---
description: Compare MailerLite vs ActiveTrail regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: MailerLite vs ActiveTrail Comparison
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [MailerLite \<span\>vs\</span\> ActiveTrail](https://www.softwareadvice.co.nz/compare/100595/123940/mailerlite/vs/activetrail)

# Compare MailerLite vs ActiveTrail

Canonical: https://www.softwareadvice.co.nz/compare/100595/123940/mailerlite/vs/activetrail

> Detailed comparison between MailerLite and ActiveTrail. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | MailerLite | ActiveTrail |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 2322 | 28 |
| **Starting Price** | US$12.00 | US$8.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### MailerLite

- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Distribution
- Email Management
- Form Builder
- GDPR Compliance
- Lead Capture
- Monitoring
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Media Integration
- Subscriber Management
- Workflow Management

### ActiveTrail

- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Distribution
- Email Management
- Form Builder
- GDPR Compliance
- Lead Capture
- Monitoring
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Media Integration
- Subscriber Management
- Workflow Management

## Links

- [View MailerLite Profile](https://www.softwareadvice.co.nz/software/100595/mailerlite)
- [View ActiveTrail Profile](https://www.softwareadvice.co.nz/software/123940/activetrail)
- [View Original Comparison](https://www.softwareadvice.co.nz/compare/100595/123940/mailerlite/vs/activetrail)

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