadvice.co.nz/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":[]},{"name":null,"url":"https://www.softwareadvice.co.nz/","@id":"https://www.softwareadvice.co.nz/#website","@type":"WebSite","publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"potentialAction":{"query":"required","target":"https://www.softwareadvice.co.nz/search/?q={search_term_string}","@type":"SearchAction","query-input":"required name=search_term_string"}},{"name":"SEO Software","description":"Discover the best SEO Software in New Zealand. Compare top SEO Software tools with customer reviews, pricing and free demos.","url":"https://www.softwareadvice.co.nz/directory/3505/seo-platform/software","about":{"@id":"https://www.softwareadvice.co.nz/directory/3505/seo-platform/software#itemlist"},"breadcrumb":{"@id":"https://www.softwareadvice.co.nz/directory/3505/seo-platform/software#breadcrumblist"},"@id":"https://www.softwareadvice.co.nz/directory/3505/seo-platform/software#webpage","@type":["WebPage","CollectionPage"],"mainEntity":{"@id":"https://www.softwareadvice.co.nz/directory/3505/seo-platform/software#itemlist"},"isPartOf":{"@id":"https://www.softwareadvice.co.nz/#website"},"publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"inLanguage":"en-NZ"},{"@id":"https://www.softwareadvice.co.nz/directory/3505/seo-platform/software#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"SEO Software","position":2,"item":"https://www.softwareadvice.co.nz/directory/3505/seo-platform/software","@type":"ListItem"}]}]}
</script><script type="application/ld+json">
  {"name":"Best SEO Software in New Zealand - 2026 Reviews, Pricing &amp; Demos","@context":"https://schema.org","@id":"https://www.softwareadvice.co.nz/directory/3505/seo-platform/software#itemlist","@type":"ItemList","itemListElement":[{"name":"HubSpot Marketing Hub","position":1,"description":"HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing Hub helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze prove your true marketing ROI. Marketing Hub is built to serve B2B and B2C customers in a variety of segments, including software, technology, accounting, construction, retail, real estate and more.\n\n\nMarketing Hub offers a variety of solutions to attract more visitors, convert more leads, close more deals and ultimately delight more customers. With integrated blogging, and content creation tools you can create more of the content your prospects crave and make it impossible for them to miss it with SEO optimization built-in. Next, convert more leads with landing pages that take minutes to build and launch and add a form, CTA, or live chat with ease. Nurture leads with world-class marketing automation and turn happy leads into delighted customers.\n\n\nHubSpot is comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, and gives companies the tools they need to Grow Better.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5152f7c6-61ed-4168-b89f-f436d97ebccd.png","url":"https://www.softwareadvice.co.nz/software/119437/hubspot-marketing-hub","@type":"ListItem"},{"name":"AgencyAnalytics","position":2,"description":"AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients with a brandable cloud based reporting platform that lets you monitor and report on all of your clients' marketing campaigns in one place. \n\nView insights from all your client's marketing channels in one app. Stop wasting time switching from account to account. Streamline your campaign monitoring in a single, intuitive interface.\n\nAgencyAnalytics integrates with over 75 of the apps and services marketing freelancers and agencies use every day. Connect the top SEO tools, PPC platforms, social media, email marketing services, call tracking providers, review management and ecommerce platforms to give your clients \n\nIn just minutes, users can easily schedule, create and personalize automated reports on all marketing campaigns and create live SEO, PPC, social, email, review and call tracking dashboards that clients love. \n\nAgencyAnalytics’ key features include automated reporting, white label dashboard management, client and staff access, data source connection, rank tracking, and SEO audits. It provides custom marketing dashboards to visually represent data through bar charts, line graphs, pie charts, tables and statistic widgets. Additionally, AgencyAnalytics offers SEO tools for tracking rank, backlinks, site audits and competition analysis.\n\nAgencyAnalytics is available on a month-by-month basis for freelancers, teams, agencies and enterprises.