---
description: Compare Mailchimp vs Kentico regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Mailchimp vs Kentico Comparison
---

Breadcrumb: [Home](/) > [Personalization Software](/directory/4276/personalization/software) > [Mailchimp \<span\>vs\</span\> Kentico](https://www.softwareadvice.co.nz/compare/111921/363206/mailchimp/vs/kentico)

# Compare Mailchimp vs Kentico

Canonical: https://www.softwareadvice.co.nz/compare/111921/363206/mailchimp/vs/kentico

> Detailed comparison between Mailchimp and Kentico. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Kentico |
| **Overall rating** | 4.5/5 | 4.3/5 |
| **Total Reviews** | 17603 | 48 |
| **Starting Price** | US$13.00 | US$10,500.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Mailchimp

- A/B Testing
- API
- Activity Tracking
- Behavior Analytics
- CRM
- Collaboration Tools
- Content Management
- Customisable Templates
- Customization
- Dynamic Content
- Email Marketing
- Image Library
- Lead Management
- Lead Nurturing
- List Management
- Live Chat
- Marketing Automation
- Multi-Channel Marketing
- Performance Metrics
- Social Marketing

### Kentico

- A/B Testing
- API
- Activity Tracking
- Behavior Analytics
- CRM
- Collaboration Tools
- Content Management
- Customisable Templates
- Customization
- Dynamic Content
- Email Marketing
- Image Library
- Lead Management
- Lead Nurturing
- List Management
- Live Chat
- Marketing Automation
- Multi-Channel Marketing
- Performance Metrics
- Social Marketing

## Links

- [View Mailchimp Profile](https://www.softwareadvice.co.nz/software/111921/mailchimp)
- [View Kentico Profile](https://www.softwareadvice.co.nz/software/363206/kentico)
- [View Original Comparison](https://www.softwareadvice.co.nz/compare/111921/363206/mailchimp/vs/kentico)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs Kentico Comparison","description":"Compare Mailchimp vs Kentico regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.nz/compare/111921/363206/mailchimp/vs/kentico","about":[{"@id":"https://www.softwareadvice.co.nz/software/111921/mailchimp#software"},{"@id":"https://www.softwareadvice.co.nz/software/363206/kentico#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.nz/compare/111921/363206/mailchimp/vs/kentico#breadcrumblist"},"@id":"https://www.softwareadvice.co.nz/compare/111921/363206/mailchimp/vs/kentico#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.nz/#website"},"publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"inLanguage":"en-NZ"},{"name":"Mailchimp","description":"Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others.\n\nWith Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag &amp; drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.\n\nMailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.\n\nThe solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9ecdf068-eda7-40a6-bcd1-2e3aadee6a55.png","url":"https://www.softwareadvice.co.nz/software/111921/mailchimp","@id":"https://www.softwareadvice.co.nz/software/111921/mailchimp#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17603},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Kentico","description":"Kentico is a content management system with built-in digital marketing, native commerce, and AI agentic capabilities that consolidate all the tools you need for managing multichannel experiences into a single-vendor solution. Powered by AIRA and the Agentic Marketing Suite, Kentico gives marketers access to orchestrated AI agents directly within the platform. Through AIRA Chat, marketers describe what they need, and the orchestrating agent routes tasks to specialized agents who assist with strategy, content creation, campaign management, SEO, or customer journey optimization.  \n\nSay goodbye to complex integrated solutions that are difficult to learn and use. With Kentico, you benefit from faster onboarding with fewer tools to manage. Kentico streamlines digital channel and commerce management while AI agents handle a variety of marketers’ daily tasks.  \n\nKentico also simplifies supplier contract management and procurement. Don’t worry about surprise expenses; thanks to transparent, predictable pricing and low ownership costs, budgeting and cash-flow management are effortless. Achieve better business outcomes with Kentico’s comprehensive digital experience and commerce platform. \n\nMake life easier for your marketers with content and product experiences that can be reused across channels, supported by cross-channel customer tracking, page templating, marketing automation, AI-powered assistance, and a superfast, easy-to-use UI. Empower them to craft consistent, personalized customer journeys—from awareness to advocacy and purchase—and manage them using built-in low-code, no-code tools and AI agents that continuously analyze performance and suggest improvements. Encourage experimentation with new marketing and commerce channels while improving the maturity of your digital ecosystem and enhancing business agility. \n\nKentico’s wide set of built-in capabilities gives you exactly what you need today, as well as the flexibility to grow your digital and commerce requirements in the future. With Xperience by Kentico’s hybrid-headless approach, in which ‘headless’ is a feature, not a requirement, you get the flexibility to start small and embrace new digital channels and commerce models as you evolve. Not only do you benefit from faster time-to-market and a lower Total Cost of Ownership (TCO), but you also gain one of the best ROIs on the market thanks to a rich set of ready-to-use features and fast deployment. Built on product-wide standards for UX, UI, and development, the DXP enables fast, secure builds, while its single-tenant SaaS architecture strengthens security and ensures regional compliance. \n\nKentico is an established vendor that supports the business growth of over 1,700 organizations worldwide. Xperience by Kentico has been designed to grow with its customers, ensuring a competitive advantage by delivering what they need now, as well as a smooth and supported path to where they want to be in the future. With its transparent pricing, reliable roadmap, frequent refreshes, and up-to-the-minute feature set, it’s no wonder Kentico’s customer satisfaction is one of the highest among DXP vendors on the market.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0addfd7d-26e4-41d3-81d0-02e36dcfdd38.jpeg","url":"https://www.softwareadvice.co.nz/software/363206/kentico","@id":"https://www.softwareadvice.co.nz/software/363206/kentico#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":48},"offers":{"price":"10500","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows"},{"@id":"https://www.softwareadvice.co.nz/compare/111921/363206/mailchimp/vs/kentico#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalization Software","position":2,"item":"/directory/4276/personalization/software","@type":"ListItem"},{"name":"Mailchimp vs Kentico","position":3,"item":"https://www.softwareadvice.co.nz/compare/111921/363206/mailchimp/vs/kentico","@type":"ListItem"}]}]}
</script>