---
description: Compare Adobe Experience Manager vs Squiz Digital Experience Platform regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Adobe Experience Manager vs Squiz Digital Experience Platform Comparison
---

Breadcrumb: [Home](/) > [Forms Automation Software](/directory/4223/forms-automation/software) > [Adobe Experience Manager \<span\>vs\</span\> Squiz Digital Experience Platform](https://www.softwareadvice.co.nz/compare/6734/418952/adobe-experience-manager/vs/squiz-matrix)

# Compare Adobe Experience Manager vs Squiz Digital Experience Platform

Canonical: https://www.softwareadvice.co.nz/compare/6734/418952/adobe-experience-manager/vs/squiz-matrix

> Detailed comparison between Adobe Experience Manager and Squiz Digital Experience Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Adobe Experience Manager | Squiz Digital Experience Platform |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 153 | 2 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Adobe Experience Manager

- A/B Testing
- API
- Activity Tracking
- Analytics
- Commenting/Notes
- Configurable Workflow
- Content Management
- Content Publishing Options
- Customisable Branding
- Customisable Templates
- Data Capture and Transfer
- Document Management
- Full Text Search
- Image Editing
- Real-Time Analytics
- Search/Filter
- Template Management
- Video Support
- Web Forms
- Workflow Management

### Squiz Digital Experience Platform

- A/B Testing
- API
- Activity Tracking
- Analytics
- Commenting/Notes
- Configurable Workflow
- Content Management
- Content Publishing Options
- Customisable Branding
- Customisable Templates
- Data Capture and Transfer
- Document Management
- Full Text Search
- Image Editing
- Real-Time Analytics
- Search/Filter
- Template Management
- Video Support
- Web Forms
- Workflow Management

## Links

- [View Adobe Experience Manager Profile](https://www.softwareadvice.co.nz/software/6734/adobe-experience-manager)
- [View Squiz Digital Experience Platform Profile](https://www.softwareadvice.co.nz/software/418952/squiz-matrix)
- [View Original Comparison](https://www.softwareadvice.co.nz/compare/6734/418952/adobe-experience-manager/vs/squiz-matrix)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Adobe Experience Manager vs Squiz Digital Experience Platform Comparison","description":"Compare Adobe Experience Manager vs Squiz Digital Experience Platform regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.nz/compare/6734/418952/adobe-experience-manager/vs/squiz-matrix","about":[{"@id":"https://www.softwareadvice.co.nz/software/6734/adobe-experience-manager#software"},{"@id":"https://www.softwareadvice.co.nz/software/418952/squiz-matrix#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.nz/compare/6734/418952/adobe-experience-manager/vs/squiz-matrix#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.co.nz/compare/6734/418952/adobe-experience-manager/vs/squiz-matrix#webpage","publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"inLanguage":"en-NZ","isPartOf":{"@id":"https://www.softwareadvice.co.nz/#website"}},{"name":"Adobe Experience Manager","description":"Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels.\nWhat Adobe Experience Manager Is\nExperience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately.\nAgentic CMS: The Foundation for AI Discovery\nAEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM's agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic.\nKey Capabilities\nExperience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs.\nExperience Manager Assets: A digital asset management system to govern and activate assets, with native AI trained on a brand's data, voice, and creative DNA across regions and geographies.\nExperience Manager Forms: End-to-end digital enrollment integrated with back-end systems of record.\nAEM Sites Optimizer: Continuous optimization of performance, SEO, and discoverability (requires AEM Sites).\nLLM Optimizer: Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems.\nEdge Delivery Services: Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds.\nExperience Manager Guides and Learning Manager: Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system.\nDifferentiators\nContent + decisioning in one event loop: AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone.\nGenerative creation in the workflow: Adobe Firefly and generative content capabilities are embedded inside AEM's authoring environment as native capabilities, not adjacent integrations.\nEnterprise governance at scale: Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in.\nProven Results\nBrands using Adobe's optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/166943a4-be18-429f-8ff5-6e5537b4a41a.png","url":"https://www.softwareadvice.co.nz/software/6734/adobe-experience-manager","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.nz/software/6734/adobe-experience-manager#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":153,"ratingValue":4.4},"operatingSystem":"Cloud"},{"name":"Squiz Digital Experience Platform","description":"Websites of the future are intelligent.\n\nUsers no longer want high-effort browsing, they want predictive experiences that deliver tailored information and enable instant action.\n\nSquiz Digital Experience Platform (DXP) empowers organizations to rapidly build, test and optimize websites – transforming static sites into intelligent experiences that meet user expectations and drive results. Here's how:\n\n1. Give users accurate answers, wherever they’re searching. \nGet your content and website AI-ready so users get the answers they need, whether they’re asking AI search platforms or using your on-site conversational search.\n\n2. Deepen engagement by personalizing every user journey.\nCreate and update content quickly to deliver engaging, personalized journeys.\n\n3. Drive conversions by moving from browsing to action.\nLeverage data to optimize experiences that encourage self-service and successful task completion.\n\n4. Manage scale to maximize your site's ROI.\nDo more with less through intelligent automation, streamlined processes, and reusable assets.\n\nExplore the Squiz website to discover the core capabilities and included products that make it possible:\n  • Squiz Content Intelligence \n  • Squiz Funnelback Search\n  • Content Management\n  • Digital Asset Management\n  • Data Management\n  • Integrations\n  • Component Service\n  • API Suite\n  • Visual Page Builder\n  • Forms\n  • Personalization\n  • Behavioral Analytics\n  • Optimization\n  • Delivery\n  • Platform","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f6a6980a-ff28-450f-a0d2-b236141d7b5d.png","url":"https://www.softwareadvice.co.nz/software/418952/squiz-matrix","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.nz/software/418952/squiz-matrix#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":2,"ratingValue":4.5},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","@id":"https://www.softwareadvice.co.nz/compare/6734/418952/adobe-experience-manager/vs/squiz-matrix#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Forms Automation Software","position":2,"item":"/directory/4223/forms-automation/software","@type":"ListItem"},{"name":"Adobe Experience Manager vs Squiz Digital Experience Platform","position":3,"item":"https://www.softwareadvice.co.nz/compare/6734/418952/adobe-experience-manager/vs/squiz-matrix","@type":"ListItem"}]}]}
</script>