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e806eb4c-26f5-422f-84ea-6b9838718ba5.jpeg","url":"https://www.softwareadvice.co.nz/software/72595/agencyanalytics","@type":"ListItem"},{"name":"Wix","position":3,"description":"Wix is a cloud-based landing page solution that helps users create and manage websites. The solution provides multiple templates with video backgrounds, fonts and animation. It allows users to customize the website with custom logo and branding.\n\nWith the system, users can display images, videos and text in a gallery layout and add zoom-in or fade-in scrolling effects. The Wix code module offers serverless coding that allows users to set up personalized database collections, build content websites and add custom forms.\n\nWix allows users to set up an eCommerce portal where users can display products and manage orders and payments. Pricing is per month and is based on bandwidth and storage provided. Support is provided via a knowledge base and an online forum.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/868db486-b684-43a7-827e-5e14b017756d.png","url":"https://www.softwareadvice.co.nz/software/159592/wix","@type":"ListItem"},{"name":"Semrush","position":4,"description":"Semrush is a leading online visibility management software-as-a-service platform. \nWith over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.\n\nSemrush in numbers:\n- Over 800 million unique domains monitored for 142 geo databases\n- Over 43 trillion backlinks \n- 21 billion keywords\n- Over 10 million users who have tried Semrush","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7d2e0b70-7aa2-4877-83ab-4f2de2fc50d8.png","url":"https://www.softwareadvice.co.nz/software/355847/semrush","@type":"ListItem"},{"name":"Marketing 360","position":5,"description":"Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (SEO) programs and analyze digital marketing performance.\n\n\nMarketing 360's UXi websites feature helps users create web pages branded web pages that include call-to-action buttons. In addition, the system provides website templates that can be customized and edited with the help of drag-and-drop functionality.\n\n\nMarketing 360's Natural Listing Ads feature helps users manage organic search results by tracking keyword volume and ranking. In addition, it analyzes competitors' SEO performance with the same keywords and shares real-time reports providing organic conversion rates. The Social Targeting Ads let organizations to segment and target clients on the basis of social details such as age, gender, location and interests.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e0d4096b-6fa3-4d66-98e5-8f3ac4c06590.png","url":"https://www.softwareadvice.co.nz/software/141364/marketing-360","@type":"ListItem"},{"name":"Marketo Engage","position":6,"description":"Adobe Marketo Engage is a marketing automation platform powered by artificial intelligence. It supports B2B marketing and sales teams by providing tools for planning, executing, and measuring omnichannel campaigns. The platform helps organizations engage buyers, nurture them across various channels, align sales and marketing efforts, and analyze marketing's impact on revenue.\n\nThe platform includes automated customer profile management, continuously enriching lead and account data. It supports campaign coordination across channels such as email, web, mobile, chat, events, webinars, and digital advertising. AI-driven content personalization delivers tailored messaging and imagery while maintaining brand consistency. An intuitive interface allows users to create multistep campaigns with automated workflows that adjust based on customer behavior and data updates. Features include lead scoring, CRM connectivity, and tools for sales teams to access buyer engagement data and templates for account engagement.\n\nMarketo Engage offers dashboards, customizable reporting, and multi-touch attribution through Marketo Measure to evaluate the impact of marketing activities on revenue. It is built on a scalable and secure architecture that supports compliance needs. Additional features include Dynamic Chat, a conversational marketing tool powered by generative AI, which enhances customer engagement. The platform also supports data privacy through lead and data partitioning and allows organizations to replicate successful campaigns and assets for efficient deployment.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/199791ad-8770-493d-bb55-98544cc98cf7.png","url":"https://www.softwareadvice.co.nz/software/21522/marketo-engage","@type":"ListItem"},{"name":"Ahrefs","position":7,"description":"Ahrefs is the AI marketing platform powered by industry-leading data. Ahrefs crawls the web 24/7 to power every marketing task: competitive research, content marketing, AI visibility, local SEO, PPC, and social media. From search rankings to AI answers, Ahrefs gives you the tools and data to grow your brand’s traffic, visibility, and revenue.