---
description: Review of Adobe Analytics Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Adobe Analytics | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [Adobe Analytics](/software/353651/adobe-analytics) > [Adobe Analytics Alternatives](https://www.softwareadvice.co.nz/alternatives/353651/adobe-analytics)

# Alternatives to Adobe Analytics

Canonical: https://www.softwareadvice.co.nz/alternatives/353651/adobe-analytics

> Explore the top alternatives to Adobe Analytics. Compare features, ratings, and reviews to find the best software for your needs.

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## Top Alternatives

1. **Google Analytics 360** — 4.7/5 (8091 reviews) — Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI anal...
   - [View profile](https://www.softwareadvice.co.nz/software/137155/google-analytics)
   - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/137155/353651/google-analytics/vs/adobe-analytics)
2. **Similarweb** — 4.6/5 (260 reviews) — At Similarweb, we help businesses make smarter decisions in the digital age. Whether it’s understanding your competit...
   - [View profile](https://www.softwareadvice.co.nz/software/156898/similarweb-pro)
   - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/156898/353651/similarweb-pro/vs/adobe-analytics)
3. **Squarespace** — 4.5/5 (3398 reviews) — Squarespace helps users create websites and offers an e-commerce solution for small and midsize businesses for buildi...
   - [View profile](https://www.softwareadvice.co.nz/software/157453/squarespace)
   - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/157453/353651/squarespace/vs/adobe-analytics)
4. **Looker** — 4.5/5 (282 reviews) — Looker is a cloud-based business intelligence (BI) platform designed to explore and analyze data. The solution helps ...
   - [View profile](https://www.softwareadvice.co.nz/software/140986/looker)
   - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/140986/353651/looker/vs/adobe-analytics)
5. **Semrush** — 4.6/5 (2317 reviews) — Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and ad...
   - [View profile](https://www.softwareadvice.co.nz/software/355847/semrush)
   - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/353651/355847/adobe-analytics/vs/semrush)
6. **Lebesgue** — 4.9/5 (43 reviews) — Are you spending your marketing budget effectively? Which products or channels bring in the best long-term customers?...
   - [View profile](https://www.softwareadvice.co.nz/software/330363/lebesgue)
   - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/330363/353651/lebesgue/vs/adobe-analytics)
7. **TapClicks** — 4.3/5 (175 reviews) — TapClicks is a smart marketing cloud-based set of automated marketing solutions designed to work in unison, powered b...
   - [View profile](https://www.softwareadvice.co.nz/software/24395/tapanalytics)
   - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/24395/353651/tapanalytics/vs/adobe-analytics)
8. **Matomo** — 4.7/5 (62 reviews) — Take back control with Matomo. You own 100% of your website data so you ensure complete customer privacy. Data compli...
   - [View profile](https://www.softwareadvice.co.nz/software/101543/matomo)
   - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/101543/353651/matomo/vs/adobe-analytics)
9. **Lucky Orange** — 4.7/5 (260 reviews) — Lucky Orange is a suite of conversion optimization tools designed to help businesses track and engage with visitors u...
   - [View profile](https://www.softwareadvice.co.nz/software/324513/lucky-orange)
   - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/324513/353651/lucky-orange/vs/adobe-analytics)
10. **Ahrefs** — 4.7/5 (583 reviews) — Ahrefs is the AI marketing platform powered by industry-leading data. Ahrefs crawls the web 24/7 to power every marke...
    - [View profile](https://www.softwareadvice.co.nz/software/64773/ahrefs)
    - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/64773/353651/ahrefs/vs/adobe-analytics)
11. **ClicData** — 4.6/5 (145 reviews) — ClicData is a modern data platform providing data teams a complete set of tools: data integration, built-in data lake...
    - [View profile](https://www.softwareadvice.co.nz/software/14284/clicdata)
    - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/14284/353651/clicdata/vs/adobe-analytics)
12. **Improvado** — 4.5/5 (22 reviews) — Improvado is an AI-powered marketing intelligence platform designed for mid-sized to enterprise-level marketing teams...
    - [View profile](https://www.softwareadvice.co.nz/software/168922/improvado)
    - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/168922/353651/improvado/vs/adobe-analytics)
13. **Domo** — 4.3/5 (330 reviews) — Domo is an AI and data products platform that lets anyone use data and AI to create measurable business impact. It br...
    - [View profile](https://www.softwareadvice.co.nz/software/5822/domo)
    - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/5822/353651/domo/vs/adobe-analytics)
14. **Simple Analytics** — 4.8/5 (45 reviews) — Simple Analytics is a web analytics tool that is GDPR-compliant 'out of the box.' It's the only privacy-first alterna...
    - [View profile](https://www.softwareadvice.co.nz/software/438428/simple-analytics)
    - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/353651/438428/adobe-analytics/vs/simple-analytics)
15. **Tableau** — 4.6/5 (2351 reviews) — Tableau is an integrated business intelligence (BI) and analytics solution that helps to analyze key business data an...
    - [View profile](https://www.softwareadvice.co.nz/software/1940/tableau)
    - [Compare vs Adobe Analytics](https://www.softwareadvice.co.nz/compare/1940/353651/tableau/vs/adobe-analytics)

## Related Categories

- [Marketing Analytics Software](https://www.softwareadvice.co.nz/directory/1702/analytics-tools/software)
- [Predictive Analytics Software](https://www.softwareadvice.co.nz/directory/481/predictive-analytics/software)
- [Data Visualization Tools](https://www.softwareadvice.co.nz/directory/400/data-visualization/software)
- [Data Analysis Software](https://www.softwareadvice.co.nz/directory/535/data-analysis/software)
- [Web Analytics Tools](https://www.softwareadvice.co.nz/directory/4142/web-analytics/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/alternatives/353651/adobe-analytics)
- [View Product Profile](https://www.softwareadvice.co.nz/software/353651/adobe-analytics)

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