---
description: Compare Entrata vs LOFT regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Entrata vs LOFT Comparison
---

Breadcrumb: [Home](/) > [Real Estate Accounting Software](/directory/311/real-estate-accounting-software/software) > [Entrata \<span\>vs\</span\> LOFT](https://www.softwareadvice.co.nz/compare/5223/318073/entrata/vs/LOFT)

# Compare Entrata vs LOFT

Canonical: https://www.softwareadvice.co.nz/compare/5223/318073/entrata/vs/LOFT

> Detailed comparison between Entrata and LOFT. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Entrata | LOFT |
| **Overall rating** | 4.6/5 | 3.5/5 |
| **Total Reviews** | 444 | 2 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation |

## Key features

### Entrata

- API
- Accounting
- Activity Tracking
- Analytics
- Client Portal
- Commission Management
- Customisable Templates
- Dashboard
- For Real Estate
- Lead Management
- Property Management
- Reminders
- Reservations Management
- Residential Properties
- Scheduling
- Third-Party Integrations
- Transaction History
- Vacancy Management
- Vendor Management
- Web-based Deployment

### LOFT

- Client Portal
- Third-Party Integrations
- Transaction History

## Links

- [View Entrata Profile](https://www.softwareadvice.co.nz/software/5223/entrata)
- [View LOFT Profile](https://www.softwareadvice.co.nz/software/318073/LOFT)
- [View Original Comparison](https://www.softwareadvice.co.nz/compare/5223/318073/entrata/vs/LOFT)

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