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d87ce6b9-9b54-446e-82b7-76d7e7be026e.png","url":"https://www.softwareadvice.co.nz/software/64773/ahrefs","@type":"ListItem"},{"name":"Surfer","position":8,"description":"Surfer empowers agencies, teams, and marketers like you to conquer SEO and unlock predictable growth. Our user-friendly tools and data-driven insights offer a clear pathway to simpler, smarter SEO.\n\nDitch the hassle, conquer SEO doubts. With Surfer:\n\n- Dominate topical authority with our game-changing Topical Map.\n- Plan content like a pro with months-in-advance Keyword Research. ️\n- Empower your team with automated outlines, lightning-fast keyword insertion, and real-time, data-driven SEO guidance. ⚡\n- Scale your content strategy overnight with ready-to-rank articles generated in minutes, across 7 languages.\n\nSurfer is built by a team of experts and designed to make SEO:\n\nSimple: Easy-to-use tools and clear guidance.\nEfficient: Automate tasks and save valuable time.\nAccessible: Empower your entire team for SEO success.\n\nDon't just survive in SEO, thrive with Surfer.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3b82cd61-2d47-4684-8183-662e67bb5a83.png","url":"https://www.softwareadvice.co.nz/software/427409/surfer","@type":"ListItem"},{"name":"Scalenut","position":9,"description":"Scalenut reduces 90% of time and drives 10x organic traffic by 🛠️automating your entire content lifecycle with AI. Keyword planning, NLP powered topic research, AI writing, content optimization and publishing - all in under one app.\n\nKeyword Planner: Build authority in your niche with our Keyword Planner. Find the keyword clusters with their performance data you should target as part of your content pillar strategy.\n\nSEO Research: Access insights from the top-ranking articles with our SEO Research. Check competitive content analysis, winning content wireframes, frequently asked questions, NLP terms, and more based on your target keyword and location.\n\nCruise Mode (Article Writer): Write an SEO blog in just 5 minutes with our powerful Cruise Mode. Give minimal input and get real-time, valuable content ready to be rolled out. Trust me, eating a lemon pie is more difficult.\n\nContent Optimizer: Get actionables on bringing your content up the search engine ladder with our Content Optimizer. Find important optimization parameters and suggestions to improve your SEO score and the chances to rank.\n\n AI Copywriter: Craft persuasive marketing copies based on top-of-the-line copywriting frameworks with our AI Copywriter. With 40+ AI marketing templates in our arsenal, you don’t need anything else.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f31723c0-218d-46b2-8706-c5ae084e1bff.jpeg","url":"https://www.softwareadvice.co.nz/software/321020/scalenut","@type":"ListItem"},{"name":"SEO PowerSuite","position":10,"description":"SEO PowerSuite is a desktop software toolkit designed for search engine optimization tasks. It includes four tools that support keyword research, rank tracking, technical audits, backlink analysis, and link management. The software is suitable for managing multiple websites or focusing on a single site’s search engine visibility.\n\nThe toolkit consists of Rank Tracker for monitoring keyword positions across various search engines, WebSite Auditor for conducting technical and on-page SEO audits, SEO SpyGlass for analyzing backlink profiles, and LinkAssistant for managing link-building efforts. It includes white-label reporting with customizable templates and scheduling options. Features include local rank tracking, Core Web Vitals analysis, and content optimization suggestions based on competitor data.\n\nThe software operates on Windows, Mac, and Linux systems, storing data locally. It includes access to an organic keywords database and supports various keyword research methods with detailed metrics. The platform allows unlimited data usage for tasks such as rank tracking, backlink analysis, and audits. A free version with basic features is available, while advanced functionality is offered in paid editions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2e32a4b7-e5bc-42f5-a8b6-bd37e4ba03a5.png","url":"https://www.softwareadvice.co.nz/software/105801/seo-powersuite","@type":"ListItem"},{"name":"Moz Pro","position":11,"description":"Moz Pro offers a suite of SEO tools to help your business to improve rankings, increase traffic, and gain visibility in search results. Keyword research, rank tracking, site audits, and backlink analysis are the main features of the tool. With Moz Pro you can fine-tune content and marketing strategies with the help of keyword research capabilities. It also helps you outrank competition with the help of keyword suggestion tools. With Moz Pro you can identify and find ways to fix technical SEO issues that affect your site’s ranking, visibility, and traffic. Competitor tracking allows you to follow what competitors are doing and finding ways to outrank them. Weekly site audit reports help you to stay on top of the health of your website and inform you of any issues.