---
description: Compare Adobe Experience Manager vs Kentico regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Adobe Experience Manager vs Kentico Comparison
---

Breadcrumb: [Home](/) > [Website Optimization Tools](/directory/4680/website-optimization/software) > [Adobe Experience Manager \<span\>vs\</span\> Kentico](https://www.softwareadvice.co.nz/compare/6734/363206/adobe-experience-manager/vs/kentico)

# Compare Adobe Experience Manager vs Kentico

Canonical: https://www.softwareadvice.co.nz/compare/6734/363206/adobe-experience-manager/vs/kentico

> Detailed comparison between Adobe Experience Manager and Kentico. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Adobe Experience Manager | Kentico |
| **Overall rating** | 4.3/5 | 4.3/5 |
| **Total Reviews** | 147 | 48 |
| **Starting Price** | - | US$10,500.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Adobe Experience Manager

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Analytics
- CRM
- Collaboration Tools
- Content Management
- Content Publishing Options
- Customisable Forms
- Customisable Templates
- Document Management
- Electronic Forms
- Email Marketing
- Full Text Search
- Image Library
- Lead Management
- Multi-Channel Marketing
- Performance Metrics
- Version Control

### Kentico

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Analytics
- CRM
- Collaboration Tools
- Content Management
- Content Publishing Options
- Customisable Forms
- Customisable Templates
- Document Management
- Electronic Forms
- Email Marketing
- Full Text Search
- Image Library
- Lead Management
- Multi-Channel Marketing
- Performance Metrics
- Version Control

## Links

- [View Adobe Experience Manager Profile](https://www.softwareadvice.co.nz/software/6734/adobe-experience-manager)
- [View Kentico Profile](https://www.softwareadvice.co.nz/software/363206/kentico)
- [View Original Comparison](https://www.softwareadvice.co.nz/compare/6734/363206/adobe-experience-manager/vs/kentico)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Adobe Experience Manager vs Kentico Comparison","description":"Compare Adobe Experience Manager vs Kentico regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.nz/compare/6734/363206/adobe-experience-manager/vs/kentico","about":[{"@id":"https://www.softwareadvice.co.nz/software/6734/adobe-experience-manager#software"},{"@id":"https://www.softwareadvice.co.nz/software/363206/kentico#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.nz/compare/6734/363206/adobe-experience-manager/vs/kentico#breadcrumblist"},"@id":"https://www.softwareadvice.co.nz/compare/6734/363206/adobe-experience-manager/vs/kentico#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.nz/#website"},"publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"inLanguage":"en-NZ"},{"name":"Adobe Experience Manager","description":"Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels.\nWhat Adobe Experience Manager Is\nExperience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately.\nAgentic CMS: The Foundation for AI Discovery\nAEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM's agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic.\nKey Capabilities\nExperience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs.\nExperience Manager Assets: A digital asset management system to govern and activate assets, with native AI trained on a brand's data, voice, and creative DNA across regions and geographies.\nExperience Manager Forms: End-to-end digital enrollment integrated with back-end systems of record.\nAEM Sites Optimizer: Continuous optimization of performance, SEO, and discoverability (requires AEM Sites).\nLLM Optimizer: Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems.\nEdge Delivery Services: Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds.\nExperience Manager Guides and Learning Manager: Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system.\nDifferentiators\nContent + decisioning in one event loop: AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone.\nGenerative creation in the workflow: Adobe Firefly and generative content capabilities are embedded inside AEM's authoring environment as native capabilities, not adjacent integrations.\nEnterprise governance at scale: Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in.\nProven Results\nBrands using Adobe's optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/166943a4-be18-429f-8ff5-6e5537b4a41a.png","url":"https://www.softwareadvice.co.nz/software/6734/adobe-experience-manager","@id":"https://www.softwareadvice.co.nz/software/6734/adobe-experience-manager#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":147},"operatingSystem":"Cloud"},{"name":"Kentico","description":"Kentico is a content management system with built-in digital marketing, native commerce, and AI agentic capabilities that consolidate all the tools you need for managing multichannel experiences into a single-vendor solution. Powered by AIRA and the Agentic Marketing Suite, Kentico gives marketers access to orchestrated AI agents directly within the platform. Through AIRA Chat, marketers describe what they need, and the orchestrating agent routes tasks to specialized agents who assist with strategy, content creation, campaign management, SEO, or customer journey optimization.  \n\nSay goodbye to complex integrated solutions that are difficult to learn and use. With Kentico, you benefit from faster onboarding with fewer tools to manage. Kentico streamlines digital channel and commerce management while AI agents handle a variety of marketers’ daily tasks.  \n\nKentico also simplifies supplier contract management and procurement. Don’t worry about surprise expenses; thanks to transparent, predictable pricing and low ownership costs, budgeting and cash-flow management are effortless. Achieve better business outcomes with Kentico’s comprehensive digital experience and commerce platform. \n\nMake life easier for your marketers with content and product experiences that can be reused across channels, supported by cross-channel customer tracking, page templating, marketing automation, AI-powered assistance, and a superfast, easy-to-use UI. Empower them to craft consistent, personalized customer journeys—from awareness to advocacy and purchase—and manage them using built-in low-code, no-code tools and AI agents that continuously analyze performance and suggest improvements. Encourage experimentation with new marketing and commerce channels while improving the maturity of your digital ecosystem and enhancing business agility. \n\nKentico’s wide set of built-in capabilities gives you exactly what you need today, as well as the flexibility to grow your digital and commerce requirements in the future. With Xperience by Kentico’s hybrid-headless approach, in which ‘headless’ is a feature, not a requirement, you get the flexibility to start small and embrace new digital channels and commerce models as you evolve. Not only do you benefit from faster time-to-market and a lower Total Cost of Ownership (TCO), but you also gain one of the best ROIs on the market thanks to a rich set of ready-to-use features and fast deployment. Built on product-wide standards for UX, UI, and development, the DXP enables fast, secure builds, while its single-tenant SaaS architecture strengthens security and ensures regional compliance. \n\nKentico is an established vendor that supports the business growth of over 1,700 organizations worldwide. Xperience by Kentico has been designed to grow with its customers, ensuring a competitive advantage by delivering what they need now, as well as a smooth and supported path to where they want to be in the future. With its transparent pricing, reliable roadmap, frequent refreshes, and up-to-the-minute feature set, it’s no wonder Kentico’s customer satisfaction is one of the highest among DXP vendors on the market.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0addfd7d-26e4-41d3-81d0-02e36dcfdd38.jpeg","url":"https://www.softwareadvice.co.nz/software/363206/kentico","@id":"https://www.softwareadvice.co.nz/software/363206/kentico#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":48},"offers":{"price":"10500","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows"},{"@id":"https://www.softwareadvice.co.nz/compare/6734/363206/adobe-experience-manager/vs/kentico#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Website Optimization Tools","position":2,"item":"/directory/4680/website-optimization/software","@type":"ListItem"},{"name":"Adobe Experience Manager vs Kentico","position":3,"item":"https://www.softwareadvice.co.nz/compare/6734/363206/adobe-experience-manager/vs/kentico","@type":"ListItem"}]}]}
</script>