---
description: Compare MailerLite vs OptinMonster regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: MailerLite vs OptinMonster Comparison
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [MailerLite \<span\>vs\</span\> OptinMonster](https://www.softwareadvice.co.nz/compare/100595/327368/mailerlite/vs/optinmonster)

# Compare MailerLite vs OptinMonster

Canonical: https://www.softwareadvice.co.nz/compare/100595/327368/mailerlite/vs/optinmonster

> Detailed comparison between MailerLite and OptinMonster. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | MailerLite | OptinMonster |
| **Overall rating** | 4.7/5 | 4.2/5 |
| **Total Reviews** | 2259 | 78 |
| **Starting Price** | US$10.00 | US$19.00 |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base |
| **Training** | Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Key features

### MailerLite

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Customer Segmentation
- Customisable Forms
- Customisable Templates
- Drag & Drop
- Email Marketing
- Forms Management
- Lead Capture
- Lead Generation
- Marketing Automation
- Monitoring
- Real-Time Data
- Reporting & Statistics
- Scheduling
- Web Forms

### OptinMonster

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Customer Segmentation
- Customisable Forms
- Drag & Drop
- Email Marketing
- Forms Management
- Lead Capture
- Lead Generation
- Marketing Automation
- Reporting & Statistics
- Web Forms

## Links

- [View MailerLite Profile](https://www.softwareadvice.co.nz/software/100595/mailerlite)
- [View OptinMonster Profile](https://www.softwareadvice.co.nz/software/327368/optinmonster)
- [View Original Comparison](https://www.softwareadvice.co.nz/compare/100595/327368/mailerlite/vs/optinmonster)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"MailerLite vs OptinMonster Comparison","description":"Compare MailerLite vs OptinMonster regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.nz/compare/100595/327368/mailerlite/vs/optinmonster","about":[{"@id":"https://www.softwareadvice.co.nz/software/100595/mailerlite#software"},{"@id":"https://www.softwareadvice.co.nz/software/327368/optinmonster#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.nz/compare/100595/327368/mailerlite/vs/optinmonster#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.co.nz/compare/100595/327368/mailerlite/vs/optinmonster#webpage","publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"inLanguage":"en-NZ","isPartOf":{"@id":"https://www.softwareadvice.co.nz/#website"}},{"name":"MailerLite","description":"MailerLite has been the email marketing platform of choice for small businesses, creators, and ecommerce brands for over 15 years. From growing your list to automating your customer journey, MailerLite helps you do it with less stress while making your budget stretch further. 💰Simple, stable pricing: Send unlimited emails with every plan. With pricing starting at $10/month, it’s never been more affordable to nurture loyal customers with email. ✨Grow and engage your audience in style: Build newsletters, forms, and full websites with an intuitive Drag and drop builder. Start from scratch or choose from over 150 templates that you can customize with your brand styles. 💸Sell more and keep more of your revenue: Sell your digital products, set up paid newsletter subscriptions, and manage 1-1 or group bookings (all with 0% commission fees!). Replace 3rd-party tools to save on costs and keep your data in one place. 🤖Advanced automations, executed effortlessly: Build out entire sales funnels and automated client journeys. With Bookings, you can sync Google/Outlook calendars and trigger behavior-based sequences so your clients receive relevant info the moment they schedule. 📊Better data for better decisions: Never be in the dark about performance. Get insights into metrics like sign-up sources, link clicks, and open rates. Take optimization a step further with A/B and multivariate testing to fine-tune your strategy. 💚Try MailerLite free for 14 days—our 24/7 support team is waiting to help!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/53d30d52-2d8b-4db8-9c6e-d476b5f26924.png","url":"https://www.softwareadvice.co.nz/software/100595/mailerlite","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.nz/software/100595/mailerlite#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":2259,"ratingValue":4.7},"offers":{"price":"10","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Platform ios, Platform ipad"},{"name":"OptinMonster","description":"OptinMonster is a user-friendly lead generation and marketing automation tool that allows users to easily create and track high-converting optin forms and integrate them with their existing website. With its drag-and-drop form builder and A/B testing functionality, users can convert more leads into customers than ever before. In addition, OptinMonster features exit intent technology which triggers email campaigns when users are about to leave sites.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7e69ca0e-58e5-4659-a87c-ecc457be57b9.png","url":"https://www.softwareadvice.co.nz/software/327368/optinmonster","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.nz/software/327368/optinmonster#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":78,"ratingValue":4.2},"offers":{"price":"19","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/1686/automation/software","@type":"ListItem"},{"name":"MailerLite vs OptinMonster","position":3,"item":"https://www.softwareadvice.co.nz/compare/100595/327368/mailerlite/vs/optinmonster","@type":"ListItem"}],"@id":"https://www.softwareadvice.co.nz/compare/100595/327368/mailerlite/vs/optinmonster#breadcrumblist"}]}
</script>