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/52d67faa-ae76-4357-b4ff-b7e002eece5b.png","url":"https://www.softwareadvice.co.nz/software/141148/moz-pro","@type":"ListItem"},{"name":"Frase","position":12,"description":"Frase helps you research, write, and optimize high-quality SEO content in minutes instead of hours. It lets staff members utilize autocomplete options and AI templates to generate blog introductions, FAQs, headings, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ccff6ae6-7fcc-4e60-8d20-376e85f1c25f.png","url":"https://www.softwareadvice.co.nz/software/316777/frase","@type":"ListItem"},{"name":"AccuRanker","position":13,"description":"AccuRanker is a cloud-based solution that helps marketing agencies handle SEO activities, track keyword ranking and analyze organic reach of websites. It allows administrators to classify data into various segments including keywords, tags, landing pages or custom views and share them with team members for detailed analysis.\n\n\nIt enables SEO professionals to receive real-time updates on keyword ranking, analyze landing pages and monitor search engine results on a unified platform. It offers a share of voice (SoV) module, which lets stakeholders gain an overview of business performance in the organic search market. Additionally, AccuRanker stores historic data, which helps managers review historical changes in keyword rankings.\n\n\nAccuRanker comes with an application programming interface (API), which facilitates integration with several third-party platforms, such as Google Analytics, Databox, Adobe Analytics, Google Data Studio, and more. Pricing is available on monthly and annual subscriptions and support is extended via online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b801dbab-f824-47de-8e74-4795465d0b00.png","url":"https://www.softwareadvice.co.nz/software/106032/accuranker","@type":"ListItem"},{"name":"SE Ranking","position":14,"description":"SE Ranking is the search performance platform for marketing teams and agencies that need to understand their full digital ecosystem — not just their keyword rankings.\nAs AI search, brand visibility, and social performance become increasingly interconnected, working from siloed data is no longer sufficient. SE Ranking brings together the layered data your team needs to correlate performance across search, AI visibility, and traffic — and to communicate what those correlations mean to the clients and executives asking hard questions about ROI.\nA complete SEO foundation — and the intelligence layer beyond it Your core workflow is covered: keyword and competitive research, technical site audits, on-page optimization, backlink analysis and monitoring, content creation and optimization, local SEO, and position tracking. But these are the foundation, not the ceiling. What makes them meaningful is how they connect to your AI search visibility, traffic behavior, and competitive landscape — giving you the data to make decisions and defend strategies, not just compile reports. The underlying datasets and algorithms are continuously refined so what you are working from reflects the real state of search, not a lagging estimate.\nAI search visibility that connects to business impact The AI Search Toolkit tracks your brand and domain visibility across Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity — with daily tracking, competitor benchmarking, and trend monitoring built in. GA4 integration adds traffic context to how you read those signals, so you can start drawing correlations between your LLM presence and the audience behavior that stakeholders care about.\nBuilt for AI-integrated workflows and data at scale Your search data is built to operate inside the AI systems modern marketing teams run. API access feeds your custom reporting pipelines and BI environment. MCP (Model Context Protocol) support puts your live keyword, competitor, backlink, and AI visibility data directly inside AI assistants like ChatGPT, Claude, and Gemini — at scale, without manual steps between. As your data infrastructure grows more sophisticated, your search intelligence grows with it.