---
description: Compare EmailOctopus vs Zoho Marketing Automation regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: EmailOctopus vs Zoho Marketing Automation Comparison
---

Breadcrumb: [Home](/) > [All-in-One Marketing Platforms](/directory/4065/all-in-one/software) > [EmailOctopus \<span\>vs\</span\> Zoho Marketing Automation](https://www.softwareadvice.co.nz/compare/132424/401975/emailoctopus/vs/zoho-marketing-automation)

# Compare EmailOctopus vs Zoho Marketing Automation

Canonical: https://www.softwareadvice.co.nz/compare/132424/401975/emailoctopus/vs/zoho-marketing-automation

> Detailed comparison between EmailOctopus and Zoho Marketing Automation. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | EmailOctopus | Zoho Marketing Automation |
| **Overall rating** | 4.8/5 | 4.4/5 |
| **Total Reviews** | 655 | 14 |
| **Starting Price** | US$9.00 | US$19.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### EmailOctopus

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Campaign Segmentation
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- List Management
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Template Management
- Web Forms
- Workflow Management

### Zoho Marketing Automation

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Campaign Segmentation
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- List Management
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Template Management
- Web Forms
- Workflow Management

## Links

- [View EmailOctopus Profile](https://www.softwareadvice.co.nz/software/132424/emailoctopus)
- [View Zoho Marketing Automation Profile](https://www.softwareadvice.co.nz/software/401975/zoho-marketing-automation)
- [View Original Comparison](https://www.softwareadvice.co.nz/compare/132424/401975/emailoctopus/vs/zoho-marketing-automation)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"EmailOctopus vs Zoho Marketing Automation Comparison","description":"Compare EmailOctopus vs Zoho Marketing Automation regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.nz/compare/132424/401975/emailoctopus/vs/zoho-marketing-automation","about":[{"@id":"https://www.softwareadvice.co.nz/software/132424/emailoctopus#software"},{"@id":"https://www.softwareadvice.co.nz/software/401975/zoho-marketing-automation#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.nz/compare/132424/401975/emailoctopus/vs/zoho-marketing-automation#breadcrumblist"},"@id":"https://www.softwareadvice.co.nz/compare/132424/401975/emailoctopus/vs/zoho-marketing-automation#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.nz/#website"},"publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"inLanguage":"en-NZ"},{"name":"EmailOctopus","description":"EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns using customizable templates and the drag-and-drop editor. Organizations can use the automation functionality to schedule time-based onboarding and drip sequence campaigns for sending welcome emails or sharing newsletters and offers.\n\nEmailOctopus allows marketers to embed custom forms into existing websites to collect customer information and add pop-up forms to turn more visitors into subscribers. The platform lets administrators categorize and store subscribers’ data in a repository and send emails to contacts based on gender, age, location or other preferences. Contacts can also be segmented by campaign activity. Additionally, managers can gain insight into the performance of campaigns by tracking open, click and bounce rate through reports and analytics.\n\nEmailOctopus supports integration with various third-party applications such as Salesforce, SurveyMonkey, Shopify, Eventbrite and more through Zapier. Pricing includes monthly subscriptions based on the number of subscribers and support is extended via FAQs, an online help desk, email and live chat.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e7ea279a-d4ad-4232-bd31-42df3a9612e2.png","url":"https://www.softwareadvice.co.nz/software/132424/emailoctopus","@id":"https://www.softwareadvice.co.nz/software/132424/emailoctopus#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":655},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Zoho Marketing Automation","description":"Zoho Marketing Automation is trusted by 100k+ users across the globe who have said goodbye to manual tasks and embraced streamlined automation that drives results. Thanks to its seamless integrations with other Zoho apps and third-party tools, ZMA unifies data and marketing workflows effortlessly.\n\nHighlights of Zoho Marketing Automation:\n\n1.Build a multichannel customer journey\n\nOversee your complete marketing journey with Zoho Marketing Automation! ZMA enables businesses to generate high-qulaity leads that convert into revenue by creating comprehensive marketing experiences that facilitate personalized audience engagements across multiple channels—from SMS and WhatsApp to social media, webpages, and offline channels.\n\n2.Automate campaigns with a drag-and-drop builder\n\nBuild and automate an end-to-end multichannel campaign based on users' behaviors using Zoho Marketing Automation's simple drag-and-drop campaign builder. Create captivating campaigns, add contacts effortlessly, and measure key statistics for optimization. Use workflows to assign lead scores based on behavior and automatically pass the best leads to your sales team.\n\n3. Build and optimize your online presence with website analytics\n\nZoho Marketing Automation's powerful website analytics make optimizing your online presence seamless. Understand where your visitors come from, set measurable goals, run experiments on your pages, and make data-backed improvements to increase engagement and conversions.\n\n4. Simplify your lead generation-to-revenue conversion journey\n\nThe journey from generating leads to converting them into revenue is an important one every business undertakes. Zoho Marketing Automation enables marketing teams by serving as the all-in-one platform they can use to strategize and execute their entire lead cycle. You can add leads manually or generate them from online sources, and then engage them with personalized content tailored to their preferences and behaviors. Analyze different touchpoints, assign lead scores, and segment your leads based on their actions using ZMA's extensive array of computed fields.\n\nWith ZMA, you can also identify your top lead sources, invest wisely in the right channels, and prioritize your marketing efforts for optimal results. With the various lead attribution models available, you can analyze and optimize your lead generation strategies effectively.\n\n5. Plan and execute with Marketing Planner\n\nCollaborate with your team to plan and execute all your marketing campaign easily with ZMA's Marketing Planner. \n\nSet goals, allocate budgets, analyze campaign performance, and measure ROI for each campaign. Detailed reports enable you to share your marketing efforts with top-level management and focus more on top-performing campaigns for maximum impact.\n\n6. Scale your ecommerce business\n\nIf you run an ecommerce business, you can connect your store, run promotions, and scale your business effortlessly. Create multichannel campaigns to drive traffic to your store, automate follow-ups for purchases, and recover abandoned shopping carts using simple workflows.Leverage AI-driven product recommendations to boost repeat purchases and maximize revenue opportunities.\n\n7. Your all-in-one marketing automation solution\n\nZoho Marketing Automation is an all-in-one solution that enables businesses to simplify their entire marketing journeys. \n\nSign up today to provide your team with a comprehensive marketing solution.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b5efa435-1602-47a8-a672-ccfc8c874cc3.jpeg","url":"https://www.softwareadvice.co.nz/software/401975/zoho-marketing-automation","@id":"https://www.softwareadvice.co.nz/software/401975/zoho-marketing-automation#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":14},"offers":{"price":"19","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.co.nz/compare/132424/401975/emailoctopus/vs/zoho-marketing-automation#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"All-in-One Marketing Platforms","position":2,"item":"/directory/4065/all-in-one/software","@type":"ListItem"},{"name":"EmailOctopus vs Zoho Marketing Automation","position":3,"item":"https://www.softwareadvice.co.nz/compare/132424/401975/emailoctopus/vs/zoho-marketing-automation","@type":"ListItem"}]}]}
</script>