---
description: Compare Funnel vs Dataslayer regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Funnel vs Dataslayer Comparison
---

Breadcrumb: [Home](/) > [Data Management Software](/directory/4230/data-management/software) > [Funnel \<span\>vs\</span\> Dataslayer](https://www.softwareadvice.co.nz/compare/41251/201145/funnel-dashboards-reports/vs/dataslayer)

# Compare Funnel vs Dataslayer

Canonical: https://www.softwareadvice.co.nz/compare/41251/201145/funnel-dashboards-reports/vs/dataslayer

> Detailed comparison between Funnel and Dataslayer. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Funnel | Dataslayer |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 19 | 88 |
| **Starting Price** | US$120.00 | US$29.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Funnel

- API
- Access Controls/Permissions
- Ad hoc Query
- Campaign Management
- Customisable Dashboard
- Dashboard
- Data Connectors
- Data Source Connectors
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Visual Analytics

### Dataslayer

- API
- Access Controls/Permissions
- Ad hoc Query
- Campaign Management
- Customisable Dashboard
- Dashboard
- Data Connectors
- Data Source Connectors
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Visual Analytics

## Links

- [View Funnel Profile](https://www.softwareadvice.co.nz/software/41251/funnel-dashboards-reports)
- [View Dataslayer Profile](https://www.softwareadvice.co.nz/software/201145/dataslayer)
- [View Original Comparison](https://www.softwareadvice.co.nz/compare/41251/201145/funnel-dashboards-reports/vs/dataslayer)

-----

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