\nThe operational infrastructure to scale White Label reporting, automated report delivery, and collaborative project management give your team a structured way to manage multiple clients and campaigns without adding operational overhead. The Agency Pack extends this with comprehensive client reporting, a lead generation widget, and additional client seats — so your capacity to take on work grows without a proportional increase in overhead.\nSE Ranking is built for SEO leads, digital marketing directors, and agency teams who need cross-channel clarity, stakeholder-ready reporting, and a platform that evolves alongside an increasingly complex search landscape.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3a732a4f-0c89-4e1f-b875-f740d24bf2ec.png","url":"https://www.softwareadvice.co.nz/software/355853/se-ranking","@type":"ListItem"},{"name":"BrightLocal","position":15,"description":"BrightLocal is a cloud-based local SEO platform designed to help marketing agencies and in-house marketers succeed at local search.\n\nThe dashboard allows users to view marketing performance and determine the extent of local search visibility, identify opportunities, and generate custom reports. Users can manage local citations, track NAP issues and duplicate listings, and search for new citation sites.\n\nUsers can also track keyword rankings at a city, or zip code level.\n\nBrightLocal’s reputation management tools allow users to request, monitor, and display reviews.\n\nBrightLocal offers integration with third-party platforms such as Google Analytics, AgencyAnalytics, and more. It is available on monthly and annual subscriptions and support is offered online and over the phone.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bd55ef61-6306-475c-be63-219faa26b90b.png","url":"https://www.softwareadvice.co.nz/software/216349/brightlocal","@type":"ListItem"},{"name":"Similarweb","position":16,"description":"At Similarweb, we help businesses make smarter decisions in the digital age. Whether it’s understanding your competitors or uncovering deep data insights, our tools are built to meet a wide range of digital intelligence needs.\n\nWith Similarweb, you’ll get:\n\nUnmatched Data Reach: Insights from 1B+ websites, 8M apps, and 3M global brands.\n\nAlways-On Analytics: Real-time tracking of 5B keywords, 250M ads, and 10B content pieces.\n\nWorldwide Insights: Data coverage across 190 countries and 210 industries.\n\nFrom fast-growing startups to global enterprises, thousands of companies trust Similarweb to gain an edge and accelerate their growth.\n\n\"Through consistent SEO efforts, we achieved a 60% year-over-year increase in organic traffic, demonstrating the long-term effectiveness of our strategy.\" - Group M Poland.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/286e06ec-acd3-483d-861e-116447114a22.png","url":"https://www.softwareadvice.co.nz/software/156898/similarweb-pro","@type":"ListItem"},{"name":"Ranktracker","position":17,"description":"Ranktracker is a cloud-based SEO management solution that provides businesses with tools to track and analyze the performance of keywords across various search engines. Professionals can conduct an audit of all active webpages, determine issues or improvements and generate analytical reports. \n\nRanktracker allows organizations to view competitors’ links or keywords, conduct language-based keyword tracking and receive automated alerts about performance updates. It comes with a dashboard, which allows managers to monitor website traffic, visibility and search engine positioning through actionable analytics. Additionally, users can create SEO strategies and save researched keywords for future reference. \n\nRanktracker enables businesses to search, filter and retrieve relevant keywords from a built-in database. Pricing available on monthly or annual subscriptions and support is extended via live chat, FAQs and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bea416d5-4696-485b-84da-d6bf829cfe7b.png","url":"https://www.softwareadvice.co.nz/software/288859/rank-tracker","@type":"ListItem"},{"name":"Screpy","position":18,"description":"Screpy is a website monitoring software designed to help businesses analyze web pages and track metrics using AI-enabled tools. The platform enables managers to monitor page speed and receive real-time downtime alerts on a unified interface.\n\nAdministrators can utilize the keyword tracker module to view the Google rankings of keywords used across various search engine results pages (SERP). Screpy allows teams to gain insights into auto-generated step-by-step guidelines and the estimated impact of different tasks. Additionally, supervisors can check the syntax of various web pages and identify new keywords based on the pre-defined target.\n\nScrepy lets stakeholders integrate the system with several third-party applications including Lighthouse. Pricing is based on monthly and annual subscriptions and support is extended via FAQs, chat and an online contact form.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4fc6ffe4-0387-4fad-b066-09a5d52ad16b.png","url":"https://www.softwareadvice.co.nz/software/252189/screpy","@type":"ListItem"},{"name":"Google Search Console","position":19,"description":"Google Search Console is a web-based tool designed to help businesses monitor, troubleshoot and maintain website presence in Google Search results. Key features include keyword tracking, localization, mobile keywords, dashboard and Google Analytics integration.\n\n\nTeams using Search Console can analyze sites' clicks, impressions and position on Google Search and gain insight into which queries brings users to their websites. The platform allows marketers to submit individual URLs and sitemaps for crawling and receive email alerts when Google identifies issues on their websites. Additionally, web developers can use the application to monitor and resolve common issues and streamline the creation of markup or codes for websites. \n\n\nSearch Console enables site administrators to identify and fix site load issues, server errors and security errors like malware and hacking. The URL inspection tool assists businesses with gaining visibility into index, crawl and serving information about webpages, directly from Google index.\n\n\nGoogle Search Console is available for free and support is extended via documentation, video tutorials and help forum.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d8d43649-2632-4d7e-8d52-6721d998532c.png","url":"https://www.softwareadvice.co.nz/software/186688/google-search-console","@type":"ListItem"},{"name":"WriterZen","position":20,"description":"WriterZen is a cloud-based solution that provides businesses with SEO tools to generate and optimize website content on a centralized platform. Professionals can detect plagiarism across content and automatically detect sentiments through natural language processing (NLP) functionality. \n\nWriterZen allows organizations to view revenue forecasts based on defined SEO goals and generate user insights to create content strategies accordingly. Managers can access trending keywords from the web, view high-performing topic clusters in a mindmap view and generate content outlines for reference. Additionally, users can share content brief with team members to improve collaboration across the organization.\n\nWriterZen enables businesses to create a structured knowledgebase and store all relevant keywords or topics in the personalized database. Pricing is available on monthly or annual subscriptions and support is extended via email and an inquiry form.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/05992620-20e5-4198-a227-778faa5e4735.png","url":"https://www.softwareadvice.co.nz/software/319686/writerzen","@type":"ListItem"},{"name":"SiteGuru","position":21,"description":"SiteGuru is an all-in-one SEO platform that combines technical audits, performance data, competitor insights, and AI recommendations into clear, prioritized action.\n\nIt starts with a full website crawl. SiteGuru analyzes your structure, internal links, sitemaps, canonicals, and hundreds of technical and on-page signals. Instead of overwhelming you with data, it turns everything into a prioritized SEO task list based on real impact, so you know exactly what to fix first.\n\nConnect Google Search Console and Google Analytics to combine crawl data with real performance metrics. Track clicks, impressions, top pages, declining keywords, and overall SEO health over time.\n\nUse Focus Keywords to optimize individual pages for the terms that matter most. SiteGuru checks your titles, headings, URLs, and content, and provides actionable suggestions to improve rankings.\n\nWith Search Topics, related keywords are grouped into meaningful themes, helping you optimize entire content areas instead of single keywords. AI-powered insights highlight content gaps and suggest practical improvements.\n\nSiteGuru also includes backlink insights and competitor analysis. See who links to your site, identify new link-building opportunities, and compare your pages with top-ranking competitors to understand where you can improve.\n\nBuilt for both in-house marketers and agencies, SiteGuru offers unlimited users, client access, scheduled custom reports, advanced multi-site dashboards, and webhooks for automation.\n\nFrom technical fixes to content optimization and competitive insights, SiteGuru helps you turn SEO data into measurable growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/97166140-62e0-419f-bda3-08a3d9b723e6.png","url":"https://www.softwareadvice.co.nz/software/191242/siteguru","@type":"ListItem"},{"name":"Squirrly SEO","position":22,"description":"Squirrly SEO is a search engine optimization plugin for WordPress that assists businesses with rank tracking, keyword research and website analytics operations. It enables organizations to track website visitors and analyze web pages based on various factors such as indexability, online content, website traffic, images and more.\n\nThe application allows marketing teams to search keywords as per audiences’ geographical locations and identify long-tail keywords or phrases to improve the web page ranking. Features of Squirrly SEO include competitive analysis, content management, marketing analytics, an activity dashboard and more. Additionally, it lets employees conduct SEO audits, create marketing strategies and identify duplicate meta descriptions.\n\nSquirrly SEO enables managers to monitor website performance, gain insights into SEO progress reports and view top-performing pages through analytics and traffic statistics. Pricing is available on a monthly subscription and support is extended via phone, email and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bf28a546-b5a9-4c75-8b53-373f669ab0b6.jpeg","url":"https://www.softwareadvice.co.nz/software/216673/squirrly-seo","@type":"ListItem"},{"name":"SpyFu","position":23,"description":"Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more.\n\n\nSpyfu helps SEO and PPC professionals analyze competitors, increase website traffic, monitor their websites' rankings on search engines and generate quality sales leads. The solution’s AdWords advisor provides campaign-specific keyword recommendations, tracks competitors' AdWords billing history and recommends keywords that are being used by competitors.\n\n\nAdditionally, marketers can use Spyfu to build a relationship with social media influencers, create customizable reports, estimate advertising spending and find quality backlinks to drive traffic. Spyfu also comes with an API that can help users automate requests and find data efficiently.\n\n\nServices are offered on a monthly subscription basis that includes support via live chat and phone.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/79f6b14b-af31-4f41-8a47-3a7b74143745.png","url":"https://www.softwareadvice.co.nz/software/77952/spyfu","@type":"ListItem"},{"name":"Seobase","position":24,"description":"Seobase is a suite of SEO products to help individuals and businesses with their daily SEO needs.  \n\nUsers can leverage the platform to track their search engine rank, research and analyze millions of search keywords, generate comprehensive and detailed reports. \n\nThe platform gives users the tools to be able to track their search engine rankings in thousands of cities, countries and states to make informed decisions based on daily reports and utilize device-based tracking information.\n\nThe SERP Checker tool helps users to analyze and compare the strengths and weaknesses of their website to their competitors, evaluate positions on SERP, and detect Google SERP features that influence the organic search results.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/77824b97-4b7a-4d80-85ea-78574a971c52.jpeg","url":"https://www.softwareadvice.co.nz/software/337870/seobase","@type":"ListItem"},{"name":"Screaming Frog SEO Spider","position":25,"description":"Screaming Frog SEO Spider is a website crawling tool designed to help businesses extract onsite data, audit SEO issues and analyze results in real-time. Features include duplicate page detection, site visualization, crawl scheduling, forms-based authentication, XML sitemap generation and reporting.\n\n\nThe tool enables SEO professionals to crawl small or large websites, track broken links and server errors and export the source URLs to developers for correction. Digital marketers can analyze page title and meta descriptions, discover temporary and permanent redirects and detect blocked URLs through tag directives. It also allows users to scrape data from HTML of web pages using CSS Path, XPath or regular expressions (regex).  \n\n\nScreaming Frog SEO Spider integrates with various third-party platforms such as Google Analytics, Google Seach Console, PageSpeed and Link Metrics. It is available for free and on annual subscriptions and provides support via phone, email and documentation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/09974680-c854-4c36-a26c-b901b1657891.png","url":"https://www.softwareadvice.co.nz/software/105825/screaming-frog-seo-spider","@type":"ListItem"}],"numberOfItems":25}
</script>